Point of Sale Display (POS Display) Market Size, Share, Growth, and Industry Analysis, By Type (Countertop Displays, Free-standing Displays, Floor Displays, Others) By Application (Retailers, Auto Dealers, Banks, Construction Companies, Restaurants, Community Events, Others) and Regional Insight and Forecast to 2033

POINT OF SALE DISPLAY (POS DISPLAY) MARKET OVERVIEW

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The global point of sale display (pos display) market was valued at USD 14.79 billion in 2024 and is expected to rise to USD 16 billion in 2025, eventually reaching USD 32.58 billion by 2033, expanding at a CAGR of 8.23% from 2025 to 2033.

The market for pre-engineered metal buildings (PEMBs) consists of factory-fabricated structures designed for rapid assembly and deployment. These buildings are widely used in many different industries, such as retail, warehousing, and infrastructure. Due to their affordability, durability, and sustainability, they are gaining popularity globally. The market is steadily growing due to factors like industrialisation, urbanisation, and the demand for modular construction.

To improve market offerings, major players concentrate on eco-friendly materials and technological advancements.

COVID-19 IMPACT

Point of Sale Display (POS Display) Market Industry Had a positive impact due to during COVID-19 Pandemic

The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing higher-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market decline reflected by the rise in CAGR is attributable to the market’s decline and demand returning to pre-pandemic levels.

The pandemic increased demand for PEMB because of its quick construction capabilities, which are necessary for warehouses, e-commerce fulfilment centres, and urgent medical facilities. PEMBs were used by both public and private organisations to deploy infrastructure quickly. Disruptions to the supply chain also increased the use of local manufacturing, which raised demand even more. Projects were initially slowed by lockdowns, but the post-pandemic spike in industrial growth and logistical requirements drove notable market expansion.

LATEST TREND

Emerging trends in the market

Market trends are dominated by sustainability and green building solutions, as businesses embrace solar-integrated metal buildings and energy-efficient materials. Building information modelling (BIM) and digital design are being used more often, which improves construction accuracy. Construction waste has decreased and manufacturing has become more efficient thanks to prefabrication technology. IoT-enabled smart buildings that optimise energy use are also becoming more and more popular. The most important factor still influencing future market strategies is sustainability.

POINT OF SALE DISPLAY (POS DISPLAY) MARKET SEGMENTATION

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By Type

Based on Type, the global market can be categorized into

• Countertop displays are frequently employed in grocery stores for minor product promotions because they are small and reasonably priced. They improve accessibility to goods at checkout counters and make the most of available space. They are perfect for short-term and seasonal sales because they are made to be quickly assembled.

• Larger and more durable, free-standing displays provide 360-degree product visibility. They improve brand visibility and are frequently utilised in trade exhibitions and expansive retail settings. They can be altered in both appearance and dimensions to meet a variety of marketing requirements.

• Floor Displays: These enhance brand engagement and are intended for high-traffic areas. They frequently appear in shopping centres and promotional events with interactive components. They are used by retailers to display seasonal or bulk goods.

• Others: Contains interactive kiosks, modular units, and suspended displays. These improve customer engagement by serving specialised industries.

By Application

Based on application, the global market can be categorized

• Retailers: PEMBs offer convenience stores, departmental shops, and showrooms affordable solutions. Their adaptable design enables rapid customisation and expansion. Their longevity and low expenses for upkeep are advantageous to retailers.

• Auto dealers: These structures house showrooms and repair facilities. Vehicle display layouts can be customised thanks to the modular construction. Their ability to effectively accommodate large spaces is advantageous to the industry.

• Banks: PEMBs are widely used by financial institutions to expand their branches. Safety measures are improved by the strength and security of metal structures. Drive-thru banking and ATM kiosks are made possible by customisable designs.

• PEMBs are utilised by construction companies for equipment storage, warehouses, and site offices. They provide speedy assembly and durability, which are crucial for building projects. They are a cost-effective option because they can be reused.

• Restaurants: PEMBs are used by cloud kitchens and fast-food chains to quickly set up. They enable simple adjustments and interior layout flexibility. Their energy-efficient qualities help to reduce operating expenses.

• Exhibition halls and temporary event spaces : are utilised for community events. These structures are simple to disassemble and can be reused for various occasions. They offer spacious, open areas that are perfect for public events.

• Others: Contains industrial manufacturing facilities, medical centres, and logistical hubs. PEMBs are preferred because of their sustainability features and speed of deployment. Their versatility makes them perfect for a variety of industries.

MARKET DYNAMICS

Market dynamics include driving and restraining factors, opportunities and challenges stating the market conditions.

Driving Factor

Urbanisation and the Development of Industry

Rapid industrialisation and urbanisation have raised demand for long-lasting and reasonably priced building solutions. PEMBs support the development of infrastructure in cities and manufacturing centres by providing a rapid and effective substitute for traditional construction.

Growing Interest in Sustainable Structures

The use of recyclable and energy-efficient building materials is being driven by sustainability concerns. PEMBs are a popular option in contemporary construction because they incorporate renewable energy solutions, like solar roofing, to satisfy green building standards.

