Sports Insurance Market Size, Share, Growth, and Industry Analysis, By Type (Accident Insurance, Liability Insurance), By Application (Professional Athletes, Amateur Sports, Sports Teams and Organizations) and Regional Insights and Forecast to 2035

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SPORTS INSURANCE MARKET OVERVIEW

The global sports insurance market size at USD 14.35 billion in 2025 and is projected to reach USD 15.15 billion in 2026, growing further to USD 18.6 billion by 2035 at an estimated CAGR of 5.6% from 2026 to 2035.

The Sports Insurance Market relates to policies that are designed to protect athletes, teams, and organizations from risks associated with sports activities. It includes coverage for injuries, accidents, medical expenses, liability, and loss of income. The growing popularity of sports as a global event creates an increased demand for specialized products such as insurance, among other things. Major factors include growing health and safety awareness, increased participation in both professional and amateur sports, and sports tourism. The market also includes several types of sports, ranging from the more mainstream sports such as football and basketball to niche sports, thus providing a customized solution for diverse needs and budgets.

KEY FINDINGS

COVID-19 IMPACT

Sports Insurance Market  Had a Negative Effect Due To Supply Chain Disruption During COVID-19 Pandemic

The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to the market’s growth and demand returning to pre-pandemic levels.

The COVID-19 pandemic had a huge, negative effect on the Sports Insurance Market because of the suspension and cancelation of major sporting events worldwide. This caused a sharp decline in demand for insurance related to events and decreased the volume of new policies for athletes and teams. In addition, many insurance companies suffered under financial strain due to more claims involving COVID-19. These were medical expenses, as well as postponed events. Physical restrictions and lack of participation in sports have affected premiums and renewal policies, leading to temporary slowdowns in market growth.

LATEST TRENDS

Rise Of Digital Insurance Platforms, Offering More Accessible And Personalized Coverage Options To Drive Market Growth

A new trend in the Sports Insurance Market is digital insurance platforms that will be offering more accessible, more personalized, and even more flexible coverage to the clients. They simplify the purchasing, management, and claims of insurance policies of athletes and sports organizations using technologies. More importantly, coverage for mental health has been recognized as one of the leading insurance data needs by insurers because there is increasing awareness about the mental well-being of the athletes. There's also a trend towards more bespoke policies for individual sports, in reflection of the varying nature of risks. As sports participation is increasing, and events are returning from the pandemic, investment and innovation are renewed in the market.

• According to the U.S. Department of Health and Human Services, youth sports participation has increased by 10%, indicating a growing demand for insurance coverage in this sector.
• China's outdoor sports personal insurance premiums increased by 248%, marking a significant growth in coverage adoption.

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SPORTS INSURANCE MARKET SEGMENTATION

By Type

Based on Type, the global market can be categorized into Accident Insurance, Liability Insurance

• Accident Insurance: This insurance covers injuries or accidents as a result of sports, and it provides financial security for participants. It caters for medical costs, hospitalization expenses, and rehabilitation fees resulting from injuries sustained during the events. It is widely followed by professional and amateur individuals.

• Liability Insurance: Liability insurance protects sports organizations, teams, and event organizers from claims arising due to accidents, injuries, or damage caused during sporting events. It covers third-party claims for bodily injury, property damage, or negligence, which can arise in sports events or activities.

By Application

Based on application, the global market can be categorized into Professional Athletes, Amateur Sports, Sports Teams and Organizations

• Professional Athletes: The insurance plan for professional athletes is built to cover the high risks of intense training and competition. Such policies often include accident, health, life, and disability coverage to ensure that they are financially protected in case something happens to them.

• Amateur Sports This portfolio addresses the sports participants as they engage in their favorite activity or sport at a nonprofessional or amateur level. Most policies for amateur athletes have less expensive premiums and emphasize accident and/or injury coverage when actually playing sports, so the full amount of coverage needed by the professional athlete is not involved.

• Sports Teams and Organizations: Insurance for sports teams and organizations includes coverage for athletes, staff, and assets such as equipment, venues, and events. This category covers a wide range of needs, including event cancellation, general liability, and loss of income due to injuries or unforeseen events.

MARKET DYNAMICS

Market dynamics include driving and restraining factors, opportunities and challenges stating the market conditions.

Driving Factors

Increased Global Participation in Professional and Amateur Sports to Boost the Market

There is a noticeable boost in the Sports Insurance Market  growth. Global participation in both professional and amateur sports is one of the major growth drivers for the sports insurance market. The higher number of participants engaging in various sports activities raises the demand for insurance products against injuries, accidents, and liability on behalf of the athletes, as well as recreational players and sports enthusiasts.

• The U.S. sports industry reported $39.7 billion in direct spending on sport-related travel, leading to an economic impact of nearly $92 billion, driving the need for comprehensive insurance solutions.
• Government investments in sports infrastructure have led to a 15% increase in the number of sports facilities, enhancing accessibility and popularity of sports activities.

Growing awareness of athlete health and safety to Expand the Market

There is growing awareness among athletes about the physical risks of participation in sports, including injuries and long-term health issues. With such risks, there is an increasing need for insurance coverage. Teams, athletes, and sports organizations recognize the importance of protecting against health-related risks and, therefore, increase investments in comprehensive insurance policies that not only provide medical expenses coverage but also rehabilitation and even mental health issues.

