Pumpkin Seed Oil Market Size, Share, Growth, and Industry Analysis, By Type (Conventional, Organic), By Application (Food & Beverage, Nutraceuticals, Cosmetics & Personal Care), and Regional Forecast to 2034

•   
•   
  

  Request a Free sample to learn more about this report

    

PUMPKIN SEED OIL MARKET OVERVIEW

The global pumpkin seed oil market size is forecasted to be worth USD 0.57 billion in 2025, expected to achieve USD 1.04 billion by 2034 with a CAGR of 6.88%.

There a long history of consumer use of pumpkin seed oil modern day awareness of the nutritional quality of pumpkin seed oil, and the health benefits associated with its use. Demand for pumpkin seed oil across culinary, nutraceutical, and personal care market segments is being driven by a healthy-sourced product category associated with health, nutrition, and wellness, with consumers accepting its use as both a superfood, and staple skin-care product that encourages product diversification containing pumpkin seed oil.Organic and cold-pressed products have gained ground and popularity in this emerging market, as food producers and consumers are prioritizing plant-based and clean label products. Limited global production and price sensitivity are challenges to growth that will slow growth in many established markets; however, a steady upward trajectory continues due to new processing and extraction methods and a general crossover of markets to e-commerce that has been established since COVID-19 began. Brands utilizing sustainable sourcing, functional use of labelling, and consumer education are positioned to seize existing opportunities in this dynamic environment.

KEY FINDINGS

• Market Size and Growth: The global pumpkin seed oil market size is forecasted to be worth USD 0.57 billion in 2025, expected to achieve USD 1.04 billion by 2034 with a CAGR of 6.88%.

• Key Market Driver: According to the USDA, the increased awareness of omega-6 and omega-9 fatty acid intake has significantly boosted the use of pumpkin seed oil in daily diets and supplements.

• Major Market Restraint: High production costs due to low oil yield per seed and dependence on seasonal harvests restrict large-scale industrial output and pricing competitiveness.

• Emerging Trends: According to Google Trends, global searches for "cold-pressed pumpkin seed oil" have risen by 35% in the past two years, indicating surging interest in premium, health-oriented oils.

• Regional Leadership: Austria remains a major exporter, with over 45% of the global market share in premium Styrian pumpkin seed oil, according to the International Trade Centre (ITC).

• Market Segmentation Insight: Over 60 new nutraceutical product launches in 2023 featured pumpkin seed oil as a key functional ingredient, signaling growing adoption in health supplements.

• Recent Development: In 2024, Nature’s Glory launched a new line of USDA-certified organic pumpkin seed oil capsules, addressing demand from the vegan and wellness-focused population.

COVID-19 IMPACT

Pumpkin Seed Oil Industry Witnessed Mixed Effects Due to COVID-19 Pandemic

The worldwide COVID-19 pandemic resulted in significant disruptions in supply chains and decreased in-store sales during the initial stages. However, contextually, greater health awareness along with health-conscious immunity boosting and anti-inflammatory food interests helped to bring demand back. The demand for functional oils including pumpkin seed oil certainly increased with the growth of e-commerce for those consumers looking to purchase online. In addition, there were certainly considerable delays in harvesting and production due to labour shortages in 2020-2021, however, the market stabilized by 2022. Also, there were certainly some big delays in harvesting and production related to labour shortages in 2020-2021, however, by 2022 the market was stabilizing again. Additionally, the pandemic brought back a resurrected interest in natural wellness, gut health, and skin care all of which is definitely supportive of the longer-term possibilities for pumpkin seed oil.

LATEST TREND

Surge in Functional Food and Nutraceutical Applications is a Trend

One significant factor driving the growth of the pumpkin seed oil market is the emergence of early-adopter manufacturers and suppliers of health-focused as well as functional foods and supplements. Consumers are increasingly interested in natural oils high in antioxidants, unsaturated fats and zinc. Pumpkin seed oil is coming to market to support grenade health, prostate health and hair growth and to be consumed as soft gels, capsules, fortified beverages, and protein blends.
Pumpkin seed oil contains a fantastic nutty flavour and array of nutrients making it appealing as a culinary oil particularly for salad dressings and healthy fancy fare. This broad appeal adds to its relevance across food and wellness industries.

