Service Now Marketplace Apps Market Size, Share, Growth, and Industry Analysis, By Type (Cloud Based, On Premises), By Application (Large Enterprises, SMEs), and Regional Forecast to 2033

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SERVICE NOW MARKETPLACE APPS MARKET OVERVIEW

The service now marketplace apps market size was valued at approximately USD 8.12 billion in 2024 and is expected to reach USD 154.6 billion by 2033, growing at a compound annual growth rate (CAGR) of about 32.96% from 2025 to 2033.

The ServiceNow Store offers specialized programs called ServiceNow Marketplace apps that can be loaded to improve the functionality of the ServiceNow platform. The purpose of these apps is to increase the platform's functionality, optimize workflows, and satisfy certain business demands. The ServiceNow Marketplace provides a range of resources and tools to assist users in locating the best options for their requirements.

Across a range of businesses, including HR, marketing, legal, and purchasing, the ServiceNow Store offers customers in the IT, application development, and service domains a purchase versus create choice. Additionally, it makes it possible to swiftly and safely find, acquire, and use apps. Since each department has its own set of applications, the ServiceNow platform is attracting interest from a variety of businesses. The freedom to implement user-friendly, intuitive apps is granted to the enterprises, boosting productivity. The platform offers flexibility and creativity to propel company expansion. This factor has augmented the Service Now Marketplace Apps Market growth.

SERVICE NOW MARKETPLACE APPS MARKET KEY FINDINGS

• Market Size and Growth: The ServiceNow Store Apps Market was valued at USD 8.12 billion in 2024 and is estimated to reach USD 154.6 billion by 2033.

• Key Market Driver: The rise in adoption of cloud services and cloud computing is a significant driver for the market.

• Major Market Restraint: High upfront and licensing costs are restraining the growth of the ServiceNow Store Apps Market.

• Emerging Trends: The integration of AI and the emphasis on low-code development are emerging trends in the market.

• Regional Leadership: North America dominated the market in 2022, with the U.S. being the region's main market due to the growing adoption of ServiceNow Store Apps.

• Competitive Landscape: Key players in the market include Dynatrace LLC, Talkdesk, Inc., Microsoft Corporation, xMatters, Inc., TeamViewer, IBM Corporation, Cisco Systems Inc., Okta, Inc., PagerDuty, and Sailpoint Technologies Inc.

• Market Segmentation: The market is segmented by type (cloud-based and web-based), enterprise size (SMEs and large enterprises), and geography (North America, Europe, Asia-Pacific, Latin America, Middle East & Africa).

• Recent Development: The small and medium enterprises segment is expected to experience significant growth due to increased adoption of the Service. Now Store App platform to automate and combine corporate operations.

COVID-19 IMPACT

Market Growth Obstructed by Pandemic due to Lockdown

The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to the market’s growth and demand returning to pre-pandemic levels.

This has affected the overall supply and demand chains of the particular market. As a result of the government's lockdown and other steps to stop the coronavirus from spreading, all supply activities were postponed, which decreased the amount of product related to consumer goods. The global virus known as COVID-19 has swept across nations and has upended a number of sectors globally. The dynamics that hitherto underpinned the operations of different industries are about to undergo significant upheaval. A number of industries are continuously declining as the world struggles with this catastrophe. Among these sectors, the hotel and transportation and logistics sectors have a variety of effects. The majority of nations' intertwined economies and globalization would be impacted by COVID-19. Lockdowns implemented in several nations have caused serious cash flow problems for businesses. Therefore, a small influence from COVID-19 is anticipated on the Service Now Marketplace Apps Market share.

LATEST TREND

Technological Advancements to Drive Market Growth

A latest trend has been witnessed to proliferate the market growth. This particular trend has been recorded to be the most profiting trends that have been upgraded to augment the overall market growth. With digital transformation, organizations have evolved dependent on the success of creative applications and extensions that IT could provide. IT has become a critical competitive edge for most organizations. Moreover, IT outsourcing has become more than a simple cost-reduction technique with cloud migrations and service options. Therefore, this new form is driven by organizational motivations regarding business growth, customer experience, and competitive disruption. This specific trend has influenced the market growth so much so that the revenue and share numbers of this particular product is touching the skies and soaring over.