Restraining Factor

High Premiums for Specialized Coverage to Potentially Impede Market Growth

One of the major issues for the sports insurance market is the high cost of specialized insurance policies, especially for high-risk sports or professional athletes. These high premiums may limit the accessibility of insurance for some individuals or organizations, restraining market growth.

• Insurance premiums for amateur athletes have risen by 20%, posing a financial challenge for participation.
• Insurers often exclude coverage for extreme sports, limiting options for athletes engaging in high-risk activities, affecting approximately 35% of participants.

Increased Digital Platforms and Customization To Create Opportunity For The Product In The Market

Opportunity

Growing digital platforms for purchasing and managing sports insurance present great opportunity. Technology allows insurers to provide more flexible, customized, and affordable policies that are easier to obtain for athletes and sports organizations.

• Digital platforms have increased insurance accessibility, with a 30% rise in online policy purchases, presenting growth opportunities in the sports insurance market.
• The use of wearable technology in sports has led to a 25% improvement in injury prevention and risk assessment, offering insurers new data sources for policy development.

Risk of fraud and claims management Could Be A Potential Challenge For Consumers

Challenge

One of the key challenges in the sports insurance market relates to fraudulent claims management and correct processing of claims. As such, the high volume of claims with respect to complex risks requires verification in a manner that remains a challenge for insurers.

• The use of wearable devices in sports raises data privacy issues, with 40% of athletes expressing concerns over the security of their personal health data.
• Varying regulations across regions create complexities for insurers operating in multiple markets, affecting policy standardization and compliance for nearly 50% of international insurers.

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SPORTS INSURANCE MARKET REGIONAL INSIGHTS

• North America

The North America region has a growing United States Sports Insurance Market. The sports insurance market is dominated by North America, particularly the United States and Canada. North America enjoys a comprehensive infrastructure of sports, which along with the large number of professional athletes and a growing interest in health and safety issues of an athlete, dominates the sports insurance market. Both professional and amateur sports are hugely popular in the region with growing awareness about sports injuries.

• Europe

Europe is another important region with a robust market for sports insurance, especially in countries such as the UK, Germany, and France. The increased participation in football, rugby, and cycling, coupled with a well-established sports insurance sector, makes Europe an important player in the market. Additionally, growing concerns over player safety and injury recovery drive demand for insurance solutions.

• Asia

In the Asia-Pacific region, there is a fast pace in sports insurance, thanks to increased popularity of cricket, soccer, and badminton. Professional sports leagues as well as recreational participation in China, India, and Japan are all on the increase and, therefore, adding to the growing demand for sports insurance products.

KEY INDUSTRY PLAYERS

Key Industry Players Shaping the Market Through Innovation and Market Expansion

Major players in the sports insurance market are diversified mixtures of global players with strong backgrounds in the insurance business and niche firms specializing in sport-related cover. They offer accident, liability, health, and life insurance coverage to athletes, teams, and sport organizations. Technology is increasingly being exploited by them for offering tailor-made solutions on digital platforms. Partnerships with sports leagues, teams, and event organizers would be necessary for the market to grow, since such players cater to both professional and amateur athletes, making sure to tackle the risks involved in engaging in sports holistically.

• AIG (American International Group): Operates in over 80 countries, employing approximately 25,200 people, with a diverse portfolio of sports and personal insurance products.
• Zurich Insurance Group: Employs more than 55,000 people and offers insurance solutions in over 170 countries, with a growing focus on sports-related coverage.

List of Sports Insurance Companies

• AIG (American International Group) (U.S.)
• Allianz Global Corporate & Specialty (AGCS) (Germany)
• Zurich Insurance Group (Switzerland)
• Chubb Limited (Switzerland)
• The Hartford (U.S.)
• Munich Re (Germany)
• Berkshire Hathaway (U.S.)
• Markel Corporation (U.S.)
• Liberty Mutual Insurance (U.S.)
• AXA XL (France)

KEY INDUSTRY DEVELOPMENT

June 2021: June 2021 saw a significant event in the sports insurance market, when leading insurers started offering much more comprehensive policies that covered mental health issues in athletes. This was in response to the increasing awareness of the mental health problems faced by professional athletes. In addition, the digital platforms in the insurance industry, especially in the latter half of 2020, allowed more athletes and sports organizations to access customized insurance policies in a quick and efficient manner. These developments reflect the industry's adaptation to changing risks and the growing importance of holistic athlete well-being.

REPORT COVERAGE

A typical report on the Sports Insurance Market covers in-depth analysis of market trends, growth drivers, challenges, and opportunities. It further examines the segmentation of the market by type-accident insurance, liability insurance-and application-professional athletes, amateur sports, sports teams and organizations. The report further focuses on key regional markets in North America, Europe, and Asia-Pacific. It provides insight into the competitive landscape, with the strategies of the leading players in that industry. In addition, this report offers forecasts about the market size, demand, and the latest developments in the industry that are emerging, including digital platforms and mental health coverage for athletes.