Rugby Sportswear Market Size, Share, Growth, And Industry Analysis, By Type (Shirt, Coat, Pants, Others), By Application (Men, Women, Kids), Regional Forecast To 2032

Rugby Sportswear Market Report Overview

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The global rugby sportswear market size expanded rapidly in 2023 & the market is expected to generate substantial revenue by 2032, a robust CAGR during the forecast period. 

The global COVID-19 pandemic has been unprecedented and staggering, with the rugby sportswear market experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden rise in CAGR is attributable to the market's growth and demand returning to pre-pandemic levels once the pandemic is over.

The original rugby sportswear was constructed of heavy cotton. This was done so they wouldn't tear in the scrum during the tough game. Low collars with rubber buttons were introduced to the shirt so they couldn't be grabbed and the buttons wouldn't scrape a player's face. Rugby sportwear are still popular today and have become accepted in the fashion world. Traditionally, all rugby jerseys would feature horizontal stripes to represent the colors of the team. At the time, a contract was struck with football teams that stipulated rugby shirts would have horizontal stripes while football shirts would have vertical stripes.

COVID-19 Impact: Disruption in Supply Chain to Deplete Market Growth

The COVID-19 outbreak had a significant impact on several industries around the world, including the rugby sportswear market growth. The garment production businesses around the world were shut down, as were the distribution systems, halting the supply and sale of rugby apparel. Furthermore, all sporting events around the world were canceled because of government regulations and restrictions aimed at preventing the spreading of COVID and ensuring the public's safety. Yet, with the lifting of such prohibitions, sports activities resumed, resuming the purchase of such things. As a result of its demand, the market is likely to expand over the forecast timeframe. Consumers' increased focus on environmentally friendly materials to maintain wearer comfort, as well as their increasing transition toward sustainable rugby gear, is boosting product demand and thus market expansion.

Latest Trends

"Rugby Tournaments and Events to Intensify Market Magnification"

Children who begin learning a game at an early age have a strong interest in that game and are more likely to pursue it as a career. Hence, children participating in any sport, such as rugby, enhance the need for rugby gear because these activities require appropriate attire, which is projected to promote market growth in the long run.

With the increasing number of rugby tournaments, the global acceptance of sportswear has increased, propelling the entire industry. Furthermore, an increase in the number of tournaments and games, as well as increased sponsorship and collaboration for rugby clothing to be utilized in the game, will drive market growth throughout the projection period. Consumers' increased focus on environmentally friendly materials to maintain wearer comfort, as well as their increasing transition toward sustainable rugby gear, is boosting product demand and thus market expansion.

Rugby Sportswear Market Segmentation

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• By Type Analysis

According to type, the market can be segmented into shirt, coat, pants, others

Shirt is the leading part of the type segment

• By Application Analysis

According to application, the market can be segmented into men, women, kids

Men is the leading part of the application segment

Driving Factors

"Women’s Involvement to Boost Market Share"

The rising engagement of women in this sport is a major factor driving market expansion. Increasing competitions in women's rugby will drive demand for the sportswear over the forecast period. In 2017, World Rugby launched the public partnership to boost female involvement in the game. Similarly, World Rugby and its member unions started a campaign in 2013 to encourage women and girls to play rugby. As a result of such operations, the total registered female players increased by 28% between 2017 and 2018, reaching 2.7 million.  Furthermore, greater spending in female rugby and the global expansion of rugby can present the rugby sportswear market share with a lucrative opportunity.

"Bottom Wear Category to Expand Market Forwarding"

Between 2022 and 2032, the bottom wear category is expected to grow considerably. The bottom sector is expected to grow at a robust CAGR of 10.3% because to its rising use among athletes. Rugby sportswear is designed to withstand the damage associated with the difficult game of rugby since it is less stretchy than other types of bottom wear. Rugby clothing enhances mobility and agility, enabling players to move quickly and throw the ball into space when participating in these activities. These bottoms also help players stay cool in hot weather and enable them to circulate more freely. Additionally, bottom clothing, such as boxers, does not obstruct other players' vision and keeps them safe. As a consequence of the abovementioned difficulties, sportswear consumption is increasing, leading to sector growth throughout the projection period.

