RUTF and RUSF Market Size, Share, Growth, and Industry Analysis, By Type (Solid, Powder, Paste), By Application (Organizations, Retail), Regional Insights, and Forecast To 2032

RUTF and RUSF Market Report Overview

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global RUTF and RUSF market size was USD 600.0 million in 2021 and market is projected to touch USD 1822.88 million by 2032 at CAGR 10.63% during the forecast period.

RUTF and RUSF are nutrient-rich pastes or powders that are used to treat and prevent malnutrition in children under the age of 5. They are also known as ready-to-use therapeutic foods (RUTF) and ready-to-use supplementary foods (RUSF). These products are essential in the food and beverage domain, providing convenient and nutritious options for individuals and communities in need. They are available in various forms, including solid, powder, and paste, making them versatile and adaptable to different situations and preferences.

The RUTF and RUSF market growth is attributed to several driving factors. One of the primary drivers is the increasing frequency of emergencies and disasters worldwide, such as floods, droughts, and conflicts. These events often result in food insecurity and malnutrition, necessitating the use of this nutrition-based food to address these issues effectively. Additionally, the rising demand for convenient and nutritious food is fueling the market's growth. People are increasingly seeking quick and healthy meal options, and RUTF and RUSF fit these criteria perfectly.

COVID-19 Impact: Demand Surged Due to Increased Procurement by UNICEF and WFP

The COVID-19 pandemic significantly impacted the RUTF and RUSF market, resulting in higher-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden rise in CAGR is attributable to the market’s growth and demand returning to pre-pandemic levels.

The COVID-19 pandemic left a trail of adverse effects on global food security, amplifying the issue of malnutrition. These consequences encompassed economic slowdowns and widespread job losses, leading to diminished household incomes and weakened food-purchasing capabilities. Simultaneously, disruptions rippled through the food production and distribution networks due to border closures, quarantine mandates, and labor shortages. These disruptions, coupled with inflation and supply chain hiccups, resulted in an alarming uptick in food prices.

In response to this confluence of challenges, there was a notable surge in the demand for these nutrition-based foods during the pandemic. Organizations such as UNICEF and the World Food Programme (WFP), alongside various humanitarian entities, found themselves compelled to significantly escalate their procurement of RUTF and RUSF to satisfy the heightened demand. In 2020, UNICEF's procurement of RUTF witnessed a staggering 20% increase, amounting to a substantial 150,000 metric tons. Concurrently, the WFP also set a record by procuring 170,000 metric tons of RUTF in the same year.

The aftermath of the pandemic continues to cast a long shadow, with the demand for these nutrition products anticipated to remain elevated in the foreseeable future. The COVID-19 crisis exacerbated the root causes of malnutrition, including poverty, conflict, and climate change, reinforcing the pivotal role of these nutritional products in addressing this global challenge.

Latest Trends

"Heightened Focus on Community-Based Programs to Empower Vulnerable Populations"

A prominent trend in the field of RUTF and RUSF delivery revolves around a heightened focus on community-based programs. These initiatives are reshaping the way these nutritional products are distributed, emphasizing the role of community-based organizations, such as schools and health clinics, in reaching the most vulnerable populations. The rationale behind this shift lies in the inherent adaptability and effectiveness of community-based programs.

The community-based approach stands out because it can be tailored to the specific needs of local populations. By collaborating with local leaders and stakeholders, these programs can identify and target the most malnourished children, ensuring that they receive the necessary RUTF or RUSF support. Typically, community-based programs involve a collaborative effort between government agencies, non-governmental organizations (NGOs), and community-based organizations (CBOs). Government agencies provide funding and technical support, NGOs contribute training and monitoring capabilities, and CBOs facilitate the direct delivery of RUTF or RUSF to beneficiaries.

