QR Code Labels Market Size, Share, Growth, and Industry Analysis, By Type (Flexographic Printing, Digital Printing, Offset, Gravure, Other), By Application (Inventory Management, Marketing & Advertisement, Mobile Payments, Personal Use), and Regional Forecast From 2034

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QR Code Labels Market Overview

The qr code labels market value at USD 2.49 billion in 2025, and reaching USD 3.53 billion by 2034, expanding at a CAGR of 3.93% from 2025 to 2034. Asia-Pacific holds leading position in qr code labels market share in 2025.

The United States QR Code Labels market size is projected at USD 0.84 billion in 2025, the Europe QR Code Labels market size is projected at USD 0.59 billion in 2025, and the China QR Code Labels market size is projected at USD 0.69 billion in 2025

QR code labels are physical labels or stickers that contain a Quick Response (QR) code. A QR code is a type of two-dimensional barcode that can be scanned using a smartphone or a QR code reader to quickly access information or perform certain actions.

QR code labels can be used on product packaging to provide detailed information about the product, such as ingredients, manufacturing date, expiry date, and nutritional facts. Scanning the QR code allows consumers to access this information quickly.     QR codes are used in marketing and advertising campaigns to engage customers. Scanning the QR code can lead users to websites, promotional videos, social media profiles, or special offers. QR codes are often used on event tickets or passes for concerts, conferences, and other gatherings. Scanning the QR code at the entrance allows for easy and secure verification of the ticket's authenticity.

KEY FINDINGS

COVID-19 Impact

Pandemic Increased the Demand for Market

The global COVID-19 pandemic has been unprecedented and staggering, with QR code labels market experiencing higher-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden rise in CAGR is attributable to the market's growth and demand returning to pre-pandemic levels once the pandemic is over.

The pandemic accelerated the adoption of contactless technologies to minimize physical contact and prevent the spread of the virus. QR codes became an essential tool for businesses and individuals to access information, make payments, and facilitate transactions without the need for physical contact. QR codes were extensively used for contact tracing and health screening purposes during the pandemic. Many businesses, venues, and public spaces implemented QR code-based systems to collect visitor information, track potential COVID-19 exposures, and enforce safety protocols. This increased the demand for QR code labels that could be easily scanned and integrated into existing systems.  With lockdowns and restrictions on physical retail, e-commerce experienced a surge in demand. QR codes played a crucial role in e-commerce by providing a seamless and secure way to link physical products with online information, promotions, and transactions. QR code labels became essential for tracking and verifying products, ensuring authenticity, and enabling efficient supply chain management.

Latest Trends

Contactless Solutions to Fuel Market Growth

The COVID-19 pandemic accelerated the adoption of contactless technologies, including QR codes. Businesses started utilizing QR codes to provide touchless experiences, such as contactless payments, menu scanning in restaurants, and product information retrieval. QR (Quick Response) codes have gained significant popularity in recent years due to their versatility and ease of use. They are being widely adopted in various industries, including retail, logistics, healthcare, and advertising.  QR codes offer an efficient way to manage and access large amounts of data. They can be used to store product information, track inventory, provide instructions or manuals, and enable quick access to websites or online content. QR codes are no longer limited to the traditional black and white squares. Companies have started incorporating branding elements, colors, and designs into QR codes to make them visually appealing and aligned with their brand identities. Customized QR codes are used for marketing campaigns and promotional materials.

• As of 2025, approximately 92% of businesses are integrating QR code labels into augmented reality (AR) features to improve product interaction and consumer engagement
• Daily smartphone QR code scanning has surged, with around 59% of users scanning QR codes on a daily basis, indicating rising digital interaction across retail and service sectors.

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QR Code Labels Market Segmentation

By Type Analysis

According to type, the market can be segmented into flexographic printing, digital printing, offset, gravure, other.

• Flexographic Printing: Flexographic printing uses flexible relief plates and fast-drying inks, ideal for packaging like labels, cartons, and plastic films. It excels in high-speed, high-volume production on a variety of non-porous substrates.
• Digital Printing: Digital printing transfers digital files directly to media, offering quick turnaround and customization without the need for plates. It's perfect for short runs, variable data printing, and vibrant full-color results.
• Offset Printing: Offset printing involves transferring ink from a plate to a rubber blanket, then onto paper, producing sharp and consistent images. It’s widely used for books, newspapers, and large-volume commercial print jobs.
• Gravure Printing: Gravure printing uses etched cylinders to transfer ink, delivering rich, high-quality images ideal for magazines, gift wraps, and packaging. It’s cost-effective for very long runs due to durable printing plates.
• Other: Other methods like screen printing are suited for specialty items such as textiles, glass, and promotional products. Traditional techniques like letterpress offer tactile impressions and vintage aesthetic appeal

By Application Analysis

Based on application, the market can be divided into inventory management, marketing & advertisement, mobile payments, personal use.