• AI Integration in ServiceNow Store Apps: According to, the integration of artificial intelligence (AI) in ServiceNow Store Apps is enhancing decision-making through data analysis, optimizing workflows, and providing chatbots for improved user experience.

• Emphasis on Low-Code Development: The adoption of low-code development tools is enabling citizen developers within organizations to create custom apps without extensive coding skills, fostering a collaborative environment for service innovation

SERVICE NOW MARKETPLACE APPS MARKET SEGMENTATION

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By Type

Based on Type, the global market can be categorized into Cloud Based and On Premises.

• Cloud Based: It is nothing but a type of Service Now Marketplace Apps in Cloud Based.

• On Premises: It is basically a type  that of Service Now Marketplace Apps in On Premises.

By Application

Based on application, the global market can be categorized into Large Enterprises and SMEs.

• Large Enterprises: It is just an application where it is used by Large Enterprises.

• SMEs: It is nothing but an application where it is used by SMEs.

MARKET DYNAMICS

Market dynamics include driving and restraining factors, opportunities and challenges stating the market conditions.

Driving Factors

Technological Advancements to Boost the Market

This is the major factor attributing the growth of this particular market. This factor is majorly involved in taking the revenue numbers above the skies and soaring greater heights and also the sales and demands have been proliferation and increased its value to greater extent. It is projected that the market for cloud-based solutions will drive growth in the ServiceNow store app industry. Cloud computing adoption has been picking up speed, and it is projected that spending on cloud computing would grow at a rate more than six times faster than that of general IT spending . These days, a lot of businesses, big and small, have successfully adopted cloud-first strategies for new systems or specialized software-as-a-service (SaaS) solutions. The uptake of ServiceNow store apps has been greatly accelerated by this. This particular factor has been proved to a boon for this particular product market. These factors are anticipated to drive the market growth during the forecast period.

Digitalisation to Expand the Market

This is the second major factor attributing the growth of this particular  market and has resulted in the hike of revenue numbers so much so that they are touching the skies. Clients benefit from it. This particular product market has touched new levels of lucrative revenue numbers and has also recorded to be the boon for this particular product market growth.Consumers' growing use of smart technology and more digitization are the main factors propelling the ServiceNow store application market's expansion. Customers' use of online and digital services was accelerated by the COVID-19 epidemic, which increased efforts to modernize several industries through digital means. The ServiceNow store helps businesses embrace digital adoption, which is the fullest use of all digital capabilities. The ServiceNow store also accelerates a wider cultural change toward digital businesses, going beyond simply making the required tools available. This factor has attributed the overall growth of this market and helped with the hike of revenue numbers as well. These factors are anticipated to drive the market growth in the present times and also during the forecast period.

• Cloud-Based Solutions Adoption: The shift towards cloud-based solutions is facilitating users to connect via the internet to software programs running on shared resources, enabling integrated development environments across organizations.

• Digital Transformation Initiatives: Organizations are increasingly adopting digital platforms and advanced technologies, such as AI and ML, to automate and consolidate corporate operations, driving the growth of ServiceNow Store Apps

Restraining Factor

Lack of Security to Impede Market Growth

These particular solutions have been very helpful yet extremely costly as well. This particular restraining factor has caused the revenue numbers to impede with extremely low yields and declining the sales and demand for this market. Growing data security concerns could seriously hinder the ServiceNow Store Apps market's expansion. Businesses are more vulnerable to data breaches and cyberattacks as they depend more on digital solutions to run their operations. ServiceNow Store Apps must adhere to stringent security standards since they often handle sensitive company data. The trust of users and potential customers may be damaged if these apps fail to adhere to the required security requirements, which could lead to data vulnerabilities. This could reduce adoption rates since companies might be reluctant to include these apps into their vital systems. This particular factor is anticipated to restrain the market growth and drastically reduce the sales and demands of this particular product market.

• Limited Developer Pool: The relatively small number of developers creating apps for the ServiceNow platform can result in a slower pace of innovation and a narrower range of app choices for users.

