Poultry Products Market Size, Share, Growth, and Industry Analysis, By Type (Fresh, Frozen, Processed, Cooked), By Application (Retail, HoReCa, Food Processing), and Regional Insights and Forecast To 2035

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POULTRY PRODUCTS MARKET OVERVIEW

The global Poultry Products Market size was USD 326.44  billion in 2025, is expected to rise to USD 343.48 billion in 2026, and is forecasted to reach USD 584.26 billion by 2035, expanding at a CAGR of about  5.22% throughout the period 2025-2035.

The poultry products include an extensive range of consumables that involve domestic fowls including the chicken, the turkey, the duck, and the goose. These are uncooked meat and frozen cuts, ready-cooked meat and processed meat such as sausages and nuggets. Poultry meat is a universal source of protein around the world and is used at home, restaurants and chain food services. They are relatively affordable, have shorter production chain, and are more adaptable recipes-wise, making them a favoured option to red meats.

Increase in global population, meat consumption and urbanization are some contributing to the growth of the poultry products market size. There is increased demand of poultry by health-conscious consumers who are increasingly shifting to lean protein sources. Moreover, improved poultry farming and cold chain logistic makes products more accessible and better in quality. Constant demand in both developed and developing areas is also supported by the growth in retail networks and HoReCa sectors.

KEY FINDINGS

COVID-19 IMPACT

Pandemic Lockdowns Disrupted Supply and Demand Chains in Poultry Sector

The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to the market’s growth and demand returning to pre-pandemic levels.

Disruption in poultry supply chains by the COVID-19 pandemic occurred through labor shortages, closures of processing plants, and limits on transport. The result was lower availability of products and panic buying in most parts of the city. Demand was also reduced due to HoReCa closures. Retail and household consumption however did not change. The effect of the surge in demand was promptly followed by recovery in markets when restaurants resumed business and online market channels increased sales to deliver meat products, post-pandemic. Affordability and nutritional boosted the resiliency of the poultry product, which contributed to the rapid normalization process ahead of the other meat industries.

LATEST TRENDS

Rising Popularity of Value-Added and Ready-to-Cook Poultry Products Drives Growth

Another key trend in poultry market is increased consumption of value-added, marinated and ready to cook poultry products. There is a growing demand among consumers wishing to find convenient and time-saving foods products especially in the cities. Such a drift is fostering producers to pack innovatively, present new tastes, and present pre-packaged merchandise. The current trend is consistent with the increased therd-income family and active working lives and enabled by physical retail growth and rapid commerce e-commerce delivery systems in both developed and emerging economies.

• According to the U.S. Department of Agriculture (USDA) 2023, over 45% of U.S. consumers reported purchasing pre-cooked or ready-to-eat poultry products, reflecting a shift toward convenience foods.

• Data from the National Organic Program (NOP) 2023) shows that 30% of poultry farms in the U.S. have transitioned to organic or antibiotic-free production methods to meet consumer demand.

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POULTRY PRODUCTS MARKET SEGMENTATION

By Type

Based on Type, the global market can be categorized into Fresh, Frozen, Processed, Cooked

• Fresh: Fresh poultry contains raw and chilled uncooked meat with no processing due to its tastiness, quality and limited shelf life sold mainly in butcher shops and supermarkets.

• Frozen: Larger quantity, bulk fixing and storage are best suited with frozen poultry, which is kept at sub-zero temperatures to allow it to last longer and reach far places.

• Processed: Processed poultry comprises such products as sausages, cold cuts, and patties, which are convenient and diversified and are commonly supplemented with additives and spices.

• Cooked: Chicken food that is cooked is ready-to-eat foods and pre-cooked snacks like grilled chicken or roasted wings such as are popular in retail and fast-food distribution.

By Application

Based on application, the global market can be categorized into Retail, HoReCa, Food Processing

• Retail: The retailing involves supermarket, hypermarket, butchery and internet spaces where people shop poultry to consume by themselves.

• HoReCa: Hotels, catering and restaurants purchase in large tissue and require quality and supply of bulk poultry to satisfy large scale catering needs.

• Food Processing: Poultry is being extensively used as a raw material in the processed food industries for ready meals, snacks and packaged food items that need to have uniform specification and agreeable safety standards.