Several noteworthy examples demonstrate the success of community-based programs in nutrition-based food delivery. In Malawi, a collaboration between the government, NGOs, and CBOs has leveraged community health workers to distribute RUTF, impacting over a million children. Ethiopia's partnership with CBOs through schools, facilitated by the World Food Programme (WFP), has reached over 500,000 children. Meanwhile, in Nigeria, the Bill and Melinda Gates Foundation, in conjunction with NGOs and CBOs, has utilized faith-based organizations to deliver RUTF, benefitting more than 200,000 children. These initiatives represent just a fraction of the numerous community-based programs operating globally, collectively making a profound difference in the lives of countless children, aiding them in their recovery from malnutrition, and empowering them to achieve their full potential.

RUTF and RUSF Market Segmentation

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• By Type

The market can be segmented into three main types: solid, powder, and paste.

Among these, the solid form is currently dominating the market, offering convenience and extended shelf life. Each type caters to different consumer needs and preferences, contributing to the overall market growth.

• By Application

The market's applications are broadly divided into two segments: organizations and retail.

Organizations, including NGOs and government agencies, have historically been major consumers of these nutrition-based foods, as they play a crucial role in disaster relief and humanitarian efforts.

Driving Factors

"Growing Number of Emergencies and Disasters to Drive Product Demand"

The world is witnessing an alarming increase in emergencies and disasters, ranging from natural calamities like floods and droughts to man-made conflicts. These events often disrupt food supplies and lead to food insecurity and malnutrition. As a result, the demand for the product is expected to grow steadily in the coming years, driven by the urgent need to address these crises effectively.

"Rising Demand for Convenient and Nutritious Food to Amplifie Market Growth"

In today's fast-paced world, people are increasingly seeking convenient and nutritious food options. RUTF and RUSF meet this demand perfectly, as they are easy to prepare and consume, offering a quick and healthy meal solution. With busy lifestyles becoming the norm, the market is expected to benefit from this trend, witnessing a surge in demand as consumers prioritize health without compromising on convenience. This paradigm shift reflects the growing awareness of the importance of nutrition in maintaining well-being amidst the demands of modern life.

Restraining Factor

"Constrained Availability Presents Challenges in Distributing Nutrition to Needy Children"

Limited access to these nutrition-based foods, particularly in remote and underserved areas worldwide, serves as a significant restraining factor. The sporadic availability of these essential nutritional products stems from logistical and infrastructural challenges, making it difficult to promptly reach the children who need them the most. This constraint amplifies existing healthcare disparities, leaving vulnerable communities at a higher risk of malnutrition and emphasizing the urgent need for improved distribution strategies to ensure equitable access to these foods, especially in regions with the most pressing demand.

RUTF and RUSF Market Regional Insights

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"North America to Lead Due to the Region's Well-Developed Infrastructure for Disaster Relief"

North America holds the dominant RUTF and RUSF market share. The region boasts a well-developed infrastructure for disaster relief and humanitarian efforts, driving the demand for these products. Additionally, consumer awareness of nutritional needs and convenience further fuels market growth.

Key Industry Players

"Key Players Focus on Partnerships to Gain a Competitive Advantage"

Prominent market players are making collaborative efforts by partnering with other companies to stay ahead of the competition. Many companies are also investing in new product launches to expand their product portfolio. Mergers and acquisitions are also among the key strategies used by players to expand their product portfolios.

LIST OF TOP RUTF AND RUSF COMPANIES

• Power Foods Tanzania (Tanzania)
• Tabatchnik Fine Foods (U.S.)
• NutriVita Food (India)
• Edesia USA (U.S.)
• InnoFaso (Burkina Faso)
• Kaira District Cooperative (India)
• Insta Products (Kenya)
• Meds and Food For Kids (Haiti)
• Nutriset SAS (France)
• Diva Nutritional Products (South Africa)
• Nuflower Foods and Nutrition Pvt. (India)
• Hilina (Ethiopia)
• Valid Nutrition (U.K.)
• Mana Nutritive Aid Products (U.S.)
• Samil Industrial Co. (South Korea)
• GC Rieber Compact AS (Norway)

Report Coverage

This research profiles a report with extensive studies that take into description the firms that exist in the market affecting the forecasting period. With detailed studies done, it also offers a comprehensive analysis by inspecting the factors like segmentation, opportunities, industrial developments, trends, growth, size, share, restraints, etc. This analysis is subject to alteration if the key players and probable analysis of market dynamics change.