Sports Supplements Market Size, Share, Growth, and Industry Analysis, By Type (On-Protein Products and Protein Products), By Application (Fitness Club, Health Food Stores, Online Stores, Pharmacy and Drug Stores and Supermarkets), Regional Insights and Forecast to 2032

Updated On: 29 April 2024

SPORTS SUPPLEMENTS MARKET REPORT OVERVIEW

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The global sports supplements market size was USD 7231.44 million in 2022, and the market is projected to touch USD 16709.71 million by 2032, exhibiting a CAGR of 7.91% during the forecast period.

Sports supplements are products designed to enhance athletic performance, support exercise recovery, and optimize overall health and fitness. These supplements typically come in various forms, including pills, capsules, powders, liquids, and bars. Athletes and fitness enthusiasts may use sports supplements to fill nutritional gaps, improve endurance, increase strength, and accelerate recovery.

These supplements provide a concentrated source of protein, which is essential for muscle repair and growth. Whey, casein, and plant-based proteins are popular options. Creatine is a naturally occurring compound that helps produce energy during high-intensity exercise. It is commonly used to enhance strength, power, and muscle mass. BCAAs are a group of essential amino acids (leucine, isoleucine, and valine) that play a crucial role in muscle protein synthesis. BCAA supplements are taken to support muscle recovery and reduce muscle soreness. These supplements often contain a combination of ingredients, such as caffeine, beta-alanine, and nitric oxide precursors. They are intended to boost energy, improve focus, and enhance endurance during workouts.

COVID-19 Impact: Disruption in Supply Chain to Hinder Market Growth

The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to market’s growth and demand returning to pre-pandemic levels.

The pandemic has heightened awareness about health and wellness. Many people have become more conscious of their immune health and overall well-being. This increased focus on health has led to a surge in demand for products like vitamins, minerals, and immune-boosting supplements, which are often included in sports supplement lines. The market, like many other industries, experienced disruptions in the supply chain due to lockdowns, restrictions, and logistical challenges. This led to delays in manufacturing, distribution, and availability of certain products. With the closure of gyms and restrictions on outdoor activities during lockdowns, some segments of the market saw a decline in sales. However, there was a noticeable shift towards home-based workouts, and this trend boosted the demand for products catering to home fitness routines.

LATEST TRENDS

"Plant-Based and Vegan Options to Drive Market Growth"

Consumers have been increasingly seeking supplements with transparent and clean labels. Products with fewer artificial additives, preservatives, and natural ingredients have gained popularity. The demand for plant-based and vegan supplements has been on the rise. Plant-based protein powders, amino acids, and other vegan-friendly products cater to individuals following plant-centric diets. Companies have been exploring personalized nutrition, offering tailored solutions based on individual needs and preferences. This trend includes personalized formulations and dosages for specific fitness goals. Novel delivery formats, such as gummies, shots, and ready-to-drink options, have gained attention. These formats provide convenience and offer alternatives to traditional pills and powders.

SPORTS SUPPLEMENTS MARKET SEGMENTATION

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• By Type

Based on type the global market can be categorized into on-protein products and protein products.

Whey protein is one of the most popular forms of protein supplements. It is derived from milk and contains all essential amino acids. Whey protein is known for its quick absorption and is commonly used for muscle building and recovery.

• By Application

Based on application the global market can be categorized into fitness clubs, health food stores, online stores, pharmacy and drug stores, and supermarkets.

Online stores provide a platform for a diverse range of supplements, including protein powders, amino acids, pre-workout supplements, and more. Consumers can easily compare products, read reviews, and make purchases from the comfort of their homes.

DRIVING FACTORS

"Rising Interest in Sports and Exercise to Augment the Market"

Growing awareness of the importance of health and fitness has led many individuals to seek products that can help them optimize their physical performance, support muscle recovery, and achieve their fitness goals. Sports supplements are often seen as tools to enhance overall well-being. The global increase in participation in sports and fitness activities has fueled the demand for supplements. Athletes and fitness enthusiasts often use sports supplement to improve their endurance, strength, and recovery, allowing them to perform at their best. The evolving fitness culture, including the popularity of gym workouts, home fitness routines, and participation in various sports, has created a substantial sports supplements market growth. The desire for better results and faster recovery has driven the adoption of these products.

