Ski Touring Equipment and Apparel Market Size, Share, Growth, and Industry Growth, By Type ( Ski Touring Boots, Ski Touring Bindings, Ski Touring Skis, Ski Touring Backpacks, Ski Touring Helmets, Ski Touring Apparel, and Others), By Application (All-Rounder, The Uphill Ski Tourer, The Freeride Tourer, and The Racer), Regional Insights, and Forecast To 2032

Updated On: 22 April 2024

Ski Touring Equipment and Apparel Market REPORT OVERVIEW

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The global ski touring equipment and apparel market size was USD 7408.5 million in 2022 and market is projected to touch USD 11081.8 million by 2032, exhibiting a CAGR of 3.7% from 2022 to 2032.

The sudden spike in CAGR is attributable to demand returning to pre-pandemic levels once the pandemic is over.

Ski is a thin, semi-rigid strip of clothing modeled under the foot for snow gliding. Skiing is now a sport. It was formerly a quick and effective mode of transportation in icy regions. Skiing requires skis, goggles,  a helmet, boots, and ski poles. The length of the skis ranges from 70 cm to 143 cm, despite the fact that to inexperienced eyes, they may look comparable. Skiing is considered one of the most exciting and popular adventures in various countries. The ski touring equipment and apparel demand is anticipated to increase due to the enjoyable experience one gains while participating in skiing and other snow sports. 

The demand for ski equipment and gear is anticipated to rise due to the commercialization of games and sports coupled with the soft and secure experience of the sport with various types of ski gear. The market has registered a constant increase in the number of participants, ultimately leading to the rising demand for ski touring apparel and equipment. This equipment offers safety to the participants while they ski. Skiing is registered for inclusion in global sporting events due to its rising popularity and constantly rising number of participants.  

COVID-19 Impact: Postponement of Sports Events Retarded Market Growth

The pandemic affected the market growth as sports events were put on hold during the outbreak. All the industries were affected by the outbreak of the pandemic as it halted the manufacturing and supply of the products. Most of the ski equipment and gear industry experienced a downfall owing to the season’s premature termination. 

LATEST TRENDS

"Escalating Interest of the Population in Snow Sports to Foster Market Growth"

The ski touring equipment and apparel market is anticipated to be driven by an increase in activities to promote skiing and a rise in the number of people who pursue skiing as a hobby. The market is anticipated to grow due to the expansion of ski resorts and government programs to promote skiing. Additionally, steady adoption of technology breakthroughs in this sector coupled with the creation of new and inventive products to fulfill shifting consumer wants is anticipated to propel ski touring equipment and apparel market growth. Due to the commercialization of the sport and the enjoyable and secure experience that the sport provides with various types of ski equipment, is anticipated to surge growth in the market. 

Ski Touring Equipment and Apparel Market Segmentation

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• By Type Analysis

By type, the market is segmented into ski touring boots, ski touring bindings, ski touring skis, ski touring backpacks, ski touring helmets, ski touring apparel, and others.  

The equipment, such as poles and skis, are expected to gain maximum traction in the global market owing to their use in freestyle, cross country, and alpine skiing, coupled with the rising popularity of snow sports. 

• By Application Analysis

Based on application, the ski touring equipment and apparel market is classified into the all-rounder, the uphill ski tourer, the freeride tourer, and the racer. 

DRIVING FACTORS

"Rising Health Awareness to Surge Participants Number in the Market"

Consumer awareness of health and fitness is rising, encouraging more people to participate in winter sports and driving the growth of the sports equipment industry. For instance, the snow season has a significant impact on the ski business in North America and Europe. As a result, the demand for ski equipment rental has increased due to the increase in tourists and visitors during the winter, resulting in growth for the winter sporting equipment category. With the growing popularity of winter sports played around the world, the market for winter sports equipment is expanding significantly, encouraging the development of these products.

"Increased Safety Concerns among the Population to Foster Product Demand"

The demand for ski equipment is predicted to increase as a result of expanding ski infrastructure, increased helmet usage, and expanding attempts to increase skiing participation. There are more people who ski for enjoyment than there are skiers who compete professionally. Some of the key drivers propelling the sales of ski gear & equipment globally include an increase in the rate of involvement in outdoor sports such as skiing and other snow sports, an increase in government programs to promote skiing, and an increase in the number of ski motels. People are becoming more aware of using helmets and other ski equipment as a result of growing worries about skiing-related injuries, which is anticipated to fuel the market growth during the forecast period.

RESTRAINING FACTORS

"Lack of Global Regulations to Impede the Market Growth"

The market expansion is expected to be restricted by a lack of global regulations pertaining to the applications of ski gear and equipment. Each nation has its regulations regarding the use and applications of ski touring equipment and apparel. The key players struggle to comply with such national laws, which hinders investment in the Ski Gear & Equipment sector and restrains market expansion. These factors are likely to retard ski touring equipment and apparel market growth.

Ski Touring Equipment and Apparel Market REGIONAL INSIGHTS

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"North America to Lead the Market Due To the Strong Presence of Skiers in the Region"

North America is forecasted to gain a dominant part of the ski touring equipment and apparel market share due to the strong presence of consumers who enjoy skiing and snowboarding as recreational activities. Additionally, the growth of the region can also be attributed to the rising number of female skiers, followed by the launch of new ski touring equipment and apparel for women’s safety. 

Asia Pacific is expected to show substantial growth in the global market due to the rising government initiatives for snowboarding and other snow-related activities to evolve and encourage snow sports across the globe. 

KEY INDUSTRY PLAYERS

"Key Players to Emphasize On Product Development to Grow In the Global Market"

New sustainable products and solutions that give clients greater efficiency and higher value are being developed by the companies. Additionally, businesses attempt to boost sales through investments, acquisitions, and innovation. To better serve their different markets, they are increasing their production capacity. Due to the presence of multiple large corporations, the ski touring equipment and apparel market is competitive. It is also defined by the existence of a sizable global consumer base, with the companies executing their businesses through specialized distribution networks.

List of Market Players Profiled

• K2 (U.S.)
• Scarpa (Italy)
• Tecnica (Italy)
• Atomic (Austria)
• Salomon (France)
• Scott (Switzerland)
• Fischer (Germany)
• Diabello (U.S.)
• La Sportiva (Italy)
• Lange (Germany)
• Rossignol (France)
• Ski Trab (Italy)
• G3 (U.K.)
• Marker (U.S.)
• Fritschi (Germany)
• Plum (India)
• ATK (India)
• Black Crows (France)

INDUSTRY DEVELOPMENT

• May 2022- The deal between Liesheng and Amer Sports was made. As per the deal the Amer Sports deprives Suunto of Liesheng, has been finalized. With a substantial focus on channels with direct-to-consumer services and an expanded presence in developed markets like China and the U.S., Amer Sports' aim is to concentrate on establishing globally renowned sporting goods brands within the lifestyle, apparel, and footwear segments. 

REPORT COVERAGE

The report covers various market aspects, such as:

• The product description is added to a brief about the product.
• Impacts of the lockdown followed by the pandemic.
• A driving factor becoming the new trend in the market and surging market growth.
• The factors which are likely to drive growth in the market.
• Factors expected to decline in growth in the market.
• An in-depth regional analysis of the market is performed.

Key players and their headquarters are also covered in the report.