Rice And Broken Rice Market Size, Share, Growth, and Industry Analysis, By Type (Rice, Broken Rice), By Application (Supermarket, Department Store, Online, Others), and Regional Forecast to 2033

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RICE AND BROKEN RICE MARKET OVERVIEW

The global rice and broken rice market size expanded rapidly in 2022 and is projected to grow substantially by 2028, exhibiting a prodigious CAGR during the forecast period.

Rice is a staple food all over most of the world, and billions rely upon it as one of their staples. Rice comes in many different forms such as long-grain, medium-grain, and short-grain rice that can be tailored for the varied cooking options. Broken rice is one of the by-products of a milling process where broken grains are used. Broken rice is used predominantly in brewing, animal nutrition, and traditional food. It is that precious product in human use and industry because it is inexpensive and adaptable.

The market for rice and broken rice relies on agricultural practices, consumption patterns, and population growth. The major producers are Vietnam, China, and India, who supply huge volumes to satisfy world demand. Climatic conditions, international policies, and agricultural and process technology trends also shape market conditions. Stepped-up applications in other industries have enhanced the market size of broken rice, leading to the sector's overall expansion.

RUSSIA-UKRAINE WAR IMPACT

Rice And Broken Rice Market Had a Negative Effect Due to Increased Food Security Issues During the Russia-Ukraine War

The Russia-Ukraine war has generated turmoil in world grain exports, resulting in increased food security issues. Part of the largest grain-exporting nations, Ukraine, saw its production plummet dramatically, influencing supply chains globally. Although rice was first spared with substantial global inventories, the war has had an indirect effect on rice markets by fueling demand for substitute staples. Wheat-deprived countries have resorted to using rice, increasing its demand and prices. Secondly, supply bottlenecks and trade risks have tighten the supply of rice in certain markets, highlighting the interdependence of the world food network and the infectiousness of geopolitical tensions amongst staple food staples.

LATEST TREND

Transition Towards Diversified Applications to Drive Market Growth

The market for rice and broken rice is experiencing the transition towards diversified applications and extended industrial utilization. Broken rice, which has traditionally been graded as inferior rice, is increasingly becoming popular in uses such as animal feed, biofuel, and brewing. This is because not only is it functionally beneficial but also cost-beneficial. The shift in consumer preference is also driving up demand for specialty rice products and organic rice. Process and packaging technology advances are also improving product quality and product shelf life. Integration of web platforms for distribution is also making supply chains more streamlined, improving the availability of rice commodities among consumers.

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RICE AND BROKEN RICE MARKET SEGMENTATION

By Type

Based on Type, the global market can be categorized into Rice, Broken Rice.

• Rice: Whole grain rice is a worldwide staple, and basmati, jasmine, and arborio belong to a vast array of rice varieties used to meet multiple culinary practices. Its health benefits and ease of preparation also contribute to its continued demand in homes and food service establishments.

• Broken Rice: Having previously been in a byproduct status, broken rice is presently recognized due to its versatility in several applications. Because it is cheaper, it is bestseller as a commodity in animal feed products and industrial applications, broadening its consumer base from traditional roles.

By Application

Based on application, the global market can be categorized into Supermarket, Department Store, Online, Others.

• Supermarket: Supermarkets are the major sale outlets for rice, and there is a variety of rice on offer to suit the consumers. Supermarkets' ease of accessibility and convenience result in regular sale of rice in urban and suburban areas.

• Department Store: Premium rice brands and specialty rice are stocked by department stores with a focus on serving niche segments. Their personally chosen products find favor among customers who would want high-quality or imported varieties of rice.

• Online: Web-based e-commerce becomes more popular for shopping for rice with consumers having access to different range and home delivery. Internet-based sales have gained traction, particularly in areas of high Internet penetration as well as in times of low mobility.

• Others: Other channels include farmstands, cooperatives, and direct selling. These channels are crucial in rural areas as they maintain rice supply as well as local economies.

MARKET DYNAMICS

Market dynamics include driving and restraining factors, opportunities and challenges stating the market conditions.                          

Driving Factors

Growth In the Global Population to Boost the Market

The expansion of the rice and broken rice market growth depends majorly on the growth in the global population along with the growth in urbanization. With more and more people moving to cities, there is a surge in the demand for inexpensive easy staple food like rice. Urbanization increases the use of processed and ready-to-eat rice products, thereby driving the market expansion. Government efforts to enhance food security in populous areas promote rice output and supply chains. The consistent growth of the population demands sustainable agriculture to ensure it can keep pace with growing demand and therefore drive innovation and investment in the rice market.

Multiple Industrial Uses of Broken Rice to Expand the Market

The rice and broken rice market share rises as a result of multiple industrial uses of broken rice. Broken rice is being used by industries for its starch content in the production of adhesives, textiles, and biofuels. Its use as a feed concentrate in animal feed fulfills the need for low-cost and nutritious feed. Broken rice is also being used in the brewery industry as a source of sugar that can be fermented. These diverse uses not only add variety to the market but also smooth out demand, such that broken rice becomes an attractive commodity aside from its consumption. The industrial demand reinforces the rice market by making it robust and diversified.

Restraining Factor

Climate Change to Potentially Impede Market Growth

Climate change is also among the powerful limiting factors to the rice and broken rice market. Unpredictable climatic conditions, such as floods and droughts, have negative implications for rice cultivation, resulting in irregular output and supply fluctuations. Climatic changes and variability in rainfall can also increase the prevalence of pests and disease further, destabilizing crop health even further. The responses must be in the form of stress-resistant rice and climate-smart farming practices. But these demand huge investment and time, and even tend to retard short-run market growth and stability.

