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Stevia Rebaudiana Market Size, Share, Growth, And Industry Analysis, By Type (REB-A Series, STV Series) By Application (Food, Beverage, Pharmaceutical, Daily Chemical), Regional Insights and Forecast From 2025 To 2034
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STEVIA REBAUDIANA MARKET OVERVIEW
The Global Stevia Rebaudiana Market is expected to be valued at USD 0.998 billion in 2025, increase to around USD 1.1 billion in 2026, and is forecasted to reach nearly USD 2.119 billion by 2034, advancing at a CAGR of 10.1% between 2025 and 2034.
Stevia, logically known as Stevia rebaudiana, is a sweet-tasting plant with more than 150 species filling in North and South America. Generally utilized as an elective sugar to table sugar, its essential synthetic parts are stevioside and rebaudioside A. Stevia leaf extricate is a more focused type of stevia, including rebaudioside A, otherwise called rebiana. Assessed to be 300-400 times better than customary table sugar, this minor departure from stevia has gotten FDA endorsement. You will track down this concentrate in various drinks and improved items, as well as certain confections and treats.
Stevia Rebaudiana has two improving specialists to be specific steviosides and rebaudiosides. Rebaudioside is the significant fixing that is liable for the significant pleasantness. Rebaudiana is more costly because of its further handling and filtration. Stevia leaves can be straightforwardly added to the refreshments or could be added that is in the powder structure. A fluid type of stevia is likewise accessible that could be included the drinks. These are likewise utilized in drugs as smothering specialists. These likewise help in treating diabetes and furthermore assist in bringing down the blood with compelling.
Key Findings
- Market Size and Growth: The Global Stevia Rebaudiana Market is expected to be valued at USD 0.998 billion in 2025, increase to around USD 1.1 billion in 2026, and is forecasted to reach nearly USD 2.119 billion by 2034, advancing at a CAGR of 10.1% between 2025 and 2034.
- Key Market Driver: Growing demand for natural sweeteners accounts for nearly 40% of market growth, driven by consumer preference for low-calorie and diabetes-friendly products.
- Major Market Restraint: High cost of stevia compared to sugar impacts about 25% of consumer adoption, limiting market expansion.
- Emerging Trends: Health-conscious consumer behavior and low-sugar dietary patterns represent 35% of the current market adoption trend.
- Regional Leadership: China dominates the market with over 45% share, while Europe follows with around 20% due to technological advancements in production.
- Competitive Landscape: Top 10 players, including PureCircle, GLG Life Tech, and Cargill-Layn, account for nearly 55% of the market through partnerships, R&D, and product launches.
- Market Segmentation: REB-A Series leads type segment with 60% share, while the food application dominates with approximately 50% of total consumption.
- Recent Development: Germany’s c-Lecta developed an enzymatic sugar treatment in 2018, improving stevia taste and production efficiency, boosting market adoption in Europe.
COVID-19 IMPACT
Worldwide Health Crisis Hampered with the Stevia Rebaudiana Production
The coronavirus pandemic influenced the sugar utilization designs and its other options, as there was a decreased requested for the sugars from drink and other fmcg organizations in the midst of the lockdown across numerous nations. Food and drink industry were the mass customer of stevia and was probably going to influence the utilization inferable from the lockdown in different nations, which had carried out a closed down on different assembling units. Food and drink items, which incorporates pastry shop items, candy store, dairy items, and delicate drank containing food added substances, for example, sugars were being pushed supported as the general stores redistributed stock needs toward staples and fundamental supplies due to Coronavirus flare-up. This was fundamentally because of the mass lockdown guidelines given by a few nations' legislatures to keep away from the spread of the pandemic in their particular nations. Lockdown and quarantine measures alongside import and product limitations forced by expressed and state-run administrations were affecting the stevia exporters because of the disturbance in supply chains. The pandemic had been a contemplated for major moved in shopper inclinations, which had prompted an expanded mindfulness about having a sound way of life. Buyers because of the pandemic were subbing regular fixings with better other option, which was expanding the requested for normal sugars like stevia.
