Social Casino Games Market Size, Share, Growth, and Industry Analysis by Type (Free Online Games and Paid Wired Games) By Application (Mobile Phone, Tablet, Computer and Other) Regional Forecast By 2032

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Social Casino Games Market Report Overview

The global Social Casino Games Market size is USD 7.73 billion in 2024 and is expected to reach USD 12.46 billion by 2032, growing at a compound annual growth rate (CAGR) of about 6.15% during the forecast period.

The global COVID-19 pandemic has been unprecedented and staggering, with social casino games experiencing higher-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden rise in CAGR is attributable to the market's growth and demand returning to pre-pandemic levels once the pandemic is over.

Online games that permit player social interaction are most usually referred to as social gaming. Multiplayer board games, card games, social network games, and interactive multiplayer video games can all be included. One of the most popular subgenres of social gaming is found in social casinos, which allow players to play and gamble on casino games online. An online program or website that allows users to play well-known casino games like poker, slots, and blackjack for free is referred to as a social casino game. Independent businesses manage these social casinos. On a computer or a mobile device, it can be played by downloading a gaming program.

Playing social casino games doesn't cost any money. For other people, it serves as a gateway to online gambling. Mobile phones and tablets are typically used to play social casino games. The fact that more people are playing social casino games on their mobile phones and tablets is responsible for the expansion of this business. Another element that will fuel the expansion of this business in the upcoming years is the playing of social casino games on computers. What originally began as browser games for social networks in the early 2010s evolved into Facebook mobile games as casual gaming applications gained enormous popularity along with the rise in smartphone usage. Unlike other genres, casino apps often make money through in-app purchases, with in-app advertising accounting for just approximately 25% of their total revenue.

COVID-19 Impact: Halt on Manufacturing Operations to Slower Market Growth

The covid-19 pandemic also results in a rise in sales for the social casino games sector. The COVID-19 pandemic has led to a boom in social casino gaming, and numerous businesses in the space had either gone public or were in the process of doing so. Casino and slot gaming applications are particularly suffering from a fall in downloads and revenues as user interactions start to level out after a mobile gaming boom brought on by COVID-19 in 2020 and 2021. Additionally, the COVID-19 pandemic outbreak had a favorable impact on the social casino games market growth in 2020, as many people used social casino games to pass the time while confined to their homes as a result of social exclusion and mandated isolation.

LATEST TRENDS

"Increased Use of Cloud Gaming to Boost Market Growth"

The social casino games market will increase as a result of factors such as the gaming industry's rapid expansion, the rising number of mobile gamers, the rising number of smart devices and connections, the increasing penetration of internet users, and the soaring number of social media users. Increased investment in mobile gaming advertising, accelerated implementation of fifth-generation wireless (5G) technology, acceptance of augmented reality/virtual reality (AR/VR), and increased use of cloud gaming are a few prominent trends

Social Casino Games Market Segmentation

• By Type Analysis

As per the type, the market is classified as follows: Free Online Games and Paid Wired Games. Free online games dominate the social casino games market share.

• By Application Analysis

Based on application, the market is segmented as follows: Mobile Phone, Tablet, Computer, and Other. The mobile phone segment leads the social casino games market share.

DRIVING FACTORS

"Increased Adoption for Industrial Purposes to Facilitate Market Development"

The social casino games market is anticipated to increase as a result of the widespread use of smartphones, rising internet penetration, and the accessibility of online games. The quickly developing gaming sector, together with widespread internet accessibility, are the main factors driving the expansion of the worldwide social casino games market. With a gaming business that is expanding quickly, major game-generating organizations are placing an increasing emphasis on releasing new games. The most played social casino game is slots, which has a big impact on the market expansion for social casinos. These games are entertaining while also being simple to play. To draw in more players, it offers a variety of fun games and bonuses. Technology developments and ongoing innovation in hardware and software to improve the real-time rendering of visuals are anticipated to fuel social casino games market expansion over the course of the projected period.

"Growing Preference for Online Gaming to Promote Industry Progress"

Massively multiplayer online (MMO), Free2Play (F2P), and multiplayer games are becoming increasingly popular, and this trend is expected to continue over the course of the forecast period. As a result, hardware efficiency and compatibility are of particular interest to game developers. At the same time, the widespread adoption of cutting-edge gaming consoles with complex functionality, like record & share and cross-platform gameplay, is being fueled by shifting consumer preferences and rising levels of disposable income around the world. As a result of realizing that many people utilize social media to find the video game of their choice, game makers are releasing a variety of games on social media to draw in players, including action, role-playing, simulation, and strategy games. The aforementioned factors drive the social casino games market growth.

RESTRAINING FACTORS

"Strict Regulatory Environment to Hinder Market Growth"

Reliance on third-party platforms, the transition from free-to-play to real-money games, and the strict regulatory environment will all pose challenges to the social casino games market growth. Growing worries about data security and piracy protection, as well as an increase in gaming-related fraud, are all possible dangers that could impede the social casino games market’s expansion. Over the course of the forecast period, the social casino games market's expansion is also anticipated to be constrained by a sharp increase in health problems and disorders associated with video game addiction.

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Social Casino Games Market Regional Isights 

"Increase in Demand to Propel Market Progress in North America"

North America has the fastest-growing regional social casino games market due to the exploding popularity of social casino games across all age groups, the accessibility of smartphones and tablets in the area, including among teens, the expansion of technology-based offers, and the rapid use of 5G technology. Additionally, a major driver of the social casino games market expansion in North America is the developed nations' strong desire for technologically improved goods. This market expansion can be ascribed to a rise in the gaming sector, rising smartphone usage, simple internet connection, and an increase in digitalization in developing nations.

KEY MARKET PLAYERS

"Market Players Focus on New Product Launches to Strengthen Market Position"

Leading players in the market are adopting various strategies to expand their presence in the market. These include R&D investments and the launch of new, technologically-advanced products in the market. Some companies are also adopting strategies such as partnerships, mergers, and acquisitions to strengthen their market position.   

LIST OF TOP SOCIAL CASINO GAMES COMPANIES

• Aristocrat Leisure (Australia)
• Zynga (U.S.)
• International Game Technology (U.K)
• SG Digital (U.S.)
• Tencent (China)
• Caesars Entertainment Corporation (U.S.)
• Scientific Games Corporation (U.S.)
• Playtika Israel)

REPORT COVERAGE

The report covers overall market aspects, including the market segmentation based on its type and application. The report depicts a diverse group of participants that includes the market and the potential market leaders. Major factors that are expected to drive major growth in the market. The factors anticipated to expand the market share are also included in the report to offer market insights. The estimated growth of the market in the forecast period is also included in the report. The regional analysis is completed to explain the region's dominance in the global market. The factors hindering the growth of the market are discussed in detail. The SWOT analysis of the market is depicted in the report. It contains all-inclusive market details.