Software Resellers Market Size, Share, Growth, and Industry Analysis, By Type (Cloud-Based and On-Premises), By Application (Large Enterprises(1000+ Users), Medium-Sized Enterprises (499-1000 Users), and Small Enterprises(1-499 Users)), Regional Insights and Forecast To 2032

• 

  Request a Free sample to learn more about this report

SOFTWARE RESELLERS MARKET OVERVIEW

The Software Resellers Market size was valued at approximately USD 45.6 billion in 2024 and is expected to reach USD 80.3 billion by 2032, growing at a compound annual growth rate (CAGR) of about 7.2% from 2024 to 2032.

Software resellers are the middlemen that acquire software as license packages from the owners/developers/suppliers and sell it out to the end-users or other dealers. They also give added services, which include installation, customization, support, and training for added customer appeal. Typically, resellers may work within IT, education, or healthcare but can have niche ranges of products that they offer such as being an expert in productivity software or enterprise software products. Their responsibility is central to increasing the market coverage for software products that are developed.  

The Global Software Resellers Market is growing due to the raised expectations of software solutions in many business sectors. Resellers have a significant responsibility for getting software products out there while being responsible for delivering value-added services and support to customers. When using products to enhance production and operation, companies need software that suits their production requirements and this has boosted reseller partnerships. Further, due to the appearance of completely new forms of cloud solutions and the focus on subscription-based models, the market offering became more varied, and resellers – were more flexible in pricing. Such conditions offer numerous opportunities for the expansion and development of new services and products in the software reseller business.

Software Resellers Market Share Facts and Figures

Regional Breakdown

• North America holds a 40% market share (USD 18.2 billion) in 2024, with a projected CAGR of 6.5%. Growth is driven by the presence of leading software vendors, technological advancements, and high IT spending.

• Asia-Pacific accounts for 30% of the market share or USD 13.7 billion in 2024, growing at a CAGR of 8.5%. The rapid digital transformation in countries like India, China, and Japan fuels the demand.

• Europe captures 20% of the market share, valued at USD 9.1 billion in 2024, with a CAGR of 6.2%. Key contributors include robust enterprise adoption in the UK, Germany, and France.

• Rest of the World represents approximately 10% of the global market, equating to USD 4.6 billion in 2024, with a CAGR of 6.8%, driven by increasing investments in software solutions in the Middle East and Africa.

Product Segments Breakdown

• Cloud-Based Software Resellers dominate the market with 60% of sales, amounting to USD 27.4 billion in 2024, growing at a CAGR of 8.2%. The shift toward cloud ecosystems is a major driver.

• On-Premises Solutions hold 40% of the market share, contributing USD 18.2 billion in 2024, with a CAGR of 5.5%, driven by industries with stringent data compliance requirements.

The Software Resellers Market is poised for robust growth, underpinned by technological innovations, regional expansions, and shifting enterprise needs. Cloud adoption is expected to dominate, while regions like Asia-Pacific and North America will lead in market contribution.

COVID-19 IMPACT

Software Resellers Industry Had a Negative Effect Due to supply chain disruption during COVID-19 Pandemic

The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to the market’s growth and demand returning to pre-pandemic levels.

The outbreak of the COVID-19 pandemic further influenced the market with force, favoring the advanced adoption of digital and work-from-home services. As the companies moved to operate online, the software resellers saw a high demand for cloud solutions and security software. Most organisations were keen to boost the effectiveness of its IT mechanisms to accommodate mobile workers and the pursuit of this goal elevated sales for resellers. Nevertheless, it also found supply chain disruption and economic threats on the downside, which drove resellers to shift their attention to a more value-added model where future licensing flexibility and bundled services became more emphasized.  

LATEST TREND

Adoption of Cloud-based Software Drives Market Growth

Cloud-based software has made its way into the Global Software Resellers market to fulfil the burgeoning need for flexibility and efficient alternatives with the help of scalable, cost-effective solutions. Many companies actively choose cloud solutions for their work, as cloud solutions let users work with applications and data in real-time no matter the location. To this end, resellers are positioning themselves in this shift to deliver a unique set of cloud solutions to the many clients that he or she serves, thus enabling the transition from traditional software delivery models. It not only increases reseller margins due to the subscription factoring model but also supports the emerging focus on digital transformation to make cloud software the foundation of contemporary business processes.