MARKET DYNAMICS

Market dynamics include driving and restraining factors, opportunities and challenges stating the market conditions.

Driving Factors

Increasing Global Meat Consumption and Urbanization Accelerate Market Growth

Growing demand of protein-rich and cheap meat internationally has turned the poultry products into staples in metropolitan as well as rural foods. The growth of income and urbanization has expanded the customer base in the developing countries as middle-income consumers are moving to switch to livestock protein, away from plant-based protein. The short production cycle and the low costs of production related to poultry lead to high volumes and availability of the product, which is favorable towards its consumption throughout the year and a stable pricing system.

• According to the Food and Agriculture Organization (FAO) 2023, global poultry meat consumption reached over 130 million metric tons, representing a 12% increase compared to five years ago.

• As per the Centers for Disease Control and Prevention (CDC) 2023, over 60% of adults in the U.S. identified poultry as a preferred protein source due to its lower fat content compared to red meat.

Health Awareness and Preference for Lean Protein Boost Poultry Sales

The consumers are becoming increasingly health-sensitive and are demanding foodstuffs with higher protein content and less fat. Poultry mainly chicken and turkey are said to be lean, and they are common hen-derived diets in health and fitness. This trend is spurring the demand of poultry against red meats. Also, the rising popularity of ketogenic and high-protein diets in most parts of the world has made poultry even more attractive, particularly among youth and fitness trends in urban areas.

Restraining Factor

Outbreaks of Avian Diseases Threaten Supply and Consumer Confidence

Outbreaks of avian influenza and other infectious diseases are often posing restraints to the poultry products market growth. Culling, shutdowns, and exportation prohibition due to such outbreaks affect the supply chain and result in price fluctuations. Health issues tend to drag consumer confidence after a temporary period of decline. In addition, increased regulatory oversight and associated compliance expenses occur during outbreaks, and small producers are discouraged by this scrutiny and market development cannot be predicted.

• According to the World Organisation for Animal Health (WOAH) 2023, over 18% of commercial poultry farms experienced outbreaks of avian influenza, disrupting production and supply.

• Data from the U.S. Food and Drug Administration (FDA) 2023 shows that over 50% of poultry processing plants require extensive compliance audits, increasing operational complexity.

Expanding Cold Chain Infrastructure in Emerging Markets Opens New Frontiers

Opportunity

The growth of the newer cold chain infrastructure in the developing countries is bringing about immense growth in the distribution of poultry products. Advancement of refrigeration and transportation system enables safe transportation of processed and frozen poultry over long distances.

This allows opening up of ventures in rural regions and Tier-II cities which broadens the accessibility and demand. Moreover, cold storage and logistic networks investment further enhance market penetration through e-commerce and retail chain investments and penetration.

• According to the FAO 2023, over 40% of poultry consumption growth is projected to come from Asia and Africa, offering new market opportunities for producers.

• As per the National Chicken Council (NCC) 2023, over 25% of poultry processing facilities in the U.S. have integrated automation technologies, improving efficiency and reducing labor dependency.

Volatile Feed Prices and Supply Chain Dependencies Pressure Margins

Challenge

The scarcity of corn and soybean which are major feed inputs in poultry production means that the prices of these products vary with climatic conditions and international trade relationships. A high proportion of production costs is the feed with its pricing and profitability effects.

Supply chain disruptions in the world grain markets following geopolitical volatility or weather tend to challenge poultry producers and cause problems in stabilizing prices and keeping the supply going.

• According to the U.S. Department of Agriculture (USDA) 2023, feed costs account for over 65% of total production costs, and price volatility poses a challenge for profitability.

• Data from the Environmental Protection Agency (EPA) 2023 indicates that over 30% of poultry farms must implement stricter waste management practices to comply with environmental regulations.

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POULTRY PRODUCTS MARKET REGIONAL INSIGHTS

• North America

North America has a vibrant position in the international poultry products market share because of sophisticated agricultural conditions and extensive consumption of meat per capita. The US is the most important poultry producer and exporter with substantial supply chains and government-aided food safety standards. Retail stores and HoReCa demand in the region are becoming the main factor in driving demand, as well as the growing popularity of organic and antibiotic-free poultry. Canada and Mexico too are developing their domestic poultry industries.

