Prosecco Market Size, Share, Growth, and Industry Analysis, By Type (spumante, frizzante and others), by application, (offline sales and online sales), and Regional Insights and Forecast to 2033

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PROSECCO MARKET OVERVIEW

The global prosecco market size stood at USD 0.24 billion in 2024 and is projected to reach USD 0.27 billion in 2025, growing further to USD 0.58 billion by 2033 at an estimated CAGR of 10.1%.

The Prosecco market represents a vibrant section of the global sparkling wine enterprise, regarded for its mild, crisp, and fruity person. Originating from the Veneto and Friuli Venezia Giulia regions of Italy, Prosecco has advanced into a globally popular beverage, celebrated for its affordability, versatility, and approachable taste profile. Unlike Champagne, Prosecco is produced the use of the Charmat approach, which lets in for fresher flavours and a more finances-friendly fee. The marketplace has visible regular boom, fuelled by using rising demand for sparkling wines throughout diverse age agencies and activities. Its enchantment extends beyond celebratory use, becoming a pass-to desire for casual gatherings, brunches, and cocktails just such as the popular Aperol Spritz. Key markets include Europe, North America, and Asia Pacific, with increasing intake amongst millennials and customers that are more youthful. With increasing worldwide reach, the prosecco marketplace maintains to thrive as a leading participant in the glowing wine category.

COVID-19 IMPACT

"Pandemic hindered the market growth due to restrictions brought about the closure of bars and eating-places"

The COVID-19 pandemic substantially impacted the worldwide prosecco market growth, in particular in the course of its preliminary ranges. Lockdowns and restrictions brought about the closure of bars, eating-places, and social venues, ensuing in a sharp decline in demand for Prosecco, which is regularly related to celebratory and social events. However, the marketplace confirmed resilience, as consumers adapted to at-domestic consumption, off-premise income, together with retail and online purchases, noticed an uptick. Prosecco's affordability and versatility made it a popular preference for home gatherings and virtual celebrations. By 2021, the market began to recover, with elevated intake in key markets and a shift closer to greater frequent, casual consuming occasions. This adaptability has placed Prosecco for persevered growth inside the post-pandemic era.

LATEST TREND

"Evolving consumer choices and strategic enterprise responses to be a prominent trend"

The Prosecco market is experiencing dynamic shifts, driven through evolving consumer choices and strategic enterprise responses. In 2024, Prosecco DOC accomplished record manufacturing, accomplishing 660 million bottles, a 7% increase from the preceding year. The U.S. Remains the leading export marketplace, accounting for 25% of overall exports, with imports growing via 17% through October 2024. The Prosecco Rosé category additionally noticed great growth, with approximately 60 million bottles sold, reflecting a 20% increase in comparison to 2023. However, the enterprise faces demanding situations because of the imposition of a 20% tariff on European imports via the U.S., probably decreasing Italian wine sales via €323 million annually. Despite these demanding situations, Prosecco keeps its function as a preferred glowing wine, with its lighter profile and suitability for mixed drinks contributing to its sustained popularity.

PROSECCO MARKET SEGMENTATION

By Type

Based on type, the global market can be categorized into spumante, frizzante and others.

• Spumante: Spumante refers to completely glowing Prosecco with better carbonation ranges. It is the most famous Prosecco fashion, regarded for its lively bubbles and clean flavour. Often utilized in celebrations and cocktails, Spumante dominates international prosecco income, especially in export markets such as the U.S. In addition, U.K.

• Frizzante: Frizzante is a semi-glowing Prosecco with lighter carbonation, offering a gentler fizz and easy mouthfeel. It appeals to clients in search of a subtler glowing wine experience. Often sealed with a screw cap, it is perfect for informal intake and pairs nicely with mild food and social activities.

• Others: The “Others” class includes still Prosecco (Tranquillo) and niche versions. Though much less not unusual, nonetheless Prosecco gives a unique expression of the Glera grape with out carbonation. This section also consists of natural and biodynamic Prosecco, reflecting developing call for sustainable and health-conscious wine alternatives.

By Application

Based onapplication, the global market can be categorized into offline sales and online sales.

• Offline Sales: Offline income remain the dominant channel within the Prosecco market, encompassing purchases from supermarkets, wine shops, eating places, and bars. These venues provide clients the possibility to enjoy Prosecco in social settings and gain from in-character pointers. Despite the upward push of e-commerce, conventional retail keeps to pressure substantial quantity, particularly in regions such as Europe and North America. The tactile revel in and immediately availability contribute to the sustained popularity of offline income.​

• Online Sales: Online sales of Prosecco have seen big increase, propelled through the benefit of home transport and a broader choice of products. E-trade systems and direct-to-purchaser models have increased get entry to, particularly during intervals whilst in-individual purchasing was restrained. This channel appeals to tech-savvy consumers seeking range and simplicity of purchase. The trend closer to online buying is predicted to hold, contributing to the general enlargement of the Prosecco market.

