Sports and Fitness Nutrition Supplements Market, Size, Share, Growth, and Industry Analysis, By Type (Protein Shakes/Powders, Weight- gain Powders, Creatine, Meal Replacement Powders, ZMA, HMB, Glutamine, Thermogenics, and Antioxidants), By Application (Bodybuilders, Pro/Amateur Athletes, Recreational Users, and Lifestyle Users), Regional Insights, and Forecast To 2031

Updated On: 08 April 2024

Sports And Fitness Nutrition Supplements Market Report Overview

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The global sports and fitness nutrition supplements market size was USD 7561.5 million in 2021 and is expected to touch USD 14642.6 million by 2031, exhibiting a CAGR of 6.8% during the forecast period.

Sports nutrition supplements are specialized products designed to boost performance and increase recovery after sports activities such as athletics or bodybuilding. These products are used to provide energy during the training and help post-recovery. The most frequently used sports nutrition products are protein powders and energy drinks. Sports and fitness nutrition supplements are made with ingredients to boost physical abilities and energy absorption by the body to gain maximum output.

Fitness nutrition products that contain protein help maintain lean muscles in athletes. Products containing minerals, carbohydrates, and other nutrients provide hydration and nutrition to the body. Sports persons use various sports products to supplement their nutritional needs during strenuous workouts and activities. Protein powders and drinks make use of whey protein extracted from milk, keep the product natural, and reduce the use of chemical ingredients.

COVID-19 Impact: Slump in Demand for Sports Supplements Impeded Market Growth

The global COVID-19 pandemic was unprecedented & staggering, with sports and fitness nutrition supplements experiencing higher-than-anticipated demand across all regions compared to pre-pandemic times. The sudden spike in CAGR can be attributed to demand returning to pre-pandemic levels post the pandemic.

The decrease in consumer demand for sports and fitness nutrition supplements due to lockdowns and movement restrictions impeded the product's market growth. The demand reduction was due to the closure of gyms, fitness centers, clubs, and sports institutes and the increased need to buy essential products. Therefore, the market slump for supplements was caused due to less demand and the closure of fitness institutes worldwide.

LATEST TRENDS

"Demand for Supplements by Fitness Enthusiasts and Rising Obesity to Lead Growth"

The consumption of sports and fitness nutrition supplements is rapidly increasing among fitness enthusiasts and active consumers. These products are being utilized by consumers to gain energy and to support weight management. Additionally, the increasing prevalence of obesity in developed regions is also a factor that will drive market growth. Thus, increasing the obesity rate will cause the demand for sports nutrition supplements and weight management products.

Sports And Fitness Nutrition Supplements Market Segmentation

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• By Type

The market is subcategorized based on protein shakes/powders, creatine, weight-gain powders, meal replacement powders, ZMA, HMB, glutamine, thermogenic, and antioxidants.

• By Application

The market is subcategorized based on applications in bodybuilders, pro/amateur athletes, recreational users, and lifestyle users.

DRIVING FACTORS

"Increasing Demand by Millennials for Supplements to Fuel Market Growth"

An exponential rise in the demand for sports and fitness supplements by the millennials and senior citizens is driving the sports and fitness nutrition supplements market growth. Demand increases due to the rising need to maintain fitness and body muscle strength. Increasing adoption of fitness supplements by gym-goers due to the rise in participation in sports activities and events is a significant factor driving the market growth and share of the product. Additionally, the need to boost stamina and bolster muscle growth could foster the presence of microencapsulation technologies.

"Exponential Demand for Sports Supplements to Boost Industry Growth"

With the penetration of vitamins, proteins, supplements, and minerals, industry players will bank on sports nutritional supplements. The fitness supplements market will grow as the demand for sports supplements and protein beverages increases. Prominently, online channels and pharmacies will witness penetration in the demand for sports and fitness nutrition supplements. Also, increased awareness regarding the nutritional benefits of the accessories will act as a significant catalyst in product growth during the forecast period.

RESTRAINING FACTORS

"Increasing Prices of Food Items to Hamper Market Growth"

The rising prices of nutrients such as vitamins, proteins, minerals, and nutrient-rich foods such as soy milk, quinoa seeds, and protein shakes will hamper the industry's market growth. The rising inflation due to ongoing tensions in the European region and penetration of consumer demand will drastically affect the supply chain, leading to rising prices for manufacturers. This will cause heavy losses to investors as they invest more and witness a downward trajectory of product demand in the market.

Sports And Fitness Nutrition Supplements Market Regional Insights

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"North America to Lead Market Share Owing to Rising Consumer Consumption"

The North American region will lead the sports and fitness nutrition supplements market share due to rising demand for sports supplements as consumers' consumption in the area increases. The rising demand for fitness regimes and the rising importance of workouts and healthy habits drive market growth. This increase is supported by the post-pandemic boom and the increase in the disposable income of consumers.

KEY INDUSTRIAL PLAYERS

"Incorporation of OEM and Strategic Alliances to Improve their Brand Image"

The report analyzes various market players in the industry, and the information is published after research, analysis of trends, key industry developments, initiatives, and technological developments and innovations. The report also includes research on companies, technical and environmental outcomes, and newly emerging industries' impact and risks. The study considers all the points after a comprehensive analysis, thus generating future possibilities for the market. Therefore, the factors mentioned in the report are subject to change as the dynamics and situation of the market change. North America will lead the market share, with the U.S. leading the market growth.

List of Market Players Profiled

• Glanbia (Ireland)
• NBTY (U.S.)
• Abbott Laboratories (U.S.)
• GNC Holdings (U.S.)
• MuscleTech (Canada)
• Cellucor (U.S.)
• MusclePharm (U.S.)
• MaxiNutrition (U.K.)
• PF (India)
• Champion Performance (U.S.)
• Universal Nutrition (India)
• Nutrex (U.S.)
• MHP (Germany)
• ProMeraSports (U.S.)
• BPI Sports (U.S.)
• Prolab Nutrition (U.S.)
• NOW (U.S.)
• Enervit (Italy)
• NutraClick (U.S.)
• Dymatize Enterprises (U.S.)
• CPT (U.S.)
• UN (U.S.)
• Gaspari Nutrition (U.S.)
• Plethico Pharmaceuticals (India)
• The Balance Bar (U.S.)

INDUSTRY DEVELOPMENT

June 2022: Glanbia Nutritionals has launched a new nutrition technology platform called TechVantage. The platform provides consumers with nutrient solutions and stability workouts to enhance the performance of strength and muscle building. The micro-encapsulated nutrient technologies launched on the platform include NutraShield and UniTrit microencapsulations with several consumer benefits. This will drive the industry's growth and the sports and fitness nutrition supplements market.

REPORT COVERAGE

The report examines elements that affect the demand & supply and estimates dynamic forces for the forecasted period. After evaluating the market factors, the report provides an extensive SWOT analysis. The information estimates the factors mentioned, taken into consideration after thorough research. The report also provides information on segmentation, market trends and latest worldwide developments, key industry mergers, and an analysis of the risks of the sports and fitness nutrition supplements.