Sports Betting Market Size, Share, Growth, and Industry Analysis, By Type (football, baseball, basketball, hockey, cricket, tennis, golf, boxing and horse riding), By End Users (online and offline), and Regional Forecast to 2035

•   
•   
  

  Request a Free sample to learn more about this report

    

SPORTS BETTING MARKET OVERVIEW

The global Sports Betting Market Size is poised for significant growth, starting at USD 162.53 billion in 2025, climbing to USD 177.61 billion in 2026, and projected to reach USD 575.45 billion by 2035, with a CAGR of 9.26%.

The sports betting marketplace as a market is about betting about the end result of sports activities events starting from particular person matches to the entire year or year-end functionality. They are available in several categories of betting which are moneyline bets, factor spreads, totals- over/ below and futures. This market is powered through approach of using improved popularity of sports, technology, and growth of online platforms that boosts easy accessibility of betting services. Legalization of sports betting in so many regions especially in the United States has also expanded the market in same proportion. Business types in this zone include, Sports books, online betting sites, and applications, that have a huge impact in the global economy system.

KEY FINDINGS

RUSSIA-UKRAINE WAR IMPACT

Sports Betting Market Had Disrupted due to Geopolitical Instability Corporations during the Russia-Ukraine War

The Russia-Ukraine struggle has drastically impacted the worldwide sports betting market growth. Geopolitical instability and sanctions have disrupted predominant events, leading to a decline in having a bet quantity, in particular in Russian and Ukrainian markets. Key events such as the 2022 FIFA World Cup qualification have been affected, and lots of betting corporations suspended operations in Russia. The warfare has also induced a boom in demand for opportunity betting markets, which includes e-sports and digital sports activities. While European markets remain resilient, the overall uncertainty has brought about operators to regulate techniques and attention on greater stable, regulated regions to mitigate risks.

LATEST TRENDS

Advancements in Technology Consisting of Blockchain, VR and AI to Propel the Market Growth

The sports activities having a bet market is experiencing big growth pushed through advancements in technology consisting of blockchain, virtual reality, and artificial intelligence, mainly system learning gear. Blockchain complements transparency and security, even as digital reality gives immersive having a bet stories, bringing users towards live sports activities occasions. AI and gadget learning are revolutionizing odds prediction, enhancing personalization, and improving customer support. These improvements appeal to extra consumers, with a growing demand for digital and mobile making a bet solutions. As those technologies continue to adapt, they're predicted to further propel the market's growth all through the forecast duration, offering more comfort and person engagement.

• According to the U.S. Census Bureau’s Quarterly Survey of State & Local Tax Revenue, legalized sports betting generated USD 505.96 million in state tax and gross receipts in Q3 2023 up 20.5% year-on-year. 

• According to the American Gaming Association, year-to-date through July, commercial sports betting revenue was USD 8.88 billion, 16.0% higher than the same period last year. 

•   
•   
  

  Request a Free sample to learn more about this report

    

SPORTS BETTING MARKET SEGMENTATION

By Type

Based on type, the global market can be categorized into football, baseball, basketball, hockey, cricket, tennis, golf, boxing and horse riding

• Football: In sports activities having a bet, soccer markets contain bet on healthy effects, point spreads, and totals.

• Baseball: Baseball betting gives moneyline bets, run traces (handicaps), and totals. It's regularly unique with bets on individual participant performance (prop bets) or precise crew data. Betting on futures inclusive of department winners and MVPs is common.

• Basketball: Basketball making a bet covers moneylines, factor spreads, totals, and props. NBA and university basketball are popular markets with season-long futures.

• Hockey: In hockey having a bet, moneyline and puck line bets are well-known. Totals are also famous, and prop bets cover player achievements.

• Cricket: Cricket betting generally revolves round suit effects, over/underneath totals, and participant performance.

• Tennis: Tennis making a bet includes moneylines, set totals, and handicap betting (set or sport spread). Popular markets include in shape winner, sport winner, and set having a bet.

• Golf: Golf betting frequently consists of outright winner markets, pinnacle-10 finishes, and head-to-head participant matchups.

• Boxing: Boxing having a bet consists of moneyline wagers on who will win a fight and by using what method (KO, choice). Round making a bet is commonplace, in addition to totals for the quantity of rounds fought.

• Horse Riding: Horse racing having a bet covers win/place/show bets, trifectas, and exactas (predicting 1^st, 2^nd, and 3^rd place).

By Application

Based on end users, the global market can be categorized into online and offline

• Online: Online sports activities having a bet includes setting wagers through websites or mobile apps. It is handy, gives actual-time updates, and regularly affords various markets and odds for customers to choose from. This mode attracts a tech-savvy target audience who prefer ease of get access and the potential to wager from anywhere.