MARKET DYNAMICS

Market dynamics include driving and restraining factors, opportunities and challenges stating the market conditions.

Driving Factors

"Health-aware customers to increase the market growth"

Prosecco's decrease alcohol content in comparison to other sparkling wines, which include Champagne, makes it an appealing desire for health-aware customers. Typically containing round 11-12% alcohol by volume, Prosecco offers a lighter opportunity for individuals who want to revel in a glowing drink without ingesting as a lot alcohol. This decrease alcohol content material aligns with developing trends in the direction of moderation and more healthy lifestyles, wherein purchasers are trying to find drinks which might be simpler on the body but still offer a celebratory enjoy. Additionally, Prosecco's herbal fruity flavours and relatively decrease calorie content material similarly contribute to its appeal amongst the ones mindful in their health. This trend is in particular sizeable amongst Millennials and Gen Z, who are more likely to prioritize mindful intake and wellbeing. As fitness-aware possibilities continue to form the beverage enterprise, Prosecco is poised to gain from its reputation as a lighter, extra balanced preference.

"Rising reputation youthful customers to increase the market growth"

The rising reputation of Prosecco amongst Millennials and Gen Z can be attributed to its mild, clean, and fruity flavour, which appeals to more youthful customers looking for much less alcoholic, greater reachable beverages. Prosecco's decrease alcohol content material compared to traditional sparkling wines makes it an attractive choice for those seeking to revel in a celebratory drink without the heaviness of different alternatives such as Champagne. Additionally, its versatility in cocktails, mainly in popular liquids such as the Aperol Spritz, has further cemented Prosecco as a move-to desire for social gatherings and informal consuming occasions. This era, especially prompted via social media and lifestyle tendencies, additionally friends Prosecco with a fun, modern day, and Instagram-worthy enjoy. As younger consumers maintain to prioritize reports and lighter consuming alternatives, Prosecco's attraction will probable develop, driving endured marketplace boom.

Restraining Factor

"Regulatory challenges to limit the market growth"

Regulatory challenges drastically have an effect on the prosecco marketplace, specifically regarding manufacturing and exportation. Prosecco is ruled through strict policies, which include the designation of starting place (DOC and DOCG), which ensures the quality and authenticity of the product. These guidelines can restrict production flexibility and create boundaries for brand new producers getting into the market. Furthermore, changes in trade agreements or the imposition of tariffs, particularly in key markets just such as the U.S., can increase costs for clients. For example, the 25% tariff imposed on European wines, which include Prosecco, has formerly led to extended retail costs, negatively impacting income and decreasing client call for. Additionally, differing rules across nations concerning labelling, advertising, and product composition can complicate Prosecco’s worldwide distribution. Such regulatory hurdles boom expenses and reduce marketplace competitiveness, hindering the overall growth of Prosecco in international markets.

Opportunity

"Evolving patron alternatives and worldwide enlargement opportunity in the market"

The future of the prosecco marketplace presents robust boom possibilities driven by way of evolving patron alternatives and worldwide enlargement. Rising demand in rising markets, especially in Asia-Pacific and Latin America, offers untapped capacity for producers. Increasing recognition amongst younger consumers and the fitness-aware segment way to Prosecco's lower alcohol content material—further fuels call for. Additionally, innovation in packaging, such as single-serve cans and organic variants, appeals to convenience-targeted buyers. The growing trend of premiumization and sustainable production additionally opens avenues for differentiation. E-commerce and virtual advertising and marketing will decorate brand attain, supporting Prosecco producers capture new markets and support worldwide presence.

Challenge

"Overproduction that could lead to rate drops and effect profit margins could be a potential challenge "

The Prosecco market faces numerous destiny-demanding situations despite its growing reputation. One key issue is the chance of overproduction that could lead to rate drops and effect profit margins. Climate alternate additionally poses a hazard to grape cultivation in key Prosecco-producing areas, doubtlessly affecting quality and deliver. Regulatory constraints, specifically concerning labelling and geographic warning signs, may additionally restrict worldwide enlargement and complicate exports. Additionally, opposition from other sparkling wines and alternative liquids may want to dilute marketplace percentage. Changing patron options and growing demand for sustainability would require manufacturers to evolve quickly, put money into innovation, and keep regular product great to stay competitive.

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PROSECCO MARKET REGIONAL INSIGHTS

• North America

North America, specifically the USA, has come to be a key increase market for Prosecco, with rising purchaser interest in sparkling wines driving call for. The U.S. prosecco market leads Prosecco imports in the place, way to its developing choice for lower priced luxury and informal elegance in wine alternatives. Prosecco’s light, fresh profile and lower fee point in comparison to Champagne make it an appealing choice for each regular intake and unique activities. Millennials and Gen Z consumers, specifically, are embracing Prosecco for brunches, celebrations, and social gatherings. The popularity of Prosecco-based totally cocktails, such as the Aperol Spritz, has additionally fuelled increase. Retailers and restaurants are expanding prosecco offerings, and advertising and marketing efforts have located it as an elegant but available preference. As recognition and availability growth, the U.S. Marketplace keeps to play a vital function inside the international growth and popularity of Prosecco.

