Power Toothbrush Market Size, Share, Growth, and Industry Analysis, By Type (Vibration, Rotation-oscillation, and Others), By Application (Adult, Child and Others), Regional Insights, and Forecast To 2032

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Power Toothbrush Market REPORT OVERVIEW

global power toothbrush market size was USD 3.70 billion in 2023 and market is projected to touch USD 7.46 billion by 2032 at CAGR 8.07% during the forecast period.

The global COVID-19 pandemic has been unprecedented and staggering, with the power toothbrush market experiencing higher-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden rise in CAGR is attributable to market’s growth and demand returning to pre-pandemic levels.

A power toothbrush is a high-tech oral hygiene tool that rotates or moves the head side to side to clean teeth, gums, and the tongue. Plaque can be effectively removed and gingivitis can be decreased using an electric toothbrush by rotating or moving the head side to side. Modern innovations added to electric toothbrushes increase brushing habits and the brushing experience itself. Several brushing modes tailored to sensitive teeth, teeth-whitening effects, and gum-massaging movements are some of the features. Furthermore, the toothbrush has pressure sensors built into it to apply the proper amount of pressure to the gums and teeth during cleaning.

COVID-19 Impact: The Pandemic Caused Lockdown Increased Product Demand by Online Sales and Hygienic Concerns

Customers now prefer to buy power toothbrushes from online shopping platforms rather than traditional distribution channels as a result of the COVID-19 pandemic's unanticipated breakout. Throughout the projected period, this element is anticipated to have a favourable effect on the worldwide electric toothbrush market.

LATEST TRENDS

"Smart Toothbrush with Advanced Features to Rocket Launch the Market Share"

These days, a lot of power toothbrushes have Bluetooth capabilities, enabling customers to link their toothbrush to a smartphone app. For better dental hygiene, the app offers real-time feedback on brushing patterns and makes suggestions for enhancements. Certain high-tech toothbrushes employ artificial intelligence (AI) technology to assess brushing habits and provide tailored suggestions. These brushes give customised brushing routines and adjust to individual behaviours. Pressure sensors are a common element of contemporary electric toothbrushes, warning users when they are brushing with too much force. These sensors aid in limiting the use of excessive force during brushing, as it might cause gum damage.

Many brushing modes and intensity levels (such as sensitivity, gum care, and whitening) are now available with powered toothbrushes. Users can select the option that best fits their demands for oral health. Certain toothbrushes offer a complete dental care solution by combining functions like flossing, brushing, and tongue cleaning into a single tool. To lessen the need for frequent recharging, manufacturers are creating electric toothbrushes with longer battery lives. Electric toothbrush charging options that are easy to use and uncluttered are made possible by the increasing prevalence of wireless charging capabilities.

Power Toothbrush Market SEGMENTATION

• By Type

Based on type the market is classified as vibration, rotation-oscillation and others.

• By Application

Based on application the market is classified as adult, child and others.

DRIVING FACTORS

"Rising Awareness, Disposable Income and Government Initiatives to Reinforce the Market Growth "

The market for power toothbrushes has been driven mostly by a rise in oral hygiene awareness. The market is anticipated to be pushed in the long run by the increase in dental issues and awareness of oral hygiene over the projected period. According to the Dental Health Association, people who use electric toothbrushes had longer tooth retention, less tooth decay, and better gums than people who use manual brushes. Furthermore, manufacturers' focus on creating cutting-edge products with improved benefits, like smart electric toothbrushes, along with consumers' rising disposable income, especially in developing nations like China and India, are the main factors expected to propel market growth in the upcoming years.

It is anticipated that the surge in government programmes aimed at promoting the acceptance and usage of power toothbrushes worldwide would provide profitable prospects for the expansion and advancement of the global electric toothbrush industry throughout the projected period. The market for electric toothbrushes is growing as a result of government organisations like the World Health Organisation (WHO) and the American Dental Association (ADA) promoting the advantages of dental health.

Practise of Maintaining Oral Health Care to Boom Up the Market Growth

Almost everywhere in the world, poor diets and fast-paced lifestyles—including diets high in sugar and increased use of harmful drugs like tobacco—have made oral health one of the main public health issues. Additionally, consumers around the world are placing a greater emphasis on preserving their dental health, which is driving up demand for electric toothbrushes. The performance, attributes, and brand recognition of the product, as well as the accessibility of product and brand information, are some of the elements that influence the purchasing decisions of customers when it comes to power toothbrushes.

RESTRAINING FACTORS

"Limited View and Privacy Concerns to Obstruct the Market Growth"

The market is significantly constrained by the high cost of these brushes. The high cost of replacing an electric toothbrush's head further restricts the device's uptake. Bristles on the head require replacement every three to six months, which adds to the expense of bristle replacement. One of the main factors limiting the growth of the worldwide market is the higher cost of electric toothbrushes in comparison to manual toothbrushes. Another significant factor that could hinder the development and expansion of the global power toothbrush market share during the forecast period is environmental concerns over the disposable nature of these brushes.

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Power Toothbrush Market REGIONAL INSIGHTS

"Asia Pacific Region to Dominate with Accountability and Transparency"

Several factors influence the dominance of power toothbrush market share in the European region. Due to an increase in the proportion of the elderly population in Europe, oral and dental issues are becoming more common, and this trend is expected to fuel market expansion over the course of the study period. A rising number of young people's oral malignancies in Europe are attributed, according to the WHO, to human papillomavirus infections. Dental diseases and tooth loss have a major influence on a person's nutrition, self-esteem, and overall health in both children and adults. When an older person has extensive tooth loss, it might limit their intake of nutrient-dense meals, deteriorate their nutrition, and increase their risk of developing chronic illnesses.

KEY INDUSTRY PLAYERS

"Financial Stakeholders to Help the Market Expand"

There are a few major competitors vying for market dominance in the highly concentrated global electric toothbrush industry. To obtain a competitive advantage in the market, businesses are growing their distribution networks and making investments in product development. In order to capture market share, producers are also concentrating on creating cutting-edge goods with more benefits, such smart electric toothbrushes.

LIST OF TOP POWER TOOTHBRUSH COMPANIES

• P&G (U.S.)
• LION (Japan)
• Omron (Japan)
• Kanger Li (India)
• Lebond (Spain)
• ARM&HAMMER (U.S.)
• Berrcom (U.K.)
• Panasonic (Japan)
• Ningbo seago (China)
• Colgate-Palmolive (U.S.)
• Philips (The Netherlands)
• Guangzhou Wanyuan (China)

REPORT COVERAGE

The report includes information on upcoming advancements and a SWOT analysis.The research paper examines several elements that facilitate market expansion. The many market segments and applications that may have an impact on the market in the future are also covered in this section. The details are derived from historical turning points and present trends.the current situation of the market's constituent parts and possible prospects for expansion in the years to come. The influence of financial and strategy opinions, together with information on market segmentation, including both subjective and quantitative research, are covered in this study. This report includes an in-depth investigation of market dynamics, an evaluation of the parent market, and a thorough background examination.