Smart Connected Clothing Market Size, Share, Growth, and Industry Analysis by Type (Wi-Fi, Bluetooth, Near Frequency Communication (NFC) Infrared (IR), Motion Sensors & Others), By Application (Men, Women & Children), Regional Insights, and Forecast To 2031

Updated On: 08 April 2024

SMART CONNECTED CLOTHING MARKET REPORT OVERVIEW

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global smart connected clothing market size was USD 467.4 million in 2022 and market is touch USD 5912.3 million by 2031 at CAGR 32.6%.

The global COVID-19 pandemic has been unprecedented and staggering, with smart connected clothing industry experiencing higher-than-anticipated demand across all regions compared to pre-pandemic levels.

Smart connected clothing is clothing that can connect to software on secondary devices like laptops and PCs or apps on smartphones via Bluetooth or wi-fi. Traditional clothing items with modern technology are known as smart clothes. Some have hardware that connects to an iPhone or Android smartphone via Bluetooth, while others have hardware with mesh wiring woven into the fabric. The majority of smart clothing is constructed from advanced textiles with woven circuitry. Then, for added smart functionality, sensors and other hardware are embedded.

Smart clothing is defined as articles of clothing with sensors that can gather, store, and exchange data from the body or the environment. Users can access the data after it has been transferred via Bluetooth to apps on their smartphone. These smart clothing items gather vital biometrics and activity metrics through their smart sensors. Your smartphone's AI-powered apps receive the data to assist with your performance and health. Many businesses have started utilizing technology in the production of clothing. Smart clothing is now available in almost every fashion category as a result. A growing number of fashion labels and technology companies are active in the market for smart clothing.

COVID-19 Impact: Industry Shutdown Causes Market Distortion

For consumer goods companies, the COVID-19 outbreak resulted in issues like unstable markets, a decline in client confidence, and challenges with import and export business. The global supply chain includes the sourcing of raw materials, packaging, and distribution. Moving commodities, chemicals, and other items has become challenging due to lockdowns. It had a financial impact on the markets for consumer in addition to having an immediate impact on markets, supply chains, supply and demand, and all of these other things. Producers of consumer are focusing on protecting their workforce, operations, and supply networks in order to handle this urgent situation. The pandemic impacted the industry dynamics, forcing organizations to revamp their entire operation structures to maintain stability amid the disruptions. Aside from that, the companies' business operations have been affected by the outbreak, which has an effect on the overall consumer industry. This has partially impacted the smart connected clothing industry.

LATEST TRENDS

"Social Media & Digital Marketing to Boost the Market Growth"

Growing product promotion through social media and digital marketing is the key trend driving the market sales growth for the smart connected clothing industry. Social media has established itself as a key channel for brand promotion and customer interaction. The major players in the global market for smart clothing are active on social media and online. They manage their marketing initiatives and product promotions across a number of social media platforms. Additionally, they discuss the idea and advantages of smart connected clothing since the majority of their customers use social media. As a result, it is simple for the vendors to establish sales relationships with people and win their business. This is as a result of extensive customer reach and free marketing efforts. Digital marketing and social media platforms are therefore anticipated to contribute significantly to growth by the end of the forecast period. Thus, during the forecast period, the aforementioned factors are anticipated to fuel market growth. The global market will benefit from these factors. Thus, a key trend that is opening up potential for the industry to grow is the growing product promotion through social media and digital marketing. These new developments are mostly to blame for the market's overall growth.

SMART CONNECTED CLOTHING MARKET SEGMENTATION

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• By Types 

Based on type, the market is classified into Wi-Fi, Bluetooth, Near Frequency Communication (NFC) Infrared (IR), Motion Sensors & Others.

• By Application

Based on the market is categorized into Men, Women & Children.

