Push-To-Talk (PTT) Software Market Size, Share, Growth, and Industry Analysis by Type (Cloud Based, and Web Based) By Application (Large Enterprises, and SMEs), Regional Forecast To 2031

Updated On: 08 April 2024

Push-To-Talk (PTT) Software Market Report Overview

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The global push-to-talk (PTT) software market size was USD 718.8 million in 2021 and is projected to touch USD 1102.5 million by 2031, exhibiting a CAGR of 4.4% during the forecast period.

Push-to-talk (PTT) is one-to-many or one-to-one mobile voice communication that eliminates the lengthy dialing, ringing and answering steps of a traditional phone call.

Besides it, a PTT system typically allows only one person to speak at a time (via half-duplex communication) and includes call floor control mechanisms. While PTT systems and services have evolved to provide more capabilities, the primary benefit of PTT software has always remained the same, that is the highest efficiency of mobile voice communication, which no other communication tool can match.

Push-to-talk (PTT) software transforms user devices into walkie-talkie-style instant communication channels. Teams can communicate using downloaded software by pressing a single button and speaking into the device. Their message is instantly played on the device of the appropriate team member in real-time. PTT tools enable teams working in various physical locations to communicate quickly and effectively without phone calls or text messaging. As a result, these solutions are popular among teams working in various locations, particularly in fields sales, construction, and manufacturing.

COVID-19 Impact: Halt on Services to Hamper Market

The growing threat of the coronavirus (COVID-19) has necessitated social isolation. Organizations and governments have begun to implement work-from-home policies in order to take the necessary precautions to prevent the virus's spread. This is expected to ensure proper distancing while not interfering with organizational operations. The outbreak of the COVID-19 pandemic, as well as the humanitarian toll it has taken, is making it difficult for market participants to respond. Furthermore, organizations face challenges in providing a secure half-duplex Wi-Fi network at every remote location for employees in such a short period of time. The ongoing crisis will force consumers and businesses to migrate to the online world. The COVID-19 pandemic has sparked a remote work revolution as well as social isolation for PTT service providers.

Latest Trends

"Public Safety Vertical to Account for a Larger Market Share"

One of the most important responsibilities of any government is to protect citizens from criminals and natural disasters.

Disaster management and coordination between organizations such as law enforcement and border control, firefighters, and emergency medical services are all part of an effective public safety mechanism. The PTT software solution meets all of the requirements of first responders. With the availability of PoC solutions, public safety organizations can extend the coverage of their existing LMR networks without adding LMR infrastructure.

Push-To-Talk (PTT) Software Market Segmentations

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• By Type

The market is classified into cloud based, and web based on the basis of type. The cloud based segment will hold the dominant market share during 2031.

• By Application

The market is classified into large enterprises, and SMEs on the basis of application. Large enterprises segment will dominate the market share through 2031.

Driving Factors

"Growth of Defense Sector to Drive Market Growth"

Because of their high levels of security and safety, as well as their ease of communication, push-to-talk services are widely used in the government and defense sectors. Demand from these two industries is expected to grow at an exponential rate, resulting in revenue increases for push-to-talk service providers, thereby driving the push-to-talk (PTT) software market growth. According to a report titled "Government Expenditure on Defense- Statistics Explained" published by the European Commission (EC) on March 3, 2021, general government expenditure on defense in the EU amounted to 1.2 percent of GDP in 2019.

Defense spending accounted for 2.6 percent of total EU spending in 2019 and 2.5 percent of Eurozone spending, according to the report. This data indirectly indicates upcoming opportunities in the push-to-talk market in various regions.

"Analog-to-digital Conversion of LMR Systems to Drive Market Growth"

Because of their advantages over analogue products, digitalized products are becoming increasingly popular. Digitized products provide a robust communication experience while also increasing spectrum efficiency, allowing for Machine-to-Machine (M2M) support and other high-end Industrial Internet of Things (IIoT) applications. Industries can support voice and data services, including M2M applications, on a highly reliable network that covers the entire service territory by leveraging new digital mission-critical LMR systems.

