Shapewear Market Size, Share, Growth, And Industry Analysis, By Type (Shirts, Pants, Waist Cincher, Socks, Bra), By Application (Medical Applications, Athletic Use), Regional Forecast to 2028

Updated On: 20 November 2023

Report Overview

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The global shapewear market size was USD 1928.3 million in 2022. As per our research, the market is expected to reach USD 2760.2 million in 2028, exhibiting a CAGR of 6.2% during the forecast period. The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden rise in CAGR is attributable to the market's growth and demand returning to pre-pandemic levels once the pandemic is over.

Shapewear refers to a type of clothing or undergarment that is designed to shape and contour the body, providing a slimming effect by compressing certain areas and enhancing the appearance of others. Also known as body shapers, it is typically made from stretchy and supportive fabrics that help to smooth out bulges, lift and firm the body, and create a more streamlined silhouette. It can come in various styles, including shirts, pants, waist cinchers, socks, bras, and others, and it is worn underneath regular clothing to achieve a desired aesthetic look or to provide support during physical activities. It is commonly used by both men and women for special occasions, everyday wear, and athletic purposes. It is popular among those seeking to enhance their body shape, improve their posture, or boost their confidence in their appearance.

Inclusive sizing in shapewear refers to the availability of a wide range of sizes that cater to diverse body types, including those who may not fit into traditional sizing categories. This trend has gained traction in recent years as consumers have become more vocal about the need for fashion to be inclusive and representative of all body shapes and sizes. One of the driving factors behind the demand for inclusive sizing in body shapers is the growing movement of body positivity and self-acceptance. People are increasingly embracing their bodies as they are, and seeking clothing options that make them feel confident and comfortable without conforming to narrow beauty standards. Inclusive sizing in body shapers acknowledges that bodies come in various shapes and sizes, and aims to provide options for everyone, regardless of their body type, to enjoy the benefits of body shapers. By offering a wider range of sizes, brands are making body shapers more accessible to a larger population, including those who may have previously faced challenges finding body shapers that fit them properly. This can help individuals feel included and represented and promotes inclusivity in the fashion industry. Inclusive sizing in body shapers also reflects the changing demographics and body shapes of consumers. As people's bodies change due to factors such as age, pregnancy, or health conditions, the need for body shapers that cater to different body types becomes more prominent. Inclusive sizing ensures that body shapers can be worn by individuals of all ages, sizes, and body shapes, promoting inclusivity and diversity in the fashion industry.

COVID-19 Impact: Pandemic shifted consumer behavior towards e-commerce and hygiene, impacting the market, while fitness awareness drove demand

As countries implemented strict lockdown measures, social distancing guidelines, and restrictions on public gatherings, consumer spending patterns and priorities shifted, resulting in both challenges and opportunities for the industry. One of the main challenges faced by the market during the pandemic was the reduced demand for body shapers due to changes in consumer behavior. With people spending more time at home and engaging in remote work or virtual events, the need for body shapers as a fashion or formal wear accessory decreased. The closure of gyms and fitness centers also impacted the demand for active wear-based body shapers. Many consumers shifted their focus towards more comfortable and casual clothing options, which led to a temporary decline in body shapers sales. The pandemic also presented opportunities for the industry. As people increasingly turned to online shopping for their clothing needs during lockdowns, e-commerce emerged as a key channel for sales. Body shapers brands that had a strong online presence and e-commerce capabilities were better positioned to adapt to the changing consumer behavior and capture online demand. Some brands also pivoted towards promoting the comfort and versatility aspects of their products, as people sought comfortable clothing options while spending more time at home. The pandemic has had a mixed impact on the market, with temporary challenges due to changes in consumer behavior and increased emphasis on online shopping and health-related concerns, presenting both opportunities and obstacles for the industry to navigate.

Latest Trends

"Comfort-focused body shapers with seamless design, breathable fabrics, and adjustable closures enhance wear ability and customer satisfaction"

Comfort-focused designs in body shapers have become a significant trend in the market, as consumers prioritize not only the effectiveness of body shapers in shaping their bodies but also the comfort of wearing them for extended periods. Brands are now incorporating various features and design elements into their body shapers to enhance comfort and ensure a more pleasant wearing experience for consumers. One of the key design elements in comfort-focused body shapers is seamless construction. Seamless body shapers are made without any seams or stitching, resulting in a smooth and sleek finish that eliminates any discomfort caused by chafing or rubbing against the skin. Seamless body shapers also provide a more natural and unobtrusive look under clothing, without any visible lines or seams showing through, making it more appealing to wear throughout the day. Breathable fabrics are another important aspect of comfort-focused body shapers. Many modern body shaper brands are now using breathable materials such as moisture-wicking fabrics or those with ventilation panels to help keep the wearer's skin dry and comfortable. These fabrics allow air to circulate freely, preventing the build-up of sweat and ensuring a fresher feeling even during extended periods of wear. This helps to reduce discomfort from sweat, odors, and skin irritation, making them more comfortable for everyday wear. The focus on comfort in body shaper design is driven by the increasing demand for body shapers that can be worn for extended periods throughout the day, without causing discomfort or irritation. Consumers want body shapers that can be seamlessly integrated into their everyday wardrobe without sacrificing comfort. Comfort-focused body shapers designs cater to this demand, providing a more enjoyable wearing experience that encourages longer wear times and increased customer satisfaction.

Segmentation

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• By Type Analysis

According to type, the market can be segmented into shirts, pants, waist cinchers, socks, and bras.

• By Application Analysis

Based on application, the market can be divided into medical applications and athletic use.

