PVB Film Market Size, Share, Growth, and Global Industry Analysis, By Type (Standard Film High Performance Film), By Application (Automotive, Architectural, Photovoltaic Glass and Others), Regional Insights, and Forecast To 2032

Last Updated: 14 July 2025
SKU ID: 27876710

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PVB FILM MARKET OVERVIEW

The global PVB film market size was valued at USD 2.65 billion in 2024 and is projected to touch USD 3.51 billion by 2032, exhibiting a CAGR of 3.6% during the forecast period. Asia-Pacific holds leading position in pvb film market share in 2023.

PVB (Polyvinyl Butyral) film is a translucent film which is fundamentally a thermoplastic resin film, a polymer material extrude-forming through a polyvinyl butyral resin plasticized by a plasticizer. It is seen as a translucent film, with no impurities, a rough surface, good flexibility, has good adhesion with inorganic glass, extraordinary mechanical strength properties such as transparent, heat, cold and humidity. Known as the best adhesive substance for producing laminated safety glass globally, also has diversities of applications in building walls, recruit awning, window, bank counter, prison probe window, furnaces and various bulletproof glass screen. Moreover, prepared through plastic resin, which has recyclable processing and re-usable characteristics.

It offers excellent properties as strong binding, optical clarity. High levels of adhesion, toughness, and flexibility in various surfaces. It is frequently used in the architectural fields. Architectural consume the film for both interior and exterior building purposes as flooring, street furniture, commercial window, walls, glazing, doors, and balustrade.

COVID-19 Impact:  Restricted Transportation Resulted in Declining Growth in the Market

The global COVID-19 pandemic has been unprecedented and staggering, with the PVB film market experiencing higher-than-anticipated demand across all regions compared to pre-pandemic levels. The rise in CAGR is attributable to the PVB film market growth and demand returning to pre-pandemic levels once the pandemic is over.

The COVID-19 pandemic had disturbed the world economy with a harsh lockdown and implicating a standstill of day to day operations in every industry, majorly the PVB architectural sectors experienced a steady decline in growth due to the decrease in transportation during the lockdown. Construction activities were also closed initially, various industries faced a direct and indirect impact as they were consuming the product.

LATEST TRENDS

Growing Demand in Photovoltaic Industry Generates Growth Prospect in PVB Film Market

Production is pushed in for thin film solar PV modules. The PV circuit is created on a glass sheet consisting thin film deposition and patterning techniques. Two layers, which are a PVB layer and a second layer of glass (back glass) directly introduced upon the circuit. This lamination abbreviates the circuit and shields it from environmental conditions. PVB back sheet dispenses a range of properties, it has good impact properties and reviewed as a cheaper replacement to tedlar based back sheets. Moreover, the optical characteristics of PVB are enhanced than EVA, also the adhesion of PVB to photovoltaic cell is an improvement to EVA. Photovoltaic industry is alluring market investments in order to keep up to the rising demand of clean and sustainable energy, provided by the usage of standard film. Rises in the market of photovoltaic industry is expected to be a promising growth prospect for PVB market in the foreseeable future.

Global-PVB-Film-Market-Share,-By-Type,-2032

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PVB FILM MARKET SEGMENTATION

  • By Type

Based on type; Standard film and high performance film.

Standard film is the leading part of the type segment.

  • By Application

Based on application; Automotive, architectural and photovoltaic glass application.

Automotive application is the leading part of the application segment.

DRIVING FACTORS

Introduction of Standard PVB Films in Architectural Industry Inclines Market Growth

The awareness of laminated safety glass escalates throughout the architectural industry, as including standard films in the production of glass protection claims to be a revolution. It is known, standard films are reliable and tough to breakthrough, these films are mainly used by automotive industries because it protects interiors from UV rays and lets in natural light without disfiguring its structure hence, is used in vehicle wind screens. Furthermore, due to such properties these films are presented into architectural industries and is consumed as protection layers on windows and glass doors and other applications. Quantity demanded for this innovation is predicted to grow extensively in the architectural industry for the foreseeable future, which will enhance the overall PVB film market.