•   
•   
  

  Request a Free sample to learn more about this report

    

PUMPKIN SEED OIL MARKET SEGMENTATION

By Type

• Conventional Pumpkin Seed Oil: Widely used in cooking and food manufacturing, regular pumpkin seed oil is typically made from pressing or solvent-extraction of pumpkin seeds. It is inexpensive and readily available, though it is possible that it originated from non-organic sources, and may involve a refinement process. 

• Organic Pumpkin Seed Oil: Organic pumpkin seed oil produced with organically grown pumpkins, cold-pressed with no synthetic additives. It is a much higher quality product that may appeal to a clean-label and health targeted audience. Organic pumpkin seed oil is most commonly sold in dark glass bottles or in capsules, and the price is typically higher than regular oil, for the purity, antioxidant quality and environmentally friendly packaging.

By Application

• Food & Beverage:Pumpkin seed oil is used in salads, soups, pasta, and artisanal baking. The nutty taste and flavour will lend to culinary and gourmet appeal in many uses, particularly in Central Europe and its unique flavor attributes. Health-conscious consumers will choose this product instead of a normal oil because of its benefits to cardiovascular health and improved metabolism, and use it regularly.

• Nutraceuticals:Within the nutraceuticals segment Pumpkin seed oil is a top ingredient in prostate support, heart health blends, and menopause relief available in the market. Nutraceutical brands seem to prefer employing a cold-pressed oil product, as it holds bioavailability and has naturally occurring zinc, magnesium, and essential fatty acids.

• Cosmetics & Personal Care:Today, pumpkin seed oil is a star ingredient in the skincare and haircare sector. With vitamin E and anti-inflammatory properties, pumpkin seed oil is found in moisturizers, anti-aging serums, scalp treatments, and most commercially available beard oils. Since pumpkin seed oil absorbs easily to the skin, it likely won't irritate sensitive and dry skin types - a consideration for many buyers in today's world.

MARKET DYNAMICS

Driving Factors

Rising Demand for Natural Functional Ingredients in Health & Nutrition Drives Growth

Rising consumer demand for clean-label nutrition and plant-based wellness products is the primary driver for the Pumpkin Seed Oil Market growth. People are moving toward preventive healthcare, and now more than ever want products rich in essential nutrients in daily routines. Scientific research has detailed the oil’s anti-inflammatory, urinary tract, and cardiovascular benefits, and has expanded its overall appeal in both Eastern and Western wellness practices.

Expansion of Organic and Gourmet Food Markets Fuels Growth

Due to the increasing strength of specialty and organic food segments, pumpkin seed oil is a growing food oil category outside offerings in traditional markets. Organic grocery retailers, chefs in gourmet kitchens, and food bloggers have embraced it as a delicious and healthful alternative to traditional refined cooking oils. The products have been marketed with premium packaging/shopping options, and with local and regional certifications [PGI in Austria] to elevate perceived value to culinary users.

Restraining Factor

High Price Point and Limited Crop Yields Hinders Growth

Although, pumpkin seed oil supports health benefits, this product is still only considered niche because of its high price. It takes about 30 pumpkins to generate one litre of oil; that has a very limited economy of scale. The growing conditions, harvesting cycles, and the manual labour involved in extracting the seeds from the pumpkins, also contribute to production costs. These constraints make pumpkin seed oil difficult to increase affordability, and limit mass-market penetration in price-sensitive areas.

Innovation in Cold-Press Extraction and Supplement Formulations Creates Opportunities

Opportunity

Innovative cold-press technologies, stabilization and encapsulation of oils allows for the production of many more applications for pumpkin seed oil. Encapsulated soft gel formats with better bioavailability allow brands to explore the pharmaceutical retail space. Flavoured and fortified culinary versions are also entering grocery stores. For companies focused on innovation through various new formats such as sprays, gels, and infused blends could benefit other emerging wellness and clean-beauty segments.

