Programmatic Advertising Platform Market Size, Share, Growth, and Industry Analysis, By Type (Desktop Display, Desktop Video, Mobile Display, Mobile Video), By Application (Governance, Commercial, Others), Regional Insights, and Forecast To 2031

Updated On: 08 April 2024

Programmatic Advertising Platform Market REPORT OVERVIEW

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The global programmatic advertising platform market size was USD 5829.2 million in 2021 and is projected to touch USD 20671 million by 2031, at a CAGR 13.2% during the forecast period. 

The global COVID-19 pandemic has been unprecedented and staggering, with the global programmatic advertising platform market experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden rise in CAGR is attributable to market’s growth and demand returning to pre-pandemic levels.

By focusing on certain audiences, programmatic advertising assists in automating the decision-making process of media purchase. "The use of software to purchase digital advertising, as opposed to the traditional process that involves RFPs, human negotiations, and manual insertion orders,". Basically, it's utilizing machines to purchase advertisements. It is an automated bidding tool for online marketers and publishers that enables decision-making and option evaluation in real time automation. It has broad application in both the governance and business sectors. It is an automated bidding tool for online marketers and publishers that enables decision-making and option evaluation in real-time automation.

COVID-19 Impact: Imposed Restrictions in the Economy Resulted in Decline in the Market

The COVID-19 outbreak caused temporary business closures as well as supply chain and manufacturing disruptions, which in turn reduced the development of telecom infrastructure and had a negative effect on the sales and marketing efforts of rugged phone companies competing in the market. The effects were severe, particularly for startups and small- to medium-sized businesses operating in this industry. Companies did, however, make a lot of restructuring efforts to address the supply chain difficulties and improve collaboration with suppliers and partners to lessen the negative market impact.

LATEST TRENDS

"Growth of the market in recent years"

Market forecasts predict a skills gap for a considerable period of time as companies and agencies deal with shifting customer demands and internal programmatic advertising technology changes. For instance, programmatic TV will soon require more specialised personnel and training as a result of this exciting technological advancement.

The demand for programmatic advertising expertise is growing, but technology is also developing more quickly. As a result, the main difficulty in North America is to find people that is skilled at offering programmatic advertising solutions. More knowledge of the inner workings of programmatic advertising will only improve the talent in the local advertising sector.

Programmatic Advertising Platform Market SEGMENTATION

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• By Type

Based on type the global programmatic advertising platform market is classified as desktop display, desktop video, mobile display, mobile video.

• By Application

Based on application the global programmatic advertising platform market is classified as governance, commercial, others.

DRIVING FACTORS

"The Utilization as a Catalyst to Boost the Market Growth"

Programmatic advertising is greatly impacted by the growing use of social media services People keep their phones by their beds at night and carry them around with them almost constantly during the day. According to estimates, the use of mobile devices will significantly expand the market for programmatic advertising. Mobile advertising will be used more widely as the mobile market expands, and there will be a growing need for more advanced technologies. Bright prospects for programmatic mobile video are impacted by the emergence of new techniques and tools for tracking and measuring pertinent data on mobile devices. As an illustration, Facebook is now having a big impact on the development of mobile programmatic.

"Extensive Application in Laundering Process to Multiply the Production and Market Growth"

Programmatic advertising is greatly impacted by the growing use of social media services. Almost all of the main social media networks now include choices for programmatic advertising. Programmatic has a number of advantages when used with social media channels since it helps marketers run more successful campaigns by automating purchases and addressing a specific audience with messages that are highly relevant. For instance, Red Bull is aiming movies at users who have visited extreme sports websites through their Twitter feeds. Marketers can use the platform to programmatically bid in real time on influencer advertisements and purchase branded content from influencers for their social media, blog, and website pages.

RESTRAINING FACTORS

"Several Challenges Associated with the Local Irritation to Restrain the Market"

However, the market for programmatic advertising platforms is expanding in part due to the popularity of social media. Almost all the main social media networks now include choices for programmatic advertising. Programmatic has several advantages when used with social media channels since it helps marketers run more successful campaigns by automating purchases and addressing a specific audience with messages that are highly relevant. The market expansion is hampered by restrictions like the dearth of programmatic talent in advertising firms.

Programmatic Advertising Platform Market REGIONAL INSIGHTS

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"North American Region to Dominate the Market with Extensive Utilization and Multiplying Manufacturers"

North America, Europe, Asia Pacific, and the rest of the world are the regions that make up the global market for programmatic advertising platforms. The greatest market share is anticipated to be in the Asia Pacific throughout the forecast period. In the Asia Pacific area, virtually every industry sector is working towards digitalization by implementing digital technology and gadgets for innovation in corporate operations and revenue-generating prospects. According to estimates, the Americas will control the largest portion of the worldwide programmatic advertising market in 2021. Additionally, the rise of multinational corporations, a developing infrastructure, and extensive smartphone use are all contributing to the market growth in the region. Asia Pacific's emerging nations' rising interest in online shopping as well as urbanization trends have contributed to the region's market expansion.

KEY INDUSTRY PLAYERS

"Financial Players to Contribute Towards Expansion of Market"

This market is extremely competitive and consists of various global and regional players. Major players are involved in strategizing various plans such as mergers and acquisitions, partnerships, introduction of new and enhanced products, along with joint ventures. The report is extensive research of a list of market players who contribute towards the expansion of the market. The information is a collusion of latest technological developments, trends, production lines mergers and acquisitions, market study and others. Other factors such as regional wise analysis and segment wise analysis are also considered to understand the market share, product growth, revenue growth and others during the forecasted period.

List of Market Players Profiled

• AppNexus Inc. (US)
• AOL Inc. (Verizon Communications Inc.) (US)
• Yahoo! Inc. (US)
• DataXu Inc. (US)
• 9 Adroll.com (US)
• Google Inc. (Doubleclick) (US)
• Adobe Systems Incorporated (US)
• Rubicon Project Inc. (US)
• Rocket Fuel Inc. (US)
• MediaMath Inc. (US)
• IPONWEB Holding Limited (BidSwitch) (UK)
• Between Digital (UK)
• Fluct (Japan)
• Adform (Denmark)
• The Trade Desk (US)
• Turn Inc. (US)
• Beeswax (US)
• Connexity, Inc. (US)
• Centro, Inc. (US)
• RadiumOne, Inc. (US)

REPORT COVERAGE

The SWOT analysis and information on future developments are covered in the study. The research report includes a study of several factors that promote market growth. This section also covers the range of numerous market categories and applications that could potentially affect the market in the future. The specifics are based on current trends and historical turning points. The state of the market's components and its potential growth areas over the following years. The paper discusses market segmentation information, including subjective and quantitative research, as well as the impact of financial and strategy opinions. Additionally, the research disseminates data on national and regional assessments that take into account the dominant forces of supply and demand that are influencing market growth. The competitive environment, including market shares of significant competitors, is detailed in the report along with fresh research methodology and player strategies for the anticipated time.