• Europe

Europe continues to dominate the prosecco market share, driven by way of its status because the birthplace and number one production region of this renowned glowing wine. Italy, especially the Veneto and Friuli Venezia Giulia areas, is the hub of prosecco production, making the most of centuries-vintage winemaking traditions and strict DOC/DOCG rules that make sure quality and authenticity. European purchasers remain dependable to Prosecco because of its affordability, versatility, and clean taste, making it a five for celebrations and casual dining alike. Additionally, sturdy intra-European change, strong distribution networks, and tourism in wine regions help maintain demand across the continent. Countries such as the UK, Germany, and France are sizable importers, further reinforcing Europe’s leadership in both production and intake. European dominance is likewise reinforced with the aid of regular advertising, cultural familiarity with sparkling wines, and the developing desire for lighter, decrease-alcohol liquids. This mixture guarantees Europe remains the core market for Prosecco globally.

• Asia

The Asia Pacific Prosecco market is experiencing consistent boom, pushed via rising disposable incomes, urbanization, and evolving lifestyle alternatives. Countries such as Japan, China, South Korea, and Australia are witnessing extended demand for top rate and imported drinks, together with Prosecco. Its mild, fruity profile and lower alcohol content make it appealing to more youthful customers and health-conscious drinkers. Prosecco is gaining recognition at weddings, social occasions, and within the hospitality sector, supported by the have an effect on of Western dining developments and social media. In Australia, home consumption and appreciation for wine lifestyle have positioned Prosecco as an ultra-modern desire. In rising markets including China and India, developing exposure to international cuisines and a growing centre class are opening possibilities for further market penetration. With elevated promotional efforts and increasing retail availability, the Asia Pacific area is becoming a crucial frontier for Prosecco’s global growth and logo development.

KEY INDUSTRY PLAYERS

"Key Players continue to drive the market with numerous offerings, assembly the developing client demand for Prosecco across regions"

Key gamers such as Tesco Groceries, The Emissary, Ruffino, Mionetto, and Zonin notably shape the prosecco market. Tesco Groceries is a chief store in the UK, imparting a wide form of Prosecco brands, catering to mass-market call for. The Emissary makes a speciality of imparting top class Prosecco merchandise that appeal to better-stop purchasers. Ruffino, an established Italian emblem, is understood for its premium Prosecco offerings, leveraging strong logo popularity and nice. Mionetto, one of the maximum identified names in Prosecco globally, is thought for its wide distribution and diverse product range, appealing to each informal and top rate purchasers. Zonin, a historical Italian producer, is a pacesetter in the global sparkling wine industry, presenting incredible Prosecco and that specialize in innovation and sustainable practices. These key players continue to drive the market with numerous offerings, assembly the developing client demand for Prosecco across regions.

List of Top Prosecco Companies

• Mongarda (Italy)
• The Emissary (U.K.)
• Ruffino (Italy)
• Carpenè Malvolti (Italy)
• Mionetto (Italy)
• Zonin (Italy)
• Tesco Groceries (U.K.)

KEY INDUSTRY DEVELOPMENT

January 2025: The Prosecco DOC category experienced every other exceptionally a hit 12 months in 2024, mainly inside the U.S. Market. The class established constant growth all through the 12 months, outperforming its overall performance in 2023. Increased patron call for, robust brand positioning, and expanding distribution channels contributed to this upward trend. Prosecco DOC's continued attraction as a top rate but available sparkling wine helped solidify its popularity, particularly in key export markets such as the United States, similarly strengthening its worldwide presence

REPORT COVERAGE

The report provides valuable insights for prosecco manufacturers, new entrants, and companies in the enterprise chain, offering targeted facts on numerous market dynamics. It consists of data on revenues, sales volumes, and common charges for the completely prosecco marketplace, in addition to its sub-segments. This complete evaluation covers key segments together with by organization, through type (e.g., Spumante, Frizzante), with the aid of channel (e.g., on-line sales, offline income), and via vicinity (e.g., North America, Europe, Asia Pacific). Understanding these metrics will help stakeholders determine marketplace tendencies, pick out possibilities, and develop techniques to capture marketplace share. For manufacturers, the record will manual product improvement and advertising strategies, at the same time as for new entrants, it offers a roadmap for marketplace access. Additionally, companies can use this statistics to benchmark towards competitors, optimize pricing, and higher allocate resources for sales and distribution. The insights are essential for making informed decisions in an increasingly more aggressive market.