Starch Hydroxypropyltrimonium Chloride Market Size, Share, Growth, and Industry Analysis, By Type (Potato Starch Based, Other Starch Based), By Application (Skin Care, Hair Care, and Others), Regional Forecast To 2031

Updated On: 22 April 2024

Starch Hydroxypropyltrimonium Chloride Market Report Overview

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The global starch hydroxypropyltrimonium chloride market size was estimated to be worth USD 38 million in 2022 & the market is forecast to reach a readjusted size of USD 68 million by 2031, exhibiting a CAGR of 6.8% during the forecast period 2022-2031. 

The market has been growing steadily, primarily driven by the increasing demand for personal care and home care products.

Starch hydroxypropyltrimonium chloride is a cationic derivative of natural starch that is used as a conditioning agent in hair and skin care products. It is also used as a thickening agent in personal care and home care products. The two types of starch hydroxypropyltrimonium chloride available in the market are powder and liquid forms. The four primary varieties of cationic starch include wheat and other cationic starches, potato cationic starch, tapioca cationic starch, and corn cationic starch. An alkaline solution is used to prepare derivatives of corn cationic starch, a form of starch that has a high degree of substitution. It has several organic and conventional natural elements, which are frequently employed as wet end additives in papermaking because they help to achieve increased thickness. These cationic starches are employed in the paper-making process, the textile business, the mining sector, and the sewage treatment industry.

COVID-19 Impact: pandemic declines the personal care product demand

The COVID-19 pandemic had a mixed impact on the chemicals industry. The pandemic led to a decrease in the demand for personal care and home care products due to the closure of manufacturing facilities and supply chain disruptions. However, the increased focus on personal hygiene and the growing demand for disinfectants and sanitizers have positively impacted the market.

Latest Trends

"Rising need for organic personal care products to drive latest market trends"

The global starch hydroxypropyltrimonium chloride market is witnessing some latest trends, including the growing demand for natural and organic personal care products, the development of multifunctional ingredients, and the adoption of advanced manufacturing technologies. Moreover, the increasing focus on sustainable and eco-friendly products is also expected to drive the demand for chemicals in the market.

Starch Hydroxypropyltrimonium Chloride Market Segmentation

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• By Type

Based on type, the market can be segmented into potato starch based, other starch based.

• By Application 

Based on application, the market can be segmented into skin care, hair care, others.

Driving Factors

"Growing Demand for Personal and home Care Products to propel market growth"

The increasing demand for personal care products, such as shampoos, conditioners, and lotions, is expected to drive the demand for starch hydroxypropyltrimonium chloride. The ingredient acts as a conditioning agent and improves the texture and appearance of hair and skin. The growing demand for home care products, such as laundry detergents and fabric softeners, is expected to drive the demand for the chemical. The ingredient acts as a thickening agent and improves the stability and performance of these products.

"Increase in paper manufacturing to augment market growth"

The market is predicted to expand due to an increase in paper production. The desire for literacy and education, as well as the growth of organized retail, e-commerce, FMCG, pharma/healthcare, quality packaging, and the prohibition on plastic, have all boosted the paper production industry globally. Increased paper production is anticipated to increase the use of cationic starch since these substances are crucial in the production of publication papers with coated and uncoated wood content, corrugated sheets, packaging board, and carton board. The cationic starch additionally serves as OBA carriers and natural coating binders to offer printability and surface qualities.

Restraint Factors

"Stringent Regulations may affect market growth"

The stringent regulations regarding the use of the chemicals in personal care and home care products are also expected to restrain the market growth. The ingredient is subject to various regulations and approvals before it can be used in these products.

Starch Hydroxypropyltrimonium Chloride Market Regional Insights

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"North America to lead the market due to the rise in demand for personal care products"

North America is expected to lead the starch hydroxypropyltrimonium chloride market share, owing to the high demand for personal care and home care products in the region.

Asia Pacific is estimated to show significant growth in the global market owing to the growing demand for personal care products in the region.

Key Industry Players

"Key players to focus on R&D of the chemical to gain a strong hold in the market"

The market is highly competitive, with key players adopting various strategies to maintain their market position. Many companies are investing in research and development to improve product quality and launch innovative products. Collaborative efforts through partnerships and mergers and acquisitions are also helping market players stay ahead of the competition.

List of market players profiled

• Lubrizol (U.S.)
• Evonik (Germany)
• Ingredion (U.S.)

Report Coverage

This report provides a comprehensive analysis of the global market, considering factors like segmentation, industrial developments, trends, opportunities, growth, size, share, and restraints. The report also profiles key industry players and offers a detailed analysis of their strategies, partnerships, and collaborations. The analysis is subject to alteration if the key players and probable analysis of market dynamics change.