Technology Advancements to Create Opportunity for the Product in the Market

Opportunity

Technology advancements present an excellent opportunity to the rice and broken rice market. Technological innovations in precision farming, such as drone surveillance and automated water irrigation systems, optimize crop management and yield maximization. Biotechnology and genetic engineering assist in the development of varieties of rice with strong resistance against pests and abiotic stresses. In addition, technological advances in processing and milling improve the quality of the product as well as reducing losses. Use of such technologies can likely lead to higher efficiency, sustainability, and profitability of the rice economy, new possibilities for market expansion.

Directing Complicated Trade Policies Could Be a Potential Challenge for Consumers

Challenge

Directing complicated trade policies and guaranteeing market access remains a major concern to the rice and broken rice market. Restrictions on imports, export bans, and tariffs have the potential to undermine supply chains and influence price models. Examples include policy shocks in the major countries of exportation that create world shortages or surpluses and thus impact the stability of the markets. Maintaining conformity to global trade paradigms and acquiring successful trade agreements is of highest priority to maintaining uniform access to markets. They must be overcome through joint actions of governments, the private sector, and development institutions for creating an honest and stable trading framework.

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RICE AND BROKEN RICE MARKET REGIONAL INSIGHTS

North America

Patterns of production and consumption both exist in North America's rice sector. The U.S., being a large producer, mainly in Arkansas and California, serves the domestic market and exports. U.S. rice export shares dominate international trade, and quality reliability and timely shipping lead to its competitiveness. The home market benefits from a diversified base of consumer tastes headed by increasing demand for specialty as well as organic products. Besides, the U.S. is a key driver of technological advancements and research of the rice sector and is a leading example of innovation worldwide.

Europe

The market for rice in Europe is dominated by domestic production supported by imports. Italy and Spain produce rice, mostly for domestic consumption. Nevertheless, the country is compelled to rely on imports in order to satisfy the varied culinary needs of its multicultural society. The European market reflects increased demand for organic and ethical rice, thereby forcing suppliers to meet premium quality and environmental requirements. Additionally, growth in health-aware consumers drives organic and whole grain rice product demand, affecting market trends and promotion strategies.

Asia

Asia dominates the world's rice market, both production as well as consumption. India, China, and Vietnam are major producers, shipping large quantities to foreign markets. Rice is a staple food in each country of Asia, and economic, cultural, and religious factors draw irresistibly towards consumption of rice. Cultivation of rice is supported by governments within the region through subsidies as well as minimum support prices, thereby providing reasonable returns for the millions of farmers engaged in its cultivation. Broken rice is utilized extensively in industrial and food uses within Southeast Asia. As there is more urbanization, there is also vast demand for processed and packaged rice products, inspiring branding, storage, and logistical processes. Export-based economies of India and Thailand are driven by foreign demand, immensely fueling world trade of rice.

KEY INDUSTRY PLAYERS

Key Industry Players Shaping the Market Through Innovation and Market Expansion

Leading companies in the rice and broken rice sector are emphasizing value chain development, product quality upgrade, and processing technology enhancement to meet emerging international demand. These companies are investing in digitalization and automation to further improve production efficiency and traceability. The companies are also improving sustainable conduct, from water-conserving cultivation to environmentally friendly packaging, in response to customer and regulatory pressures. Strategic alliances, mergers, and new expansion into emerging markets are the thing of the day for market leaders that seek to further competitive advantage. Their emphasis on innovation, advertising, and customer interaction is critical to furthering market position and extending rice market penetration globally.

List of Top Rice And Broken Rice Companies    

• Veer Overseas Ltd. (India)
• K RICE GROUP (India)
• KRBL LIMITED (India)
• Supple TEK Industries Private Limited (India)
• Kohinoor Foods Ltd. (India)
• PJS Overseas Limited (India)
• HRMM Agro Overseas Pvt. Ltd. (India)
• Bharat Cereals Pvt. Ltd. (India)
• D. International Inc. (India)
• Amirchand Jagdish Kumar (Exports) Ltd. (India)
• T. Foods Ltd. (India)

KEY INDUSTRY DEVELOPMENT

May 2024: Perhaps the greatest achievement of the Indian Council of Agricultural Research (ICAR) has been the creation of two genome-edited varieties of rice, viz., DRR Dhan 100 (Kamala) and Pusa DST Rice 1. Developed at Hyderabad's Indian Institute of Rice Research (IIRR), DRR Dhan 100 (Kamala) was created by editing the gene Cytokinin Oxidase 2 (CKX2) to increase grains per panicle and reduce maturity duration. Pusa DST Rice 1, which is an IARI variant produced in New Delhi, involved editing the Drought and Salt Tolerance (DST) gene to render the plant resistant to both drought and salinity.

REPORT COVERAGE

The study encompasses a comprehensive SWOT analysis and provides insights into future developments within the market. It examines various factors that contribute to the growth of the market, exploring a wide range of market categories and potential applications that may impact its trajectory in the coming years. The analysis takes into account both current trends and historical turning points, providing a holistic understanding of the market's components and identifying potential areas for growth.

The rice and broken rice is seeing huge development, powered by expanding attention to its advantages, rising consumer interest in sustainable solutions, and persistent technological headways. In spite of the fact that it faces difficulties like supply limitations and increasing costs, the continuous interest for innovative and excellent choices is driving extension and progress across the area. Key industry players are driving advancement through essential developments and market extensions, improving both supply and appeal. As purchaser inclinations shift towards better and more different choices, the market is supposed to thrive, upheld by progressing developments and a developing acknowledgment of its contributions.