Premium Pram and Baby Stroller Market Size, Share, Growth, and Industry Analysis, By Type (Single-Child Stroller, Multi-Child Stroller, Pram), By Application (Under 1 Years Old, 1 to 2.5 Years Old, Above 2.5 Years Old), Regional Forecast To 2033

PREMIUM PRAM AND BABY STROLLER MARKET OVERVIEW

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The global Premium Pram and Baby Stroller Market size was USD 1.67 billion in 2024 and is expected to reach USD 2.01 billion in 2033, exhibiting a CAGR of 2.1% during the forecast period. 

The global COVID-19 pandemic has been unprecedented and staggering, with the global premium pram and baby stroller market experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden rise in CAGR is attributable to the market's growth and demand returning to pre-pandemic levels once the pandemic is over.

A stroller is intended for infants who have started to sit. A stroller should have safety features such as a harness and safety belts to keep the baby safe while riding in it. A stroller also includes a hood or canopy to protect the baby.

Prams are used to manage babies' movements while they are lying or sitting, whereas baby strollers are a model with an upright seat that is suitable for older babies. Growing urbanization, changing lifestyles, an increase in birth rate with rising safety concerns, and an increase in spending on baby care accessories are some of the factors driving the global baby prams & strollers market.

COVID-19 IMPACT

Pandemic Increased the Market Demand

The COVID-19 effect had a negative impact on the baby stroller industry because of travel restrictions and lockdowns that prohibited people from leaving their homes. Stroller sales have declined as a result of its limited utility at the time. Online sales platforms have grown significantly during the previous 12 months. As a result, industry participants are enhancing their online presence. Infant goods sales during the pandemic first declined in physical merchants, but over time, they gradually grew on online shopping platforms.

LATEST TRENDS

More multifunctional and customization to combat competitions

Baby strollers are projected to become more popular worldwide during the medium term as a result of product qualities like convenience, usability, and availability in a variety of price ranges. More millennials are buying the product thanks to personalization possibilities and multifunctional features provided by the major competitors in the market. The market is being supported by a number of intelligent features provided by the producers using technological advancements, such as a climate-controlled bassinet, feeding bottle warmer, automatic rocking chair, automatic power folding, an electric locker, music, webcams, and a microphone that made parenting easy. Additionally, the use of infant strollers has increased due to consumers' greater use of prams. manufacturer creativity for new products

PREMIUM PRAM AND BABY STROLLER MARKET SEGMENTATION

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By Type Analysis

According to type, the market can be segmented into single-child stroller, multi-child stroller, pram by type.

By Application Analysis

Based on application, the market can be divided under 1 years old, 1 to 2.5 years old, above 2.5 years old.

DRIVING FACTORS

Rising demand for premium baby strollers to boost market growth

The growing focus on parenting and child safety, coupled with an increase in disposable income, has led to a rising demand for premium prams and baby strollers. Consumers are willing to invest more in high-quality products that offer enhanced safety, comfort, and convenience for their babies.

Technological advancements to contribute to market growth

Technological advancements have played a significant role in the premium pram and baby stroller market growth. Innovations such as lightweight materials, foldable designs, and enhanced safety features have made these products more functional and user-friendly.

RESTRAINING FACTORS

Travel restrictions and lockdowns limited the market usability and scale

Due to travel restrictions and lockdowns that prevented individuals from leaving their homes, the COVID-19 effect had a negative effect on the baby stroller sector. Due to the stroller's current limited utility, sales have decreased. Online sales platforms have expanded dramatically during the past year. Participants in the industry are improving their internet presence as a result. Sales of infant products during the pandemic initially decreased in traditional stores but gradually increased on online shopping platforms.

PREMIUM PRAM AND BABY STROLLER MARKET REGIONAL INSIGHTS

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Growing Demand in North America and Europe Anticipated to Boost Market Expansion

The global premium pram and baby stroller market is spread across various regions, including North America, Europe, Asia Pacific, Middle East & Africa, and South America. North America and Europe are the largest markets for premium baby strollers, owing to high disposable income, increased focus on child safety, and a high adoption rate of new technologies. However, the Asia Pacific region is expected to witness the highest growth rate due to the rising birth rate and increasing disposable income in countries like China and India. Middle East & Africa and South America are also expected to witness steady growth due to a growing awareness of the importance of baby safety and the rise in birth rates.

KEY INDUSTRY PLAYERS

Adoption Innovative Strategies by Key Players Influencing Market Development

Prominent market players are making collaborative efforts by partnering with other companies to stay ahead of the competition. Many companies are also investing in new product launches to expand their product portfolio. The top key players in the market are CHICCO (Artsana), Bugaboo, Quinny, Good Baby, Stokke, Britax, Peg Pereg, Combi, Graco, UPPAbaby, Inglesina, Silver Cross, Emmaljunga, Babyzen, Jané, BabyJogger, Cosatto and ABC Design. Mergers and acquisitions are also among the key strategies used by players to expand their product portfolios. In addition, the strategies to develop new technologies, capital investment in R&D, improve product quality, acquisitions, mergers, and compete for the market competition help them to perpetuate their position and value in the market. Besides, collaboration with other companies & extensive possession over premium pram and baby stroller market share by the key players stimulates the market growth.

List of Top Premium Pram and Baby Stroller Companies

•  CHICCO (Artsana)
• Bugaboo
• Quinny
• Good Baby
• Stokke
• Britax
• Peg Perego
• Combi
• Graco
• UPPAbaby
• Inglesina
• Silver Cross
• Emmaljunga
• Babyzen
• Jané
• BabyJogger
• Cosatto
• ABC Design

REPORT COVERAGE

This report examines an understanding of the premium pram and baby stroller market’s size, share, growth rate, segmentation by type, application, key players, and previous and current market scenarios. The report also collects the market’s precise data and forecasts by market experts. Also, it describes the study of this industry’s financial performance, investments, growth, innovation marks, and new product launches by the top companies and offers deep insights into the current market structure, competitive analysis based on key players, key driving forces, and restraints that affect the demand for growth, opportunities, and risks.

Furthermore, the post-COVID-19 pandemic’s effects on international market restrictions and a deep understanding of how the industry will recover, and strategies are also stated in the report. The competitive landscape has also been examined in detail to provide clarification of the competitive landscape.

This report also discloses the research based on methodologies that define price trend analysis of target companies, collection of data, statistics, target competitors, import-export, information, and previous years’ records based on market sales. Moreover, all the significant factors which influence the market such as small or medium business industry, macroeconomic indicators, value chain analysis, and demand-side dynamics, with all the major business players have been explained in detail. This analysis is subject to modification if the key players and feasible analysis of market dynamics change.