Soft Touch Laminating Films Market Size, Share, Growth, And Industry Analysis, By Type (BOPP Film, PET Film, and Others), By Application (Luxury Packaging, Label, Graphic Advertising Banners, High End Stationery Products, and Others), Regional Insights, and Forecast To 2032

Updated On: 22 April 2024

soft touch laminating films market Report Overview

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The global soft touch laminating films market size was USD 378.9 million in 2020. As per our research, the market is expected to reach USD 652.1 million in 2027, exhibiting a CAGR of 8.1% during the forecast period.

Soft touch laminating films are specialized laminating films that provide printed goods a distinctive tactile and aesthetic impression. When applied to surfaces, these films' velvety or matte finishes produce a supple and opulent touch. Typically, polyester and adhesive layers that are heated during the laminating process are combined to create the films. Soft laminating films have a number of advantages. They shield printed materials from damage, increasing their resistance to dampness, grime, and ripping. The soft touch effect gives products such as book covers, packaging, brochures, business cards, and advertising materials a high-end and sophisticated feel. The films also make printed products more long-lasting and durable, making them perfect for products that are handled frequently.

The soft touch laminating films sector is experiencing growth due to several factors. Firstly, there is an increasing demand for premium and visually appealing printed materials in industries such as packaging, advertising, and publishing. Soft touch films provide a luxurious tactile experience that enhances the perceived value of the products. Additionally, these films offer protection against wear and tear, making them ideal for applications requiring durability. The growing preference for high-quality, aesthetically pleasing materials is driving the expansion of the touch laminating films industry.

COVID-19 Impact: Growth in Demand for Printed Items Benefitted the Films Market Significantly 

The COVID-19 epidemic has been beneficial for the market for soft contact laminating films. The demand for printed goods including books, magazines, and packaging surged as a result of individuals spending more time at home. These materials gained an additional layer of protection and a better tactile feel thanks to soft touch films, which also increased their consumer appeal. The usage of laminating films to safeguard and sanitize printed surfaces was also motivated by the increased emphasis on hygiene and cleanliness, which contributed to the pandemic's expansion of the market.

Latest Trends

"Development of Eco-friendly Film Alternatives Aimed at Reducing Environmental Concerns"

One of the latest innovations in the soft touch laminating films sector is the development of sustainable and eco-friendly options. Manufacturers are increasingly focusing on creating laminating films that are made from renewable and recyclable materials. These innovations aim to address environmental concerns by reducing the reliance on non-biodegradable materials and promoting sustainable practices in the printing and packaging industries. Additionally, some companies are exploring bio-based alternatives and incorporating recycled content in their soft films, providing more environmentally friendly options to meet the growing demand for sustainable packaging and printed materials.

soft touch laminating films market Segmentation

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• By Type Analysis

According to type, the market can be segmented into BOPP Film, PET Film, and others.

• By Application Analysis

Based on application, the market can be divided into luxury packaging, label, graphic advertising banners, high end stationery products, and others.

Driving Factors

"Rising Demand for Enhanced Aesthetics and Consumer Experience are Key Factors in Growing the Films Market"

A key motivator has been the growing need for printed materials that are both aesthetically pleasing and of high caliber. Soft touch laminating films offer an opulent tactile sensation that gives printed goods a high-end and fashionable appearance. This need is particularly strong in sectors including packaging, advertising, publishing, and retail where the aesthetics and feel of a product are key factors in luring and retaining customers.

"Growing Focus on Surface Protection and Durability is Growing the Demand for these Films"

Soft contact laminating films add an extra layer of protection to printed materials while also improving their visual and tactile qualities. The durability and endurance of printed products are improved by these films' resistance to scuffs, stains, dampness, and other types of damage. Soft touch laminating films are a popular option for protecting against deterioration as organizations work to preserve the integrity and durability of their printed products, especially in applications involving frequent handling.

Restraining Factors

"High Costs Associated with the Touch Films is Restricting the Industry from Growing"

One restraining factor of the soft touch laminating films market growth is the relatively higher cost compared to traditional laminating films. Soft laminating films often require specialized manufacturing processes and materials to achieve the desired tactile effect, which can result in higher production costs. This cost difference can deter some businesses from adopting touch laminating films, particularly those operating with tight budgets or in price-sensitive markets. Price competitiveness and the ability to demonstrate a clear return on investment are crucial considerations for potential customers in the market

soft touch laminating films market Regional Insights

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"Advanced Printing and Packaging Industry Are Driving the Regional Market Expansion"

Several factors contribute to North America's dominance for the soft touch laminating films market share. The printing and packaging industries in North America are well-developed, which fuels the demand for soft touch films. Numerous printing businesses, package producers, and brand owners are located in the area, and they place a strong priority on producing printed goods that are pleasant to the eye. The need for luxury goods, high-end promotional products, and packaging all contribute to North America's market dominance. Businesses in North America give branding and delivering a memorable customer experience a lot of attention. Soft laminating films give printed items a special tactile and visual boost that helps businesses stand out from the competition and make an impression on customers. The adoption of soft touch is fueled by this emphasis on branding and consumer involvement in the region.

Key Industry Players

"Key Players Are Investing in R&D to Improve the Quality and Durability of their Products"

To dominate the soft touch laminating sector, players are employing several strategies. They are investing in research and development to innovate and enhance the quality, durability, and range of touch laminating films. Companies are also expanding their product portfolios by offering a diverse range of textures, finishes, and customization options to cater to various customer preferences. Additionally, players are focusing on building strong distribution networks, establishing partnerships with printers and packaging manufacturers, and providing exceptional customer service to maintain a competitive edge in the market.

List of Market Players Profiled

• Dunmore (U.S.)
• Cosmo Films (India)
• Spiral Binding (U.S.)
• Jet Technologies (U.S.)
• D&K (U.K.)

Report Coverage

This report covers the soft touch laminating films market. The CAGR expected to be in during the forecast period, and also the USD value in 2020 and what it is expected to be in 2027. The effect COVID-19 had on the market in the beginning of the pandemic. The latest trends taking place in this industry. The factors that are driving this market as well as the factors that are restraining the growth of industry. The segmentation of this market based on type and applications. The region leading in the industry and why they will continue to do so during the forecast period. Further, the key market players, what all is being done by them to stay ahead of their competition as well as retain their market positions. All these details are covered in the report.