Soft Touch Lamination Films Market Size, Share, Growth, and Industry Analysis, By Type (One-Side Lamination Film, Double-Side Lamination Film), By Application (Packaging, Printing, Surfacing), and Regional Forecast 2024 To 2032

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Soft Touch Lamination Films Market Overview

The global soft touch lamination films market size was USD 0.41 billion in 2023 and is projected to grow from USD 0.44 billion in 2024 to USD 0.82 billion by 2032, exhibiting a CAGR of 7.9% during the forecast period. Asia-Pacific holds leading position in soft touch lamination films market share in 2023.

Soft touch lamination films, also known as velvet lamination films, are a type of finishing material used in the printing and packaging industry. These films are designed to create a luxurious and tactile feel, giving a soft, smooth, and velvety texture to printed materials.

Soft touch lamination films are typically made from a combination of polyester and adhesive layers. The polyester layer provides durability and protection to the printed surface, while the adhesive layer ensures proper adhesion to the substrate.  Soft touch films enhance the visual appeal of printed materials by providing a premium and sophisticated look. They create a subtle matte finish that adds elegance and professionalism to products such as book covers, brochures, packaging boxes, business cards, and more.  The unique feature of soft touch films is their tactile quality. When touched, these films offer a pleasant and velvety sensation that engages the sense of touch, making the printed piece more interactive and memorable for the end-user.

COVID-19 Impact: Pandemic Hampered the Demand for Market

The global COVID-19 pandemic has been unprecedented and staggering, with Soft touch lamination films market experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden rise in CAGR is attributable to the market's growth and demand returning to pre-pandemic levels once the pandemic is over.

The COVID-19 pandemic has had a significant impact on various industries worldwide, and the soft touch lamination films market is no exception. The pandemic has disrupted global supply chains, leading to manufacturing and distribution challenges for lamination films. Lockdown measures, travel restrictions, and temporary factory closures have resulted in delays in raw material procurement and limited production capabilities, affecting the overall availability of soft touch lamination film. The COVID-19 pandemic has caused a decline in overall economic activity and consumer spending. Many industries such as publishing, advertising, and packaging, which are key consumers of lamination films, experienced a significant slowdown during the pandemic. This decline in demand has directly impacted the sales and revenue of lamination films manufacturers.          

 Latest Trends

Premium Packaging Applications to Fuel Market Growth

Soft touch lamination films are widely used in the packaging industry, particularly for premium and luxury product packaging. The film's velvety texture adds a sense of sophistication and elegance to the packaging, enhancing the overall consumer experience. With the growing emphasis on brand recognition and product differentiation, lamination films offer opportunities for customization and branding. These films can be easily printed, embossed, or foil stamped to incorporate brand logos, patterns, or other design elements, allowing companies to create distinctive packaging or promotional materials. Sustainability has become a crucial factor in the packaging industry. In response to this trend, manufacturers are developing eco-friendly soft touch lamination films that are recyclable, compostable, or made from renewable materials. These films aim to reduce the environmental impact associated with traditional plastic films.

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Soft Touch Lamination Films Market Segmentation

• By Type Analysis

According to type, the market can be segmented into one-side lamination film, double-side lamination film.

• By Application Analysis

Based on application, the market can be divided into packaging, printing, surfacing.

Driving Factors

Growth in E-Commerce and Online Retailing Technology to Stimulate Market Growth

With the rapid growth of e-commerce and online retailing, packaging plays a vital role in product presentation and protection during shipping. Soft touch lamination films not only provide an appealing look to packaging but also offer resistance to scratches, scuffs, and other damage during transit, making them suitable for e-commerce packaging. The demand for luxury goods, including high-end fashion accessories, electronics, and automotive products, continues to grow globally.

Increased Demand from Packing Sector to Fuel Market Growth

 Soft touch lamination film finds extensive usage in the packaging of such luxury goods, enhancing their perceived value and creating a premium unboxing experience for customers. Rising disposable income levels, particularly in emerging economies, have resulted in increased consumer spending on premium and aesthetically appealing products. These lamination films offer a premium look and feel to packaging, catering to the growing demand for visually appealing products. All these factors are accelerating soft touch lamination films market growth.

Restraining Factors

High Cost to Restrict Market Growth

Soft touch lamination film often requires specialized materials and production processes, making them relatively more expensive compared to traditional lamination films. The higher cost can limit their adoption, especially in price-sensitive markets or industries. Lack of awareness can hinder the demand for these films, limiting their growth potential.

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Soft Touch Lamination Films Market Regional Insights

High Demand in North America region to Drive Market Expansion

North America region holds the leading position in soft touch lamination films market share. These regions have significant consumption of printed materials, including luxury packaging, high-end brochures, book covers, and promotional materials, which often utilize soft touch lamination film for their appealing tactile properties.

Key Industry Players

Adoption Innovative Strategies by Key Players Influencing Market Growth

Prominent market players are making collaborative efforts by partnering with other companies to stay ahead of the competition. Many companies are also investing in new product launches to expand their product portfolio.

The top key players in the market are Monotech Systems, DUNMORE, Pragati, Cosmo Films, Spiral Binding. The strategies to develop new technologies, capital investment in R&D, improve product quality, acquisitions, mergers, and compete for the market competition help them to perpetuate their position and value in the market. Besides, collaboration with other companies & extensive possession over market shares by the key players stimulates market demand.

LIST OF TOP SOFT TOUCH LAMINATION FILMS COMPANIES

• Monotech Systems
• DUNMORE
• Pragati
• Cosmo Films
• Spiral Binding

Report Coverage

This report examines an understanding of the Soft touch lamination films market’s size, share, and growth rate, segmentation by type, application, key players, and previous and current market scenarios. The report also collects the market’s precise data and forecasts by market experts. Also, it describes the study of this industry’s financial performance, investments, growth, innovation marks, and new product launches by the top companies and offers deep insights into the current market structure, competitive analysis based on key players, key driving forces, and restraints that affect the demand for growth, opportunities, and risks.

Furthermore, the post-COVID-19 pandemic’s effects on international market restrictions and a deep understanding of how the industry will recover, and strategies are also stated in the report. The competitive landscape has also been examined in detail to provide clarification of the competitive landscape.

This report also discloses the research based on methodologies that define price trend analysis of target companies, collection of data, statistics, target competitors, import-export, information, and previous years’ records based on market sales. Moreover, all the significant factors which influence the market such as small or medium business industry, macro-economic indicators, value chain analysis, and demand-side dynamics, with all the major business players have been explained in detail. This analysis is subject to modification if the key players and feasible analysis of market dynamics change.