Smoothing Spray Market Size, Share, Growth, And Industry Analysis By Type (≤500ml, ≥500ml) By Application (Personal Care, Professional Care, Others), Regional Forecast To 2031

Updated On: 22 April 2024

Smoothing Spray Market Report Overview

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The global smoothing spray market size is expanded rapidly in 2021 and market is expected to generate substantial revenue by 2031, exhibiting a high compound annual growth rate (CAGR) from 2021 to 2031.

Smoothing spray is a hair styling product that is designed to control frizz and provide a smooth, sleek finish to hair. It is typically used on hair that is naturally curly or wavy, but can also be used on straight hair to add shine and manageability. Smoothing sprays are formulated with a combination of ingredients that help to smooth the hair cuticle, reduce static and flyway’s, and add shine to the hair. These ingredients may include silicone, oils, and natural extracts such as argan oil or coconut oil. Smoothing sprays can be used on damp or dry hair, and are typically applied after shampooing and conditioning. To use, the spray is evenly distributed throughout the hair, focusing on the mid-lengths and ends, and then blow-dried using a round brush to smooth and straighten the hair. Some smoothing sprays can also be used with a flat iron for even greater smoothing and straightening effects. Smoothing sprays are available in a variety of formulations to suit different hair types and needs. Some sprays are designed specifically for coarse or thick hair, while others are formulated for fine or thin hair. Some sprays also contain heat protectants to help protect hair from damage caused by heat styling tools such as flat irons or hair dryers. 

The global smoothing spray market is expected to grow steadily in the coming years, driven by the increasing demand for hair styling products and rising disposable incomes. The trend towards natural and organic products and multifunctional products that offer nourishment and protection to hair is expected to continue, providing opportunities for companies to innovate and differentiate themselves. Addressing the challenge of counterfeit and low-quality products will be crucial in building consumer trust and sustaining growth in the market

COVID-19 Impact: Lockdown Restriction Led to Decline in Customer Spending Impeding the Market Growth

The Covid-19 pandemic had a significant impact on the global economy, including the beauty and personal care industry. The lockdowns and restrictions imposed by governments worldwide led to a decline in consumer spending and disrupted the supply chain. However, the smoothing spray market proved to be relatively resilient to the pandemic, as consumers continued to buy hair styling products for use at home. The rise in e-commerce also helped to offset some of the losses from physical retail stores.

Latest Trends

"Consumer Awareness to Boost the Market Development"

The trend in the smoothing spray market is moving towards natural and organic products. Consumers are becoming more aware of the harmful chemicals present in some hair care products and are choosing products that are free from sulfates, parabens, and other harmful chemicals. This trend is also reflected in the growing demand for vegan and cruelty-free products. Additionally, there is a trend towards multifunctional products that offer not only styling benefits but also provide nourishment and protection to hair.

Smoothing Spray Market Segmentation

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• By Type Analysis

According to type, the market can be segmented into ≤500ml, ≥500ml. ≤500ml being the leading segment of the market by type analysis.

• By Application Analysis

Based on application, the market can be divided into Personal Care, Professional Care, Others. Personal Care being the leading segment of the market by application analysis.

Driving Factors

"Increasing Demand for Hair Styling Products to Drive the Market Growth"

The desire for self-expression and personal grooming has led to a rising demand for hair styling products, including smoothing sprays. With the increasing focus on social media and the desire to look good for pictures and videos, people are willing to spend more on products that enhance their appearance. The trend is not limited to women alone, as men are also investing in grooming and personal care products to look and feel their best. The rise of the beauty and fashion industry has also contributed to the growth of the smoothing spray market as people seek to achieve the latest trends and styles.

"Rising Disposable Incomes to Drive the Market Development"

As disposable incomes rise, consumers have more money to spend on personal care products, including smoothing sprays. The increasing popularity of luxury and premium hair care products is also contributing to the growth of the market. The availability of a wide range of products, from high-end luxury brands to affordable drugstore options, means that consumers can find products that suit their budget and lifestyle. With the rise of the middle class in developing countries, the demand for personal care products is expected to increase, leading to further growth of the smoothing spray market.

Restraining Factors

"Counterfeit and Low-Quality Products to Hamper the Market Growth"

Counterfeit and low-quality products pose a significant challenge to the smoothing spray market. Some manufacturers use cheap and harmful ingredients to produce low-cost products that are marketed as premium brands, putting consumers at risk of harm. This not only affects the quality of the product but also harms the reputation of established brands. The lack of regulation in some countries makes it difficult for consumers to distinguish between genuine and counterfeit products. This challenge can be addressed through increased consumer education and awareness, stricter regulation, and effective enforcement measures

Smoothing Spray Market Regional Insights

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"High Demand for Personal Care Products in North America to Boost the Market Development in the Region"

The North American market for smoothing sprays is the largest in the world, driven by the high demand for personal care products and the presence of established beauty and personal care companies. The trend towards natural and organic products is also strong in this region, with many consumers opting for vegan and cruelty-free products. The region is dominated by major players such as L'Oreal, Procter & Gamble, and Unilever, which have a strong presence in the market.

The Asia Pacific market for smoothing sprays is expected to grow at the highest rate, driven by the rising disposable incomes and changing lifestyles in countries such as China and India. The increasing popularity of beauty and personal care products among men is also contributing to the growth of the market. Local players are emerging in this market, catering to the diverse needs and preferences of consumers. For instance, in India, the use of natural ingredients such as amla, shikakai, and henna is popular in hair care products, including smoothing sprays.

Key Industry Players

"Key Players Focus on Partnerships to Gain a Competitive Advantage "

Prominent market players are making collaborative efforts by partnering with other companies to stay ahead of the competition. Many companies are also investing in new product launches to expand their product portfolio. Mergers and acquisitions are also among the key strategies used by players to expand their product portfolios.

List of Market Players Profiled

• IGK (U.S.)
• Frizz Block (U.S.)
• Berina Cosmetics Private Limited (Thailand)
• Aveda (U.S.)
• Kenra Professional (U.S.)
• Jerome Russell (U.S.)
• Keune (Netherlands)
• Blue Sea Aerosol&Daily Care Co (China)
• Guangzhou Beamarry Cosmetic Co (China)

Report Coverage

This research profiles a report with extensive studies that take into description the firms that exist in the market affecting the forecasting period. With detailed studies done, it also offers a comprehensive analysis by inspecting the factors like segmentation, opportunities, industrial developments, trends, growth, size, share, and restraints. This analysis is subject to alteration if the key players and probable analysis of market dynamics change.