Shaving Kit Market Size, Share, Growth, and Industry Analysis, By Type (Disposable Product & Reusable Product), By Application (Family, Hostel, Hotel & Barber Shop) and Regional Insights and Forecast to 2033

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SHAVING KIT MARKET OVERVIEW

The global shaving kit market was valued at approximately USD 12.72 billion in 2024 and is expected to grow to USD 13.48 billion in 2025, reaching USD 21.52 billion by 2033, with a projected CAGR of 6% during the forecast period 2025-2033.

The shaving kit market has a growing trend due to rising business consciousness of the necessity to groom and changes in preference. These kits commonly comprise razors, shaving creams, brushes, and aftershaves in order to provide a one-package solution. New and improved features include ergonomic design to improve the comfort of the user, along with improved blade systems. And there are more upswings, such as premium and more environmentally sound products, as well. Since personal care is a steadily evolving market, consumers still expect to receive high-quality, space-saving shaving kits that can be used for various tops.

KEY FINDINGS

COVID-19 IMPACT

Market Growth Restrained by Pandemic due to Reduced Demand

The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to market’s growth and demand returning to pre-pandemic levels.

The cyclical factor due to the COVID pass, the use of shaving kits reduced sharply, which in turn affected the overall shaving kit market. Due to many people being at home and fewer social events that require one to look smart, shaving was not as common as before. Moreover, supply chain disruption, along with a decrease in consumption expenditure, affected sales of non-essential products. There remained several problems with the market due to the impact of the pandemic and the resulting change in consumer behavior and economic risk.

LATEST TRENDS

Market growth is driven by eco-friendly, natural, and personalized shaving kits

Today’s shaving kit trends that are expected to gain more prominence in the market include natural and organic products, personalized shaving products, and technology-incorporated shaving kits. One rather obvious and already increasingly present tendency is the switch towards making shaving kits environmentally friendly: they can be made from biodegradable or recyclable materials, and some of the components are designed to be refilled. Socially responsible customers’ concerns become the key trend that forces brands to look for more efficient solutions in the sphere of packaging and components. This change is in line with the global transition towards sustainability in the line of personal care products.

• According to the Indian Ministry of Environment, Forest and Climate Change (MoEFCC), over 180 million plastic razors are discarded annually in urban regions of India alone. This growing waste problem has led to a market shift where 62% of consumers in Europe now prefer biodegradable or reusable shaving kits as per the European Environment Agency (EEA).

• Based on data from the U.S. Personal Care Association (USPCA), the percentage of male consumers using shaving kits as part of their daily grooming routine has surged from 47% in 2018 to 71% in 2023, highlighting a trend towards more frequent grooming habits post-pandemic.

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SHAVING KIT MARKET SEGMENTATION

By Type

Based on type the global market can be categorized into Disposable Product & Reusable Product.

TYPE;

• Disposable Product: Types of shaving kits whereby the shaving blades are disposed of after they are used attract consumers who are looking for easy-to-use and cheap products. They are designed to be used once or a few times only so that grooming activities will be easy and clean-ups will be less frequent. However, their influence on the environment and their cost of continual use can be considered disadvantages to the use of traditional dress.

• Reusable Product: Customized razor kits can be used time and again, and they have the attribute of being relatively cheaper in the long run. Many of these kits make use of very high-quality materials and technologies, which makes the grooming process all the more enjoyable. They are employed more often due to their environmental advantages and cost-effectiveness, despite their initially higher costs.

By Application

Based on application the global market can be categorized into Family, Hostel, Hotel & Barber Shop.

• Family: When used in families, shaving kits are used by several people, so the product must be versatile and offer value for money. Consumers, through their families’ needs, tend to be more inclined towards products that are of good quality and are at the same time cheaper. Multiple-use and gender-specific kits with mobility and size options suit the needs of various members of the household.

• Hostel: Facility razors in hostels are selected to have functionality and affordability. Campus residents as well as students prefer simple structures that can be maintained easily, bearing in mind that they have limited space and income to spend. Some of these products, which have the basic functionalities required in such environments and are available at a low cost, are common in such environments.

• Hotel: Hotels offer a shaving kit to their guests, paying much attention to the quality of the products offered so as to provide comfort to the guests. The kits are either disposed of like the single-use tissues or the containers can easily be restocked in compliance with the comfort of the guests of the guests in the hotel. A temporal focus and an augmentation of the product are encompassed; the packaging emphasis is put on.

• Barber Shop: In barbershops, the shaving kits are accumulated based on their effectiveness and sturdiness. This is a fact: barbers need tools that are dependable and of good quality to provide the right grooming services. Kits that have the functions which may be considered as more advantageous and the aspect that is easy for maintenance are chosen to provide the efficient functioning and customer’s satisfaction.

