Scrunchies Market Size, Share, Growth, and Industry Analysis, By Type (Cotton Scrunchies, Silk Scrunchies, Rayon Scrunchies, Other), By Applications (Online Sales, Offline Sales), and Regional Forecast to 2033.

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SCRUNCHIES MARKET OVERVIEW

The global scrunchies market size was valued at approximately USD 0.3 billion in 2024 and is expected to reach USD 0.6 billion by 2033, growing at a compound annual growth rate (CAGR) of about 8% from 2025 to 2033.

Fabric-covered elastic hair ties known as Scrunchies returned to fashion popularity throughout the last few years. The 80s/90s essential was reborn as a contemporary fashion product and practical tool. Scrunchies exist in various fabric types with multiple color selections and dimensional options which enables them to pair well with any attire and hairdos. Scrunchies provide a mellow hairstyle grip that causes less harm to hair structures than conventional hair bands do.

The scrunchie sector is demonstrating rapid market expansion because of consumer preferences for retro styles together with present fashions and the emphasis on hair wellness. Popularity of Scrunchies grows significantly through social media platforms which illustrate their multiple usage possibilities and fashionable designs. Scrunchies with sustainable and eco-friendly materials are becoming more popular in the market because customers increasingly consider environmental impacts. The scrunchie market maintains its growth through new designs and materials even though it faces competition in the market.

People of every age and gender across the globe currently use Scrunchies. These items provide both functionality to secure hair from obstructing vision during sports or work sessions and a fashionable accessory. Scrunchie's reappearance has gained worldwide affection because different cultures adopted this fashion by developing their style variations using various materials. Scrunchies exist throughout various fashion settings ranging from basic daily outfits to formal events thus becoming a feature in the global fashion market.

COVID-19 IMPACT 

The Scrunchies Market Industry Had a Negative Effect Due to Lockdowns and restrictions during the COVID-19 Pandemic.

The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden growth reflected by the rise in CAGR is attributable to the market’s growth and demand returning to pre-pandemic levels.

The COVID-19 pandemic significantly impacted the scrunchie market. The worldwide implementation of lockdowns coupled with manufacturing plant shutdowns damaged supply networks that influenced the processing as well as the marketing of Scrunchies. Delays occurred alongside shortages and higher prices emerged because of these circumstances. The increasing sense of economic uncertainty drove consumers to spend their money primarily on necessities instead of nonessential products such as Scrunchies. Since the pandemic online shopping took a faster course so scrunchie companies had to establish both e-commerce marketplaces and digital promotion approaches for customer contact. The difficult marketplace conditions introduced by COVID-19 had adverse effects on scrunchie markets as well as supply networks and customer purchasing patterns and distribution systems.

LATEST TREND

XXL and Ruffled Scrunchies To Drive Market Growth

XXL and Ruffled Scrunchies are making a bold statement in the scrunchie market. Large voluminous Scrunchies transform the basic hair accessory into spectacular hair adornments that enhance any hairstyle with their dramatic appearance. Large ruffled Scrunchies design the space with playful sophistication. Scarf-style ponytails together with ruffled and oversized Scrunchies instantly improve the appearance of any outfit as they enhance various simple hairstyles including ponytails or buns or wrist accessories. Customers can find these accessories in different fabric selections that include velvet and patterned textiles so they can show their fashion personalities. This trend reflects the growing popularity of statement accessories that add a touch of personality and fun to everyday looks.  

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SCRUNCHIES MARKET SEGMENTATION

By Type

Based on Type, the global market can be categorized into Cotton Scrunchies, Silk Scrunchies, Rayon Scrunchies, Other.

• Cotton Scrunchies: These remain a popular choice due to their affordability, softness, and versatility. Daily wear is comfortable with cotton Scrunchies, which provide many color and pattern options. Many consumers choose these accessories as they maintain simplicity in care, which makes them practical choices.

• Silk Scrunchies: The silk scrunchie market is rising because this product provides both a premium feel and possible advantages for hair health. The silky nature of silk makes it superior to other fabrics because it lowers both hair breakage and friction between hair strands. The premium status of silk Scrunchies appeals to individuals who possess delicate hair that breaks easily.