• Offline: Offline sports making a bet takes vicinity at physical locations, inclusive of casinos or bookmakers' stores. It appeals to customers who experience a conventional, in-person experience and may are looking for the social aspect of betting. This approach often has greater confined get access to plenty of betting options compared to online platform.

MARKET DYNAMICS

Market dynamics include driving and restraining factors, opportunities and challenges stating the market conditions.

Driving Factors

Boom of Global Sports to Significantly Impact the Marketplace Growth

The boom of global sports, especially the increasing viewership of football, American soccer, basketball, and eSports, has significantly impacted the sports betting marketplace. As greater lovers engage with these sports, the demand for betting services rises. The popularity of football leagues such as the Premier League and Champions League, along with the increasing fanbase of eSports, has fueled hobby in online sports activities betting systems. In addition, foremost sports activities consisting of the NFL Super Bowl, NBA Finals, and FIFA World Cup attract thousands and thousands of viewers, in addition boosting the marketplace via offering possibilities for real-time making a bet and interactive experiences.

• According to the Tax Foundation, consumers legally wagered more than USD 100 billion on sporting contests in 2023, generating over USD 1.8 billion in state revenue.

• According to the American Gaming Association, when sports betting opened in five new U.S. states in a year, revenue increased by 46% compared to the prior year. 

Proliferation of Online Betting and Mobile Apps to Drastically Transform the Market

The proliferation of online making a bet systems and mobile apps has drastically transformed the gambling landscape, making sports betting greater on hand than ever. With just a smartphone, customers can area bets every time and everywhere, disposing of conventional limitations such as travelling bodily making a bet shops. This convenience has led to a surge in participation, attracting both seasoned gamblers and learners. The capability to wager on live events, coupled with promotional offers, further fuels engagement. However, this ease of get entry to additionally increases concerns approximately accountable playing, because the regular availability can lead to impulsive conduct and accelerated chance of playing dependency for vulnerable individuals.

Restraining Factor

Unpredictable Nature of Game Effects to Affect the Market Growth

Sports betting agencies are uncovered to sizable risks because of the unpredictable nature of game effects, that could bring about huge monetary losses. This uncertainty impacts their balance and increase, requiring sturdy risk management techniques to mitigate ability harm. Without powerful chance controls, agencies may additionally face big losses, reputational harm, and regulatory scrutiny, all of which can avert their long-time period achievement. The inability to correctly predict outcomes and control risks can also limit their capability to innovate, attract investment, and maintain boom, in the end restricting their function in the aggressive sports activities betting market.

• According to a Congressional Research Service report, spending on sports gambling television ads fell by 15% from 2022 to 2023, reducing marketing momentum. 

• According to the same CRS report, sports gambling ads accounted for less than 1% of total television ad expenditure, showing limited promotional reach. 

Strategic Partnerships With Betting Agencies Through Media Can Present Tremendous Opportunities for Marketplace Expansion

Opportunity

Media platforms leverage their enormous reach and audience engagement to promote betting sports activities, creating synergies among sports activities content and playing opportunities. Through strategic partnerships with betting agencies, media shops offer modern content material such as live odds, interactive making a bet features, and specific promotions, improving viewer studies. This integration now not handiest drives person participation but also broadens the market’s reach, attracting a larger target audience. By seamlessly blending leisure with making a bet, media structures encourage accelerated bet placements, main to higher sales technology. This symbiotic relationship blessings each media shops and having a bet operators, capitalizing on the developing sports betting trend.

• According to the Indian Parliament’s “Promotion and Regulation of Online Gaming Act, 2025,” the proposed regulation framework covers online gaming, esports, and betting—opening the way for regulated expansion. 

• According to the Betting & Gaming Council in the UK, £2.7 billion is estimated to be wagered annually on unlicensed or “hidden-market” sites, representing roughly 2% of the licensed market. 

Strict Rules and Regulations are Expected to Hinder the Market Increase

Challenge

Strict rules and regulations approximately illegal sports are expected to hinder the increase of the sports activities betting marketplace. Governments round the world are imposing stringent rules to ensure fair play and protect purchasers, that can restriction market expansion. Additionally, the rise of illegal betting, regularly facilitated via unregulated online platforms, poses a sizeable undertaking to each the opportunities and tendencies inside the market. This issue may additionally lead to improved scrutiny, complicating market growth and potentially deterring new traders. As the industry develops, regulatory bodies will need to cope with those worries to ensure sustainable boom and compliance with felony standards.

• According to India’s legal reforms, the 2025 Act may ban certain real-money online games, creating regulatory uncertainty for platforms. 

• According to a Times of India report, in Telangana, 79% of surveyed low-income online bettors reported losses exceeding ₹50,000, indicating high risk of financial harm. 