"Social Media and Influencer Marketing to Expand the Market"

Ongoing research and development in the field of sports nutrition have led to the creation of innovative formulations. Companies are continuously exploring new ingredients, delivery methods, and combinations to provide more effective and convenient supplements. Sports supplement offer a convenient and portable way to consume essential nutrients. Protein powders, pre-workout drinks, and energy bars, for example, provide a quick and easy solution for individuals with active lifestyles. The influence of social media and fitness influencers has played a significant role in popularizing sports supplement. Endorsements, testimonials, and educational content shared through these channels can impact consumer perceptions and drive product awareness.

RESTRAINING FACTOR

"Controversial Ingredients to Potentially Impede Market Growth"

The sports supplements industry faces regulatory challenges related to labeling, advertising claims, and the safety of ingredients. Stringent regulations vary by country, and compliance with these regulations can be a barrier to market entry or require reformulation of existing products. The inclusion of certain ingredients in sports supplement, especially those with limited scientific evidence or potential health risks, can create controversy. Negative media coverage or regulatory scrutiny of specific ingredients can impact consumer trust and sales. In some cases, consumers may perceive sports supplement as unnecessary or question their effectiveness. Skepticism about the actual benefits of certain products can lead individuals to opt for natural or whole-food alternatives instead.

SPORTS SUPPLEMENTS MARKET REGIONAL INSIGHTS

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"North America to Dominate the Market due to Well-Established Fitness Culture"

The North American market, has historically been a major player in the sports supplements market share. Factors contributing to its prominence include a well-established fitness culture, high consumer awareness about health and wellness, a large population of fitness enthusiasts and athletes, and a robust regulatory framework. The demand for sports supplements in North America is driven by a strong emphasis on physical fitness, bodybuilding, and overall health. The demand for sports supplements in Europe is influenced by a combination of factors, including rising health consciousness, interest in sports and fitness, and the availability of a diverse range of products.

KEY INDUSTRY PLAYERS

"Key Industry Players Shaping the Market through Innovation and Market Expansion"

The market is significantly influenced by key industry players that play a pivotal role in driving market dynamics and shaping consumer preferences. These key players possess extensive retail networks and online platforms, providing consumers with easy access to a wide variety of wardrobe options. Their strong global presence and brand recognition have contributed to increased consumer trust and loyalty, driving product adoption. Moreover, these industry giants continually invest in research and development, introducing innovative designs, materials, and smart features, catering to evolving consumer needs and preferences. The collective efforts of these major players significantly impact the competitive landscape and future trajectory of the market.

List of Market Players Profiled

• Herbalife International (U.S.)
• Enervit (Italy)
• Atlantic Grupa (Croatia)
• NBTY (U.S.)
• GlaxoSmithKline Consumer Healthcare (India)

INDUSTRIAL DEVELOPMENT

2020, August: The industry has seen continuous innovation in product formulations and delivery methods. Companies are exploring new ingredients, combinations, and dosages to enhance the effectiveness and appeal of sports supplements. This includes the development of products with unique flavors, improved solubility, and alternative sources of protein, such as plant-based options.

REPORT COVERAGE

The study encompasses a comprehensive SWOT analysis and provides insights into future developments within the market. It examines various factors that contribute to the growth of the market, exploring a wide range of market categories and potential applications that may impact its trajectory in the coming years. The analysis takes into account both current trends and historical turning points, providing a holistic understanding of the market's components and identifying potential areas for growth.

The research report delves into market segmentation, utilizing both qualitative and quantitative research methods to provide a thorough analysis. It also evaluates the impact of financial and strategic perspectives on the market. Furthermore, the report presents national and regional assessments, considering the dominant forces of supply and demand that influence market growth. The competitive landscape is meticulously detailed, including market shares of significant competitors. The report incorporates novel research methodologies and player strategies tailored for the anticipated timeframe. Overall, it offers valuable and comprehensive insights into the market dynamics in a formal and easily understandable manner.