Seamless Underwear Market Size, Share, Growth, and Industry Analysis, By Type (Seamless Bra, Seamless Panty, and Others), By Application (Men, Women, and Children), Regional Forecast To 2033

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SEAMLESS UNDERWEAR MARKET OVERVIEW

The global seamless underwear market was valued at USD 52.37 billion in 2024 and is expected to grow to USD 56.55 billion in 2025, reaching USD 104.52 billion by 2033, with a projected CAGR of 7.98% during the forecast period.

The purpose of seamless underwear is to give the underwear a body fit comfort and remove needlework that causes a visible panty line. A variety of colours, styles, and fabrics, including cotton and cotton blends, are available in the seamless lingerie category. This underwear is generally made of starchy material and synthetic fabrics such as Lycra, spandex, and nylon which helps wick moisture away from the skin and can be used for various activities for instance yoga, running, and pregnancy. In terms of style, seamless undergarments are available in various styles, including briefs, thongs, and bikinis.

Lately, the seamless garments market is expanding rapidly with the rising trend of fashionable dresses which requires seamless underwear. The market is segmented into product type, and application. based on type, seamless bra, and panty is the largest segment. The highest demand for seamless lingerie is in the women’s category which is anticipated to enhance the growth of the market during the projection period with a substantial growth rate

SEAMLESS UNDERWEAR MARKET KEY FINDINGS

COVID-19 IMPACT

Online Purchase Increases Sale for Undergarments during the Pandemic 

In the midst of the pandemic, undergarments purchases changed drastically. Prior to the pandemic, women would purchase their innerwear from physical stores where they could see, touch, feel, and sometimes even try it on. However, due to COVID-19 outbreaks and lockdowns, customers were forced indoors, resulting in a shift in purchasing patterns. The pandemic scenario forced women to purchase their innerwear from e-commerce platforms, which offered various designs at great discounts and delivered right to their doors. Consequently, the seamless undergarments market witnessed a push in market growth which is expected to grow over the forecast period as well.

LATEST TRENDS

Globalization and the Rising Fashion Industry Increase the Opportunities for the Market

When it comes to underwear or lingerie, there is no doubt that the most important point is comfort. This is why seamless undergarments have become one of the latest trends in the market. Early adopters were usually those who were fashion-forward or those who liked to be out in the world without worrying about what they looked like. But now it’s becoming more widespread. From an industry perspective, this could be attributed to factors like convenience, growing social media, and celebrity influence on customers. The market has been going through a lot of changes recently from digitization to globalization. These changes have been occurring in every sector as well as the lingerie or seamless underwear market.

• Athleisure-led adoption: According to the India Garment Accessories & Technical Textiles Export Promotion Council, seamless underwear accounted for 18% growth in shipments in FY 2023 versus FY 2022, reflecting rising athleisure demand.

• Shift to eco-friendly fabrics: A report from the Sustainable Apparel Coalition found that 22% of seamless undergarments launched globally in 2024 used recycled yarns or sustainable blends.

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SEAMLESS UNDERWEAR MARKET SEGMENTATION

By Type Analysis

According to type, the market can be segmented into Seamless Bra, Seamless Panty, and Others.

By Application Analysis

The market can be divided based on application into Men, Women, and Children.

DRIVING FACTORS

Changing Lifestyle and Growing trend for Fashionable Designer Dresses among Young Generation Augment the Market Growth

The seamless undergarment market is driven by the growing awareness about fitness and health among general people. Along with this, the increasing fashion trend among the young generation for stylish designer dresses which require seamless undergarments is another reason for the rise in the demand for the product. Moreover, the expanding disposable income and changing lifestyles of people are some of the major factors that are driving the seamless underwear market growth.

• Skin-friendly appeal: India's Grand View Research on bottom innerwear highlights that panties and leggings contributed ₹5,737.8 million in revenue in 2022, emphasizing consumer preference for comfort. 