• Rayon Scrunchies: The affordability of rayon Scrunchies matches their silk-like appearance along with their drape and feel characteristics. Rayon functions as a semi-synthetic fabric that provides both comfortable clothing experiences and pleasant feel when worn. Rayon Scrunchies provide an elegant appearance which costs less than silk therefore making them suitable for people wanting luxury without the high silk prices.

• Other: Among these various scrunchie materials lie velvet and satin together with linen and even recycled fabrics. This category consists of different products. People tend to select velvet Scrunchies because of their sophisticated texture and elegant look whereas satin Scrunchies feature a smooth and reflective finish. The use of linen as material for Scrunchies provides sustainability and manufacturers continue to incorporate recycled fabrics into their eco-friendly scrunchie designs.

By Applications

Based on the Applications, the global market can be categorized into Online Sales and offline Sales.

• Online Sales: E-commerce platforms have transformed into a leading distribution channel for Scrunchies because they present an extensive range of styles followed by various brands throughout the global marketplace. The combination of online marketplaces and direct-to-consumer websites provides customers with user-friendly shopping platforms and full product information combined with customer testimonials which increases the market share of online scrunchie sales.

• Offline Sales: Existing physical stores consisting of specialty boutiques and department stores alongside accessory shops continue playing a pivotal role in scrunchie sales since they offer opportunities for impulsive purchases alongside tactile product experiences. Offline shopping channels enable consumers to observe and touch Scrunchies before making a purchase and they get both unique customer support and new style discoveries.

MARKET DYNAMICS

Market Dynamics include Driving and Restraining Factors, Opportunities, and Challenges Stating the Market Conditions.

Driving Factor

The resurgence of 90s Fashion to Boost the Market

A factor in the Scrunchies Market Growth is the Resurgence of 90s Fashion. The fashion cycle brought fashion viewers back to the 90s staple accessory—Scrunchies—and this trend was adopted by contemporary consumers. The present-day popularity of Scrunchies is largely due to their display across social media by influencers and celebrities and their appearance in fashionable ways on various platforms. Market growth has surged because of rising 90s fashion popularity which has brought back Scrunchies as a fashionable hair accessory.

Increased Focus on Hair Health to Expand the Market

Market expansion for Scrunchies occurs because demands for hair health continue to increase across the consumer market. Traditional hair ties put hair at higher risk for breakage since people find Scrunchies more gentle on hair strands. Public awareness about how tight hair accessories damage hair has led people to look for better alternatives that maintain hair health as a top priority. Consumer demand for gentler hair accessories has surged because of this the market for Scrunchies experienced both increased popularity and expanded market reach.

Restraining Factor

Competition from Alternatives Impede Market Growth

The market expansion of Scrunchies faces challenges because it competes against numerous alternative hair accessories. Different types of hair accessories including hair clips bobby pins headbands and multiple hair ties exist to serve both the functional and aesthetic needs of various consumer preferences. The availability and often lower price points of these alternatives present a challenge to the scrunchie market, as consumers may opt for these other options based on price, convenience, or specific styling needs. This competitive landscape can limit the scrunchie market's expansion, requiring brands to continuously innovate and differentiate their products to maintain market share.

Opportunity

Expansion into New Materials and Designs for the Product in the Market

The scrunchie market has a significant opportunity for growth through expansion into new materials and designs.    Awareness about sustainable fabrics has increased so scrunchie brands should consider adopting organic cotton and recycled materials which appeal to environmentally concerned purchasers. By exploring various materials and ornament options along with product dimensions manufacturers can attract customers with diverse tastes.  Design features which include valuable yet invisible storage pockets along with built-in hair accessories enhance the item's practicality. Through persistent material research and design progress, scrunchie brands can gain new audiences and stand out from competitors which will strengthen their position as flexible fashionable styling tools.

Challenge

Quality and Durability Concerns Could Be a Potential Challenge for Consumers

A renewal in demand for Scrunchies exists but this market faces possible quality issues which could become a major obstacle. The present scrunchie market contains numerous products from different quality ranges which complicate consumers' ability to identify durable products from poor craftsmanship. Customers experience disappointment when low-quality Scrunchies quickly stretch out along with elasticity loss and easily sustained wear because of these issues they view the product as poor value. Consumer trust will decrease when products display inconsistent quality. This situation threatens the long-term growth stability of the scrunchie market.

