Short-form Video Market Size, Share, Growth, and Industry Analysis, By Type (＜15 seconds, 15~30 seconds, 30~60 seconds, 1-5 minutes, 5-15 minutes, and ＞15 minutes), By Application (13–20-Year-Old, 20–30-Year-Old, 30–40-Year-Old and ＞40-Year-Old), and Regional Insight and Forecast to 2032

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SHORT-FORM VIDEO MARKET OVERVIEW

The Short-form video Market size was valued at USD 34.79 billion in 2024 and is expected to reach USD 289.52 billion by 2032, growing at a compound annual growth rate (CAGR) of 30.33% from 2024 to 2032.

Short video platforms have become a new alternative to the distribution of Internet video advertisements by companies. The quality of commercials is the primary component that attracts customers to short video platforms. Advertisers want to use the power of short videos, blending it with the increasing popularity of influencer marketing, to place their product and messaging in the best possible form, which is a key factor behind the growth of short video platforms. Healthcare video production is one of the best ways of providing educational material because it is not expensive and, above all, the information delivered is both visually & audibly informed. Healthcare video also ensures that every patient gets uniform clinical information in an easily comprehensible way. For example, MedPower LLC is a US-based training platform that trains doctors, and nurses, among other medical personnel, using short videos. The medical explanation video uses a combination of character animation and the analogy of the MedPower equipment. It showcases hard training materials fed into the machine and then spits them out in shorter video courses provided by MedPower. Wireless networks and easy internet access are penetrating developing countries, sending more people surfing to short video platforms. This is because people have easy access to short video content of high quality due to the widespread adoption of 4G and 5G networks, which will greatly increase video content consumption on short video platforms.

COVID-19 IMPACT 

Short-form video Consumption has boomed over COVID-19

The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to the market’s growth and demand returning to pre-pandemic levels.

The COVID-19 pandemic transformed lifestyle trends around the world, initiating massive lockdowns, remote working, and reduced personal contact that made people look for pleasure and connectivity in the digital space. This led to the Short-form video market growth as audiences flocked to shorter, more entertaining material to pass the time and stay connected. Organizations like TikTok experienced massive growth, adding millions of users worldwide. Businesses revised their marketing models, using short-form video ads to draw people's eyes in a rapidly changing digital environment. Meanwhile, creators responded to emerging trends with innovative content including at-home workouts, DIY crafts, and even pandemic-inspired humor, further fueling audience engagement and platform popularity.

LATEST TREND

Rising Popularity in User-Generated Content

Making content creation tools accessible and user-friendly apps has transformed the short-form video market share, allowing virtually everyone to create their videos without professional skills or expensive equipment. Thus, by definition, user-generated content has emerged as the foundation of these platforms since audiences tend to prefer relatable and authentic videos over production-perfect ones. This shift has empowered the masses to become influencers, changing advertising strategies in the process to foster real connections between the brand and the audiences. Businesses are increasingly teaming up with micro-influencers and using UGC to create affordable, impactful campaigns that resonate profoundly with consumers.

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SHORT-FORM VIDEO MARKET SEGMENTATION

By Type

Based on Type, the global market can be categorized into ＜15 seconds, 15~30 seconds, 30~60 seconds, 1-5 minutes, 5-15 minutes, and ＞15 minutes

• ＜15 seconds This format is ideal for rapid promotional videos, catchy content, teasers, for simple content that people can grasp amid dwindling attention spans. Platforms like TikTok and Instagram Reels are capitalizing on this format for viral trends and challenges.

• 15~30 seconds This duration is where engagement meets brevity, best suited for ads, music clips, and storytelling. It is highly effective for brand messaging and product highlights.

• 30~60 seconds Extended format for short tutorials, product demonstrations, or short vlogs. It appeals to audiences who want a little more context but still like tight content.

• 1-5 minutes This is the format required when content needs to be developed with a lot more depth, such as education, how-to, or meaningful stories. YouTube Shorts does provide for this duration as they bridge the gap between long-form and micro-content.

•  5-15 minutes Longer-form content is employed for the purpose of deep storytelling, or extensive tutorials and documentary-styled content. For those mediums in which monetization is enabled, it pushes creators to be more specific in their topics.

• ＞15 minutes Videos longer than 15 minutes but still somewhat short are used for premium content which may include serialized narratives or more depth interviews, since this kind of content targets niche audiences.

By Application

Based on application, the global market can be categorized into 13–20-Year-Old, 20–30-Year-Old, 30–40-Year-Old and ＞40-Year-Old

• 13–20-Year-Old The biggest consumers of short-form video content are largely a result of an entertainment, trend, and peer-led drive. Platforms such as TikTok and Snapchat have high shares of this segment.