Increasing Levels of Construction Augments PVB Film Market Growth

The human population is experiencing a steadfast increase, higher levels of population concludes to an inclining in construction done. Additionally, referring to the federal office for building and regional planning many regions are converting rural areas into urban as introducing high levels of construction for future developments. Through urbanization and keeping up with the new architectural trend, of including standard film into glass protection. The PVB film would see a rise in the market growth proportionately with the increase in construction hence, improving the overall PVB film market share.

RESTRAINING FACTORS

High Production Costs Impede Market Growth

PVB (polyvinyl butyral) in comparison to its substitute Ethylene Vinyl Acetate (EVA), has higher production costs. PVB material is in production for many years for laminating glass in architectural and automotive industries but EVA has been gaining ground newly, due to its properties which are more effective than PVB. Producing PVB film requires temperature-controlled chamber and the glass must then be processed in an autoclave, which needs an expensive and suitable machines for companies requiring large volumes. Furthermore, EVA laminated glass can be produced from infrared lamination furnaces, these furnaces are small and accessible to small and medium-sized enterprises. Hence, many manufactures side by consuming EVA than PVB films which in turns harms the growth of the PVB film globally.

PVB FILM MARKET REGIONAL INSIGHTS

Asia Pacific to Be the Leading Region Owing to Increased Construction Activities

Asia Pacific is the largest region of film consumption market globally as in the past few years it’s always held the position, and is expected to continue dominating the global market owing to the increasing construction activities in China, and Japan combined with the continuous investments done in the region to advance solar energy production activities.

KEY INDUSTRY PLAYERS

Key Manufacturers to Uplift Product and Overall Market Demand

Market manufacturer’s actions such as acquisitions, mergers, usage of improved technology are used to rise production of the product to improve the growth of the market. The companies that manufacture and generate newer products, set trends for others to follow, these strategies boost the awareness of newer uses of the product in architectural and photovoltaic industries. While creating the high levels of income, and making a difference with their products are some of the factors that enhance the PVB film.

List Of Top PVB Film Companies

  • Eastman Chemical (U.S.)
  • Sekisui Chemicals (Japan)
  • Kuraray (Japan)
  • EVERLAM (Belgium)
  • ChangChun Group (Taiwan)
  • Kingboard Chemical Holdings (Hong Kong)
  • Huakai Plastic (China)
  • Zhejiang Decent Plastic (China)
  • Rehone Plastic (China)
  • Tanshan Jichang New Material (China)
  • Wuhan Honghui New Material (China)
  • Weifang Liyang New Material (China)

INDUSTRY DEVELOPMENT

March 2021: Eastman chemical company announced an investment for upgrades and expansion of its extrusion capabilities for production of interlayer’s product lines at its Springfield, Massachusetts, manufacturing facility. The investment will respond to regional and global demand for polyvinyl butyral (PVB) products in the automotive and architectural industries and improve facility applications to engage production of specialty architecture and automotive PVB products, including thicker gauges and advanced tri-layers formulations.

REPORT COVERAGE

The report covers and provides comprehensive analysis of the market and highlights the importance on key industry players, types of film, applications, importance and uses of the product in various sectors. It also emphases upon the latest market trends and industry developments, in addition to the important factors that have played a role to the markets growth.

PVB Film Market Report Scope & Segmentation

Attributes Details

Market Size Value In

US$ 2.65 Billion in 2024

Market Size Value By

US$ 3.51 Billion by 2032

Growth Rate

CAGR of 3.6% from 2024 to 2032

Forecast Period

2024-2032

Base Year

2024

Historical Data Available

Yes

Regional Scope

Global

Segments Covered

By Types

  • Standard Film
  • High Performance Film

By Application

  • Automotive
  • Architectural
  • Photovoltaic Glass
  • Others

FAQs