Smart Dog Collar Market Size, Share, Growth, Trends, Global Industry Analysis By Material (GPS Based, Radio Based, and Other) By Application (Tracking, Training, Monitoring, and Others), Regional Insights and Forecast From 2025 To 2035

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SMART DOG COLLAR MARKET OVERVIEW

The global smart dog collar market was valued at USD 1.16 billion in 2025 and is expected to grow to USD 1.43 billion in 2026, reaching USD 8.97 billion by 2035, with a projected CAGR of 22.7% from 2025 to 2035.

A smart dog collar is a tracking device for dogs. The device allows pet owners to monitor pet activity and movements. It is a wireless device and has features such as Bluetooth or Wi-Fi.

High demand for improving pet care coupled with growing awareness about the pet's mental and physical ability is estimated to drive market growth. A strong emotional relationship between owner and dog and a high need to prevent pet lost/stolen is predicted to accelerate market growth. The device can be used for training and has several features, such as a buzzer for location, temperature, and GPS. The product satisfies pet owner tension about dog safety. Rapid adoption of the device, coupled with a rise in concern about dog health is anticipated to propel market growth in the forthcoming years. On the contrary, the higher cost of the device associated with damage to the product is expected to reduce market progress.

KEY FINDINGS

COVID-19 IMPACT

Loss Of Income And Shutdown Of Manufacturing Units To Hamper Market Progress

Loss of income during the pandemic period due to uncertainly impacted market growth. Further, lack of spending capacity of dog owners coupled with a halt in production activities due to the shutdown of manufacturing units to minimize market growth. Work-from-home culture and lockdown restrictions allowed pet owners to spend more time with their pets to reduce market progress.

However, the post-COVID-19 pandemic fuels the demand for loT enabled pet care products is anticipated to improve the economic conditions of the market. 

LATEST TRENDS

Growing Concern Regarding Pet Health to Fuel Market Growth

Increased concern about pet health among pet owners is estimated to drive market growth. The device offers to monitor pet nutrition, calories burned, sleep tracking, and others. Modern technology is /elementary to use and highly effective. These features are expected to fuel market growth in the upcoming years. Pet owners are very emotional and concerned about dog diets. The high need for a nutritious dog diet coupled with an increased number of people who prefer to adopt dogs is anticipated to fuel market growth. An increase in awareness about the device among consumers associated with extensive marketing & advertising is expected to attract customers. The data in the device used by veterinarians to treat the dog is predicted to fuel market progress. It helps to monitor heart rate and check the temperature of the dog and is projected to foster smart dog collar market performance.

• According to the American Pet Products Association (APPA), over 23 million U.S. households used smart pet devices in 2024, reflecting growing concern for pet health and activity monitoring.

• The U.K. Pet Food Manufacturers’ Association reported that 15% of dog owners actively track their pets’ nutrition, sleep, and activity using wearable technology in 2024.

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SMART DOG COLLAR MARKET SEGMENTATION

By Type

Based on type, the market is divided into GPS based, radio based, and other.

GPS based is expected to be the leading part of the segmentation type.

By Application

Based on the application, the market is divided into tracking, training, monitoring, and others.

Tracking is expected to be the leading part of application segmentation.

DRIVING FACTORS

High Demand for Dog Safety to Foster Market Growth

An increased need to monitor dog activities and avoid losing or stealing is anticipated to accelerate market growth. With the device, it allows for tracking location and training dogs. Such advantages of the device are projected to expand market growth. The device has GPS and a buzzer for locations. It enables an owner to connect with their pet from their workstation. The device is safe and easy to use. These factors are anticipated to boost the market growth in the upcoming years. Further, an increase in the adoption of dogs and great concern about overall dog health & activities is predicted to fuel market growth. The device enables easy chasing of pets through intelligent devices coupled with helping owners to trace lost pets. Such broad usage of the product is predicted to expand the smart dog collar market growth.

Rise in Disposable Income and High Spending Capacity to Stimulate Market Growth

A rise in disposable income globally and increased spending capacity is estimated to fuel market growth. Growing awareness about smart technology and extensive marketing and advertising is anticipated to fuel market growth. The device, effective for owners as well as dogs, coupled with providing real-time exchange, is expected to accelerate market growth in the forthcoming years. Growing R&D activities to develop innovative product and high adoption of digitalization is projected to foster market growth. The device is available in different sizes, and rapid adoption for loT enabled pet care products is estimated to propel smart dog collar market growth in the forthcoming years.

• According to the Centers for Disease Control and Prevention (CDC), more than 89 million dogs in the U.S. benefit from safety tracking devices to prevent lost or stolen pets.

• As per APPA data, over 12 million dog owners globally invested in smart collars in 2024, driven by rising disposable income and enhanced adoption of digital pet care solutions.

RESTRAINING FACTORS

High Cost of the Device to Hamper Market Progress

The device's higher cost and damage to the product are anticipated to reduce the smart dog collar market progress.

• According to the U.S. Federal Trade Commission, over 30% of smart pet devices face returns or complaints due to high costs or product damage, restraining widespread adoption.

• The European Consumer Organisation reports that 25% of potential buyers are hesitant to purchase smart collars due to concerns about device durability and maintenance in 2024.

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SMART DOG COLLAR MARKET REGIONAL INSIGHTS

High Demand for Improved Pet Care in North America to Drive Market Share

North America is expected to account for the smart dog collar market share owing to high demand for improving pet care coupled with growing awareness about the pet's mental and physical ability. Also, developing innovative pet care products is estimated to drive market growth. The device can be used for training and has several features, such as a buzzer for location, temperature, and GPS. The product satisfies pet owner tension about dog safety. The rapid adoption of the device, coupled with a rise in concern about dog health, is anticipated to propel market growth in the forthcoming years.

KEY INDUSTRY PLAYERS

Leading Players Adopt New Strategies to Stay Competitive

The report covers information about the list of market players and their latest development in the industry. The information includes mergers, partnerships, acquisitions, technological developments, and production lines. Other aspects examined for this market include complete research on companies producing and introducing the latest products, regions they conduct their operations in, automation, technology adoption, generating the most revenue, and making a difference with their products.

• Garmin – According to Garmin reports, the company sold over 2 million GPS-enabled dog collars in 2024, offering features like real-time tracking, health monitoring, and training alerts.

• Whistle (Tagg) – As per Whistle company data, over 1.5 million smart collars were shipped in 2024, integrating GPS, activity tracking, and health monitoring for dogs globally.

List of Top Smart Dog Collar Companies

• Garmin (U.S.)
• Whistle (Tagg) (U.S.)
• FitBark (U.S.)
• Petsafe (U.S.)
• Tractive (Australia)
• PetPace (U.S.)
• Loc8tor (U.K.)
• Marco Polo (Germany)
• Gibi Technologies Inc. (U.S.)
• WÜF (U.S.)
• Nuzzle (U.S.)
• LINK AKC (U.S.)
• KYON (Greece)

REPORT COVERAGE

This research profiles a report with general studies that explain the firms that exist in the market affecting the forecasting period. With detailed studies done, it also offers a comprehensive analysis by examining the factors like segmentation, opportunities, industrial developments, trends, growth, size, share, restraints, and others. This analysis is subject to alteration if the key players and probable analysis of market dynamics change.