Request a Free sample to learn more about this report

SOFTWARE RESELLERS MARKET SEGMENTATION

By Type

Based on Type, the global market can be categorized into Cloud-Based and On-Premises

• Cloud-Based: Internet-based software resellers provide solutions that can help businesses use applications on an as-needed basis via the Web. This model is convenient, updated automatically, and can be cheap on IT infrastructure, which makes this model attractive to many organisations.

• On-Premises: On-premises software resellers offer solutions which are hosted on and used from the client’s server system. This option is used usually in situations when the company needs to have more control over its data and its security. This may prove beneficial in industries that are regulated especially as the configurations can be made to meet the extent of the regulation needed.

By Application

Based on application, the global market can be categorized into Large Enterprises(1000+ Users), Medium-Sized Enterprises (499-1000 Users), and Small Enterprises(1-499 Users)

• Large Enterprises (1000+ Users): Corporate end users mostly seek reliable solutions that would be capable of elaborating large-scale and sophisticated procedures and used by a large number of people. In this segment Resellers concentrate on selling both software products and infrastructure that would allow the implementation of the wholesale packages across different departments with ease through consulting services that are well incorporated to offer support in case anything goes wrong.

• Medium-Sized Enterprises (499-1000 Users): Small and medium-sized enterprises may look for software with the ability to fulfil the requirements at a lower cost. SME resellers in this segment are likely to stock products that are expandable as the business grows since these organizations require mobile and easy-to-use interfaces with core functionality that meets the business requirements.

• Small Enterprises (1-499 Users): Affordability and ease of use are crucial factors small businesses focus on when deciding on software products. Here, the resellers usually offer low-end solutions and software packages that can be easily integrated into the targeted businesses’ environment and that will help these firms operate more efficiently without requiring major investments in making sense of sophisticated applications.

MARKET DYNAMICS

Market dynamics include driving and restraining factors, opportunities and challenges stating the market conditions.

Driving Factors

Growing Adoption of Software Solutions Boost the Market

A factor in the Software Resellers market growth is the increasing usage of software solutions increases the potential of the global software resellers market because software solutions in different industries increase demand for applications and services. Continuing trends of software adoption for improved business operations, customer relations and returns, resellers fulfil the vital function of presenting suitable solutions to suit various tasks. It creates a closeness of interest between software developers and resellers for them to come up with offerings and support solutions. Further, the new generation solutions such as cloud and subscription services have increased opportunities for resellers to extend their offerings and embrace a wider client base in the new digital landscape.

Diverse Software Portfolio Expand the Market

A large and diverse software offering greatly enhances the size and potential of the global software resellers market by additionally offering products that meet different requirements and expectations of clients. Resellers who provide different software products and services starting from ERP, and CRM to cybersecurity and cloud, can target various segments of the market. Such differentiation does not only benefit customers but also creates loyalty since clients will likely come again for more solutions. Additionally, resellers can obtain more than one partner from software-developing companies since they have the chance of cross-selling and mastering competitive growth in a rapidly developing digital market.

Restraining Factor

Privacy and Intellectual Property Concerns Potentially Impede Market Growth

Privacy and protection of intellectual property adversely affect the global software resellers market. This is because owing to the improving data protection regulations in operation throughout the world, resellers are sometimes faced with the predicament of safeguarding customer data. Further, the danger of getting enjoined for violating the intellectual property rights of software keeps resellers on the back foot regarding developing their products. These concerns contribute to the increase in operational costs, because the resellers need to ensure their systems are secure, and they need to consult legal advice. Therefore, compliance and legal issues in this sector can retard market expansion and growth of further players and contracts from both new players as well as existing participants.

Opportunity

Value-Added Services Create Opportunity in the Market

It shows that value-added services (VAS) have a highly positive impact on increasing opportunities in the global software resellers with more differentiation of products and services for customers. Training, technical support, customization, and integration satisfy the user and participate in mainstream revenue, such as maintenance and subscriptions. In evaluating VAS, resellers have the opportunity to point their services to specific customers which increases the area of cooperation in the long term. Moreover, demand for holistic approaches rises along with expectations that resellers would become strategic partners, capable of profiting from new opportunities and trends in exchange for delivering more value-added services in a highly competitive environment.

