Social Casino Games Market Size, Share, Growth, and Industry Analysis, By Type (Free Online Games, Paid Wired Games) By Application (Mobile Phone, Tablet, Computer, Other) Regional Forecast From 2025 To 2034

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SOCIAL CASINO GAMES MARKET OVERVIEW

The global Social Casino Games Market size stood at USD 8.15 billion in 2025, growing further to USD 15.67 billion by 2034 at an estimated CAGR of 7.54% from 2025 to 2034.

The United States Social Casino Games Market size is projected at USD 2.79583 billion in 2025, the Europe Social Casino Games Market size is projected at USD 1.94454 billion in 2025, and the China Social Casino Games Market size is projected at USD 2.38689 billion in 2025.

Online games that permit player social interaction are most usually referred to as social gaming. Multiplayer board games, card games, social network games, and interactive multiplayer video games can all be included. One of the most popular subgenres of social gaming is found in social casinos, which allow players to play and gamble on casino games online. An online program or website that allows users to play well-known casino games like poker, slots, and blackjack for free is referred to as a social casino game. Independent businesses manage these social casinos. On a computer or a mobile device, it can be played by downloading a gaming program.

Playing social casino games doesn't cost any money. For other people, it serves as a gateway to online gambling. Mobile phones and tablets are typically used to play social casino games. The fact that more people are playing social casino games on their mobile phones and tablets is responsible for the expansion of this business. Another element that will fuel the expansion of this business in the upcoming years is the playing of social casino games on computers. What originally began as browser games for social networks in the early 2010s evolved into Facebook mobile games as casual gaming applications gained enormous popularity along with the rise in smartphone usage. Unlike other genres, casino apps often make money through in-app purchases, with in-app advertising accounting for just approximately 25% of their total revenue.

KEY FINDINGS

COVID-19 IMPACT

Halt on Manufacturing Operations to Slower Market Growth

The covid-19 pandemic also results in a rise in sales for the social casino games sector. The COVID-19 pandemic has led to a boom in social casino gaming, and numerous businesses in the space had either gone public or were in the process of doing so. Casino and slot gaming applications are particularly suffering from a fall in downloads and revenues as user interactions start to level out after a mobile gaming boom brought on by COVID-19 in 2020 and 2021. Additionally, the COVID-19 pandemic outbreak had a favorable impact on the social casino games market growth in 2020, as many people used social casino games to pass the time while confined to their homes as a result of social exclusion and mandated isolation.

LATEST TRENDS

Increased Use of Cloud Gaming to Boost Market Growth

The social casino games market will increase as a result of factors such as the gaming industry's rapid expansion, the rising number of mobile gamers, the rising number of smart devices and connections, the increasing penetration of internet users, and the soaring number of social media users. Increased investment in mobile gaming advertising, accelerated implementation of fifth-generation wireless (5G) technology, acceptance of augmented reality/virtual reality (AR/VR), and increased use of cloud gaming are a few prominent trends

• According to the Report, online gaming revenue in the U.S. expanded 28.8% in May 2025, reaching $2.21 billion. American Gaming Association.

• According to the report, iGaming revenue grew 33% in May 2025, contributing to the overall growth in online gaming.

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SOCIAL CASINO GAMES MARKET SEGMENTATION

By Type Analysis

As per the type, the market is classified as follows: Free Online Games and Paid Wired Games. Free online games dominate the social casino games market share.

By Application Analysis

Based on application, the market is segmented as follows: Mobile Phone, Tablet, Computer, and Other. The mobile phone segment leads the social casino games market share.

DRIVING FACTORS

Increased Adoption for Industrial Purposes to Facilitate Market Development

The social casino games market is anticipated to increase as a result of the widespread use of smartphones, rising internet penetration, and the accessibility of online games. The quickly developing gaming sector, together with widespread internet accessibility, are the main factors driving the expansion of the worldwide social casino games market. With a gaming business that is expanding quickly, major game-generating organizations are placing an increasing emphasis on releasing new games. The most played social casino game is slots, which has a big impact on the market expansion for social casinos. These games are entertaining while also being simple to play. To draw in more players, it offers a variety of fun games and bonuses. Technology developments and ongoing innovation in hardware and software to improve the real-time rendering of visuals are anticipated to fuel social casino games market expansion over the course of the projected period.

