Polling Software Market Size, Share, Growth, And Industry Analysis by Type (Web-Based and On-Premise) by Application (SME (Small and Medium Enterprises) and Large Enterprises) Regional Forecast To 2031

Updated On: 29 April 2024

Polling software market Report Overview

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The global polling software market size was USD 2070.74 million in 2021. As per our research, the market is expected to reach USD 14,431.91 million in 2031, exhibiting a CAGR of 18.57% during the forecast period.

The global COVID-19 pandemic has been unprecedented and staggering, with polling software experiencing higher-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden rise in CAGR is attributable to the market's growth and demand returning to pre-pandemic levels once the pandemic is over. 

Polling software is a tool that enables users to run various analyses and produce actionable insights. It automates the process of obtaining comments and opinions in real time from a wide range of targeted audiences via connected devices.

The companies (organizations, sole proprietors, and partnerships) that gather feedback or data through online forms or surveys make up the market for online survey software. Online survey software is created specially to gather comments or information that provides useful information through online feedback channels. The survey's reach can be increased by using the software to create questionnaires that can be shared online. Online survey software is helpful for identifying important business possibilities and industry trends as well as for the development of the corporate economy.

COVID-19 Impact: Weakening of Economy to Hamper Market Expansion

The economic impact of the coronavirus disease (COVID-19) was unprecedented and uncertain. No matter the firm, sector, or industry, the pandemic has forced the world to adapt to the current conditions. The world economy and software service industry had been impacted by the coronavirus outbreak (COVID19). There is no industry that has been untouched by the COVID-19 epidemic's severe impact on the global economy. According to this report, rising protectionism and chauvinism have gotten worse throughout this epidemic, causing the economy to weaken faster.

Latest Trends

"Increasing Technology to Aid Market Growth"

One of the key factors influencing the polling software market growth is the rising use of the software among SMBs. SMBs are using online survey software since the majority of suppliers offer flexible price options. For SMEs, vendors offer specialized online survey software to conduct surveys about their products and services. With the growth of startups across industry verticals like e-commerce, financial services, IT, and manufacturing, demand for online surveying has considerably increased.

Polling software market SEGMENTATION

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• By type

Depending on polling software given are types: Web-Based and On-Premise.

• By Application

The market is divided into SME (Small and Medium Enterprises) and Large Enterprises.

Driving Factors

"Network Development to Accelerate Market Growth"

Most types of customers find major polling software to be highly convenient because it is built on a SaaS basis. Businesses of all sizes are increasingly embracing polling software, which will fuel the expansion of the polling software market, in order to find the best sales channels and new customers. Depending on the kind of surveys needed, different online survey software may offer different capabilities. On the other hand, survey display options, logic and branching, offline survey collection, and options for different types of answers are some essential aspects that any survey program must have.

"Presence of Prominent Players to Increase Market Size"

One of the most significant factors driving the growth of the market for audience response systems and polling software is the rise in demand for these tools in the educational sector.

Players in the market are offering software-based polling solutions to increase respondents' geographic reach, which is anticipated to drive market expansion over the course of the projected period. Through applications they have put on their smartphones, respondents can quickly submit their answers to any given question, and the presenter or data analyst can readily analyze all of the data.

Restraining Factors

"System Integration to Hamper Market Development"

Problems with system integration and interoperability are one of the main obstacles preventing the market for polling software from expanding. Numerous business sectors, including BFSI, telecom, and the public sector, are rapidly adopting cutting-edge technology.

Polling software market Regional Insights

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"Expanding Retail Businesses to Foster Growth in Asia Pacific"

Asia Pacific is expected to have the largest polling software market share in the coming years. The fastest-growing regional market over the projection period is expected to be in the region. This expansion is mostly linked to the expanding retail and e-commerce sectors in nations like China and India, and the expansion of small and mid-sized businesses in this region.

North America is anticipated to have a sizable market share. Due to the presence of big software vendors and international corporations, which are constantly focused on offering better services and goods to their consumers in order to improve their sales, North America accounts for a sizable portion of the industry.

Key Industry Players

"Key Players Focus on Partnerships to Gain a Competitive Advantage "

Prominent market players are making collaborative efforts by partnering with other companies to stay ahead of the competition. Many companies are also investing in new product launches to expand their product portfolio. Mergers and acquisitions are also among the key strategies used by players to expand their product portfolios.

List of Market Players Profiled

• Poll Everywhere (U.S.)
• Creative Research Systems (U.S.)
• SurveyMonkey (U.S.)
• Stratics Networks (U.S.)
• eBallot
• Crowdsignal
• Crowdpurr (U.S.)
• Outgrow (India)
• Macmillan Learning (U.S.)
• SurveryLegend (Sweden)
• MySurveyLab (Poland)
• Turning Technologies (U.S.)

Report Coverage

This research profiles a report with extensive studies that take into description the firms that exist in the market affecting the forecasting period. With detailed studies done, it also offers a comprehensive analysis by inspecting the factors like segmentation, opportunities, industrial developments, trends, growth, size, share, and restraints. This analysis is subject to alteration if the key players and probable analysis of market dynamics change.