•  20–30-Year-Old Young professionals and college students rely on short-form videos for reasons such as entertainment, education, and professional networking. This group engages with platforms for career tips, skill-building tutorials, and lifestyle content, among others.

•  30–40-Year-Old  This segment is more about informational and family-related content. Platforms for parenting advice, health tips, or home improvement gain strength here.

• ＞40-Year-Old This segment is small in percentage but gaining traction. It is based on hobby-related, wellness-based, and news-related content. This audience tends to migrate to videos that deliver insight and utility.

MARKET DYNAMICS

Market dynamics include driving and restraining factors, opportunities, and challenges stating the market conditions.    

Driving Factors

Increased Adoption of Smartphones and Internet Facilities

The availability of affordable smartphones as well as improvements in high-speed internet facilities have significantly impacted the short-form video market share, especially in developing markets. The outreach of digital devices to more users creates a massive potential customer base with increased demands for quick, interesting, and easily accessible content for short-form video-related platforms.

Growing Trends of Social Media Platforms

Short-form video market drivers include social media platforms. They drive users towards engagement and also attract fresh creators through their prioritization of short-form content in algorithms, offering monetization options, and vibrant creative communities. Features like reels and stories boost visibility, fuelling participation from both users and brands.

Restraining Factor

Content Saturation and Declining Quality

Short-form sites have led to saturation because, in such a short time, so much content is pouring out that it becomes very hard to differentiate between creators and brands. Low-quality or repetitive content further risks disengaging viewers, which may lead to slowing short-form video market growth and reducing user retention.

Opportunity

Growth in Influencer Marketing and Brand Collaborations

The short-form video market offers big opportunities for brands to connect with target audiences through the use of influencer marketing. Working together with influencers lets businesses create contextually relevant, authentic campaigns in the voice of a community instead of a company, sending higher visibility and more formidable bonds. This works particularly well for brands that rely on micro-influencers who have deep, niche followings.

Challenge

Regulatory Concerns and Data Privacy Issues

Expanding short-form video platforms are increasingly being scanned by the public regarding their data privacy, copyright infringement, and content moderation. Increasing regulatory concerns and compliance requirements operationalize challenges by forcing platforms to balance user trust with local and international laws, affecting engagement and growth strategies.

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SHORT-FORM VIDEO MARKET REGIONAL INSIGHTS

• North America

The North American region is dominated by the United States short-video market with the presence of TikTok, Instagram Reels, and YouTube Shorts. The platform, with significant contributions to ad revenue and engagement, delivers an immense piece of creators who generate viral content. High consumer spending and overall potential support the healthy digital ecosystem with rapid adoption of the latest trends.

• Europe

Short-form videos are extremely popular among all age groups across Europe. The U.K., Germany, and France lead the demand due to their strong infrastructure in the digital sphere. Creators in this region focus on culturally relevant content, popular among native viewers. In Asia Pacific, this category includes sustainability-focused content and education-focused content.

• Asia

The fastest-growing region is Asia Pacific, where short-form platforms are proliferating driven by countries like India, China, and Southeast Asia. The region enjoys a young, technology-savvy population and increasing smartphone penetration. Regional platforms and localized content help engage audiences with community-driven trends.

KEY INDUSTRY PLAYERS

Efforts by Industry Players to Sustain Market Presence

The large short-form video platforms have continued to be innovative to hold a competitive edge. They then include features such as AR effects, AI-driven recommendations for content, and creator monetization programs to retain users and attract creators. Platforms also continue spending lavishly in forming partnerships with brands and influencers to add more visibility and ad revenue. Companies mainly prioritize localized content strategies, ensuring the videos aired are relatable and culturally relevant to various global audiences to ensure sustained engagement.

List of Top Short-form video Companies

• ByteDance (China)
• Facebook (United States)
• Aauto (China)
• YouTube (United States)
• Netflix (United States)
• Twitter (United States)
• Sharechat (India)
• YY (China)

KEY INDUSTRY DEVELOPMENTS

March 2024: Facebook in the United States continues to build on Reels monetization features to reach a wider pool of content creators. This is an attempt by the company to cement its position in such a competitive short-form video marketplace, whereby creators get new revenue streams and platform engagement will increase while challenging rivals such as TikTok and YouTube Shorts.

REPORT COVERAGE

This report provides a highly detailed analysis of the short-form video market, including key market dynamics, market segmentation by type and application, regional analysis, analysis of key industry players, and trends. In addition, it identifies the growth drivers for the market, challenges, and opportunities, thereby giving a holistic view of the industry landscape