Challenge

Complex Sales Cycle Could Be a Potential Challenge for Consumers

One of the biggest issues that may affect the consumers of the global software resellers market is that the nature of the sales cycle is rather complicated. Due to the best practices of software solutions in which several parties are involved, time-consuming negotiations, and rather complex product presentations, customers can experience increased levels of uncertainty. These factors can cause delays in the decision-making process, frustration and inaptitude to meet the client’s needs. Moreover, because the choice ranges from point solutions to suites, this increases the possibility of confusion and should be evaluated further by consumers. Therefore, this complex matrix-like selling environment can become problematic due to consumers’ trust and satisfaction with their buying experience.

• Request a Free sample to learn more about this report

•  

SOFTWARE RESELLERS MARKET REGIONAL INSIGHTS

• North America

North American software resellers market stands out for its high demand for new technologies, a great number of IT companies, and digitalization tendencies. Stakeholders rely on significant collaborations with the software providers to deliver customized solutions to contribute to different sectors such as healthcare, finance, and learning. Gains access to favorable infrastructure and human capital for advancing innovation, as well as a prime environment for deploying software products among enterprises swiftly. The United States Software Resellers Market owing to a sophisticated technological environment and meaningful requirements of software solutions for different sectors. Software is developed and disseminated in very large centers like Silicon Valley and New York City, which attracts a lot of resellers. Sustained growth has been seen due to the emergence of inventions including, cloud computing and the shift to subscription-based models of operations.

• Europe

European software resellers market is conditioned by the strict legislation requirements and the increasing importance of data protection which have an impact on the organizations’ decisions. The resellers who operate in this region focus on GDPR and other regulations as well as delivering solutions to improve operations. Further supporting the market is its huge SME base trying to find affordable software solutions for their businesses. Competition translates into the need for developing local partner relations and localized programs.

• Asia

The Asia Pacific software resellers market is categorized by a high growth rate due to ever-rising modernization and the growth of the sites. Many countries are leading in the production of ICT goods and services including China, India and Japan due to an increase in demand for cloud-based solutions and enterprise software. Resellers have benefited from the growing affluent population profile and the increasing population of SME organizations and can address regional requirements. Moreover, the government’s drive to spur the adoption of technology contributes to the expansion of this innovative region as well.

KEY INDUSTRY PLAYERS

Key Industry Players Shaping the Market Through Innovation and Market Expansion

The major stakeholders of the industry are greatly influencing the growth of the global software resellers market through SWOT and strategic collaborations, improved services and solutions, and emerging technologies. Bursting pipeline of opportunities, companies are also diversifying their offerings with cloud, cybersecurity and digital transformation strategy services. Their strategies to develop customer-oriented solutions and adapt such to end-users’ requirements help in building good relations with customers. In the same capacity, such players are committed to offering training and support to enable these resellers to compete effectively within the existing marketplace. This symbiotic environment has not only the sales outcome but also advances and changes in response to new trends and consumers’ needs.

List of Top Software Resellers Companies

• Softchoice (Canada)
• CDW (U.S.)
• Dell Technologies (U.S.)
• SoftwareONE (Switzerland)
• Insight (U.S.)
• SHI International (New Jersy)

KEY INDUSTRY DEVELOPMENTS

March 2024: Valeo has joined SDVerse founders GM, Magna & Wipro and other launch partners to bring software developers and mobility players together in a matchmaking platform aimed at transparency and interoperability. The group will bring its innovative software solutions to the newly announced platform.

REPORT COVERAGE

The study encompasses a comprehensive SWOT analysis and provides insights into future developments within the market. It examines various factors that contribute to the growth of the market, exploring a wide range of market categories and potential applications that may impact its trajectory in the coming years. The analysis takes into account both current trends and historical turning points, providing a holistic understanding of the market's components and identifying potential areas for growth.

The Software Resellers market is poised for a continued boom pushed by the Adoption of Cloud-based Software, the Growing Adoption of Software Solutions, and Diverse Software Portfolio. Despite challenges, the demand for Value-Added Services supports marketplace expansion. Key industry players are advancing via technological upgrades and strategic marketplace growth, enhancing the supply and attraction of Software Resellers.