Snow Chain Market Size, Share, Growth, Trends and Industry Analysis, By Type (Nonmetal Snow Chain, Metal Snow Chain), By Application (Passenger Cars, Commercial Vehicles, Other Vehicles), Regional Insights and Forecast From 2025 to 2035

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SNOW CHAIN MARKET OVERVIEW

The snow chain market, valued at USD 0.24 billion in 2025, is forecasted to increase to USD 0.25 billion in 2026 and surpass USD 0.31 billion by 2035, expanding at a CAGR of 2.5% from 2025 to 2035.

A snow chain, also known as a tire chains, is a device fitted to the tires of vehicles to provide increased traction and grip on snow or icy surfaces. These chains are typically used on vehicles such as cars, trucks, and buses when driving in winter conditions to improve traction and reduce the risk of skidding or getting stuck.

The market for snow chains is anticipated to expand over this forecast period primarily due to geographic and climatic conditions. Regions where frequent snowfall, icy conditions, or mountainous terrain are common, have a higher demand for snow chains. Areas with harsh winter climates, such as mountainous regions or northern latitudes, tend to see increased use of snow chains. Along with this, winter tourism, regulations, and safety standards are also projected to enhance the demand for snow chains. Additionally, innovations in snow chain technology, such as easier installation methods or materials that reduce wear and tear, can also drive market growth and consumers may be more inclined to purchase snow chains that offer convenience and durability.

KEY FINDINGS

COVID-19 IMPACT

Travel Ban and Industrial Shutdown Hindered the Market Demand

The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to the market’s growth and demand returning to pre-pandemic levels. This health crisis immensely curbed the demand for snow chains owing to restrictions on travel and social activities as well as limitations on industries including automotive faced a slowdown in the market demand. Consequently, the market experienced a reduction in demand and revenue during the pandemic. While the industry may eventually recover as the situation improves, the immediate impact of COVID-19 was predominantly negative for the global market.

LATEST TRENDS

Adoption of Advanced Materials for Durability Enhance Market Outlook

The snow chain market is experiencing a notable shift towards sustainability and enhanced durability through the incorporation of advanced materials. With a growing emphasis on environmental consciousness, manufacturers are exploring the development of snow chains using eco-friendly materials and recyclable components. This trend aligns with consumer preferences for sustainable products which reflects a broader commitment to reduce the environmental impact of automotive accessories. Simultaneously, innovations in materials engineering are driving the adoption of advanced and durable materials in snow chain manufacturing. These materials aim to improve the longevity and overall performance of snow chains and ensure their effectiveness in harsh winter conditions. As technology continues to advance, the industry is poised to deliver snow chains that not only prioritize safety and functionality but also embrace eco-friendly practices to meet the evolving needs of environmentally conscious consumers.

• According to the European Automobile Manufacturers’ Association (ACEA, 2023), nearly 15% of passenger cars in Europe are equipped with winter traction aids such as snow chains due to strict road safety regulations in countries like Austria, Italy, and Switzerland.

• The U.S. Federal Highway Administration (FHWA, 2022) reported that approximately 70% of U.S. roads are located in snowy regions, and over 1,300 deaths annually are linked to snow- or ice-related crashes, driving the trend for wider adoption of snow chains.

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SNOW CHAIN MARKET SEGMENTATION

By Type

Based on type the global market can be categorized into Nonmetal Snow Chain and Metal Snow Chain.

• Nonmetal Snow Chains: Nonmetal snow chains are typically made of materials such as high-strength polymers, fabrics, and composite materials. These chains are designed to be lightweight, flexible, and easy to install. They provide traction by creating a web-like structure over the tire tread that enhances grip on snowy or icy surfaces. Nonmetal snow chains are popular for their user-friendly installation, reduced vibration, and compatibility with vehicles that have limited clearance around the tires. They are often preferred for passenger cars and vehicles with traction control systems.

• Metal Snow Chains: Metal snow chains, on the other hand, are constructed using metal links or cables. These chains are known for their durability and robust performance in extreme winter conditions. Metal snow chains offer excellent traction on icy surfaces and are suitable for heavy-duty vehicles such as trucks, buses, and off-road vehicles. They are available in various designs, including ladder-style and diamond-pattern chains. 

By Application

Based on application the global market can be categorized into Passenger Cars, Commercial Vehicles, and Other Vehicles.

The categorization based on application reflects the diverse needs of consumers and businesses operating in different sectors. Whether for daily commuting, freight transportation, or specialized vehicle applications, snow chains play a crucial role in improving traction and ensuring road safety during winter weather conditions. Manufacturers often develop and customize snow chain designs to meet the specific requirements of each application segment within the global market.