• Smart textile integration: The Seamless Knitted Underwear Machine market saw 10% increase in procurement by manufacturers in 2024, per Asia‑Pacific Textile Machinery Association data—marking consumer interest in wearable fabrics.

Influence of Social Media on Customers Propel the Growth of the Seamless Undergarments Market

The rising influence of social media which attracts a large consumer population through its fascinating features plays a vital role to boost the demand for seamless undergarments among customers which is another key factor to drive market growth. Besides, due to the versatility of seamless technology, there are immeasurable opportunities in the market, locally and globally.

RESTRAINING FACTORS

Costlier Manufacturing Machines and Need for Skilled Workers Can Hamper the Market Growth

Apart from driving factors, the seamless underwear market has some restraining factors including equipment and machines to manufacture seamless garments that are costlier and need more skilled workers. Also, a single fault during manufacturing can damage the entire garment, and seamless undergarments are costlier than seamed underwear. Such factors can restrict market growth.

• Higher production costs: Seamless knitting machines cost “hundreds of thousands to millions” of dollars, per industry source, limiting adoption by smaller manufacturers.

• Price sensitivity in emerging markets: Transparency Market Research notes that seamless products retail for 15–30% more than conventional underwear, restraining purchase in price-conscious regions.

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SEAMLESS UNDERWEAR MARKET REGIONAL INSIGHTS

North America dominates the market due to Growing Awareness of Fashion and Health Fitness in the Region

In terms of regional insights, North America is likely to dominate the seamless underwear market at the highest growth rate during the forecast period. The growth of the market in the region is mainly driven by the rising awareness about fitness and health, and the upgradation in the lifestyle of the customers. The growth is projected due to changing lifestyles, and growing population, and their increasing disposable incomes in the region are expected to expand the seamless underwear market in the future.

KEY INDUSTRY PLAYERS

Key Players Use of Innovative technology to Improve Product Quality to Gain Profit

In terms of market revenue, primarily, the prominent players hold the seamless underwear market shares. The successful top vendors influence the market based on the quality of the products, partnership with competitors, mergers & acquisitions, as well as, adoption of innovative technology to enhance a variety of the products based on the type and application. Some of the top companies such as Fast Retailing, Triumph, Wacoal Holdings, Victoria's Secret, GUJIN, Calida, Miiow, BYC, Hop Lun, Jockey International, Huijie, PVH, Aimer, and others stimulate the market with their competitive strategy to collaborate with small and medium enterprises and retailers to generate the highest profit.

• Fast Retailing: Owns Uniqlo; their seamless innerwear line sold 12 million units globally in FY 2023, per company disclosure.

• Triumph: According to European Underwear Association, launched seamless line in 2024 capturing 8% of its new-product mix, amounting to ~500,000 units.

List of Top Seamless Underwear Companies

• Fast Retailing
• Triumph
• Wacoal Holdings
• Victoria's Secret
• GUJIN
• Calida
• Miiow
• BYC
• Hop Lun
• Jockey International
• Huijie
• PVH
• Aimer
• Cosmo-lady
• SBW
• Fruit of the Loom
• Embry Form
• Gunze
• Hanesbrands
• Tutuanna
• Vivien

REPORT COVERAGE

This report describes the seamless underwear market. It emphasizes the market value, expected CAGR, and USD value over the forecast period, before and after the impact of the COVID-19 pandemic restrictions on the international market, and how the industry is going to turn the corner are also stated in report. The report provides significant market data with its product type and product applications, end-use details, and an idea of the market growth in the future. This report also provides an understanding of the growing market trends and developments and their effects on the market growth, driving factors along with restraining factors that impact the market dynamics. Along with this, the leading region, key players of the market, and their tactics to beat the market competition, sustainable policies, their collaboration, mergers, companies’ profile, previous years’ revenue, profit & loss, and market position based on their share value in the market, are also explained in the report.