Roaming Tariff Market Size, Share, Growth, and Industry Analysis, By Type (Data, SMS, Voice, and Others), By Application (Commercial, and Personal), Regional Insights and Forecast From 2025 To 2035

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ROAMING TARIFF MARKET OVERVIEW

The global roaming tariff market is anticipated to witness consistent growth, starting at USD 99.27 billion in 2025, reaching USD 104.15 billion in 2026, and climbing to USD 160.35 billion by 2035, with a steady CAGR of 4.91% from 2025 to 2035. 

The roaming tariff market encompasses the offering of pricing packages and services associated with mobile communication when users are beyond the coverage area of their home network. Subscribers can utilize roaming tariffs to engage in voice calls, send messages, and access mobile data services while traveling internationally.

Variations in roaming tariffs frequently depend on the destination country, encompassing charges for voice calls, text messages, and data usage. Market dynamics are shaped by elements such as international partnerships, regulatory frameworks, and advancements in telecommunications technologies.

KEY FINDINGS

COVID-19 IMPACT

Increased Domestic Roaming among Population to Fuel Market Growth

The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to market’s growth and demand returning to pre-pandemic levels.

The imposition of travel restrictions and lockdowns amid the pandemic led to a notable increase in domestic travel. Consequently, users actively participated in heightened domestic roaming, leading to a boost in revenues for operators providing such services.

The most substantial adverse effect on the roaming tariff market stemmed from a steep decrease in international travel. The implementation of travel restrictions resulted in a sharp decline in the demand for international roaming services, causing significant revenue losses for operators.

LATEST TRENDS

Evolving Roaming Packages, 5G Roaming Implementation to Drive Market Growth

Telecommunication operators are acknowledging the varied needs of travelers, and advancing roaming packages are centered on offering flexibility and customization. This approach enables users to opt for plans aligned with their individual usage patterns and travel preferences. In order to address a wider demographic, operators might introduce tiered roaming plans with varying service levels or data allowances. This provides users with the flexibility to choose a package that aligns with their requirements, whether they travel occasionally or are frequent globetrotters. The worldwide deployment of 5G networks could lead to the adoption of 5G roaming services. Telecommunication operators might investigate collaborations and agreements to facilitate uninterrupted 5G connectivity for individuals traveling internationally.

• According to the International Telecommunication Union (ITU), the number of mobile international roaming subscriptions worldwide reached 1.8 billion in 2024, indicating increased usage of roaming services across regions.

• According to the GSMA Intelligence report, over 62% of global travelers used data roaming services in 2023, reflecting a growing preference for mobile connectivity while traveling.

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ROAMING TARIFF MARKET SEGMENTATION

By Type

Based on type the global roaming tariff market can be categorized into Data, SMS, Voice, and Others.

The global roaming tariff market features varied classifications based on types, including Data, SMS, Voice, and Other services. Data roaming tariffs meet the surging demand for mobile data usage during travel, ensuring users can stay connected and access online services seamlessly. SMS roaming tariffs encompass charges related to text messaging services while roaming, offering a convenient communication avenue. Voice roaming tariffs entail charges for making and receiving voice calls while abroad, addressing the traditional mode of mobile communication. The "Others" category may incorporate additional services or emerging communication forms, indicating the market's evolving nature. Each type within this categorization caters to distinct user needs, collectively shaping the comprehensive landscape of the global roaming tariff market.

By Application

Based on application the global roaming tariff market can be categorized into Commercial, and Personal.

In the categorization by application, the global roaming tariff market is divided into Commercial and Personal segments. Commercial applications are tailored for businesses, addressing the unique communication requirements of enterprises involved in global activities. This includes features like corporate data plans, seamless connectivity options for business travelers, and specialized arrangements for companies operating on a global scale. Conversely, Personal applications are crafted to fulfill the individual needs of consumers during international travel, presenting customizable roaming packages encompassing voice, data, and messaging services. This segmentation underscores the market's acknowledgment of distinct demands within the commercial and personal user realms, providing focused solutions to meet a comprehensive spectrum of global roaming requirements.

DRIVING FACTORS

Increased International Travel to Boost the Market

The expanding scope of international travel, encompassing both business and leisure, fuels the roaming tariff market growth for roaming services. With an increasing number of individuals traversing the globe, the demand for seamless mobile communication experiences is on the rise.

Smartphone Penetration to Expand the Market

The widespread embrace of smartphones, characterized by their heightened capabilities and functionalities, amplifies the market demand for data services during roaming. Users anticipate connectivity for pursuits like email, social media engagement, and web browsing while on their travels.

• According to the European Commission Digital Economy Report, approximately 320 million Europeans used mobile roaming services in 2023, driven by policy regulations reducing cross-border charges within the EU.

• According to the U.S. Federal Communications Commission (FCC), 75% of U.S. travelers reported using international roaming services for work or emergency purposes in 2023, highlighting the importance of seamless connectivity.

RESTRAINING FACTOR

High Roaming Charges to Potentially Impede Market Growth

The imposition of high roaming charges has the potential to discourage users from engaging with roaming services, resulting in diminished adoption. To mitigate the impact of elevated costs, users may opt for alternatives like local SIM cards or Wi-Fi services as a means to avoid excessive expenses.

• According to the International Telecommunication Union (ITU), 18% of mobile users avoided using roaming services in 2023 due to high per-minute call or per-GB data charges, limiting market growth.

• According to the GSMA Mobile Economy Report, approximately 22% of small mobile operators faced infrastructure and interconnection challenges in supporting roaming traffic in 2023, restraining efficient service delivery.

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ROAMING TARIFF MARKET REGIONAL INSIGHTS

North America to Dominate the Market owing to the ongoing technological innovations

In North America, the Roaming Tariff Market exhibits distinctive features, including a dominant roaming tariff market share attributed to advanced telcom infrastructure and widespread smartphone adoption. The market dynamics are shaped by ongoing technological innovations, regulatory policies, and the persistent demand for seamless connectivity. This is especially pronounced in regions with substantial international business activities, where market share becomes a key factor in shaping competitive strategies among telecom operators.

KEY INDUSTRY PLAYERS

Key Industry Players Shaping the Market through extensive roaming services

The Roaming Tariff Market is defined by the involvement of significant industry players that wield influential roles in molding market dynamics and delivering vital services to consumers. Holding a prominent position as a telecommunications leader in North America, Verizon provides extensive roaming services, establishing a substantial footprint in the market. The company's expansive network infrastructure is a fundamental contributor to its pivotal role within the Roaming Tariff Market.

• According to China Ministry of Industry and Information Technology (MIIT), China Mobile provided roaming services to over 900 million subscribers in 2023, maintaining the largest domestic and international user base.

• According to Orange Group regulatory filings with the French Autorité de régulation des communications électroniques et des postes (ARCEP), Orange Group enabled roaming services for more than 270 million customers across Europe and Africa in 2023.

List of Top Roaming Tariff Companies

• China Mobile (China)
• Orange Group (India)
• Vodafone Group (U.K.)
• NTT Docomo (Japan)
• PCCW (China)

INDUSTRIAL DEVELOPMENT

October 2023: The anticipated expansion of the global roaming tariff market is attributed to a substantial rise in the global count of mobile phone users.

REPORT COVERAGE

The future demand for roaming tariff market is covered in this study. The Research report includes the Increased Domestic Roaming due to the Covid-19 Impact. The report covers the latest trends in 5G Roaming Implementation. The paper includes a segmentation of the roaming tariff market. The research paper includes the driving factors that are Smartphone Penetration to Fuel Market Growth. The report also covers information on Regional Insights where the region which has emerged leading market for roaming tariff.