Raw Pecan Market Size, Share, Growth, And Industry Analysis by Type (In-shell Pecans, Shelled Pecans) by Application (Snack, Confectionery & Bakery & Other) and Regional Forecast to 2028

Updated On: 15 May 2023

Report Overview

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The global raw pecan market size was USD 3876.3 million in 2021. As per our research, the market is expected to reach USD 5632.3 million in 2028, exhibiting a CAGR of 5.2 % during the forecast period. The global COVID-19 pandemic has been unprecedented and staggering, with raw pecan market experiencing higher-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden rise in CAGR is attributable to the market's growth and demand returning to pre-pandemic levels once the pandemic is over. 

Native to North America, pecans are a species of tree nut that are often consumed for their savoury, buttery flavour and health advantages. Pecans that have not undergone roasting, toasting, or other preparation that might change their flavour or texture are referred to as raw pecans. The flavour of raw pecans might vary depending on the nut's quality and freshness, but they typically have a mild, somewhat sweet taste. They have the distinctive nutty scent that most nuts have. Raw pecans have a delightful crunch when bitten into and have a crisp, somewhat chewy feel.

The need for wholesome and nourishing dietary alternatives is driving growth in the market for raw pecans. Consumers are increasingly looking for whole, unadulterated foods that are nutrient-dense and devoid of chemicals and preservatives as the focus on health and wellbeing grows. Given that they are a natural, minimally processed food that is rich in vitamins, minerals, and good fats, raw pecans perfectly meet this description. Although raw pecans are a fantastic source of plant-based protein and good fats, the popularity of plant-based diets has also helped the raw pecan market size to expand. The demand for raw pecans is probably going to keep rising as more people prioritise health and wellbeing in their diets.

COVID-19 Impact: Supply Chain Disruptions and Shifting Consumer Demand

Like with many other sectors, the COVID-19 pandemic has had a substantial effect on the raw pecan industry. Because to the pandemic's disruption of supply chains and logistical difficulties for manufacturers and distributors, several regions are experiencing shortages and pricing changes. Consumer demand has also been impacted by the economic effects of the epidemic, as many people had to cut back on spending and prioritise making vital purchases. Notwithstanding these obstacles, however, there is still a high demand for wholesome foods, and many customers continue to look for raw pecans as a healthful snack alternative. The market for raw pecans is expected to continue to endure ups and downs as the globe struggles to contain the pandemic, but in the long run outlook remains positive. 

Latest Trends

"The Desire For Organic And Sustainably Produced Pecans Is One Trend In The Raw Pecan Industry"

One trend in the raw pecan market is the increasing demand for organic and sustainably sourced pecans. As consumers become more conscious of the environmental impact of food production and the potential health risks associated with pesticide use, they are seeking out products that are produced using sustainable and organic methods. In response to this trend, many new products and technologies related to organic and sustainable pecan farming and processing are being launched. For example, some companies are using precision agriculture techniques to reduce water usage and minimize pesticide use, while others are implementing more sustainable packaging options. Leading players in the market, such as Navarro Pecan Company and Millican Pecan Company, are also expanding their product lines to include more organic and sustainably sourced options, in order to meet the changing demands of consumers. 

SEGMENTATION

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• By type

Depending on raw pecan given are types: In-shell Pecans, Shelled Pecans. The In-shell Pecans type will capture the maximum market share through 2028.

• By Application

The market is divided into Snack, Confectionery & Bakery & Other based on application. The global raw pecan market  players in cover segment like Snack will dominate the market share during 2021-2028.

Driving Factors

"One Driving Factor That Is Boosting The Demand For Raw Pecans Is The Increasing Awareness Of Their Health Benefits"

The rising knowledge of the health advantages of raw pecans is one factor that is driving up raw pecan market growth. Healthy fats, fibre, protein, vitamins, and minerals found in raw pecans have been linked to a variety of health advantages, including better heart health, gastrointestinal health, and cognitive performance. Customers are looking for complete, natural meals that give them the nutrients they need to sustain a healthy lifestyle as they grow more health aware. As a result of how well raw pecans meet this description, demand for nuts is rising, especially among customers who are health-conscious and follow plant-based diets. The raw pecan industry is anticipated to develop as a result of this trend in the years to come.