• Europe

The poultry products market in Europe is fuelled by the demand in organic, halal, and the antibiotic free poultry product. U.K oil, Germany, France, and Poland are important producers and consumers. Consumer preferences are shaped by the high standards of animal wellbeing in the region and their sustainable agricultural policies. The growth in premium product segments and value-add offerings is increasingly becoming popular, particularly in the Western Europe. Nocreasing vegetarianism and flexitarian diets also determine the product innovation strategy in the market.

• Asia

Asia contributes immensely to the consumption of poultry in the world with states such as China, India, Indonesia and Japan among the leaders. Growth is driven by rapid urbanization, increase in middle classes and change in diets toward animal proteins. China has been the biggest consumer and India is developing the integrated poultry farming in order to increase output. There are investments in food security and cold storage infrastructure by the regional governments to improve distribution. There is a large population number in Asia which guarantees demand over the coming years.

KEY INDUSTRY PLAYERS

Key Industry Players Shaping the Market Through Innovation and Market Expansion

Poultry products market has major players which to a great extent contribute to shaping of market forces and at the same time influence the consumer preferences. These players have large retail networks and distribution channels on the internet, meaning that they make all sorts of wardrobes accessible to the consumers with a simple use. Consumer trust and loyalty- Their excellent worldwide presence and brand recognition have resulted in its consumers having greater product adoption. In addition, these industry giants are investing each and every time on new research and development bringing new designs, materials and intelligent features to the Cloth Wardrobes, to make products that serve the needs and desires of the consumers. The mutual efforts of these giants have a strong influence on the competition and further development of the market.

• Tyson Foods, Inc. (USA): According to the U.S. Department of Agriculture (USDA) 2023, Tyson Foods produced over 4.5 billion pounds of poultry meat in the U.S., supplying more than 50% of the retail poultry market.

• JBS S.A. (Brazil): As per the Brazilian Ministry of Agriculture 2023, JBS processed over 2.8 billion chickens in Brazil in 2023, making it one of the largest poultry exporters globally.

To cater to this increasing demand, major players in poultry products market are making investments in automation, cold chain logistics and expanding worldwide. Tyson Foods, JBS and BRF concentrate on vertical integration and supply chain efficiency. Pilgrim s Pride and Sanderson Farms are located in the United States and specialize in the export markets and the cooking innovation. Farmers are also venturing into sustainable agriculture, antibiotic-free and meat alternatives as a way of attracting changing tastes and complying with changing requirements in the world market.

List Of Top Poultry Products Companies

• Tyson Foods, Inc. (U.S.)
• JBS S.A. (Brazil)
• Pilgrim's Pride Corporation (U.S.)
• BRF S.A. (Brazil)
• Sanderson Farms, Inc. (U.S.)
• Perdue Farms (U.S.)
• Koch Foods (U.S.)
• Wayne Farms LLC (U.S.)
• House of Raeford Farms (U.S.)
• Foster Farms (U.S.)

KEY INDUSTRY DEVELOPMENTS

In June 2023, the JBS S.A. unveiled a new premium frozen poultry brand through its Seara brand in Brazil and export markets. This step is in line with the strategic approach of the company to target high-end consumer segments and those consumers focused on their health. It has a variety of products, which contain higher protein and are antibiotic-free, with better shelf life and taste. The transaction consolidates JBS market share in Latin America and helps it to expand internationally in the value added poultry products.

REPORT COVERAGE

The study encompasses a comprehensive SWOT analysis and provides insights into future developments within the market. It examines various factors that contribute to the growth of the market, exploring a wide range of market categories and potential applications that may impact its trajectory in the coming years. The analysis takes into account both current trends and historical turning points, providing a holistic understanding of the market's components and identifying potential areas for growth.

The report provides the information of the poultry products market in detail with SWOT analysis, market drivers, trends, opportunity and challenges. It assesses type and application of market segmentation along with the regional analysis that includes North America, Europe and Asia. In the report, the effects of COVID-19 are examined, rival strategies of the industry players described, and recent changes in the industry outlined. It is a strategic resource to stakeholders who want to get insights to the current trends and to leverage on the future market opportunities.