Sashimi Market Size, Share, Growth, and Industry Analysis, By Type (Red, White and Other), By Application (Food and Beverage Industry, Retail Industry and Other) and Regional Insights and Forecast to 2033

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SASHIMI MARKET OVERVIEW

The global sashimi market size was USD 0.01 billion was 2024 and will touch USD 0.02 billion by 2033, exhibiting a CAGR of 10.1% during the forecast period 2025-2033.

Sashimi is a conventional Japanese dish of thinly sliced raw fish or seafood, which is eaten without rice. The preparation of the dish focuses on fish quality and its freshness. Some of the fish used include; Tuna (Maguro), Salmon (Sake), yellow-tail (Hamachi) and Mackerel (Saba). Sometimes schles, like shrimp or squid, may also be included. Sashimi is usually tested with soya sauce, and sometimes with wasabi for the spicy taste; usually served with small pieces of shredded daikon radish or shiso leaves.

COVID-19 Impact

Sashimi Industry Had a Negative Effect Due to Supply Chain Disruptions during COVID-19 Pandemic

The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing higher-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to market’s growth and demand returning to pre-pandemic levels.

Owing to physical distancing measures such as restrictions in fishing activities, transport and international markets there were constraints in the provision of fresh high quality fish and seafood that are critical for sashimi. The third disadvantage of differentiating sashimi-grade fish is that many fish species are imported; thus, similar to meat and potato chips, these disturbances led to problems such as availability, pricing, and product formulation.

LATEST TRENDS

Focus on Sustainability to Propel Market Growth

The trend established regarding sustainable action concerns the sashimi market to a greater extent as consumers are growing more aware of the environment and dwindling fish supplies around the world. With fishing practices, overfishing and unsustainable fishing practices leading to a threat to marine life, more consumer and business markets or focuses are shifting to responsible seafood. This change has increased a higher demand for sourcing certified sustainable fish for sashimi like those MSC or any relevant certifications.

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SASHIMI MARKET SEGMENTATION

By Type

Based on type the market can be categorized into Red, White and Other.

• Red- Raw fish of distinctive colors like reddish pink; includes tuna, salmon and bonito. These fish are juicy and a little on the oily side, which makes them some of the best fish for sashimi preparation.

• White- This group consists of fish with a less dark, tender and soft coloured fish as opposed to that dark muscled fish. Examples of the white sashimi are sea bream commonly referred to as tai, flounder known in Japanese as hirame and yellowtail or hamachi. Among these fish, they are relatively leaner and firmer in texture than other red-fleshed fishes.

By Application

Based on application the market can be categorized into Food and Beverage Industry, Retail Industry and Other.

• Food and Beverage Industry- The largest market of sashimi is the food and beverage industry, and it is most popular in Japan. Sashimi is relished by restaurants, sushi bars, and fine dining outlets as a premium culinary outlet where the crispness of the raw fish is the most important factor.

• Retail Industry- While in food retailing, the fish used for making sashimi are sold fresh for home preparation by the consumers. Fresh sashimi is also available in supermarkets, especially in supermarkets where health and gourmet shoppers usually buy jun, they are cut and packed ready for use.

MARKET DYNAMICS

Market Dynamics include driving and restraining factors, opportunities and challenges stating the market conditions.

Driving Factors

Rising Health Consciousness to Drive Market Advancement

One of the key driving factors in the Sashimi market growth is Rising Health Consciousness. The awareness of the health consciousness is a factor that has propelled the growth of the sashimi market since consumers pay attention to the kind of foods they take. Sushi bars of raw fish sliced thinly and cold are regarded as food with lots of protein, Omega-3 fatty acids, and zero cholesterol, best for dieters. Due to the availability of knowledge about the omega 3 fatty acids found in fish that helps the heart and reduce inflammation, more people are bringing sashimi into their system for clean, nutritious food.

Growing Popularity of Japanese Cuisine to Expand the Market

The rising trend of globalization and new experiences is an important driver in the sashimi market since Japanese cuisine is increasingly popular. In the last few decades, the concept of Japanese cuisine based on such principles as freshness, quality, and an inviting view has become a focus of a great many gourmets. Sashimi, an intrinsic part of Japanese cuisine, gains from this, as customers in search of novelty and true exoticism turn to such products.