"Another Driving Factor That Is Boosting The Demand For Raw Pecans Is Their Versatility In Cooking And Baking"

The flexibility of pecans in baking and cooking is another factor raising raw pecan market growth. Raw pecans are a popular component in both savoury and sweet meals since they can be utilised in a variety of recipes, from salads and granolas to pies and cakes. More customers are experimenting with home baking and cooking, thus they are looking for products that can be utilised in a number of recipes. This description fits raw pecans, and they may give any dish a delightful touch with their distinctive flavour and texture. This adaptability has helped to increase the demand for raw pecans, and it will probably continue to do so in the years to come.

Restraining Factors

"One Restraining Factor That Is Affecting The Growth Of The Raw Pecan Market Is The Increasing Competition From Other Nut Varieties"

The rising competition from other nut kinds is one restraint on the expansion of the raw pecan market growth. Although raw pecans have a variety of special health advantages and culinary applications, they are fiercely competitive with other nuts like almonds, walnuts, and cashews, which are also well-liked by consumers who are health-conscious. Additionally, the rising costs of production and distribution, along with the unpredictability of weather and climate conditions, can increase the price of raw pecans and make them less competitive in the market. To address this challenge, producers may need to explore new ways to reduce costs and increase efficiency, while also promoting the unique health benefits and culinary versatility of raw pecans to differentiate them from other nuts in the market.

Regional Insights

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North America, which has the world's greatest pecan production and consumption, is the main region for the raw pecan market share. Pecan production in the United States, which makes up more than 80% of global output, is mostly sourced from southern states including Georgia, New Mexico, and Texas. Because of its numerous health advantages, gastronomic diversity, and rising acceptance of plant-based diets, raw pecans are in great demand in North America. Also, the presence of established supply chain networks and cutting-edge processing technologies in the area contributes to the expansion of the raw pecan market in North America.

The second-largest market for raw pecans is in Europe, where pecan consumption is steadily expanding as a result of pecans' rising recognition as a nutritious snack and versatile baking and cooking component. Despite not being a big producer of pecans, Europe imports substantial amounts from the United States and other nations to satisfy the rising demand. The raw pecan market share in Europe is primarily driven by the trend towards better eating and the increased acceptance of plant-based diets. Also, as customers become more aware of the environmental effect of food production, the availability of organic and sustainably sourced pecans is also assisting in the market's expansion in the area.

Key Industry Players

"Key Players Focus on Partnerships to Gain a Competitive Advantage "

Prominent market players are making collaborative efforts by partnering with other companies to stay ahead of the competition. Many companies are also investing in new product launches to expand their product portfolio. Mergers and acquisitions are also among the key strategies used by players to expand their product portfolios.

List of Market Players Profiled

• Carter Pecan (U.S)
• Navarro Pecan Company(U.S)
• MACO (Chile)
• John B. Sanfilippo & Son (U.S)
• South Georgia Pecan Company (U.S)
• Sun City Nut Company (U.S)
• Archer Daniels Midland (U.S)
• National Pecan (U.S)
• Durham-Ellis Pecan (U.S)
• Lane Southern Orchards (U.S)
• Hudson Pecan (U.S)
• Chase Pecan (U.S)
• Wharton Ranch (U.S)
• Lamar Pecan (U.S)
• Oliver Pecan (U.S)
• Anhui Zhanshi (China)
• Calway Foods (U.S)
• Whaley Pecan Company
• Merritt Pecan (U.S)
• Durden Pecan (U.S)
• Hangzhou Yaoshengji (China)
• Royalty Pecan Farms (U.S)
• Bar D River Ranch Pecans (U.S)
• Anhui Shanliren (China)

Report Coverage

This research profiles a report with extensive studies that take into description the firms that exist in the market affecting the forecasting period. With detailed studies done, it also offers a comprehensive analysis by inspecting the factors like segmentation, opportunities, industrial developments, trends, growth, size, share, and restraints. This analysis is subject to alteration if the key players and probable analysis of market dynamics change.