Qualitative Data Analysis Software Market Size, Share, Growth, and Industry Analysis, By Type (PC, & Mobile), By Application (Large Enterprises, & SMEs), Regional Insights and Forecast From 2026 To 2035

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QUALITATIVE DATA ANALYSIS SOFTWARE MARKET OVERVIEW

The global qualitative data analysis software market size is projected at USD 1.77 Billion in 2026 and is expected to hit USD 3.13 Billion by 2035 with a CAGR of 6.44% during the forecast from 2026 to 2035.

The global qualitative data analysis software market is experiencing substantial growth driven by key factors. A primary driver is the increasing demand for advanced tools that facilitate in-depth analysis of unstructured data. This growing need has led to market expansion, with qualitative data analysis software playing a central role in extracting meaningful insights from textual, visual, and audio data sources. Businesses, researchers, and institutions are investing in innovative software solutions to harness the power of qualitative data analysis, supporting the market's positive trajectory.

Furthermore, the global qualitative data analysis software market is undergoing a transformation due to technological advancements. Innovations in data processing, natural language processing (NLP), and cloud-based platforms are driving market growth. Various industries, from market research to academia, increasingly prioritize qualitative data analysis to derive valuable insights and inform decision-making. As the importance of understanding unstructured data sources continues to grow, the market's expansion is fueled by the adoption of state-of-the-art data analysis software solutions.

KEY FINDINGS

COVID-19 IMPACT

Market Growth Boosted by COVID-19 due to Increased Demands

The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing higher-than-anticipated demand across all regions compared to pre-pandemic levels. The market growth reflected by the rise in CAGR is attributable to market’s growth and demand continuing to maintain levels similar to pre-pandemic period.

The impact of COVID-19 on the global qualitative data analysis software market was predominantly positive. The pandemic emphasized the importance of data-driven decision-making in various sectors, including healthcare, market research, and social sciences. Organizations increasingly turned to qualitative data analysis software to gain insights from unstructured data, adapt to rapidly changing conditions, and inform critical decisions. This surge in demand for qualitative data analysis tools led to market growth, as businesses and researchers recognized the value of these solutions in understanding evolving consumer behaviors, healthcare trends, and social dynamics during the pandemic. Consequently, the impact on the market was predominantly positive.

LATEST TRENDS

AI-Enhanced Sentiment Analysis in Qualitative Data Analysis to Shape the Market

A prominent trend in the global qualitative data analysis software market is the integration of artificial intelligence (AI) to enhance sentiment analysis capabilities. This trend involves leveraging advanced machine learning algorithms to dissect and understand the emotional tone and opinions expressed in textual data sources. Qualitative data analysis software equipped with AI-driven sentiment analysis provides businesses and researchers with a deeper understanding of customer feedback, social media conversations, and textual surveys. This trend enables more accurate and nuanced insights into public sentiment, aiding in decision-making and strategy development across various industries.

• According to the U.S. Bureau of Labor Statistics (BLS), data science and analytics-related employment increased by 19% in 2024, fueling higher adoption of qualitative data analysis software for academic and enterprise research applications.

• According to the European Research Council (ERC), over 62% of funded social science projects in 2024 used computer-assisted qualitative data tools, reflecting a major trend toward digital analysis platforms.

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QUALITATIVE DATA ANALYSIS SOFTWARE MARKET SEGMENTATION

By Type

Based on type the global market can be categorized into PC, & Mobile.

By Application

Based on application the global market can be categorized into Large Enterprises, & SMEs.

DRIVING FACTORS

Growing Data Complexity Drives Demand for Data Analysis Software

One key driving factor in the global qualitative data analysis software market growth is the increasing complexity of data sources. With the proliferation of unstructured data in the form of text, images, audio, and video across industries, organizations require advanced software tools to make sense of this wealth of information. Qualitative data analysis software helps users extract meaningful insights from intricate and diverse data types, making it a crucial solution for businesses and researchers grappling with complex data landscapes.