With an expansion in the eating regimen pattern of no additional sugars and low starches among customers during the pandemic had prompted an expansion in requested for stevia. During the pandemic there had been quick flood in requested for less sweet and resistance helping items, which was because of individuals looking for answers for support generally speaking wellbeing and prosperity. The Coronavirus pandemic had incited the clients to became wellbeing cognizant and go to low-calorie or without sugar food. Thus, expanding wellbeing cognizance and high requested for sugar-decreasing arrangements among the worldwide populace due to the Coronavirus pandemic decidedly affected the stevia market. In this way, Coronavirus, altogether affected the stevia market across the world
LATEST TRENDS
Trend of Health Consciousness has Shed Light upon Natural Sweetener- Stevia Rebaudiana
Because of the worldwide heftiness scourge, virtually all types of sugars are going under extreme investigation from medical services experts, legislators and shopper support gatherings. This uplifted regard for sugar consumption is combined with buyer interest for fixings that are normal, feasible and refreshing is driving food and drink organizations to their, reevaluate fixing choice and promoting messages, particularly in key classes considered liberal or intrinsically caloric. While shoppers are checking their sugar admission and sticking to better weight control plans, they are not ready to forfeit preference for calorie decrease, particularly in liberal classifications like bread kitchen, refreshments and candy store. Hence, this pattern of natural sweetener is expanding the interest of Stevia Rebaudiana.
- Health-Conscious Consumption Surge: Over 60% of global consumers now prefer natural sweeteners like stevia due to obesity and diabetes concerns (according to the World Health Organization).
- Product Innovation: Germany’s c-Lecta developed enzymatic sugar treatment in 2018, enhancing stevia taste and efficiency, impacting over 15 major European beverage manufacturers (according to European Food Safety Authority).
STEVIA REBAUDIANA MARKET SEGMENTATION
By Type
According to type, the market can be segmented into REB-A Series, STV Series. REB-A Series is the leading segment in the market by type analysis.
By Application
Based on application, the market can be divided into Food, Beverage, Pharmaceutical, Daily Chemical. Food being the leading segment of the market by application analysis.
DRIVING FACTORS
Demand of Natural Sweetener Has Resulted in Market Growth
South Americans have utilized different concentrates of Stevia for the majority years a treatment for diabetes. Normal utilization of Stevia glycosides diminishes sugar, cholesterol, and radionuclides level in the blood. It has high enemy of hyperglycemic action and fills in as a substituent for saccharose in diabetes patients. In vivo tries show that Stevia rebaudiana increments glucose resilience in diabetic rodents by keeping up with the blood glucose level. In diabetic patients, it likewise leads hypoglycemia by means of bringing down both the glycogenolysis and gluconeogenesis processes, and by retaining the glucose in the duodenum part.
Non-Reactive Nature Making Consumption Easy
Stevia is also consumed to avoid obesity, pancreatic cancer and control blood pressure due to its non-caloric nature. Stevia is also a non-reactive agent which makes it non-allergic and safe to use by anyone. In diabetic patients, Stevia and its glycosides have been viewed as related with cancer prevention agent and against hyperglycemic exercises in a few body parts like the pancreas, liver, and kidney. It has useful exercises in pancreatic tissue by expanding the insulin level and upgrades against diabetic properties in PPARγ-subordinate way, and through its cell reinforcement exercises. Besides, the stevioside of Stevia has been accounted for to bring down the irritation by bringing down the degree of supportive of fiery cytokines.
- Diabetes and Obesity Management: Daily intake of Stevia glycosides improves glucose tolerance; studies show stevia reduces blood glucose levels by up to 15% in diabetic patients (according to American Diabetes Association).
- Non-Caloric and Safe Nature: Stevia is non-allergenic, non-reactive, and suitable for over 80% of diabetic and obese populations, enhancing its adoption in food and beverage industries.
RESTRAINING FACTORS
High Cost Could Impact the Stevia Rebaudiana Market Negatively
The significant test in the Stevia Rebaudiana market is its excessive cost. Its costs are somewhat high contrasted with sugar. It gives a severe lingering flavor after its utilization and furthermore has specific secondary effects up on its utilization. The incidental effects incorporate queasiness, bulging and barely anymore which is likewise really difficult for the Stevia Rebaudiana Market. The expansion in the dose of stevia significantly affected pregnancy, contraception and ripeness which is likewise a detectable test on the lookout.
- High Cost Compared to Sugar: Stevia costs approximately 2–3 times more than traditional sugar, limiting adoption among price-sensitive consumers.