Restraining Factors

"Limited Commercial Exposure to Deplete Market Advancement"

One of the greatest impediments to the worldwide rugby sportswear market's growth is the expanding anti-sweatshop activities. Nike earlier started an anti-sweatshop program after the company's labor practices were exposed, publicly exposing the company guilty. The company's reputation deteriorated as a result of the poor workplace conditions in its production manufacturing facilities in Indonesia, China, and Vietnam when the report on the dreadful working conditions was published. Reduced wages, bad working conditions, and a loss of brand image and customer base are just a few of the issues addressed by anti-sweatshop initiatives. Anti-sweatshop initiatives have a detrimental effect on company stock values, which in turn decrease vendor sales, limiting market growth during the predicted period. Also, rugby remains a niche sport for a big population, which is expected to restrict market expansion throughout the forecast period. Furthermore, the items' limited commercial exposure is expected to hinder market progress in the coming years.

Rugby Sportswear Market Regional Insights

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"Raising Sporting Event Participation to Foster Market Growth in North America"

North America region market is projected to grow steadily in terms of share. The rugby sportswear market will expand at an 11% CAGR. The region is becoming more important as more people become interested in sports. Rugby is a rapidly rising sport in the United States. USA Rugby governs rugby at the youth, high school, college, amateur club, professional, and international levels. As of 2019, there are around 128,000 registered players with USA Rugby. There are about 2,600 rugby Union clubs in the United States, including those affiliated with collegiate rugby. From 2017, there has been a professional club tournament known as Major League Rugby.

Throughout the forecast year, such events will boost sales of rugby sportswear. Furthermore, various high-profile rugby tournaments are held in the region.  The USA Sevens is an international tournament held in February that draws over 60,000 spectators. The national team hosts international games in front of an estimated 20 million fans in June. As a result of the increased popularity of matches and events, interest for rugby sportswear is predicted to rise significantly throughout the projection period.

Key Industry Players

"Key Players Focus on Partnerships to Gain a Competitive Advantage "

Prominent market players are making collaborative efforts by partnering with other companies to stay ahead of the competition. Many companies are also investing in new product launches to expand their product portfolio. Mergers and acquisitions are also among the key strategies used by players to expand their product portfolios.

The analyst provides a comprehensive picture of the market through the study, synthesis, and summarization of data from various sources, as well as an examination of important variables such as financial gain, sales prices, competition, and promotions. It identifies the key industry influencers and presents various market facets. The information provided is thorough, reliable, and the result of extensive primary and secondary research. The market report provides a comprehensive competitive landscape as well as an in-depth vendor evaluation methodology and analysis based on both qualitative and quantitative studies to accurately forecast market growth.

The reports cover important advances with in market, as well as inorganic and organic growth strategies. Various companies are concentrating on organic business expansion such as product announcements, product approvals, and other things like patents and events. Acquisitions, partnerships, and collaborations were among the inorganic growth strategies observed in the market. The above activities have paved the way for market participants to expand their business and customer base. With the growing demands for filter products in the international market, market participants in the market are expected to benefit from substantial growth opportunities in the near future.

LIST OF TOP RUGBY SPORTSWEAR COMPANIES

• Nike (U.S.)
• Adidas (Germany)
• Under Armour (U.S.)
• Puma (Germany)
• VF (U.S.)
• Anta (China)
• Gap (U.S.)
• Columbia Sportswear (U.S.)
• Lululemon Athletica (U.S.)
• LiNing (China)
• Amer Sports (Finland)
• ASICS (Japan)
• Hanesbrands (U.S.)
• PEAK (U.S.)
• Ralph Lauren (U.S.)
• 361sport (China)
• Xtep (China)
• Billabong (Australia)
• Kappa (Italy)

Report Coverage

The industry's growth was significantly influenced by the tactics employed by market participants in recent years, such as extensions. The report provides details and information on the companies and their interactions with the market. The data is gathered and published through appropriate research, technological advancements, expansions, and expanding machinery and equipment. Other criteria considered for this market are the firms that develop and provide new products, the areas in which they operate, mechanisation, innovative techniques, making the most money, and using their products to have a large social impact. This analysis examines the global and regional effects of the outbreak mostly on the market. The study describes the market share features, and market growth by type, industry, and customer sector.

This research profiles a report with extensive studies that take into description the firms that exist in the market affecting the forecasting period. With detailed studies done, it also offers a comprehensive analysis by inspecting the factors like segmentation, opportunities, industrial developments, trends, growth, size, share, restraints, etc. This analysis is subject to alteration if the key players and probable analysis of market dynamics change.