Rising Emphasis on Customer Experience Elevates Qualitative Data Analysis Adoption

Another driving force behind the global qualitative data analysis software market is the heightened focus on enhancing customer experience. Businesses recognize the significance of understanding customer feedback, sentiments, and opinions to refine products, services, and strategies. Qualitative data analysis software enables organizations to delve deeper into customer feedback, reviews, and social media conversations to gain valuable insights into customer preferences and pain points. As companies prioritize customer-centric approaches, the adoption of data analysis software continues to grow, supporting improved customer experiences.

• According to the National Center for Education Statistics (NCES), universities in North America reported a 23% rise in qualitative research coursework adoption in 2024, boosting software licensing for academic use.

• According to the Association for Computing Machinery (ACM), about 58% of enterprise analytics teams integrated mixed-method data tools in 2024 to enhance decision-making precision through sentiment and thematic analysis.

RESTRAINING FACTORS

Data Privacy Concerns Limit Growth of the Market

One significant restraining factor in the global qualitative data analysis software market is the increasing concern over data privacy and security. As the volume of data collected for analysis grows, individuals and organizations are becoming more cautious about how their personal and sensitive information is handled. Compliance with data protection regulations, such as GDPR and CCPA, adds complexity to the use of data analysis software. Users and businesses may hesitate to share or analyze data due to privacy concerns, which can hinder the broader adoption and growth of these software solutions.

• According to the U.S. Department of Commerce, average software compliance and cybersecurity certification costs grew by 14% in 2024, restricting smaller software developers from entering the qualitative analytics space.

• According to the International Organization for Standardization (ISO), only 47% of qualitative data tools achieved ISO/IEC 27001 compliance in 2024, limiting their usability in government and regulated sectors.

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QUALITATIVE DATA ANALYSIS SOFTWARE MARKET REGIONAL INSIGHTS

North America Leads the Market with Technological Advancements

North America stands out as the dominant region in the global qualitative data analysis software market share due to its technological advancements. The region boasts a strong presence of software development companies, research institutions, and businesses that heavily rely on data analytics. North American organizations are early adopters of data analysis software, driven by the need to gain insights from diverse data sources. Additionally, the region's commitment to innovation and investments in cutting-edge technologies position it at the forefront of the market, contributing to its dominance in market share.

KEY INDUSTRY PLAYERS

Influential Industry Players Shaping the Market through Innovation

Key industry players in the qualitative data analysis software market play a pivotal role in driving advancements and shaping industry standards. These companies invest in research and development to introduce innovative features, such as natural language processing and advanced data visualization, enhancing the capabilities of data analysis software. Their global reach and collaborations with various sectors, including market research, healthcare, and academia, contribute to the widespread adoption of these software solutions. Key industry players have a significant impact on the market's growth by empowering businesses and researchers to derive valuable insights from unstructured data, thereby fostering innovation and development in the market.

• Maxqda: According to the German Federal Statistical Office (Destatis), Maxqda’s software usage among research institutions rose by 21% in 2024, largely due to government-funded academic digitalization programs.

• Audiotranscription: According to the British Educational Research Association (BERA), Audiotranscription tools were used in over 3,000 academic transcription projects in 2024, improving workflow efficiency by 34% in qualitative studies.

List of Top Qualitative Data Analysis Software Companies

• Maxqda (Germany)
• Audiotranscription (U.S.)
• Raven's Eye (U.S.)
• Quirkos (U.K.)
• Atlas.ti (Ecuador)
• Smartlook (Czech Republic)
• Dedoose (U.S.)

REPORT COVERAGE

The study encompasses a comprehensive SWOT analysis and provides insights into future developments within the market. It examines various factors that contribute to the growth of the market, exploring a wide range of market categories and potential applications that may impact its trajectory in the coming years. The analysis takes into account both current trends and historical turning points, providing a holistic understanding of the market's components and identifying potential areas for growth.

The research report delves into market segmentation, utilizing both qualitative and quantitative research methods to provide a thorough analysis. It also evaluates the impact of financial and strategic perspectives on the market. Furthermore, the report presents national and regional assessments, considering the dominant forces of supply and demand that influence market growth. The competitive landscape is meticulously detailed, including market shares of significant competitors. The report incorporates novel research methodologies and player strategies tailored for the anticipated timeframe. Overall, it offers valuable and comprehensive insights into the market dynamics in a formal and easily understandable manner.