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SCRUNCHIES MARKET REGIONAL INSIGHTS

• North America

The market for Scrunchies in North America shows increasing demand because customers rediscover 90s fashion elements and make hair health a priority. People living in this region use Scrunchies as fashionable elements and safer hair-tie alternatives to conventional elastic bands. Customers find a wide selection of options including various styles combined with materials at different price levels alongside sustainable and responsible sourcing choices in this market. The United States Scrunchies Market thrives through online sales platforms together with solid positions in retail stores and boutiques.

• Europe

The European scrunchie market is experiencing steady growth, fueled by similar trends observed in North America, including the 90s fashion revival and a preference for hair-friendly accessories. European consumers choose high-quality Scrunchies crafted from silk and velvet materials since these provide a combination of attractive style with durable characteristics. Customers are increasingly drawn to personalized Scrunchies as well as custom designs in the current market trend, allowing consumers to express their individuality. Both online and offline retail channels contribute to the European scrunchie market's growth.

• Asia

The Asia Pacific scrunchie market is dynamic and diverse, influenced by a blend of global trends and local cultural preferences. Residents across this territory embrace Scrunchies as part of their customary hairstyle styles together with their local fashion tastes. The market shows diversity in materials and designs together with different color options which satisfies consumers with varied tastes. E-commerce platforms in the Asia Pacific continue to grow rapidly while offering consumers various Scrunchies and thus driving market development. The local manufacturers along with artisans operate prominently within this region by creating exclusive handmade Scrunchies.

KEY INDUSTRY PLAYERS

Key Industry Players Shaping the Market Through Innovation and Market Expansion

Through the innovation of strategies and market development, the market players in the field of enterprise are shaping the Scrunchies Market. Certain of these can be seen as advancements in designs, types of materials, and controls, besides the use of smarter technologies for the enhancement of functionality and operational flexibility. Managers are aware of their responsibility to spend money on the development of new products and processes and expanding the scope of manufacturing. This market expansion also assists in diversifying the market growth prospects and attaining higher market demand for the product in numerous industries.

List of Top Scrunchies Companies 

• Lele Sadoughi (U.S)
• Lelet NY (U.S)
• Donni (U.S)
• Urban Outfitters (U.S)
• France Luxe (France)
• TASHA (U.S)
• Jennifer Behr (U.S)
• Free People (U.S)
• Slip (Australia)
• ZARA (Spain)
• Veda (U.S)
• Dannijo (U.S)
• Claire's (U.S)
• LOVESHACKFANCY (U.S)
• Lululemon (Canada)
• Icing (U.S)

KEY INDUSTRY DEVELOPMENTS

2022: Customization and personalization have emerged as a key development in the scrunchie market, The interest of consumers to find distinctive products that represent their individuality drives this market growth. The modern market allows customers to personalize Scrunchies as brands develop monogram options together with customizable color schemes and exclusive design choices. This trend allows consumers to express their personal style and create Scrunchies that perfectly match their preferences. By offering customized options, brands can cater to a wider range of tastes and build stronger connections with their customers, further driving the scrunchie market's growth.

REPORT COVERAGE

The study comprehends a complete SWOT analysis and provides insights into future developments within the market. It surveys various factors that contribute to the growth of the market, exploring a wide range of market categories and potential applications that may impact its trajectory in the coming years. The analysis takes into account both current trends and historical turning points, providing a holistic understanding of the market's components and identifying potential areas for growth.

The Scrunchies Market is poised for a continued boom pushed by increasing health recognition, the growing popularity of plant-based diets, and innovation in product services. Despite challenges, which include confined uncooked fabric availability and better costs, the demand for gluten-unfastened and nutrient-dense alternatives supports marketplace expansion. Key industry players are advancing via technological upgrades and strategic marketplace growth, enhancing the supply and attraction of Tungsten-based Materials Recycling. As customer choices shift towards healthier and numerous meal options, the Scrunchies Market is expected to thrive, with persistent innovation and a broader reputation fueling its destiny prospects.