LMR is the first technology that was developed specifically for PTT communication over a private network in a particular location, and it is still widely used today. Modern LMR technologies, such as Digital Mobile Radio (DMR), Project 25 (P25), Terrestrial Trunked Radio (TETRA), and NXDN, are built on an open standard architecture and can operate over standard IP networks due to their digital nature. These analogue technologies also allow LMR to carry some data in addition to voice. Because of the ruggedness of LMR equipment and the numerous failsafe options built into LMR radios and networks, LMR communication has an excellent reputation for reliability.

Restraining Factors

"Latency and Communication Gaps to Impede Market Growth"

The presence of latency and communication gaps is proving to be an impediment to market growth. The presence of latency and minor communication gaps during two-way communication is limiting the demand for PTT. Users conversing using LMR technology may experience some time delays. Users may experience delay or lag during communications, for example, in areas where network infrastructure is absent or weak. Furthermore, the implementation of PTT technology has had an impact on network costs and user pricing, which is on the higher side. These factors are significant market growth restraints. Furthermore, a lack of proper network infrastructure and a lack of awareness about PTT software solutions are major impediments to market growth.

Although, with the introduction of advanced networking technologies such as LTE and G, latency and communication gaps are expected to be reduced.

Push-To-Talk (PTT) Software Market Regional Insights

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"North America to Lead the Market Share Owing to The Rise in Industries"

The U.S. is in the spotlight as the dominant country for push-to-talk services in North America and holds the largest push-to-talk (PTT) software market share. The country's stakeholders are growing as a result of the high level of development in the defense and commercial sectors, as well as advancements in the manufacturing industry.

In the global push-to-talk (PTT) software market in 2020, North America accounted for a higher revenue share than other markets. During the forecast period, North America is expected to continue to account for the largest revenue share among the various regional markets. As the use of smartphones grows, so does the demand for PoC in countries such as the United States and Canada. Because of the launch of the 5G cellular network, PoC adoption is skyrocketing in North America. Increasing criminal activity, environmental disasters, and terror-related attacks are some of the primary reasons for the region's countries needing to take public safety more seriously, which is driving demand for PTT offerings.

Asia Pacific is expected to have the highest CAGR during the forecast period due to increased adoption of PoC in various industries such as transportation and logistics, government, energy & utilities, manufacturing, education, public, retail, and healthcare in the region's countries. Because the region was among the first to adopt smartphones, PoC systems are becoming more popular. Furthermore, countries in Asia Pacific, such as China, India, and Japan have more modern network infrastructure, allowing for more efficient communication via the PTT system.

Key Industry Players

"Leading Players Adopt Acquisition Strategies to Stay Competitive "

Several players in the global push-to-talk (PTT) software market are using acquisition strategies to build their business portfolios and strengthen their market position. In addition, partnerships and collaborations are among the common strategies adopted by companies. Key market players are making R&D investments to bring advanced technologies and solutions to the global push-to-talk (PTT) software market.

List of Market Players Profiled

• Zello (U.S.)
• Voxer Business (U.S.)
• AT&T (U.S.)
• ServiceMax (Zinc)- (U.S.)
• Orion (Finland)
• Sprint (U.S.)
• Streamwide (France)
• GroupTalk (Sweden)
• VoiceLayer (Modulo Pro)- (U.S.)
• Zebra (U.S.)
• Motorola Solutions (U.S.)
• Reach PTT (U.S.)
• Peak PTT (U.S.)
• Verizon (U.S.)
• PositionPTT (U.S.)

REPORT COVERAGE

In the report, factors affecting the global push-to-talk (PTT) software market from both demand and supply are evaluated and market dynamics during the forecast period are also forecasted. Also included in the report is a comprehensive PEST analysis of countries, which assesses the governmental, financial, and shared factors influencing their markets. Apart from all of these, the report also provides drivers, restraints, opportunities, and future trends.