Sourcing and Sustainability Concerns is a Challenge

Challenge

Cultivation of pumpkin seeds is done in small areas (e.g. Austria, Eastern China and Eastern European countries) and therefore a bottleneck exists in the supply chain and is vulnerable to weather events, land constraints and cost pressures, among others. Besides a growth in demand, there are also some challenges arising from sustainable farming practices and ethical sourcing. Businesses today are pressed to meet the needs of higher volumes yet ensure quality, traceability and environmental compliance concurrently.

•   
•   
  Request a Free sample to learn more about this report

    

PUMPKIN SEED OIL MARKET REGIONAL INSIGHTS

• North America

Pumpkin seed oil (PSO) is a premium health oil in the natural and organic product space in North America that is just starting to penetrate the market in a serious way. The United States Pumpkin Seed Oil Market is showing strong demand for both health supplements and gourmet cooking with pumpkin oil. The adoption of vegan diets and natural beauty routines are driving up growth in personal care products. Major distributors such as Amazon and retailers like Whole Foods deliver promise to pumpkin seed oil sellers. Education campaigns by brands are helping promote PSO and highlight its health benefits, thereby also accelerating the adoption rate for both functional foods and wellness groups.

• Europe

Traditionally, Europe handles pumpkin seed oil from Europe, especially in Austria, and Slovenia, where they are part of the culinary culture of those countries. Styrian pumpkin seed oil has PGI (Protected Geographical Indication) status, which safeguards its origin and quality. High usage of the commodity in local familiar cuisines and large institutional influences (example Primary production, branded local produce food) using organic farming has sustained demand for the crop. European consumers, you noted, tend to value artisanal production and sustainability as part of oil's personal value, therefore it is classified as a mature market Vergence markets but one where there is leveraging of innovation for premium oil producers in Europe.

• Asia

The pumpkin seed oil market in Asia is growing at a steady pace, primarily due to rising consumer awareness and urban wealth. Educational marketing efforts in places like Japan, China, and South Korea have been managing to promote pumpkin seed oil as it relates both to skin and hair benefits (when used topically) and as a functional use as medicinal through traditional medicine departments. Organic pumpkin seed oils are growing in popularity in urban areas and e-commerce is an important method of accessibility. Furthermore, rising prostate health issues and cases of cardiovascular problems are fuelling demand and use of supplements, enhancing the Pumpkin Seed Oil Market share.

KEY INDUSTRY PLAYERS

Key Industry Players Leading Innovation and Distribution

Leading manufacturers in the pumpkin seed oil market include La Tourangelle, PÖDÖR, Now Foods, Flora Health, Heritage Store, Pumpkin House, Austria Oil Company, and Botanica Origins. These brands are investing resources to implement cold-pressed technology, organic certifications, and search and product format variety. They’re also engaging in collaboration and partnerships with wellness influencers, customer targeting campaigns, and expanding into the supplements and personal care markets. Differentiation is achieved through premium packaging, sourcing from the correct region, and the health claims.

List of Top Pumpkin Seed Oil Companies

• La Tourangelle (U.S.)
• PÖDÖR (Austria)
• Now Foods (U.S.)
• Flora Health (Canada)
• Styrian Gold (Austria)
• Botanica Origins (U.S.)
• Austria Oil Company (Austria)
• Heritage Store (U.S.)
• Pumpkin House (China)
• Hamlitsch (Austria)

KEY INDUSTRY DEVELOPMENT

In February 2025, PÖDÖR launched a new premium quality pumpkin seed oil certified EU organic and Non-GMO Project Verified. We focus on the gourmet and wellness markets for this premium product that will be recyclable glass. This new oil will be cold pressed from 100% Styrian pumpkin seeds, which is in line with the company's leverage of tradition and quality of product and sustainable and responsible sourcing. The premium pumpkin seed oil launch is targeting to meet the demands in high end retail and health food retail sectors in the Europe and North America continents.

REPORT COVERAGE

The study encompasses a comprehensive SWOT analysis and provides insights into future developments within the market. It examines various factors that contribute to the growth of the market, exploring a wide range of market categories and potential applications that may impact its trajectory in the coming years. The analysis takes into account both current trends and historical turning points, providing a holistic understanding of the market's components and identifying potential areas for growth.