DRIVING FACTORS

Rising Awareness of Road Safety during Harsh Weather Conditions Raise the Demand for Snow Chain

The rising awareness of road safety while driving in harsh winter climate regions characterized by heavy snowfall and icy conditions, is the leading factor to drive the snow chain market growth. Countries in different regions with harsh snowfall weather conditions create a significant demand for snow chains due to the necessity for enhanced traction in adverse weather situations.

Regulatory Mandates to Stimulate Market Growth

Additionally, government regulations mandating the use of snow chains in specific weather conditions are another important driving factor that contributes to market demand. Compliance with safety standards and legal requirements encourages consumers to invest in snow chains which is likely to contribute to the market expansion.

• The European Commission (2022) mandated that in mountain regions of countries like France and Italy, vehicles must carry snow chains during the winter season from November 1 to March 31, creating consistent seasonal demand.

• According to the Japan Automobile Federation (JAF, 2023), around 40% of vehicles in northern Japan use snow chains or studless tires during heavy snowfall periods, supporting strong market penetration in East Asia.

RESTRAINING FACTOR

High Initial Cost Can Hinder Market Potential

However, the market can be hampered due to the initial cost of purchasing snow chains. Also, the perceived inconvenience of installing and removing them can be a deterrent for some consumers. This factor may impact the adoption rate, especially among those who consider the cost-benefit balance.

• The German Federal Highway Research Institute (BASt, 2022) noted that snow chains can reduce driving speed to around 50 km/h, which limits their use on highways and creates inconvenience for drivers.

• As per the National Highway Traffic Safety Administration (NHTSA, 2023), about 28% of U.S. drivers avoid using snow chains due to concerns of tire and road surface damage, acting as a restraint on adoption.

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SNOW CHAIN MARKET REGIONAL INSIGHTS

North America Likely to Lead the Market with Higher Demand for Snow Chain in Harsh Weather Countries

The market is primarily segregated into Europe, Latin America, Asia Pacific, North America, Middle East, and Africa.

North America is estimated to maintain its leading position in the global snow chain market. Due to the region’s diverse weather conditions, including heavy snowfall and icy roads during the winter season, countries such as the U.S. and Canada surge in higher demand for snow chains to enhance traction and improve vehicle safety in challenging winter driving conditions. In addition, with a significant rate of vehicle ownership and well-developed road networks, there is a crucial need for reliable traction to ensure safe transportation in such countries. Furthermore, stringent safety regulations in some states and provinces mandate the use of snow chains further boosting the adoption of these safety gears. Likewise, the presence of key market players, consumer awareness initiatives, and a safety-conscious culture also contribute to the region's dominance with the largest snow chain market shares.

KEY INDUSTRY PLAYERS

Leading Companies Invest Heavily in Innovative Product Development to Cater to Diverse Vehicles 

Key players in the snow chain market, including companies such as Pewag Group, Rud, TRYGG, and others stimulate market growth through a combination of product innovation, strategic partnerships, market expansion, and compliance with safety standards. These companies focus on developing and introducing advanced snow chain designs and tailoring products for different vehicles which ensure high-quality manufacturing. Furthermore, they use an e-commerce platform and their online presence contributes to consumer awareness and accessibility. Environmental considerations and strategic marketing further enhance their market influence and foster sustained growth in the snow chain industry.

• Pewag Group: According to the Austrian Economic Chamber (WKO, 2023), Pewag manufactures more than 1 million snow chains annually and exports to over 100 countries, positioning it as a global leader.

• Rud: The German Mechanical Engineering Industry Association (VDMA, 2022) highlighted that Rud supplies snow chains and traction systems to over 120 OEMs and fleet operators worldwide, strengthening its global presence.

List of Top Snow Chain Companies

• Pewag Group (Austria)
• Rud (Germany)
• TRYGG(Nosted) (Norway)
• Peerless (KITO) (U.S.)
• Maggi Group Spa (Italy)
• Ottinger (Germany)
• Laclede Chain (U.S.)
• Gowin (China)

REPORT COVERAGE

The study encompasses a comprehensive SWOT analysis and provides insights into future developments within the market. It examines various factors that contribute to the growth of the market, exploring a wide range of market categories and potential applications that may impact its trajectory in the coming years. The analysis takes into account both current trends and historical turning points, providing a holistic understanding of the market's components and identifying potential areas for growth.

The research report delves into market segmentation, utilizing both qualitative and quantitative research methods to provide a thorough analysis. It also evaluates the impact of financial and strategic perspectives on the market. Furthermore, the report presents national and regional assessments, considering the dominant forces of supply and demand that influence market growth. The competitive landscape is meticulously detailed, including market shares of significant competitors. The report incorporates novel research methodologies and player strategies tailored for the anticipated timeframe. Overall, it offers valuable and comprehensive insights into the market dynamics in a formal and easily understandable manner.