Restraining Factors

Food Safety Concerns Poses Potential Impediments to Market Growth

The threats related to food safety in the case of sashimi products represent a major limitation for the sashimi market demand as the consumption of raw fish poses definite health-related risks. Due to the preparation of raw fish, sashimi is easily contaminated by pathogens, parasites and toxins from the water, which cause food borne illnesses. In many people’s minds especially those endowed with a sensitive stomach or those who go for health conscious products the thought of raw fish is a big no. This can be because cases of food poisoning due to raw fish affect people’s willingness to try sashimi and thus slows down its market potential.

Opportunity

Growing Demand for Healthy Eating to create opportunity for the product in the Market

The improving tendency towards healthy eating is contributing much to the development of the sashimi market as more people make efforts to improve their health by taking healthy food products. Sushi bar consisting of raw fish is extremely low in calorie content and includes significant nutrients such Omega 3 fatty acids, protein and vitamins. It is important to note that this nutritional profile will be of interest to any number of consumer demographics, from those who are simply interested in maintaining an active lifestyle, to those who follow specific diets such as the low carb or ketogenic diets.

Challenge 

Quality Control and Consistency could be a potential challenge for consumer

The major issues in quality control and consistency affecting the sashimi market are based on the use of raw fish. Sushi is a delicacy product that needs the best form of procurement, and preparation techniques that make the fish fit for consumption. Any compromise in quality because of poor storage, sloppy handling during transport or wrong supply can effect change in flavors and textures more importantly the risks of unsanitary foods.

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SASHIMI MARKET REGIONAL INSIGHTS

• North America

Market of sashimi in North America has developed recently because of a continually enhanced interest in Japan’s cuisine and in specially selected kinds of food that are beneficial to health. People are experimenting with food and there are therefore higher chances of accepting food like raw fish food products sashimi.

• Asia

Asia Pacific has emerged as the most dominant region in the Sashimi market share due to a convergence of factors that propel its leadership in this dynamic industry. The Asia Pacific region holds the largest share in sashimi, because sashimi is part of the Japanese food culture and is consumed in most of the countries within the Asia Pacific region of the world zone. One country that has always consumed sushi and sashimi is Japan and thus it is the largest consumer market for these foods.

• Europe

European sea food consumers are increasingly embracing sashimi products even though the market is not as large as with other traditional European seafood dishes. It’s common to notice new Japanese eating places in the UK, Germany and France, especially in areas with a cosmopolitan populace.

KEY INDUSTRY PLAYERS

Key Players Transforming the Sashimi Market Landscape through Innovation and Global Strategy

Key enterprises in the Sashimi Market are employing various strategies to sustain their market presence amidst rising competition and evolving consumer preferences. Currently, the key organizations ensure that they procure fish that meet sashimi quality from approved suppliers with quality and sustainable sources. They develop viable supply chain management mechanisms to guarantee the quality and so that they can be trusted by consumers.

List of Top Sashimi Companies

• Shanghai Yuansheng Food(China)
• Dalian Deze Food(China)
• Dalian Kaiyang World Seafood(China)
• Ocean Waves Products(U.S.)
• Marine Harvest(Norway)

INDUSTRIAL DEVELOPMENT

May 2022: Nueva Pescanova released the details that they have submitted the proposal on the construction of a new commercial octopus in Puerto Las Palmas , Spain. Many have lately been established to have concentrated on the development of octopus farming, and in particular, a method of farming O. vulgaris octopuses, where recently, it discussed its achievement in culturing and incubating five generations of the species at a pilot farm.

REPORT COVERAGE

The study encompasses a comprehensive SWOT analysis and provides insights into future developments within the market. It examines various factors that contribute to the growth of the market, exploring a wide range of market categories and potential applications that may impact its trajectory in the coming years. The analysis takes into account both current trends and historical turning points, providing a holistic understanding of the market's components and identifying potential areas for growth.

The research report delves into market segmentation, utilizing both qualitative and quantitative research methods to provide a thorough analysis. It also evaluates the impact of financial and strategic perspectives on the market. Furthermore, the report presents national and regional assessments, considering the dominant forces of supply and demand that influence market growth. The competitive landscape is meticulously detailed, including market shares of significant competitors. The report incorporates novel research methodologies and player strategies tailored for the anticipated time frame. Overall, it offers valuable and comprehensive insights into the market dynamics in a formal and easily understandable manner.