•   
•   
  Request a Free sample to learn more about this report

    

SPORTS BETTING MARKET REGIONAL INSIGHTS

• North America 

The United States sports betting market in North America is experiencing speedy growth, pushed by way of the legalization of sports wagering across numerous U.S. States. Factors contributing to this growth include advancements in digital systems, improved consumer interest, and partnerships between sportsbooks and professional sports activities leagues. The proliferation of mobile having a bet apps has similarly more suitable accessibility and comfort, drawing a broader target audience. States which includes New York, New Jersey, and Pennsylvania have emerged as key hubs, producing large revenue. Additionally, activities such as the Super Bowl and March Madness boost seasonal betting hobby. With favourable legislation and technological improvements, the market is poised for sustained boom, attracting investments and reshaping the enjoyment and gaming industries within the vicinity.

• Europe

Europe accounted for 22.6% of the global sports betting market share in 2022 and is predicted to grow at a CAGR of 11.0%. Favourable rules and the rise of online gambling, increased with the aid of the pandemic, have boosted sports activities making a bet adoption. Key markets such as the UK, Spain, and Germany generate big revenue, with fundamental activities including the FIFA World Cup, Wimbledon, and the European Championships driving interest. Tennis, mainly at some point of the 2021 Wimbledon Championship, emerged as a main making a bet recreation. The aggregate of popular tournaments such as Wimbledon and UEFA Euro Cup highlights the growing appeal of sports activities betting in Europe.

• Asia

The Asia Pacific area holds around 30.0% of the sports betting market sales and is projected to preserve a high CAGR. A key driving force is the area's large young populace, a lot of whom actively participate in sports activities. Gambling is likewise deeply ingrained in cultures such as China and India, similarly fueling marketplace growth. Additionally, the growing recognition of sports betting, blended with expanding possibilities, is predicted to noticeably improve the marketplace. These factors, which includes the region's enthusiasm for sports activities and gambling, make Asia Pacific a prominent and rapidly developing hub for sports activities betting.

KEY INDUSTRY PLAYERS

Key Industry Players Consciousness on Improving Consumer Reports Leveraging Information Analytics

The sports betting market is formed through outstanding global and regional players, riding innovation and competitive growth. Key industry players consist of Flutter Entertainment, regarded for systems such as Betfair and FanDuel, Entain plc, which operates Ladbrokes and Bwin and DraftKings, a leading online having a bet and each day fable sports provider. Other sizable players include Bet365, renowned for its worldwide reach, and William Hill, a legacy logo in having a bet. These players consciousness on improving consumer reports, leveraging information analytics, and integrating technologies such as AI and blockchain to advantage an aggressive edge.

• 888 Holdings PLC: According to the same market analysis, 888 is identified as a leading brand in the online gambling and sports betting space. 

• Flutter Entertainment plc: According to Flutter’s factsheet, the group operates world-class brands at global scale, reinforcing dominance in sports betting and iGaming. 

List of Top Sports Betting Companies

• Kindred Group (Malta)
• 888 Holdings PLC(Gibraltar)
• Flutter Entertainment plc (Ireland)
• Betsson AB(Sweden)
• Entain plc (GVC) (U.S.)
• Churchill Downs Incorporated (U.S.)
• William Hill PLC (U.K.)
• Bet365 Group Ltd (U.K.)
• DraftKings (U.S.)

KEY INDUSTRY DEVELOPMENT

December2023: Betsson, a prominent player in the sports betting market, partnered with Racing Club de Avellaneda for the 2023/2024 season to enhance logo visibility. As part of this collaboration, Betsson's emblem seems on the upper lower back of the men's and girls's First Division soccer team jerseys during neighborhood and international matches, starting May 19. This strategic alliance faucets into soccer's massive international attraction, aiming to reinforce consumer engagement and enlarge Betsson's marketplace presence. By aligning with a prominent soccer membership, Betsson leverages the game's recognition to attract new audiences and solidify its function in the industry.

REPORT COVERAGE

This international sports making a bet market research file offers an in depth and complete assessment, combining each qualitative and quantitative analysis to offer a complete information of the marketplace. The quantitative analysis consists of ancient statistics and forecasts for numerous market segments, imparting concrete numbers on market size, increase costs, and traits. This statistics allows in figuring out past overall performance and predicting future boom throughout one of a kind areas and segments. On the opposite hand, the qualitative evaluation explores key marketplace dynamics inclusive of boom drivers, demanding situations, opportunities, and regulatory constraints, imparting an in-intensity knowledge of factors influencing the marketplace’s enlargement. The report examines patron conduct, technological improvements, and the impact of main sporting occasions on having a bet tendencies. It additionally covers marketplace segmentation by kind, platform, vicinity, and application, presenting treasured insights for stakeholders to make knowledgeable choices and strategies. The report is critical for information modern-day market situations and identifying destiny growth possibilities inside the sports making a bet industry.