Social Commerce Market Size, Share, Growth, and Industry Analysis, By Type (Laptops and PCs, Mo-biles, Tablets, E-readers, Internet-enabled TVs, and Others), By Application (B2B, B2C, and C2C), and Regional Forecast to 2035

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SOCIAL COMMERCE MARKET OVERVIEW

The global Social Commerce Market size stood at USD 547.76 billion in 2025 and is projected to reach USD 581.72 billion in 2026, growing further to USD 999.86 billion by 2035 at an estimated CAGR of 6.2%.

Rapid growth in global social commerce market is the result of the merging of social media and e-commerce. This pattern enables consumers to interact, discover, and buy products directly through social media, emerging as one more facet found within a fully integrated shopping experience of both e-commerce and social media. Some primary drivers of growth include increased smartphone penetration, greater access to the internet, and heightened influence that social media shapes in consumer preferences.

Standpoints with respect to market segmentation include type of platform, type of product, business model, and geography. The primary platforms utilized for this goal include Instagram, Facebook, TikTok, and Pinterest. They deploy functional features, such as shoppable posts, live streaming, and integrated payments. Product categories range from fashion and beauty to electronics and home goods, with the first two having the most substantial portion because of their high visual appeal and trend-driven nature. Business models include B2C, B2B, and C2C, with the B2C segment capturing the largest share.

There might be hindrances to progress such as data privacy concerns and platform dependency in the future. Nevertheless, the market will be propelled, leading to transformation in consumer-brand interaction and online shopping through innovative AI personalization, influencer marketing, and AR technologies.

KEY FINDINGS

COVID-19 IMPACT

Social Commerce Market Had a Positive Effect Due to accelerated shift towards online shopping and social media usage

The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing higher-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to the market’s growth and demand returning to pre-pandemic levels.

The COVID-19 pandemic has really influenced the Social Commerce Market, driving people to adapt online and use social media even more than before. With lockdowns and stores going offline, people took to the virtual marketplace through social platforms to discover products and make purchases. It definitely proves to cause greater adoption towards the social commerce trend, with all the platforms enhancing their features for supporting shoppers. It grew rapidly as influencers and brands came to embrace newer strategies to market their offerings during the pandemic.

LATEST TRENDS

Integration of AI-driven personalized shopping experiences to Drive Market Growth

The Social Commerce Market is booming due to the integration of AI-enabled personalized shopping experiences. A key trend includes live-streaming commerce, which is widely accepted in Asia, wherein influencers display products in real-time and can be instantaneously purchased. The likes of TikTok and Instagram have increasingly improved their live shopping features to cater to this emerging demand. This improves engagement while ensuring much conversion and is a prime method by which brands would want to thrive in the digital marketplace.

• According to the U.S. Department of Commerce, nearly 79% of U.S. adults aged 18-34 report using social media platforms for shopping-related activities. Social media platforms such as Facebook and Instagram have introduced features like "Shop Now" buttons and live-streaming shopping events, which have led to a 17% increase in shopping activity on these platforms in 2021

• According to the China Internet Network Information Center (CNNIC), the number of live-stream shopping users in China reached 388 million in 2020, growing by 20% year-on-year. This trend is expected to expand globally, with 65% of social media users engaging in live-streamed shopping events.

  
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SOCIAL COMMERCE MARKET SEGMENTATION

By Type

Based on Type, the global market can be categorized into Laptops and PCs, Mobiles, Tablets, E-readers, Internet-enabled TVs, and Others

• Laptops and PCs:- Owning a laptop or PC is an incredible device to be connected to social commerce. It is larger, and more browsing-friendly for the users, enabling users to surf social media with great ease and finish their buying processes. The increasing use of laptops for business and leisure has also continued to largely increase the popularity of social commerce on these devices.

• Mobiles:- The chief medium for social commerce is a mobile device, where people can port and access the social network conveniently. With mobile shopping applications and seamless payment integration, purchases can be made anytime and anywhere. The mobile-first internet users to driving uptake of new mobile-centric forms of social commerce.

• Tablets:- A tablet cannot only be a smartphone and a laptop, but can act as both, making it one of the best devices for social commerce. In fact, it very much compliments the decorum in which the shopping experience takes place on social media platforms-by its rather easy-to-understand operations and brightness. Hence, it is one attribute that builds the growing future of social commerce.

• E-readers:- They were originally made for use in reading digital books, but are now used extensively for social commerce. Like the other devices, e-readers also have browsing and shopping capabilities that allow you to find products even through built-in social media apps. They are very slowly developing into online shopping devices, but they do not find social commerce use as well as other devices.

