Seedless Watermelon Seed Market Size, Share, Growth and Industry analysis, By Type (Small Size (Below 5 Kg), Medium-Large Size (Above 5 Kg)), By Application (Farmland, Greenhouse, Others) and Regional Forecast to 2034

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SEEDLESS WATERMELON SEED MARKET OVERVIEW

The global seedless watermelon seed market size was valued at USD 0.62 billion in 2025 and is expected to reach USD 1.2 billion by 2034, growing at a compound annual growth rate (CAGR) of about 7.58% from 2025 to 2034.

The United States Seedless Watermelon Seed Market size is projected at USD 0.216 Billion in 2025, the Europe Seedless Watermelon Seed Market size is projected at USD 0.159 Billion in 2025, and the China Seedless Watermelon Seed Market size is projected at USD 0.154 Billion in 2025.

The global COVID-19 pandemic has been unprecedented and staggering, with seedless watermelon seed market experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden rise in CAGR is attributable to the market's growth and demand returning to pre-pandemic levels once the pandemic is over. 

A type of watermelon that has been selectively bred to produce fruits without seeds is known as a seedless watermelon. This is made possible by crossing watermelons that have different numbers of chromosomes. The result is a triploid plant that is sterile and produces fruits without seeds. Compared to the black, hard seeds that are typically found in regular watermelons, these smaller, softer seeds are typically not noticeable when eating the fruit.

Seedless watermelons tend to have a shorter shelf life than regular watermelons, and they can be more expensive due to the extra work involved in producing them. The seedless watermelon seed market is expected to grow in the coming years due to increase in preference for watermelon seeds due to their digestibility and nutritional value, rise in demand for organic and gluten-free products as people become more concerned about their health, and rising awareness of the health benefits of fruits.

SEEDLESS WATERMELON SEED MARKET KEY FINDINGS

COVID-19 IMPACT 

Pandemic Hampered the Demand for Market

The COVID-19 pandemic has had an effect on many different industries, including the market for seedless watermelon seeds. The global supply chain has been disrupted by the pandemic, affecting sales, distribution, and production. The pandemic has had a significant impact on transportation of goods and commodities. The lockdowns, travel limitations, and diminished flights have created setbacks and breaks in the development of products. Due to this, deliveries of watermelon seeds have been delayed, resulting in a shortage on the market. Additionally, the demand for seedless watermelon seeds has been impacted by the pandemic. With the conclusion of cafés, inns, and other food foundations, the interest for products of the soil, including watermelons, has diminished. As a consequence of this, seed suppliers and farmers have been forced to reduce their production, which has resulted in a decrease in the quantity of watermelon seeds available.

LATEST TRENDS

Rising Demand for Organic Seeds to Fuel Market Growth

The market for seedless watermelon seeds has been steadily expanding over the past few years because of their convenience and ease of consumption. Customers are turning out to be more aware of their food decisions and are progressively searching for natural and non-GMO items. Organic and non-GMO seedless watermelon seeds are in high demand as a result. More and more people are shopping for their food and beverage needs online as a result of the rise of e-commerce platforms. This pattern is likewise obvious in the watermelon seed market, with additional organizations offering their items online. To hang out in a competitive market, some organizations are putting resources into creative and eye-discovering bundling plans that enticement for purchasers. Organizations are extending their dispersion channels to contact a more extensive crowd. Partnerships with retail establishments, online marketplaces, and other channels are all examples of this. Generally speaking, the market is supposed to keep filling before very long, determined by buyer interest for accommodation, wellbeing, and supportability.

• Organic & non-GMO seeds gaining traction: In 2023, awareness around health led to a notable surge—organic seedless watermelon seeds were up 21% globally year-over-year, driven by consumer demand for non-GMO and clean-label produce.

• Rise of small-size variants: Over 19 million small-size (below 5 kg) seedless watermelons were sold in Asia during 2023, appealing to urban households and increasingly used in rooftop farming.

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SEEDLESS WATERMELON SEED MARKET SEGMENTATION

By Type Analysis

According to type, the market can be segmented into Small Size (Below 5 Kg), Medium-Large Size (Above 5 Kg).

In terms of product, Medium-Large Size (Above 5 Kg) is the largest segment

By Application Analysis

Based on application, the market can be divided into Farmland, Greenhouse, Others.

In terms of application, the largest application is Greenhouse.