Growing Preference for Online Gaming to Promote Industry Progress

Massively multiplayer online (MMO), Free2Play (F2P), and multiplayer games are becoming increasingly popular, and this trend is expected to continue over the course of the forecast period. As a result, hardware efficiency and compatibility are of particular interest to game developers. At the same time, the widespread adoption of cutting-edge gaming consoles with complex functionality, like record & share and cross-platform gameplay, is being fueled by shifting consumer preferences and rising levels of disposable income around the world. As a result of realizing that many people utilize social media to find the video game of their choice, game makers are releasing a variety of games on social media to draw in players, including action, role-playing, simulation, and strategy games. The aforementioned factors drive the social casino games market growth.

• According to the research, online gaming revenue reached $4.29 billion in 2024, a 29.5% increase compared to the same period in 2023.

• According to the report, the U.S. commercial gaming industry achieved a record revenue of $71.9 billion in 2024, marking a 7.5% increase from the previous year.

RESTRAINING FACTORS

Strict Regulatory Environment to Hinder Market Growth

Reliance on third-party platforms, the transition from free-to-play to real-money games, and the strict regulatory environment will all pose challenges to the social casino games market growth. Growing worries about data security and piracy protection, as well as an increase in gaming-related fraud, are all possible dangers that could impede the social casino games market’s expansion. Over the course of the forecast period, the social casino games market's expansion is also anticipated to be constrained by a sharp increase in health problems and disorders associated with video game addiction.

• According to the report, the state's gaming revenue reached a record high in 2024, indicating a competitive landscape that may limit growth opportunities for new entrants.

• According to the research, Nevada experienced a 3.1% decline in revenue in May 2025, suggesting potential challenges in certain markets.

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SOCIAL CASINO GAMES MARKET REGIONAL INSIGHTS

Increase in Demand to Propel Market Progress in North America

North America has the fastest-growing regional social casino games market due to the exploding popularity of social casino games across all age groups, the accessibility of smartphones and tablets in the area, including among teens, the expansion of technology-based offers, and the rapid use of 5G technology. Additionally, a major driver of the social casino games market expansion in North America is the developed nations' strong desire for technologically improved goods. This market expansion can be ascribed to a rise in the gaming sector, rising smartphone usage, simple internet connection, and an increase in digitalization in developing nations.

KEY INDUSTRY PLAYERS

Market Players Focus on New Product Launches to Strengthen Market Position

Leading players in the market are adopting various strategies to expand their presence in the market. These include R&D investments and the launch of new, technologically-advanced products in the market. Some companies are also adopting strategies such as partnerships, mergers, and acquisitions to strengthen their market position.   

• Zynga: According to the International Masters of Gaming Law, Caesars Entertainment Corporation has acquired several social gaming companies in recent years, including those developed by Zynga, expanding its presence in the social casino games market.

• Scientific Games Corporation: According to the European Gaming and Betting Association, Scientific Games Corporation is a prominent player in the online gambling sector, contributing to the growth of social casino games in Europe.

List of Top Social Casino Games Companies

• Zynga
• Scientific Games Corporation
• SG Digital
• Aristocrat Leisure
• International Game Technology
• Playtika
• Tencent
• AppLovin
• Caesars Entertainment Corporation

REPORT COVERAGE

The report covers overall market aspects, including the market segmentation based on its type and application. The report depicts a diverse group of participants that includes the market and the potential market leaders. Major factors that are expected to drive major growth in the market. The factors anticipated to expand the market share are also included in the report to offer market insights. The estimated growth of the market in the forecast period is also included in the report. The regional analysis is completed to explain the region's dominance in the global market. The factors hindering the growth of the market are discussed in detail. The SWOT analysis of the market is depicted in the report. It contains all-inclusive market details.