• Stringent App Approval Process ServiceNow's high standards for security, performance, and compatibility mean that apps undergo a thorough review before approval, potentially leading to delays in app availability

Opportunity

Past-Time Activities To Create Opportunity for the Product in the Market

This particular opportunity has been attributing the market growth immensely. Artificial intelligence, machine learning,  platforms that improve accessibility and user experience for non-technical users are examples of innovative growth drivers. Creating specialized apps that cater to certain industry demands or smoothly integrating with current ServiceNow features could be the main goals of new vendors' market entry tactics.

• Industry-Specific Solutions: Vendors offering industry-specific apps, such as those tailored for healthcare or finance, are likely to gain a competitive edge in the market.

• Growing Demand for Integration Capabilities: As organizations adopt multiple software applications, the demand for ServiceNow Marketplace Apps that offer easy integration with other systems is increasing

Challenge

Security Breach Could Be a Potential Challenge for Consumers

There are several limitations that will prevent the market from expanding. Businesses are deterred from deploying these solutions by the possibility of legal penalties and reputational harm for noncompliance with these requirements. Therefore, as data security issues become a bigger obstacle to adoption, the market for ServiceNow Store Apps may expand more slowly overall. This particular factor has been drastically challenging for the market growth and has become another major restraining factor.

• High Development and Maintenance Costs: Developing high-quality apps that meet ServiceNow’s standards requires significant investment, which can be prohibitive for smaller developers.

• Dominance of Established Apps: Popular apps with strong user bases tend to attract more attention, making it difficult for newer apps to gain visibility and compete effectively.

SERVICE NOW MARKETPLACE APPS MARKET REGIONAL INSIGHTS

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• North America

The North American region has augmented a lot in the past few years in this particular product market. The United States Service Now Marketplace Apps Market has anticipated to augment immensely over the forecast period. Almost all of the worldwide revenue share came from North America. Because fishing is such a popular pastime in this region, North America now leads the fishing rods market and is expected to maintain its position of dominance for the foreseeable future.

• Europe

The European market for this particular market has been accounted for attributing the over all global shares for this particular product service market.

• Asia

Asia-Pacific is anticipated to expand at the fastest rate during the projection period due to a rise in the demand for cutting-edge technologies. This particular region has experienced immense proliferation in the market shares and has attributed to the global market revenue. Thanks to rising consumer discretionary income and rising fish consumption, Asia-Pacific will see significant gains.

KEY INDUSTRY PLAYERS

Leading Players adopt Acquisition Strategies to Stay Competitive

Several players in the market are using acquisition strategies to build their business portfolio and strengthen their market position. In addition, partnerships and collaborations are among the common strategies adopted by companies. Key market players are making R&D investments to bring advanced technologies and solutions to the market.

• TeamViewer (Germany): TeamViewer is among the major companies operating in the ServiceNow Store Apps Market, contributing to the development of applications that enhance remote connectivity and support.

• NICE inContact (U.S.): NICE inContact is a significant player in the U.S. market, offering cloud-based contact center solutions that integrate with ServiceNow to improve customer service operations

List Of Top Companies

• TeamViewer (Germany)
• NICE inContact (U.S.)
• Talkdesk (U.S.)
• Skedulo (Canada)
• xMatters (Canada)

KEY INDUSTRY DEVELOPMENT

October 2023: Reputable agile software delivery provider xtype announced the release of xtype View, a cutting-edge platform engineering dashboard and multi-instance viewer created just for ServiceNow pros. xtype View, the only real-time, multi-instance dashboard designed for ServiceNow professionals, provides a complete solution to easily monitor all plugins and apps in their ServiceNow ecosystem from a single, unified interface.

REPORT COVERAGE

This research profiles a report with extensive studies that take into description the firms that exist in the analysis by inspecting the factors like segmentation, opportunities, industrial developments, trends, growth, size, share, and restraints. This analysis is subject to alteration if the key players and probable analysis of market dynamics change market affecting the forecasting period. With detailed studies done, it also offers a comprehensive.