PVC figures Market Size, Share, Growth, and Industry Growth, By Type (Anime Figures, Movie Figures, and Others), By Application (Offline Sales and Online Sales), Regional Insights, and Forecast From 2022 To 2030

Updated On: 11 September 2023

PVC figures market REPORT OVERVIEW

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The global PVC figures market size was USD 5.62 billion in 2021 and market is projected to touch USD 16.03 billion by 2028, exhibiting a compound annual growth rate (CAGR) of 15.8% during the forecast period.

PVC figures are character toys made by using polyvinyl chloride material. It is largely famous among children of age 0-10 years. These toy characters are mostly based on famous films, comic books, or cartoon characters. These figures are marketed towards adults and kid’s collectors. These characters can be manufactured in a simple way. They are also known as action figures. They are generally toying with characters from comic books, anime, movies, and other media. 

Boys and adult collectors are typically targeted by the marketing of these figures. Hasbro came up with the phrase in 1964 to promote G.I. Joe to boys (while rival companies used the name boy's dolls for comparable products). A 2005 Swedish study found that boys are the primary audience for action figures that exhibit stereotypically masculine characteristics. The action figure has been widely accepted as a collector's item for adults while being primarily marketed as a toy for children. These toys are also built and created with the understanding that they will be used only as a collectible and not as a toy. 

COVID-19 Impact: Upliftment of Lockdown Restrictions Led to Higher Demand for the Product

The outbreak of the pandemic disrupted almost every market. The supply of consumer goods was majorly affected as transport was banned. Children were spending more time inside and at home. Therefore, inventive games and activities have emerged as the newest way to pass the time. Furthermore, producers have started creating and releasing unique or distinct iterations of games that may be played online. The young generation used OTT platforms as a source of entertainment. The pandemic generated a fan following among the young generation, which resulted in higher demand for the product after the upliftment of the lockdown.

LATEST TRENDS

"Rising Per Capita Income to Surge the Market Growth"

The PVC figures market growth is expected to be driven by increased disposable income and the rapid global urban population growth. The existence of numerous large-scale manufacturers and merchants increases sales volume. It develops strong revenue-generating capacity among significant participants, which is forecasted to accelerate overall development over the forecast period. It is also projected that these variables are expected to motivate prospective purchasers further to make investment decisions during the forecast time frame due to the fact that the number of online retail stores has enhanced affordability-related benefits as well as convenience of availability.

PVC figures market Segmentation

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• By Type Analysis

By type, the market is segmented into anime figures, movie figures, and others.

• By Application Analysis

Based on application, the market is classified into offline and online sales. 

The offline sales segment is estimated to lead the global market owing to the availability of a wide range of products at offline stores and channels such as hypermarkets, stationery stores, retail markets, and supermarkets. 

DRIVING FACTORS

"Rising Popularity of the Product to Bolster Product Sales"

Manufacturing and sales of PVC figures offer lucrative opportunities for PVC figures market popularity is greatly influenced by a number of crucial variables, one of which is the market's enormous profitability. A PVC figure typically costs twice as much to buy at retail as wholesale. Market participants have substantial growth potential in the Asia-Pacific area. Large consumer base and expanding consumer disposable income present market participants with profitable opportunities. Players in the industry may find chances in this area to introduce high-end and interactive toys. In order to enlarge their clientele and broaden their geographic reach, manufacturers are now concentrating on growing their business in this area.

"Steady Adoption of Products by the Young Generation to Augment Market Growth"

The craze of anime, comic films, action films, and other such TV shows is expected to boost the demand for PVC figures. The young generation watches various web shows and TV series to keep themselves entertained, which is increasing the craze for PVC figures of such shows and films. The product sales were backed by the presence of kids, but, the inclination of the young generation towards action figures is expected to be another factor for the PVC figures market growth. Moreover, the availability of e-commerce platforms is making it easy for customers to buy their favorite PVC figures online, which is most likely to gain growth in the global market. 

RESTRAINING FACTORS

"High Cost and Ban On PVC Products to Impede Market Growth"

The PVC figures are expensive in cost as they are manufactured in Japan, as Japan is the home of anime. The seller has to acquire and get done the proper licensing of the shipping product, which increases the base cost of the product. Moreover, the ban on PVC-based products is also forecasted to hamper the growth of the market. PVC contains various dangerous chemicals that include cadmium, lead, and organotin, which are harmful to the child’s health. These factors are forecasted to hamper the expansion of the market. 

PVC figures market REGIONAL INSIGHTS

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"Asia Pacific to Be Dominant Owing to The Rising Per Capita Income of the Population "

Asia Pacific is anticipated to hold a major part of the PVC figures market share owing to the major increase in the per capita income of the consumer. Moreover, the rising number of working women leads to increased sales of children's toys, which is anticipated to foster about 58% of the overall market share. 

North America is forecasted to experience prominent growth in the global market due to the presence of major key manufacturers in the region. The existence of operating players is estimated to strengthen regional growth.

Europe is most likely to show sizable growth in the market by virtue of a higher penetration rate of advanced toys. 

KEY INDUSTRY PLAYERS

"Key Companies Strive to Develop Sustainable Products to Grow in the Market"

Key companies are striving to develop various organic and inorganic growth strategies to survive in the global market. The key players are trying to develop figures without PVC to expand their portfolio. The use of PVC is banned in many countries for security purposes. Thus, the key players are striving to develop bio-sustainable products to develop their product portfolio. The key companies are trying to establish partnerships with other key companies to expand their market.

List of Market Players Profiled

• Good Smile Company (Japan)
• MaxFactory (Japan)
• ALTER (U.S.)
• Aniplex (Japan)
• Bandai (Japan)
• Kaiyodo (Japan)
• Kotobukiya (Japan)
• Funko (U.S.)
• Hasbro (U.S.)
• Mattel (U.S.)
• Hot Toys (China)
• Sideshow Collectibles (U.S.)
• POP MART (China)

REPORT COVERAGE

An overview of the product is provided along with the product description. Numerous industry elements are included in the research.

• The pandemic's aftereffects and the subsequent lockdown.
• The market's most recent trend is currently fueling expansion.
• The factors are most likely to stimulate market growth.
• The reasons the market is expected to grow more slowly.
• A comprehensive regional analysis of the market is conducted.
• Significant players and their business offices are also covered in the article.