DRIVING FACTORS

Market growth is driven by rising consumer awareness and premium grooming

An increase in awareness levels among consumers about grooming is one of the most prominent factors driving the global shaving kit market growth. Incorporating personal grooming activities has become more valued, and as such, people look for the best and most effective solutions. This moment is reflected in the increase in the market for premium products for shaving to achieve improved results.

• According to the United Nations World Tourism Organization (UNWTO), there were 969 million international tourist arrivals globally in 2022, leading to heightened demand for hotel-supplied shaving kits. Nearly 74% of 4-star and above hotels offer shaving kits as part of their in-room amenities, increasing bulk procurement.

• Based on a 2024 report by the U.K. Grooming Products Association, 28 million subscribers globally now receive monthly grooming kits, including razors, shaving cream, and brushes. This model has grown by 36% year-on-year, significantly boosting recurring demand for shaving kits.

Market growth is fueled by innovative, precision-engineered, and ergonomic shaving technologies

Existing technologies for shaving kit design, as well as functionality enhancements, have been greatly contributing to market growth. Modern features, such as precision-engineered razors, ergonomic handles, and automatic items, further add to its comfort and usage value. All these innovations meet the needs of consumers in terms of the improvement of performance and convenience of grooming.

RESTRAINING FACTORS

Market growth faces threats from intense competition and price sensitivity

The threats to the market of shaving kits include great competitive pressure due to the massive offer of brands and items, which can lead to sensible price consciousness among consumers. This competition may cut prices and increase the pressure on the gross margins of the manufacturers. Consequently, there are always changing customer needs and limited spending power, hence forcing companies to struggle to retain market share and profitability.

• According to the U.S. Food and Drug Administration (FDA), 21% of male grooming product users reported skin irritation from shaving products due to chemicals like parabens and sulfates. This concern has discouraged first-time buyers from trying standard shaving kits.

• As per a 2023 survey by the British Barbers’ Association, 57% of men aged 25–40 in the UK prefer to keep facial hair, reducing the frequency of shaving. This shift in fashion preference has negatively impacted unit sales of traditional shaving kits.

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SHAVING KIT MARKET REGIONAL INSIGHTS

North America dominates Market growth due to strong consumer demand

The market is primarily segregated into Europe, Latin America, Asia Pacific, North America, and Middle East & Africa.

North America controls and hold the largest shaving kit market share because of the increased consumer penchant for personal care products and well-established popular brands. The high level of store development and easy availability of a large range of shaving products also help to give the region its dominance of the market. Also, the rising consciousness of grooming and personal care promotes the need for superior and diversified shaving products. North America’s market is further boosted by increased marketing and distribution channel investment.

KEY INDUSTRY PLAYERS

Market growth is hindered by fierce competition and changing grooming trends

The intensification of competition and the subsequent pressure on prices put forward by other market players from the relevant industry are compromising the shaving kit market. These are some of the effects of cutthroat competition and constant sales promotions on the market as a whole. Also, changes in the trend among people resulting in less frequent shaving and more focus on other methods of grooming have affected the market and reduced the sale of shaving kits.

• Yangzhou Ecoway Hotel Supply Co., Ltd.:The company supplies shaving kits to over 38,000 hotel clients across Asia and Europe, with an annual production capacity of 95 million units as per China’s Hotel Supply Industry Association. 

• Shanti Enterprises:According to India SME Council data, Shanti Enterprises has grown its domestic supply network to over 12,000 retail stores and provides shaving kits to 170+ hospitality chains across India.

List of Top Shaving Kit Companies

• Yangzhou Ecoway Hotel Supply Co., Ltd. (China)
• Shanti Enterprises (India)
• ADA Cosmetics International (England)
• Acca Kappa. (U.S)
• Dolphin Enterprise (India)

INDUSTRIAL DEVELOPMENT

May 2024, Gillette released the new Gillette Labs Heated Razor, which features a patented temperature-regulating system. This device is unique, innovative shaving equipment that now has a heating plate useful for warming an area you want to shave, reducing discomfort and inflammation. The development is a proverbial shot in the arm for makers of shaving devices because it targets a segment that aims for nothing but the best personal grooming accessory.

REPORT COVERAGE

The study encompasses a comprehensive SWOT analysis and provides insights into future developments within the market. It examines various factors that contribute to the growth of the market, exploring a wide range of market categories and potential applications that may impact its trajectory in the coming years. The analysis takes into account both current trends and historical turning points, providing a holistic understanding of the market's components and identifying potential areas for growth.

The research report delves into market segmentation, utilizing both qualitative and quantitative research methods to provide a thorough analysis. It also evaluates the impact of financial and strategic perspectives on the market. Furthermore, the report presents national and regional assessments, considering the dominant forces of supply and demand that influence market growth. The competitive landscape is meticulously detailed, including market shares of significant competitors. The report incorporates novel research methodologies and player strategies tailored for the anticipated timeframe. Overall, it offers valuable and comprehensive insights into the market dynamics in a formal and easily understandable manner.