Postage Meter Machine Market Size, Share, Growth, and Industry Analysis by Type (Low Volume: Below 100 Items, Mid Volume: 100-500 Items, High Volume: More than 500 Items), by Application (Large Businesses, Medium-sized Businesses, Small Businesses), and Regional Insights and Forecast to 2031

Updated On: 22 April 2024

POSTAGE METER MACHINE MARKET REPORT OVERVIEW

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The global postage meter machine market size was USD 148 million in 2020 and the market is projected to touch USD 166.1 million by 2027, at CAGR of 1.9% during the forecast period.

Postage meter machine is a device used by businesses and organizations to calculate and print postage for various mailing purposes. Postage meters are regulated by a country's postal authority. A postage meter imprints an amount of postage, functioning as a postage stamp, a cancellation and a dated postmark all in one.  It functions as a digital alternative to traditional stamps and provides convenient and efficient postage management solutions. The primary users are businesses of all sizes, from small home offices to large corporations, as well as government agencies and other organizations that send a significant volume of mail. Innovations such as integrated digital solutions, improved tracking systems, and cost-effective models present growth opportunities.

Participants are fixing their efforts on encouraging R&D. Technological development are supporting the regional market growth. Manufacturers need to stay updated with changing market trends and develop products that meet growing consumer needs. Companies coming up with progressive technological solutions for firming their positions.

COVID-19 Impact: Pandemic Hampered The Market Due To Unexpected Disruption In The Sector

The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to market’s growth and demand returning to pre-pandemic levels.

COVID- 19 pandemic has extremely affected the whole world. It caused many unexpected disruption and affected the industry. COVID- 19 had negative impact on the market due to economic slowdown, unpredictability in financial sector and high unstable market. The pandemic resulted in decreased demand due to a disrupted supply chain, drop in sales of products, delivery schedules. Travel bans imposed affected business collaboration and partnership. Demand had recently reduced due to travel bans and lockdown during the COVID-19 pandemic. The continuous loss in the business due to the lockdown measures is projected to directly influence the growth of the investments in the market.

LATEST TRENDS

"Use Of Innovative Products To Boost The Market Growth "

Technological improvement and development will further enhance the presentation of the product, allowing it to obtain a varied range of requests in the market. Technological advancement will improve performance and propel the market growth. Technological advancement with high demand are increasingly setting a force to increase the productivity. Some players focus on product improvement to meet consumer requirements and likings. Constant innovation in manufacturing of products is anticipated to stimulate product demand.

POSTAGE METER MACHINE MARKET SEGMENTATION

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• By Type Analysis

According to type, the market can be segmented into low volume: below 100 items, mid volume: 100-500 items, high volume: more than 500 items

High volume: more than 500 items will capture the maximum market share through forecast period.  

Low volume: below 100 items -These are postage meters designed for businesses or users that send out fewer than 100 mail items in a given period. They are typically the most basic models, offering essential functions without the advanced features found in higher-volume machines.

Mid volume: 100-500 items -Mid-volume meters are suited for businesses that regularly send out 100 to 500 items. These meters strike a balance between functionality and cost, offering more features than low-volume meters but are less expensive than high-volume models.

High volume: more than 500 items - High-volume postage meters are designed for heavy use, capable of processing more than 500 items per batch. They are the most advanced and fastest meters available.

• By Application Analysis

According to application, the market can be segmented into large businesses, medium-sized businesses, small businesses

Postage meter machine market players cover segment as large businesses will dominate the market share during forecast period.

Large businesses typically require advanced machines capable of handling high volumes of mail, as they often send significant amounts of letters and packages.

Medium-sized businesses also benefit from postage meters, but their requirements are usually more moderate.

Small businesses seek cost-effective solutions that can handle their low to moderate mailing needs efficiently, making postage meter machines an ideal choice for all business sizes.

DRIVING FACTORS

"Increasing Efficiency And Convenience To Boost The Market Growth"

Postage meters significantly streamline the mailing process, saving time and reducing errors. This convenience is a strong driver, specifically for businesses with large mailing needs. A shift towards cloud-based postage solutions, enabling users to access and manage postage funds remotely.

"Technological Advancement and Innovation To Upsurge The Market"

Technological advancements and innovation activate unique revenue augmenting opportunity which will upsurge the postage meter machine market growth. Growing investment in research and development activities and growing awareness about benefits are expected to deliver profitable opportunities for the market. Constant development are one of the trends in the market in variety of practices. The digitalization trends and technological advancements in the postal industry are driving the adoption of postage meter machines.

RESTRAINING FACTOR

"Stringent regulations To Hamper The Market Growth"

Stringent postal regulations and the rising popularity of digital communication platforms may pose a threat to market growth. The need for regular updates and compliance can be burdensome for users. Technical difficulties will reduce the industry revenue.

POSTAGE METER MACHINE MARKET REGIONAL INSIGHTS

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"Asia Pacific to Dominate the Region Due To The Rising E-commerce Industry and Increasing Investments "

The market is primarily segregated into Europe, Latin America, Asia Pacific, North America, and Middle East and Africa.

Asia Pacific is further expected to witness growth in the postage meter machine market share. The region is dominating the market due to the rising e-commerce industry and increasing investments in postal automation technologies.  The rising inhabitants and increasing income levels are also contributing to the development of the market. Upsurge in investments by key market players for the R&D undertakings and enlargement of their production abilities and product portfolios are projected to upsurge the growth. The expansion of regional market is being aided by technological developments.

KEY INDUSTRY PLAYERS

"Key Players Focus On Partnerships To Gain Competitive Advantage"

The key players are dynamically contributing in strategic events that are aimed at maintaining strong market position and increasing market share by merger, partnerships and others. Key players are motivated to introduce new innovative products. They are spending severely on research and development in order to arise with more new technology so that they can maintain and improve their existing market. The market changes are dynamic such as market expansion, partnership and merger. The collective efforts of these major players expressively impact the competitive landscape and future path of the market.

List Of Market Players Profiled

• Pitney Bowes (U.S.)
• Francotyp-Postalia (Germany)
• Quadient (France)
• Frama (Denmark)
• Gongda Pute (China)

INDUSTRIAL DEVELOPMENT

November 2023: Quadient, a leader in helping businesses create meaningful customer connections through digital and physical channels, today announced it has maintained its 15^th position in this year’s Top 250 ranking of French software companies, also placing fifth in the ‘Horizontal Publishers’ category. 

REPORT COVERAGE

The report provides scrutiny and information according to market sectors. Business overview, financial overview, product portfolio, new project launch, recent development enquiry are the factors included in the profile. The report incorporates completely examined and appraised evidence of the noticeable players and their position in the market by methods for various descriptive tools. The report covers national and regional level market size and forecast. The report gives businesses the facility to research new prospect in many areas. The report shows to be an operational tool that players can use to gain a competitive superiority over their opponents and ensure lasting achievement in the market.