Programmatic Digital Out-Of-Home (Pdooh) Market Size, Share, Growth, And Industry Analysis By Type (Hardware LCD, Hardware LED, Solution), By Application (BFSI, IT & Telecommunications, Automobile & Transportation, Education, Food & Beverage, Cosmetics, Entertainment, Government & Public Utilities, Real Estate) and Regional Forecast to 2031

Updated On: 22 April 2024

Programmatic Digital Out-Of-Home (Pdooh) Market Report Overview

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The global programmatic digital out-of-home (Pdooh) market size was USD 645.02 million in 2021. As per our research, the market is expected to reach USD 4676.64 million by 2027, exhibiting a CAGR of 39.12% during the forecast period. The COVID-19 pandemic has been unprecedented and staggering, with the programmatic digital out-of-home (Pdooh) market experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden rise in CAGR is attributable to the market’s growth and demand returning to pre-pandemic levels.

DOOH or Digital out-of-home is a modern form of advertising that uses digital media to advertise products or services with audio and video messages outside the home. DOOH, also known as digital signage, has largely replaced traditional and traditional forms of advertising and marketing. This process allows advertisers and local vendors to engage their customers in real time to monitor the effectiveness of marketing messages displayed through DOOH. The DOOH market includes everything from digital billboards to elevator screens and jukeboxes.

Due to lower costs of digital displays across the globe, digital out-of-home market share is expected to grow significantly during the forecast period. In addition, rapid digitization and declining demand for traditional billboards has boosted the growth of the market. In addition, the ease of data integration is expected to drive market growth during the forecast period. As mobile digital networks evolve, digital advertisers are increasing location-based advertising to attract customers from anywhere.

COVID-19 Impact:  Pandemic lead to lack of skilled labor and delays or cancellations of projects reduced market growth

The COVID-19 pandemic has significantly affected the growth of outdoor advertising solution in 2020. However, by the end of 2021, the demand for digital signage solutions is expected to grow relatively quickly. However, the market was mainly affected by several obstacles during the COVID-19 pandemic, such as lack of skilled labor and delays or cancellations of projects due to partial or total shutdowns worldwide. On the other hand, the proliferation of smart infrastructure solutions in the automotive, retail, and healthcare sectors will lead to the growth of the digital home market during the forecast period.

Outside of the digital home, the most important end users are retail, manufacturing, manufacturing and other large businesses. Small and medium-sized businesses have witnessed demand trends as the global health crisis unfolds. While the increase in demand for digital advertising solutions and out-of-home 3D solutions has provided significant growth for the digital out-of-home market, the pandemic outbreak has disrupted the global supply chain, thus creating a significant gap in the supply chain.

Latest Trends

"Considerable shares are expected to cross over "

The growing demand for digital content and information related to travelers has led to interactive advertising through various advertising methods such as kiosks, billboards and signals on the platform, which is responsible for a significant part of the growth in traffic media revenue. Consumer behavior in customer engagement has changed in various modes of transportation that have strategically built brands based on the customer's mindset. This will pull potential customers against traditional media over the next three years.

Segmentation

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• By Type Analysis

According to type, the market can be segmented into Hardware LCD, Hardware LED, solution. Hardware LCD is anticipated to be the leading segment.

• By Application Analysis

Based on application, the market can be divided into BFSI, IT & Telecommunications, Automobile & Transportation, Education, Food & Beverage, Cosmetics, Entertainment, Government & Public Utilities, Real Estate. BFSI will be the dominating segment.

Driving Factors

"Growing demand for digital out-of-home advertising in traffic and transportation fuel the market growth"

Public information displays are rapidly being adopted thanks to recent advances in display technology and increased digital connectivity. Another factor that will encourage new companies to enter the market with new product applications and lead to the affordability of digital displays is the increase in panel size, which will further contribute to the adoption of digital displays. The market for LED displays has grown as several countries have replaced billboards with digital signage made of LEDs.

"Proliferation of smart devices and the growing importance of digital marketing augment the market growth"

The programmatic digital out-of-home (Pdooh) market growth is expected to accelerate due to the increasing demand for digital advertising and the proliferation of smart devices among users. The growing demand of marketers and advertisers for advanced digital marketing tools to ensure effective promotion of digital products increases the demand for digital out-of-home advertising for businesses. Companies are now prioritizing social media advertising  based on user demographics to increase lead conversion rates, which should provide social media platforms with significant revenue opportunities  through digital out-of-home (OOH) advertising.

Restraining Factors

"Strict government rule is related to digital out-of-home (OOH) advertising  "

Stringent government regulations and rules on outdoor advertising, data protection and security, as well as the General Data Protection Regulation (GDPR) will further slow the growth of the digital out-of-home (pdOOH) market during the forecast period. Differences in regulations related to DOOH advertising such as content and size in different regions, varying costs of advertising and lack of real-time and detailed consumption data are the main factors hindering this programmatic digital out-of-home (Pdooh) market growth.

Regional Insights

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"North America is expected to dominate the market share during the forecast period due to cutting-edge technology used in the advertising industry"

North America is expected to hold the largest programmatic digital out-of-home (Pdooh) market share and dominate the digital out-of-home market during the forecast period. Technologically advanced, North America is the leading provider of cutting-edge technology used in the advertising industry. North America is an early adopter of the latest display technology and the region is constantly aware of the benefits of commercial displays. North America is expected to hold the largest market share and dominate the Digital Out-of-Home market during the forecast period. Technologically advanced, North America is the leading provider of cutting-edge technology used in the advertising industry. North America is an early adopter of the latest display technology and the region is constantly aware of the benefits of commercial displays.

Key Industry Players

"Key Players Focus on Partnerships to Gain a Competitive Advantage "

Prominent market players are making collaborative efforts by partnering with other companies to stay ahead of the competition. Mergers and acquisitions are also among the key strategies used by players to expand their product portfolios. Key industry players in the antacid tablet market have a significant impact on market dynamics. These companies are at the forefront of research and development, consistently introducing innovative formulations and product variations. Their focus on convenience and effectiveness sets industry standards and influences market growth.

List of Market Players Profiled

• OUTFRONT Media (CBS) (U.S.)
• Lamar Advertising Company (U.S.)
• Crimtan (U.K.)
• JCDecaux (France)
• Daktronics (U.S.)
• Ströer (Germany)
• Quotient Technology (U.S.)
• Clear Channel (U.S.)
• Focus Media (China)

Report Coverage

The study encompasses a comprehensive SWOT analysis and provides insights into future developments within the market. It examines various factors that contribute to the growth of the market, exploring a wide range of market categories and potential applications that may impact its trajectory in the coming years. The analysis takes into account both current trends and historical turning points, providing a holistic understanding of the market's components and identifying potential areas for growth.

The research report delves into market segmentation, utilizing both qualitative and quantitative research methods to provide a thorough analysis. It also evaluates the impact of financial and strategic perspectives on the market. Furthermore, the report presents national and regional assessments, considering the dominant forces of supply and demand that influence market growth. The competitive landscape is meticulously detailed, including market shares of significant competitors. The report incorporates novel research methodologies and player strategies tailored for the anticipated timeframe. Overall, it offers valuable and comprehensive insights into the market dynamics in a formal and easily understandable manner.