Raisins Market Size, Share, Growth, and Industry Analysis, By Type (Organic Raisins and Conventional Raisins), By Application (Retail, Food Service, and Food Industry), Regional Insights, and Forecast 2024 To 2031

Updated On: 08 April 2024

Raisins Market Report Overview

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The global raisins market size was 2327.4 million in 2021 and is expected to reach USD 3657.19 million by 2031, exhibiting a CAGR of 4.6% during the forecast period.

The raisins market is a global market that involves the production, processing, trade, and consumption of raisins, which are dried grapes. Raisins are a popular ingredient and snacks consumed worldwide and are used in various culinary applications, including baking, cooking, and confectionery. Once the grapes are dried, they undergo processing and packaging to produce raisins. This includes cleaning, sorting, and removing stems or impurities. Raisins are typically packed in various formats, such as bulk packaging, retail packs, or portion-controlled snack packs.

Raisins are traded internationally, with countries exporting and importing them to meet consumer demand. Trade dynamics, including tariffs, regulations, and trade agreements, can influence the global flow of raisins. Raisin producers and industry associations undertake marketing and promotional activities to create awareness, educate consumers, and promote the benefits and versatility of raisins. These activities include advertising campaigns, product demonstrations, and participation in industry events.

COVID-19 IMPACT: Disruptions in Harvesting and Labor resulted in Recession of the Market

The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden rise in CAGR is attributable to market’s growth and demand returning to pre-pandemic levels.

COVID-19 had a life changing impact globally. The raisins market was significantly affected. The virus had various impacts on different markets. Lockdowns were imposed in several nations. This erratic pandemic caused disruptions on all sorts of businesses. Restrictions tightened during the pandemic due to increasing number of cases. Numerous Industries were affected.

Agriculture and farming activities were affected by the pandemic, including disruptions in harvesting, shortage of labor, and implementation of safety measures. These factors could have affected the production and processing of raisins in various regions. The pandemic led to changes in consumer behavior and preferences. While there might have been increased demand for pantry staples and long-lasting food products, the demand for premium and specialty raisins used in the foodservice industry, such as hotels and restaurants, may have declined due to closures and reduced dining-out activities.

The pandemic disrupted global supply chains, including transportation and logistics. Restrictions on movement and lockdown measures in various countries affected the production, processing, and distribution of raisins. This could lead to challenges in the availability and timely delivery of raisin products. International trade was impacted by travel restrictions, border closures, and changes in import/export regulations. This could have affected the global trade of raisins, including delays in shipments, increased transportation costs, and changes in trade dynamics. The market is anticipated to boost the raisin market share following the pandemic.

LATEST TRENDS

"Increased Application in Bakery and Confectionery"

Raisins continue to be widely used in bakery and confectionery products, such as bread, cakes, cookies, and trail mixes. They add flavor, texture, and natural sweetness to these products, appealing to consumers seeking indulgent and healthier treats. Raisins are recognized as a nutrient-dense food and are promoted for their health benefits. They are a source of dietary fiber, antioxidants, vitamins, and minerals. Manufacturers are leveraging these attributes to market raisins as a healthy snack option and ingredient in various food products.

Raisin producers are introducing new product varieties to cater to changing consumer tastes and preferences. This includes flavored raisins, such as chocolate-covered or yogurt-coated raisins, as well as different grape varieties that offer unique flavors and textures. These latest developments are anticipated to boost the raisins market share.

Raisins Market Segmentation

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• By Type

Based on type the raisin market is classified into organic raisins and conventional raisins.

• By Application

Based on application the market is classified into retail, food services, and food industry.

DRIVING FACTORS

"Increasing Consumer Awareness of Health Benefits"

Raisins are perceived as a healthy and natural snack option due to their nutritional profile. They are rich in dietary fiber, antioxidants, vitamins, and minerals. Growing awareness of the health benefits associated with raisins, such as improved digestion, heart health, and boosted immunity, drives consumer demand. As consumers become more conscious of the ingredients in their food, there is a growing demand for natural and clean label products. Raisins, being a naturally dried fruit without additives or preservatives, align with this trend. Consumers seek products with simple and recognizable ingredients, and raisins fit that criterion.

"Versatility and Use in Various Food Applications"

Raisins are widely used as an ingredient in multiple food applications, such as bakery products, cereals, trail mixes, confectionery, and savory dishes. Their versatility and ability to enhance the flavor, texture, and nutritional value of various products contribute to their market demand. The foodservice sector, including restaurants, cafes, and hotels, utilizes raisins in various menu items, including desserts, salads, and side dishes. The demand for raisins from the foodservice industry drives market growth. These factors are anticipated to drive the raisins market share.

RESTRAINING FACTORS

"Market Saturation and Mature Consumer Base"

The raisins market has been established for many years and is relatively mature. In saturated markets, growth opportunities can be limited, and it becomes challenging to expand the consumer base beyond the existing customer segments. Capturing the attention of new, younger consumers may require innovative marketing strategies. The market faces competition from a wide range of alternative snack options. Consumers have numerous choices when it comes to snacking, including other dried fruits, nuts, energy bars, and processed snacks. The availability of these alternatives can limit the growth potential of raisins. The factors are anticipated to hinder the growth of the programmatic advertising market share.

Raisins Market Regional Insights

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"The United States dominate the raisins market"

The United States is one of the largest producers and exporters of raisins. California, particularly the San Joaquin Valley, is a major region for raisin production in the country. The United States benefits from favorable climate conditions, advanced agricultural practices, and a well-established raisin industry. California's long growing season and abundant sunshine contribute to the high-quality raisins produced in the region. Additionally, the state has a well-developed infrastructure for raisin processing and export, allowing it to meet both domestic and international demand. The Middle East is the second major shareholder.

KEY INDUSTRY PLAYERS

"Key Players Focus on Partnerships to Gain a Competitive Advantage "

Prominent market players are making collaborative efforts by partnering with other companies to stay ahead in the competition. Many companies are also investing in new product launches to expand their product portfolio. Mergers and acquisitions are also among the key strategies used by players to expand their product portfolio.

List of Market Players Profiled

• Sun-Maid [U.S.]
• Bergin Fruit and Nut [U.S.]
• Sunbeam Foods[Australia]
• Dole Food Company [U.S.]
• Geobres Nemean Currants and Sultana Raisins[South Africa]
• Traina Foods [U.S.]
• Lion Raisins  [U.S.]
• National Raisin [U.S.]
• Montagu Dried Fruit and Nuts [South Africa]
• Viva Bella Orchards [U.S.]
• Xinjiang ACST Food [China]
• Turpan Raisin [China]

REPORT COVERAGE

This research profiles a report with extensive studies that take into description of the firms that exist in the market affecting the forecasting period. With detailed studies done, it also offers a comprehensive analysis by inspecting the factors like segmentation, opportunities, industrial developments, trends, growth, size, share, restraints, etc. This analysis is subject to alteration if the key players and probable analysis of market dynamics changes.