Driving Factors

"Catering to consumer needs for convenience and value propels market growth and broadens customer reach"

The increasing demand for versatile body shapers is driving the shapewear market growth in several ways. It expands the potential customer base, as consumers are no longer limited to wearing them only on special occasions or with specific outfits. This means that body shapers are now being incorporated into everyday wear, including work wear, casual wear, and active wear, thereby increasing the frequency of use and potential sales. It meets the needs of consumers who seek convenience and value in their purchase decisions. With multi-functional body shapers, consumers can achieve body shaping and comfort benefits across a range of outfits, eliminating the need to purchase different types of body shapers for different occasions or clothing items. This can lead to increased sales as consumers perceive versatile body shapers as a cost-effective and practical solution. The trend towards versatility in body shapers also aligns with changing fashion trends and body positivity movements. Consumers are now seeking body-enhancing solutions that allow them to embrace their natural body shape while still enjoying the confidence and comfort provided by body shapers. Versatile body shapers that can be worn with various types of clothing allow consumers to enhance their appearance without conforming to restrictive beauty standards or body ideals, promoting body positivity and self-acceptance.

"Growing awareness among men about the benefits and their desire to achieve a more polished and confident appearance is driving the market growth"

The increased focus on men's body shapers is driving market growth by tapping into a previously untapped segment of the market. As awareness among men about the benefits of body shapers grows, more men are seeking body shapers as a solution to enhance their appearance and boost their confidence. Brands expanding their offerings to include men's body shapers can cater to this demand and capture a new customer base. Men's body shapers are designed to target specific areas of concern for men, such as the abdomen, chest, and back, to provide a slimming and toning effect, which aligns with the desire for a more polished and well-groomed appearance among men. This trend is also driven by changing societal norms and increasing acceptance of men using body shapers as part of their grooming routine. The popularity of men's body shapers is further amplified by influencers, celebrities, and social media, which promote the use of body shapers among men as a tool to enhance their physical appearance. The increased focus on men's body shapers is driving market growth by catering to the growing demand among men for grooming and self-enhancement products, providing new opportunities for brands to expand their product offerings and capture a larger shapewear market share.

Restraining Factors

"Growing body positivity movement encourages self-acceptance and may lead to reduced demand, affecting the market's growth prospects"

The body positivity movement is a social movement that advocates for self-acceptance and embracing diverse body shapes, sizes, and appearances. It encourages individuals to love and accept their bodies as they are, without feeling the need to conform to societal beauty standards or alter their appearance to fit an idealized body image. As the body positivity movement gains momentum, some consumers may choose to forego body shapers altogether, as they may view it as a tool that promotes conformity to societal beauty standards or an attempt to alter one's natural body shape. These consumers may prioritize self-acceptance and body positivity over the use of shapewear, believing that their bodies are already beautiful as they are, without the need for external shaping or toning. This shift in consumer mindset towards body positivity could restrain the demand for body shapers, as some individuals may choose not to purchase or use body shapers products due to concerns about perpetuating unrealistic beauty standards or feeling that it goes against the principles of body positivity. Brands in the market may need to carefully consider and address these concerns to remain relevant and appealing to consumers who prioritize body positivity in their purchasing decisions.

Regional Insights

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"North America's market is driven by increasing fitness awareness, growing e-commerce trends, and the body positivity movement, leading to market growth"

North America holds a major market share in the global market due to various factors. The region has a well-established fashion industry, with a high emphasis on body image and appearance. There is a cultural preference for a toned and slim body shape, which drives the demand for shapewear as a means to achieve a desired appearance. The increasing awareness about fitness and wellness among consumers in North America has led to a growing demand for active wear and athleisure clothing, including shapewear designed for sports and physical activities. The rise of fitness-conscious consumers, along with the popularity of gym culture and sports activities, has fueled the demand for shapewear that provides support and enhances performance during workouts. The increasing focus on body positivity and inclusivity in North America has also influenced the market. Consumers are seeking shapewear that caters to diverse body types, sizes, and skin tones, aligning with the principles of body positivity and self-acceptance.

Key Industry Players

"Market players in the industry strategies of innovation, inclusivity, fashion, e-commerce, and celebrity collaborations are driving the growth"

Key Market Players in the Industry are focused on innovation, inclusive sizing, fashion-forward approach, e-commerce, and celebrity collaborations to cater to evolving consumer demands. They invest in research and development for innovative designs, materials, and technologies. Inclusive sizing is a priority, as expanding size ranges and introducing plus-size options. Fashion-forward designs align with evolving fashion trends and consumer preferences, including body shapers that can be worn as outerwear or active wear. E-commerce is leveraged to enhance online presence, offer personalized shopping experiences, and reach a wider consumer base. Celebrity collaborations or endorsements are used to leverage influence and attract consumers. These strategies drive the development of the industry, catering to diverse body types, promoting body positivity, and providing effective body-shaping solutions with comfort and versatility.

List of Market Players Profiled

• Triumph (Europe)
• Spanx (US)
• HanesBrands (US)
• Wacoal (Asia Pacific)
• Prima Donna (Europe)
• Leonisa (North America)
• Spiegel (US)
• Anita (Europe)

Report Coverage

This research profiles a report with extensive studies that take into description the firms that exist in the market affecting the forecasting period. With detailed studies done, it also offers a comprehensive analysis by inspecting the factors like segmentation, opportunities, industrial developments, trends, growth, size, share, restraints, etc. This analysis is subject to alteration if the key players and probable analysis of market dynamics change.