• Internet-enabled TVs:- Internet-mediated TVs have become an avenue for social commerce where users can engage in social media activities and shopping through their television screens. Smart TV applications provide access to online shopping while users watch, and thus allow for the discovery and acquisition of products from social media channels. This is the evolution of social commerce in large screens.

By Application

Based on application, the global market can be categorized into B2B, B2C, and C2C

• B2B (Business-to-Business):- B2B social commerce involves the interactions between businesses that are made possible through social media. Here, companies are able to advertise their products, services and offers to other businesses, increasing visibility and engagement. When professional networks, such as LinkedIn, get included as an element in the entire social commerce landscape, B2B social commerce definitely grows.

• B2C (Business-to-Consumer):- Social transactions between businesses and consumers enable those businesses to market and sell products directly to consumers via different social channels, allowing all this advertising, personalized recommendations, and easy purchases for more customer engagement. Because of this fact, this segment has continued to grow rapidly as the majority of consumers are interested in using extensive platforms like Instagram, Facebook, and TikTok.

• C2C (Consumer-to-Consumer):- Mainly, a person buying a product becomes a supplier when selling to another person over the social media platforms or the online marketplace. Instead of a buying consumer, peer-to-peer contact and social networks for direct selling are the mainstay of a C2C commerce model. Therefore, this model has been boosted by platforms such as Facebook Marketplace and Instagram.

MARKET DYNAMICS

Market dynamics include driving and restraining factors, opportunities and challenges stating the market conditions.

Driving Factors

Growing Adoption of Social Media Platforms to Boost the Market

The rising penetration of social media channels such as Instagram, Facebook, and TikTok into the lives of users has played a refined role in propagating the social commerce market growth. Integrating lifestyle platforms is expected to allow companies to directly launch a marketing campaign to consumers via posts, advertisements, and live video, among others. It has become a platform for opportunities, with instant access and greater user intake inducing consumer impulse buying and social commerce more so in the young demographic.

• According to the International Telecommunication Union (ITU), the global number of mobile internet users grew by 6.4% in 2020, with 68% of people globally having access to mobile internet. This has enabled users to engage in social commerce more conveniently through their smartphones, particularly on platforms like Instagram and Facebook.

• According to a 2021 survey by the National Retail Federation (NRF), 72% of consumers said they are more likely to make a purchase when they receive personalized recommendations on social media. This is driving higher conversion rates in social commerce platforms.

Influence of Social Media Influencers to Expand the Market

This influences consumer behaviour. Social commerce market growth is on the rise, and social media influencers speed up this growth. They use personal relationships with their followers to create authentic displays of products without makeup. This is what makes them very effective advertising channels for brands. They drive their purchases directly through affiliate links, live-streams, and sponsored posts, which prompt followers to make quick decisions and trust social platforms as sources for shopping.

Restraining Factor

Privacy Concerns and Data Security Issues to Potentially Impede Market Growth

An essential hindrance to the social commerce market is the privacy issue and security of data. Consumers are becoming more cautious about sharing personal information and buying products via social media channels because of the peril of losing data and its misuse. This creates a lack of trust, and as a result, customers shy away from purchases, which thus hinders the growth of this sector altogether.

• According to the European Data Protection Supervisor (EDPS), 45% of European users have expressed concerns over their personal data being misused for targeted advertisements on social media. These concerns are influencing consumer trust in social commerce platforms.

• The Federal Trade Commission (FTC) reported in 2020 that 28% of all reported fraud cases were related to online shopping, a significant portion of which involved social commerce platforms. This has led to stricter regulatory scrutiny and implementation of security measures on these platforms

Integration of Augmented Reality (AR) and Virtual Try-Ons to create Opportunity for the product in the market

Opportunity

The emerging trend of augmented reality (AR) in social commerce surfaces promising new roads into the market. With AR, customers can virtually wear outfits or makeup, improving the shopping experience. Thus, the consumer can be extremely engaged with the product and lead into a transaction, thus expanding the social commerce market.

• According to the World Bank, internet penetration in Sub-Saharan Africa increased by 16% in 2020, bringing millions of new users to social media platforms. This surge creates a significant market for social commerce, particularly in regions like Africa and Southeast Asia.