DRIVING FACTORS

"Sports and Defense Industry that Gives the Market Extra Boost"

The main factors fueling the market's expansion are the rising fitness consciousness, the rise in sports injury prevention research, and the rise in defense spending, all of which will contribute to the expansion of the smart clothing market globally over the course of the forecast period. Military uniforms already include smart clothing as a crucial part of environmental analysis, tracking and detecting a soldier's location, and enhancing their health. Additionally, injuries to highly compensated athletes result in high costs, including the cost of the player's care and recovery as well as the cost of lost ticket and merchandise sales. Smart clothing is highly valuable to athletes and sports teams, increasing demand for the product, which will drive market growth. Smart clothing products have the potential to reduce or even completely eliminate the majority of preventable injuries. This is another factor that makes smart clothing very advantageous for the healthcare industry. Additionally, as it helps to record running distance, breathing rates, and heart rates with the aid of sensors, the demand for smart clothing is quickly rising for fitness-related purposes. As a result, the growth, and the increasing use of product in sports and defense industry will boost the market. It will contribute to the expansion of the services industry and it will improve the overall smart connected clothing market growth.

"Technological Innovation to Encourage Market Expansion"

One of the main factors fueling the growth of the smart clothing market is the technological innovation that results in product premiumization. Wireless technology, Bluetooth motion sensors, thermal sensors, and other leading technologies have all brought about revolutionary changes in the industry. The concept of smart connected clothing, which includes skirts, shirts, jeans, and accessories for clothing, is built on these technologies. Therefore, technological advancement serves as the foundation for the production of smart, connected clothing. In order to sell their products at a premium price and generate a high profit margin on these clothing items, the majority of vendors in the global smart clothing market concentrate on integrating the newest features into their smart clothing through connectivity technologies. Such elements will have a favorable effect on market growth during the anticipated period. Over the course of the forecast period, the market is anticipated to grow as a result of all these advanced features.  As a result, these factors are collectively promoting market expansion, increasing company revenues. As a result, above mentioned factors will help the market to boost.

RESTRAINING FACTORS

"Durability & Lack of Accuracy in Data Collection to Impede Market Expansion"

Durability and lack of accuracy in data collection are the limiting factors impeding market growth. It will take some time for smart clothing to be widely adopted worldwide. This is due to the high cost of products for smart clothing. Another factor limiting its rapid growth is the robustness of these products. The adoption of the method is being hampered by technical problems with the efficient collection of data on body changes and real-time results. These factors collectively pose difficulties for the market's expansion. This factor is impeding market expansion. This may be a significant issue limiting market expansion. If this problem is fixed, the market will start to grow right away.

SMART CONNECTED CLOTHING MARKET REGIONAL INSIGHTS

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"North America Dominating the Market Across the Globe"

The market for smart connected clothing is in North America has benefited from the region's expanding industrial development, and various driving factors which has increased the potential sectors as this region is the largest user of the product. The key factor driving the growth of the smart connected clothing market share is the growing demand of product in men, women & children is one of the major reasons to drive the market. Rapid urbanization developments will further boost the overall market.

KEY INDUSTRY PLAYERS

"Leading Manufacturers to Boost Product Demand"

Study includes information on the market players and where they stand within the sector. Data is being collected and made available through proper research, mergers, technical advancement, growing production facilities, and cooperation. The study on materials offers details on manufacturers, regions, types, applications, sales channels, distributors, traders, dealers, research findings, and more.

List of Market Players Profiled

•   LS & CO (U.S.)
•   Wearable X (U.S.)
•   SUPAspot (U.S.)
•   Spinali Design (France)

REPORT COVERAGE

The study goes into great detail about market segmentation by type and application. The study examines a broad range of participants, including existing and potential market leaders. A considerable market expansion is anticipated as a result of several important factors. In order to provide market insights, the research additionally analyses elements that are probably to boost smart connected clothing market share. The report makes forecasts for market expansion during the projected time period. The objective of the regional study is to explain why one region dominates the worldwide market. There are a lot of issues that have all been carefully considered that prevent the industry from growing. The research also contains a market strategic analysis. It includes thorough market information.