Smart Outlet Market Size, Share, Growth and Industry Analysis, By Type (Off-line and Online), By Application (Household Use and Commercial Use), Regional Insights and Forecast From 2025 To 2034

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SMART OUTLET MARKET OVERVIEW

The global Smart Outlet Market size stood at USD 1.08 billion in 2025, growing further to USD 10.64 billion by 2034 at an estimated CAGR of 28.96% from 2025 to 2034.

The United States Smart Outlet Market size is projected at USD 0.37335 billion in 2025, the Europe Smart Outlet Market size is projected at USD 0.34467 billion in 2025, and the China Smart Outlet Market size is projected at USD 0.21935 billion in 2025.

A smart outlet serves as a power-point connection adapter or middleman between the connector and any appliances in accordance with the preferences of the customers to the socket. At its most simple, it simply turns the equipment on and off, however when it is linked to a connected home platform, it transforms into a very useful tool. By remotely operating appliances like the fridge, TV, washing machine, air conditioner, and surveillance system through mobile applications, outlets assist to decrease human labor and achieve home automation.

KEY FINDINGS

COVID-19 IMPACT

Increase in Use of Smart Outlets due to their Advantage of Energy-Efficiency which Saves Time

As a result of the COVID-19 epidemic, the globe has increasingly operated or functioned digitally. These smart products are thought to be energy-efficient since they save users' time by automating chores digitally and providing increased security. Customers were excited about the innovation as well as the elimination of tedious manual duties like using a speech-enabled remote to handle all of the equipment rather than depending on manually controlled remote controls for every smart outlet that responds to voice requests.

LATEST TRENDS

Introduction of New Threat Technology Which Users can Utilize to Manage their Lights from Anywhere in the World

The new Wemo Smart Dimmer with Thread was introduced in august 2022 by award-winning home automation and Internet of Things company Belkin International. Customers can now use the Home app, Wemo Stage, or Siri to manage their lights from anywhere. The most contemporary and most technologically sophisticated intelligent accessory connection is thread technology, which offers a unique communication system for connected gadgets.

• global smart outlet (smart plug) shipments reached 8.5 million units in 2021 and are projected to reach 104 million units by 2034.

• Wi‑Fi smart outlets held approximately 55 % market share, reflecting dominance of Wi‑Fi connectivity in consumer offerings.

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SMART OUTLET MARKET SEGMENTATION

By Type

Based on type, the market is Off-the-Shelf Smart Outlets, ConnectSense Smart Outlet.

By Application

Based on application, the market is divided into Household Use and Commercial Use.

DRIVING FACTORS

Helps in Security of the House due to Randomly Switching to Throw Burglars Off and Disconnect to Prevent Damages to Equipment

There is a feature that lets users build presence simulations in all smart outlets. Devices can be switched on and off at different times during the day in this mode to give the impression that the house is occupied. It is helpful when a person has to leave their residence for work, vacation, or any other reason. Regardless of whether the user is located thousands of miles away, this can stop any burglar from remotely breaking into residences. Additionally, these outlets have shut-off features. If there are voltage spikes or other electrical issues, they are disconnected to prevent damage to the linked equipment.

Help in Energy Saving by Aiding the User in Optimizing the Energy Use of their Devices and Turn Off Equipment that Consume Excess

Smart outlets can help users save between 1% and 5% of their energy consumption when used properly. They achieve this by assisting the user in optimizing the energy use of their gadgets and turning off electricity to equipment that consumes energy, such as game consoles, even when they are not in use. While in standby mode, these outlets do drain a tiny amount of current, but not sufficient to cancel out the potential energy savings.

• According to Business Research Insights, around 60 % of smart outlets sold in recent years use Wi‑Fi, enabling integration into smart ecosystems.

• Plug‑in smart outlets saw sharp uptake thanks to affordability and plug‑and‑play convenience, especially in residential segments.

RESTRAINING FACTORS

Delay in Deliveries and Requirement of Additional Installation Steps can Impact the Expansion of the Outlets Market

The smart outlet sector expansion has been significantly accelerated by rising online sales; however delays in product deliveries may have an effect on sales. Even if outlets are not costly, consumers nevertheless view them as an additional expense. Some of these products require additional configuration and installation steps in addition to wires and plugs. During the projection period, this may have an impact on the smart outlet market growth.

• The smart plug market experienced a –4.5 % volume decline in 2020 vs 2019, pointing to pandemic disruptions.

• Products with power ratings above 10 A only captured ~45 % share in 2024, indicating limitations for industrial/heavy‑load use

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SMART OUTLET MARKET REGIONAL INSIGHTS

North America to Lead the Market due to Rising Usage of Smart Technology and Presence of Major Market Competitors

In 2021, North America held the smart outlet market share. The market growth has been positively driven by the rising usage of smart home technology. The primary driving forces behind market expansion are the rising popularity of home automation, rising consumer demand for energy-efficient intelligent devices, and the adoption of smart cities as a result of government programmes to raise the standard of living. According to estimates, the U.S. is North America's largest market for outlets, where there is a significant demand due to the existence of major established market competitors and the quickening adoption of cutting-edge home automation technology. Additionally, the market expansion and the proportion of the outlets in the region will probably be boosted by shifting customer tastes and rising disposable income.

KEY INDUSTRY PLAYERS

Investments in R&D and Development of New Products are Methods Adopted by the Players to Successfully Compete in the Market

Due to the numerous vendors' investments in R&D operations to develop cutting-edge home automation solutions and their provision of a wide range of goods that support market growth, the smart outlet sector is varied and fiercely competitive. The major players are also concentrating on the development of new products and raising consumer knowledge of the advantages, which are expected to determine the growth of the smart outlet market over the coming year.

• Belkin International, Inc: Recognized among top smart outlet producers, offering Wi‑Fi models across North America and controlling a leading portion of the Wi‑Fi segment.

• Insteon: Known for dual‑band smart outlets combining Wi‑Fi and proprietary protocols, capturing niche short‑range smart‑home control.

List of Top Smart Outlet Companies

• Belkin International, Inc
• Insteon
• Etekcity
• Xiaomi
• Edimax
• Konke
• Samsung
• Media
• Nyrius
• Shenzhen Orvibo Electronics
• BroadLink

REPORT COVERAGE

This report covers the smart outlet market. The CAGR expected to be in during the forecast period, and also the USD value in 2021 and what it is expected to be in 2028. The effect COVID-19 had on the market in the beginning of the pandemic. The latest trends taking place in this industry. The factors that are driving this market as well as the factors that are restraining the growth of industry. The segmentation of this market based on type and applications. The region leading in the industry and why they will continue to do so during the forecast period. Further, the key market players, what all is being done by them to stay ahead of their competition as well as retain their market positions. All these details are covered in the report.