• Inventory Management: Inventory management helps businesses track stock levels, streamline supply chains, and reduce storage costs. Efficient systems ensure products are available when needed without overstocking.
• Marketing & Advertisement: Marketing and advertisement drive brand awareness, customer engagement, and sales through strategic messaging across various platforms. It’s the bridge between a business and its target audience.
• Mobile Payments: Mobile payments enable fast, secure transactions via smartphones, eliminating the need for physical cash or cards. They enhance customer convenience and support the rise of contactless commerce.
• Personal Use: For personal use, technology simplifies everyday tasks like budgeting, fitness tracking, and communication. Tailored apps and devices enhance lifestyle management and individual productivity

Driving Factors

Increasing Smartphone Penetration to Stimulate Market Growth

The widespread availability of smartphones with built-in QR code scanning capabilities has significantly boosted the use of QR codes in various applications. As more people own smartphones, the demand for QR code increases, driving QR code labels market growth. QR codes provide a convenient and contactless way to access information or perform transactions.

• Nearly 57% of companies have increased their spending on QR code label systems in 2025, citing operational efficiency and brand transparency as core motivations
• New regulatory initiatives propose mandatory QR labeling for 100% of key drug categories, including vaccines, psychotropics, and cancer treatments—accelerating QR code adoption in the healthcare sector.

Growing Number of Hygiene Activities to Fuel Market Growth

 With the increasing emphasis on hygiene and social distancing, QR codes have gained popularity in sectors such as retail, hospitality, and transportation, where contactless interactions are preferred. This drives the demand for QR code labels. QR codes are widely used in marketing and advertising campaigns to engage consumers and provide interactive experiences. They enable businesses to link physical products or advertisements to digital content, such as websites, videos, or promotional offers. The effectiveness of QR codes in bridging the gap between offline and online marketing has led to their increased adoption in the industry.

Restraining Factors

Security Concerns to Restrict Market Growth

QR codes can be vulnerable to security threats such as malicious codes or phishing attempts. Users may hesitate to scan QR codes due to concerns about potential risks, especially if they are unsure about the source or destination of the code. Security concerns can hinder the adoption of QR codes and impact the demand for QR code labels.

• Transitioning to QR code-enabled systems requires infrastructure changes, with over 60% of retail chains reporting compatibility issues in POS hardware and software integration.
• Consumer adaptation remains a challenge, as more than 40% of shoppers still prefer traditional barcode scanning, requiring targeted awareness campaigns and user education.

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QR Code Labels Market Regional Insights

Presence of Key Players in Asia-Pacific Anticipated to Drive Market Expansion

Asia-Pacific holds the leading position in QR code labels market share. Many countries in this region, such as China, Japan, and South Korea, have robust manufacturing sectors. QR codes are widely used in supply chain management, inventory tracking, and product authentication, which are crucial for these industries. The region has a large population with a high smartphone penetration rate. This widespread smartphone usage provides a favorable environment for QR code utilization, as consumers can easily scan QR codes with their devices.

Key Industry Players

Adoption Innovative Strategies by Key Players Influencing Market Growth

Prominent market players are making collaborative efforts by partnering with other companies to stay ahead of the competition. Many companies are also investing in new product launches to expand their product portfolio.

The top key players in the market are Lintec Corporation, CCL Industries, Packtica SDN, Label Logic, Hibiscus, Data Label, Advanced Labels, Coast Label Company, Label Impressions, Consolidated Label, Avery. The strategies to develop new technologies, capital investment in R&D, improve product quality, acquisitions, mergers, and compete for the market competition help them to perpetuate their position and value in the market. Besides, collaboration with other companies & extensive possession over market shares by the key players stimulates market demand.

• Packtica SDN Bhd.: Recognized among the top regional producers of QR-based security labels, contributing a significant portion of total units supplied in Asia-Pacific in recent years
• Lintec Corporation: Pioneered tamper-evident QR label technology as early as 2020, and now plays a key role in advanced label supply for pharmaceuticals and luxury brands.

LIST OF TOP QR CODE LABELS COMPANIES

• Packtica SDN
• Lintec Corporation
• Data Label
• CCL Industries
• Label Logic
• OKILSATO
• Hibiscus
• Data Label
• Asquith Group

Report Coverage

This report examines an understanding of the QR code labels market’s size, share, and growth rate, segmentation by type, application, key players, and previous and current market scenarios. The report also collects the market’s precise data and forecasts by market experts. Also, it describes the study of this industry’s financial performance, investments, growth, innovation marks, and new product launches by the top companies and offers deep insights into the current market structure, competitive analysis based on key players, key driving forces, and restraints that affect the demand for growth, opportunities, and risks.

Furthermore, the post-COVID-19 pandemic’s effects on international market restrictions and a deep understanding of how the industry will recover, and strategies are also stated in the report. The competitive landscape has also been examined in detail to provide clarification of the competitive landscape.

This report also discloses the research based on methodologies that define price trend analysis of target companies, collection of data, statistics, target competitors, import-export, information, and previous years’ records based on market sales. Moreover, all the significant factors which influence the market such as small or medium business industry, macro-economic indicators, value chain analysis, and demand-side dynamics, with all the major business players have been explained in detail. This analysis is subject to modification if the key players and feasible analysis of market dynamics change.