DRIVING FACTORS

Growing Demand for Healthy Food to Stimulate Market Growth

As people become more health-conscious, they are looking for foods that are not only nutritious but also simple to prepare and consume. Seedless watermelons meet this requirement because they are easy to eat and include a variety of vitamins and nutrients. The quality of watermelon seeds has substantially increased due to developments in seed technology and breeding procedures. This has resulted in larger yields and better fruit quality, increasing demand for watermelon seeds. Because of their taste and ease, seedless watermelons have grown in popularity over the years. As growers seek to develop more of these kinds, demand for these has increased.  The food industry's globalization has boosted seedless watermelon seed market growth in international markets. As a result, the demand has also risen as farmers look to meet this demand.

• Convenience fuels adoption: As of 2023, seedless watermelons accounted for over 42% of watermelon sales in urban supermarkets globally, underscoring shifting consumer preferences.

• Greenhouse expansion: Approximately 18–20% of seedless watermelon cultivation now takes place under greenhouse or polyhouse systems, with yields up to 28–35% higher than open-field farming in regions like Spain, Israel, and Asia-Pacific.

RESTRAINING FACTORS

High Cost of Seeds to Restrict Market Growth

The average price of watermelon seeds is higher than that of traditional watermelon seeds. Some farmers, particularly those in developing nations where access to capital may be limited, may find this higher cost to be a barrier. While many consumers prefer seedless watermelons, others still prefer seeded varieties. This may have an effect on demand and limit the market.

• Complex breeding & higher cost: Triploid seedless watermelon seeds cost 25–40% more to produce, and often exhibit germination rates below 85%, making them costlier and riskier for small-scale farmers.

• Storage & transport challenges: Seedling viability drops by over 15% if seeds are stored above 30 °C or in high humidity. In 2023, ~7% of shipments from Southeast Asia to Europe were reported as substandard due to cold-chain failures.

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SEEDLESS WATERMELON SEED MARKET REGIONAL INSIGHTS

Growing Demand for Convenient Food in North America Anticipated to Drive Market Expansion

North America holds the leading position in seedless watermelon seed market share due to rising demand for convenient food, the increasing number of vegans and the presence of numerous manufacturers in the region, as well as the growing public awareness of the region's health benefits.

KEY INDUSTRY PLAYERS

Adoption Innovative Strategies by Key Players Influencing Market Growth

Prominent market players are making collaborative efforts by partnering with other companies to stay ahead of the competition. Many companies are also investing in new product launches to expand their product portfolio.

The top key players in the market are Syngenta, Bayer (Seminis), Sakata, Limagrain, Takii, BASF (Nunhems), Fengle Seed, East-West Seed, VoloAgri, Namdhari Seeds, Asia Seed, Dongya Seed, Harris Seeds, Johnny's Selected Seeds, Highmark Seed Company. The strategies to develop new technologies, capital investment in R&D, improve product quality, acquisitions, mergers, and compete for the market competition help them to perpetuate their position and value in the market. Besides, collaboration with other companies & extensive possession over market shares by the key players stimulates market demand.

• VoloAgri – Founded in 2012, this hybrid vegetable seed developer has raised USD 135 million across five funding rounds and employs 49 staff as of late 2022, according to U.S. funding databases

• Johnny’s Selected Seeds – Offers at least 12 triploid (seedless) watermelon varieties (including organic and mini sizes), each with 100% germination and pollinator seed included, per its official seed catalog

List of Top Seedless Watermelon Seed Companies

• VoloAgri
• Johnny's Selected Seeds
• Limagrain
• Syngenta
• Harris Seeds
• Bayer (Seminis)
• Sakata
• East-West Seed
• Fengle Seed
• Namdhari Seeds
• Dongya Seed
• BASF (Nunhems)
• Takii
• Highmark Seed Company
• Asia Seed

REPORT COVERAGE

This report examines an understanding of the Seedless watermelon seed market’s size, share, and growth rate, segmentation by type, application, key players, and previous and current market scenarios. The report also collects the market’s precise data and forecasts by market experts. Also, it describes the study of this industry’s financial performance, investments, growth, innovation marks, and new product launches by the top companies and offers deep insights into the current market structure, competitive analysis based on key players, key driving forces, and restraints that affect the demand for growth, opportunities, and risks.

Furthermore, the post-COVID-19 pandemic’s effects on international market restrictions and a deep understanding of how the industry will recover, and strategies are also stated in the report. The competitive landscape has also been examined in detail to provide clarification of the competitive landscape.

This report also discloses the research based on methodologies that define price trend analysis of target companies, collection of data, statistics, target competitors, import-export, information, and previous years’ records based on market sales. Moreover, all the significant factors which influence the market such as small or medium business industry, macro-economic indicators, value chain analysis, and demand-side dynamics, with all the major business players have been explained in detail. This analysis is subject to modification if the key players and feasible analysis of market dynamics change.