• According to the Influencer Marketing Hub, 48% of consumers trust micro-influencers more than traditional celebrities for product recommendations. This has created new opportunities for businesses to collaborate with smaller, more targeted influencers to drive sales

Privacy Concerns and Data Security Could Be a Potential Challenge for Consumers

Challenge

Most importantly, privacy and data security continue to be major hurdles in the social commerce market, considering that the amount of personal information being shared by consumers on social platforms continues to increase, as with the risk of data breaches and misuse. It highlights the importance of strong data protection measures and efforts to alleviate consumer trust issues relative to further growth in social commerce.

•  The European Union's Digital Single Market report notes that 61% of small and medium-sized enterprises (SMEs) face difficulties in adapting their marketing strategies across multiple social media platforms.

• A study by the Better Business Bureau (BBB) found that 38% of consumers in North America have reported purchasing counterfeit goods via social media platforms, which undermines the credibility of social commerce

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SOCIAL COMMERCE MARKET REGIONAL INSIGHTS

• North America

With advanced digital infrastructure and high penetration of social media platforms, North America is dominating the united states social commerce market. The region is characterized by a large consumer base involved in online shopping through social media, thus making it attractive for brands. Additionally, major social platforms like Facebook, Instagram, and TikTok, which are headquartered in North America, continue to bring innovations in e-commerce features while the presence of e-commerce giants and influencers strengthens the region's leadership in the global social commerce market.

• Europe

The rise of social commerce market share in Europe is gained by the strong digital infrastructures and growing popularity of shopping on social platforms inspired through the Internet. The teeming population of one of the world's highest users of smartphones enjoys their latest social commerce activities. The euro-centric countries also have a greater chunk of e-commerce practice, while most of the prime social media properties are additionally used as a grease for the wheels of the market. To further that notion, European retailers and brands are very enthusiastically in tackling the social commerce approach for reaching those consumers who are connected digitally even more.

• Asia

Asia tends to lead the social commerce market share, owing to the phenomenal growth of smartphone users and the internet in countries including China, India, and South Korea. Driving online shopping behaviors are, of course- WeChat, Instagram, and, more recently, TikTok. The current generation has also invested in a fresh way of looking at traditional e-commerce sites with social commerce models-in-place social connectivity features, such as an active, techy, young population well-engaged in social media and influencers. This reflects the already established e-commerce infrastructure in the region and improvised new models in social commerce.

KEY INDUSTRY PLAYERS

Key Industry Players Shaping the Market through integrating innovative technologies and enhancing user experiences

The social commerce market is being driven enormously by key industry players through introducing new technologies and improving user experience. Major social media platforms now incorporating shopping features include Facebook, Instagram, and TikTok, making the discovery and purchases of products seamless. They also use data analytics to personalize advertisements, which increases conversions. These brands also collaborate with e-commerce giants and influencers to help them reach more people. Growing competition in m-commerce, live streaming, and social media-based product promotion creates sources for new revenue for companies as well as propulses the growth of the market.

• Facebook: Facebook remains one of the largest platforms for social commerce. In 2021, 26% of global online shoppers used Facebook to discover products. The platform's introduction of Facebook Shops has further boosted its position in the social commerce market, offering businesses a seamless way to sell products directly through their Facebook and Instagram profiles.

• Pinterest: Pinterest's "Shopping Ads" feature has seen significant adoption, with the platform reporting a 50% increase in shopping activity in 2020. Pinterest allows users to discover products through visual searches, which is highly appealing to users looking for unique products and personalized recommendations.

List of Top Social Commerce Companies

• Facebook - (U.S.)
• Pinterest - (U.S.)
• Tencent - (China)
• Twitter - (U.S.)
• Weibo - (China)
• Alibaba - (China)
• Etsy - (U.S.)
• Fab - (U.S.)
• iQIYI - (China)
• LinkedIn - (U.S.)
• PayPal - (U.S.)

KEY INDUSTRY DEVELOPMENTS

March 2024: One industrial development in the Social Commerce Market is announced by TikTok. They integrated the new "Shop Now" functionality into live streams allows users to purchase featured products in real time without leaving the application. It has launched a major update on the social commerce platform. That means the overwhelming gravitational force of social commerce is bringing entertainment and shopping into the same experience, even merging the result with a personality. It has been evidenced in several ways by minimizing the friction encountered by a customer along the path, encouraging impulse buying directly for partnered brands, and proving that this is how live-stream shopping is carving new e-commerce routes into Western markets.

REPORT COVERAGE

The study encompasses a comprehensive SWOT analysis and provides insights into future developments within the market. It examines various factors that contribute to the growth of the market, exploring a wide range of market categories and potential applications that may impact its trajectory in the coming years. The analysis takes into account both current trends and historical turning points, providing a holistic understanding of the market's components and identifying potential areas for growth.

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