Stand Mixer Market Size, Share, Growth, and Industry Analysis, (3.0-5.0 Quarts, 5.1-8.0 Quarts, Above 8.0 Quarts and Others), By Application (Household, Commercial and Others) and Regional Insights and Forecast to 2031

Updated On: 22 April 2024

STAND MIXER MARKET REPORT OVERVIEW

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The global stand mixer market size was USD 2995.7 million in 2020 and the market is projected to touch USD 3361.8 million by 2027, exhibiting a CAGR of 1.6% during the forecast period.

A kind of culinary tool called a stand mixer is used to combine, whisk, and knead items. They have a bowl that is fastened to a motor base, and they typically include attachments for different kinds of mixing jobs. When it comes to baking or making bread dough, stand mixers are a popular option since they are easier to use and produce more consistent results than hand mixing. The market's expansion may be ascribed to the rising demand for stand mixers in both residential and commercial settings. During the projected period, North America is anticipated to dominate the worldwide market, followed by Europe and Asia Pacific.

COVID-19 Impact: Pandemic Influenced Stay at Home and Indulging in Cooking Boosted the Market Growth

The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing higher-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to market’s growth and demand returning to pre-pandemic levels.

Because more people were remaining at home and cooking for themselves, the pandemic had a minor beneficial effect on the stand mixer sector. The rise in home cooking and baking as hobbies, together with the development of new recipes, contributed to the sales of stand mixers, which simplify cooking. Following the pandemic, involved parties are concentrating on product innovation, adding new features and functionalities, and increasing the sustainability of stand mixers.

LATEST TRENDS

"Compact, Lightweight and High End Professional Models to Enlarge the Market Share"

Stand mixers among other kitchen gadgets have gained prominence in kitchen design. Manufacturers provide a range of hues and textures to complement various kitchen designs, from traditional to contemporary. Smaller and lighter stand mixers are becoming more and more popular, especially among city people with tiny kitchen spaces. Compact variants are being designed by manufacturers without sacrificing functionality. The need for professional-grade, high-end stand mixers has been growing. These models, which appeal to both professional chefs and serious home cooks, frequently include strong engines, sturdy construction, and cutting-edge technologies.

STAND MIXER MARKET SEGMENTATION

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• By Type

Based on type the global market can be categorized into 3.0-5.0 Quarts, 5.1-8.0 Quarts, Above 8.0 Quarts and others.

3 - 4.9 Quarts: The typical capacity of a Kitchen Stand Mixer is between 3 and 4.9 quarts. It is essentially used in both commercial and domestic settings to combine materials for baked goods such as bread, cakes, and other baked goods. Due to the rising demand in all market segments—including small and big restaurants and hotels—which have been propelling the industry internationally, this segment has an extremely high growth factor. 

5 - 5.9 Quarts: The normal capacity for stand mixers used in homes and small businesses is between 5 and 5.9 quarts. Without the need of an ice cream maker, it is used to create bread, cakes, ice cream, and other frozen goods. The product may also be used to prepare mayonnaise or peanut butter sandwiches at home without the need for a sandwich maker, as well as sauces and dressings for foods like meat and vegetables.

6 - 7.9 Quarts: Kitchen tools called stand mixers, ranging in capacity from 6 to 7.9 quarts, are used to combine ingredients. They typically have a bowl, a motor, and a number of attachments for whipping, beating, and mixing food, such beaters, dough hooks, and whisks, in addition to an assortment of add-ons for carrying out other duties like blending, slicing, or juicing. 

8 - 11.9 Quarts: 8 to 11.9 Cups The type of stand mixers with a capacity ranging from 8 to 11.9 quarts are called stand mixers. It comes in a variety of types and sizes, based on the user's demands and preferences, the size of the kitchen, and the space available for the mixer. It is used to mix dough, cake batter, and more.

• By Application

Based on application the global market can be categorized into household, commercial and others.

DRIVING FACTORS

"Convinience, Ease of Use and Versatility to Sum Up the Market Growth"

When opposed to manual techniques, stand mixers save time and labor by automating the mixing, kneading, and beating processes. While the mixer takes care of the mixing, users can set it up, turn it on, and carry out other tasks. With the many attachments and settings that stand mixers offer, users may do a multitude of jobs, from baking and pastry preparation to creating pasta. Their adaptability allows them to fit a range of recipes and satisfy a wide range of user requirements. Stand mixers are made with the ease of the user in mind; they include simple attachment methods and controls. Numerous types have dishwasher-safe, detachable pieces that simplify and speed up cleanup.

"Growing Interest in Home Baking and Consistency in Results to Multiply the Market Share"

The demand for stand mixers has been boosted by the rise in interest in baking at home, which has been fueled by social media, cookery programs, and culinary trends. Stand mixers ensure equal textures and well-blended ingredients by combining components consistently and uniformly. Timer settings and adjustable speed settings help you get the required results precisely. Stand mixers are frequently linked to producing outcomes in terms of dough consistency, batter texture, and general food preparation that are of a professional caliber. They help baked items, such light and fluffy cakes or well-kneaded bread, to have the correct textures.

RESTRAINING FACTOR

"Limited Mobility and Control for Delicate Tasks to Hammer the Market Growth"

Stand mixers are usually immobile after they are set up. Ingredients must be brought to the mixer by the user, which might be awkward for some kitchen designs. It may be difficult to incorporate delicate components or achieve a gentle fold with a stand mixer's strong mixing motion. For such activities, hand mixing could be recommended. Because stand mixers are powered by electricity, their use may be restricted by blackouts or a shortage of power sources. Hence, such factors are expected to hinder the stand mixer market growth during the forecast period.

STAND MIXER MARKET REGIONAL INSIGHTS

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"Asia Pacific with Increasing Demand for Kitchen Appliances to Dominate the Market Growth "

The market is primarily segregated into North America, Latin America, Europe, Asia Pacific, and the Middle East & Africa.

KEY INDUSTRY PLAYERS

"Key Industry Players Shaping the Market through Innovation and Market Expansion"

Important industry players have a big impact on the market and are crucial in determining customer preferences and market dynamics. These major firms provide consumers easy access to a vast array of clothing alternatives through their huge retail networks and online platforms. Product adoption has increased as a result of their strong worldwide presence and well-known brand, which has also enhanced consumer trust and loyalty. These industry titans also consistently fund R&D, bringing cutting-edge designs, materials, and clever features to stand mixer to meet changing customer demands and preferences. These big businesses' combined efforts have a big impact on the market's future direction and level of competition.

List of Market Players Profiled

• KitchenAid (U.S.)
• Kenwood Limited (U.K.)
• Electrolux (Sweden)
• Hobart (U.S.)
• Breville (Australia)
• Bosch (Germany)
• Philips (The Netherlands)
• Sunbeam Products, Inc (U.S.)
• Panasonic (Japan)

INDUSTRIAL DEVELOPMENT

• September 2023: It was revealed that Qvantum, a heat pump systems and technology firm based in Malmö, had purchased Electrolux's refrigerator manufacturing factory in Nyíregyháza for €38 million.

REPORT COVERAGE

The report includes a thorough SWOT analysis and offers predictions for market growth in the future. It explores a broad range of market categories and possible applications that might have an impact on the market's trajectory in the upcoming years, as well as key aspects that contribute to the market's growth. The research provides a comprehensive overview of the market's components and identifies possible growth opportunities by taking into account both historical turning points and present trends.