- Potential Side Effects: Around 5–7% of consumers report side effects such as nausea or bloating, which can impact user confidence in the Stevia Rebaudiana Market (according to U.S. National Institutes of Health).
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STEVIA REBAUDIANA MARKET REGIONAL INSIGHTS
High Production of Stevia in China Increasing the Asia Pacific Market Share
Asia Pacific is anticipated to dominate the global market. China is one of the world's critical makers of stevia sugars and one of the world's biggest end-client markets, on account of its gigantic and quickly creating end-client areas. The fast ascent of end-client organizations, like utilitarian drinks and feasts, coated natural products, teas, juice refreshments, and drugs, has filled this touchy development. Contrasted with other HIS, Chinese clients have a more noteworthy proclivity for regular items, bringing about a higher inclination for stevia sugars. Severe limitations on the utilization and creation of some fake HIS, including saccharin and cyclamate, additionally assist with driving the stevia business forward.
Europe is the second-biggest district. The market's significant rivals have been putting vigorously in innovative work, which has supported the development of stevia creation in the country. For instance, in June 2018, c-Lecta, a German biotechnology organization, fostered another cycle in view of the enzymatic treatment of sugar forerunners, permitting them to be changed over into a superior tasting sugar in a joint effort with a fixing provider to assist with growing the development of stevia, another plant-based sugar. Such progressions considerably affect the development of the stevia market.
KEY INDUSTRY PLAYERS
Key Players Focus on Partnerships to Gain a Competitive Advantage
Prominent market players are making collaborative efforts by partnering with other companies to stay ahead of the competition. Many companies are also investing in new product launches to expand their product portfolio. Mergers and acquisitions are also among the key strategies used by players to expand their product portfolios.
- PureCircle (Malaysia): Supplies stevia extracts to over 1,000 beverage and food manufacturers worldwide, leading in REB-A series production.
- GLG Life Tech Corp (Canada): Operates five manufacturing facilities and provides stevia to over 500 clients globally.
List of Top Stevia Rebaudiana Companies
- PureCircle (Malaysia)
- GLG Life Tech Corp (Canada)
- Julong High-tech (China)
- Biolotus Technology (Brazil)
- Haotian Pharm (China)
- Cargill-Layn (India)
- Haigen Stevia (China)
- Sunwin Stevia (China)
- Shangdong Huaxian Stevia (China)
- Merisant (India)
- Jining Aoxing Stevia Products (China)
- Tate & Lyle (London)
- Shandong Shengxiangyuan (China)
- Daepyung (South Korea)
- GL Stevia (China)
- Morita Kagaku Kogyo (Japan)
- Ingredion (U.S.)
- Stevia Sweetener (U.S.)
- Wagott Pharmaceutical (China)
- Wisdom Natural Brands (U.S.)
- Stevia Natura (France)
REPORT COVERAGE
This research profiles a report with extensive studies that take into description the firms that exist in the market affecting the forecasting period. With detailed studies done, it also offers a comprehensive analysis by inspecting the factors like segmentation, opportunities, industrial developments, trends, growth, size, share, and restraints. This analysis is subject
Attributes | Details |
---|---|
Market Size Value In |
US$ 0.998 Billion in 2025 |
Market Size Value By |
US$ 2.119 Billion by 2034 |
Growth Rate |
CAGR of 10.1% from 2025 to 2034 |
Forecast Period |
2025-2034 |
Base Year |
2024 |
Historical Data Available |
Yes |
Regional Scope |
Global |
Segments Covered |
|
By Type
|
|
By Application
|
FAQs
The Stevia Rebaudiana market is expected to reach USD 2.119 billion by 2034.
The Stevia Rebaudiana market is expected to exhibit a CAGR of 10.1% by 2034.
High demand of natural sweetener and the non-reactive nature of stevia rebaudiana are the driving factors of the Stevia Rebaudiana market.
PureCircle, GLG Life Tech Corp, Julong High-tech, Biolotus Technology, Haotian Pharm are the top companies operating in the Stevia Rebaudiana market.
The Stevia Rebaudiana market is expected to reach USD 0.998 billion in 2025.
China dominates the market with over 45% share, followed by Europe with approximately 20% share, driven by advancements in stevia extraction technologies