Restraining factor 

High initial outlay of funds

Point of Sale (POS) displays can be expensive to design, manufacture, and install. Companies must spend money on high-quality supplies, computer screens, and eye-catching designs. It could be difficult for small retailers to set aside money for efficient point-of-sale displays. Updates and maintenance raise the costs even more. This may restrict adoption, particularly for companies with tight budget.

Opportunity

Smart Retail Technology's Ascent

POS displays are changing as digital alongside interactive displays proliferate. Sensor-based and AI-powered displays can improve consumer interaction. Sales can rise with tailored promotions based on consumer information. To increase conversions, retailers are spending money on technologically advanced point-of-sale systems. For the POS display industry, this trend offers a significant opportunity.

Challenge

Retail Store Space Restrictions

Retailers frequently struggle to find enough room for POS displays. Essential shelving takes precedence over extra marketing displays in smaller stores. Poor placement can affect sales potential and decrease visibility. Companies need to strike a balance between customer movement space and product displays. Because of this, POS display optimisation is extremely difficult.

POINT OF SALE DISPLAY (POS DISPLAY) MARKET REGIONAL INSIGHTS

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• North America

North America leads the point-of-sale display market share due to its robust retail sector and high consumer spending. Thanks to technological advancements and smart retail investments, the US point-of-sale display market is expanding rapidly. U.S. retailers are focussing on digital and interactive point-of-sale displays to enhance in-store experiences. This trend is reinforcing North America's market dominance. North America leads the point-of-sale display market due to its robust retail sector and high consumer spending. Thanks to technological advancements and smart retail investments, the United States point-of-sale display market is expanding rapidly. U.S. retailers are focussing on digital and interactive point-of-sale displays to enhance in-store experiences. This trend is reinforcing North America's market dominance.

• Europe

The POS Display market growth benefits greatly from Europe's emphasis on innovative and environmentally friendly display solutions. Digital point-of-sale displays are being used in countries like Germany and the United Kingdom to improve consumer engagement. European retail chains prioritise using eco-friendly materials when creating point-of-sale systems. This area also benefits from effective branding and marketing initiatives.

• Asia

Due to growing retail infrastructure and consumer demand, the POS display market in Asia is growing rapidly. In countries like China and India, supermarkets and hypermarkets are becoming commonplace. Foreign investments and the expansion of organised retail are the main drivers of growth. The growth of digitalisation further supports Asia's adoption of smart point-of-sale displays.

KEY INDUSTRY PLAYERS

By adopting technological innovation, strategic partnerships, and innovation, leading industry players significantly influence the Point of Sale (POS) Display market. Major manufacturers focus on developing digital and interactive point-of-sale displays that enhance consumer satisfaction and enhance brand equity. These companies design engaging in-store shopping experiences by integrating AI, touch-screen technology, and augmented reality (AR), which attract more shoppers.

Market leaders also invest in R&D to source cheap and eco-friendly POS display materials. Top players are turning towards recyclable and biodegradable materials with tighter environmental laws, ensuring compliance while maintaining quality displays. The move meets regulatory needs while meeting consumer needs for green products.

In addition, market leaders can expand their presence in the market through strategic alliances with e-commerce giants and leading retail brands. Such companies enhance product positioning and drive impulse buying by offering customized, data-driven point-of-sale (POS) solutions. Furthermore, manufacturers have been forced by the growth of omnichannel marketing to design point-of-sale displays that work in unison with digital retail tactics.

Consolidating market power is a critical function of mergers and acquisitions in the competitive landscape. Prominent corporations purchase smaller businesses in order to broaden their product offerings and obtain a competitive advantage. In order to maintain market growth and relevance in the retail sector, major industry players constantly modify their point-of-sale (POS) display solutions in response to changes in consumer shopping behaviour.

List Of Top Companies

• Smurfit Kappa Group – Ireland
• Menasha Packaging Company – United States
• WestRock Company – United States
• Sonoco Products Company – United States

KEY INDUSTRY DEVELOPMENT

• BlueScope Steel announced in March 2023 that it would invest $200 million in state-of-the-art steel processing facilities to expand its pre-engineered building solutions.
• In order to satisfy the increasing demands for sustainability in the construction industry, Nucor Corporation introduced a new range of energy-efficient metallic building solutions in November 2022.

REPORT COVERAGE       

The study encompasses a comprehensive SWOT analysis and provides insights into future developments within the market. It examines various factors that contribute to the growth of the market, exploring a wide range of market categories and potential applications that may impact its trajectory in the coming years. The analysis takes into account both current trends and historical turning points, providing a holistic understanding of the market's components and identifying potential areas for growth.

This research report examines the segmentation of the market by using both quantitative and qualitative methods to provide a thorough analysis that also evaluates the influence of strategic and financial perspectives on the market. Additionally, the report's regional assessments consider the dominant supply and demand forces that impact market growth. The competitive landscape is detailed meticulously, including shares of significant market competitors. The report incorporates unconventional research techniques, methodologies and key strategies tailored for the anticipated frame of time. Overall, it offers valuable and comprehensive insights into the market dynamics professionally and understandably.