Strawberry Preserves Market Analysis By Type (Supermarket, Grocery Stores, Online, Others), By Application (Dairy Industry, Baked Product Industry, Ice-Cream Industry, Others) and Regional Insights and Forecast to 2032

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STRAWBERRY PRESERVES MARKET REPORT OVERVIEW

The global strawberry preserves market size was USD 0.73 billion in 2023 and will reach USD 1.19 billion in 2032, exhibiting a CAGR of 5.7% during the forecast period from 2024 to 2032.

The strawberry preserves market share consists of a very popular type of multipurpose jam which is made using fresh strawberries. Preserves have a characteristic quality of sweetness which is used to enhance the flavour of various other food and drink products in both home and commercial settings. The market for this particular type of jam has been growing steadily because people are understanding the importance of going for such fresh and natural fruit-based preserves instead of synthetically produced jams or other food products, keeping in mind that they need to make health conscious choices.

Particularly in the food industry, it is  important to make sure that the food processing and preservation methods ensure a longer shelf life of such preserves, while maintaining the same quality of flavour and texture, especially in the case of fresh food preserves. To meet rising demand, market players are investing in developing newer products and expanding their global distribution networks. As a result, the strawberry preserves market growth shows a positive shift, with global consumers for such products steadily increasing in various regions and highlighting the increased need of such product offerings in markets near them.

COVID-19 IMPACT

Market Growth Restrained by Diminishing Production 

The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to the market’s growth and demand returning to pre-pandemic levels. During the pandemic, consumer purchasing activity declined heavily as there was less production and availability of such preserves in the market. However, an increased focus on health and wellness in the post-pandemic era is predicted to drive market growth.

LATEST TRENDS

Innovations Related to Products and their Packaging

The biggest trends in the strawberry preserves market are innovative offerings such as a dedicated line of organic products, as consumers are looking for such product offerings which are both health-friendly and sustainable, from their trusted brands. The packaging of these products is also highly innovative and creative in terms of both materials and design, which uses eco-friendly materials, small servings and beautiful illustrations to ensure that the organic food stands out from other products, and encourages more and more customers to try the new GMO free preserves, made with fresh fruits, without using any synthetic flavourings and also devoid of insecticides or pesticides.

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STRAWBERRY PRESERVES MARKET SEGMENTATION

By Type

• Supermarket - Supermarkets are the foremost important distribution channel for products such as strawberry preserves, since they are able to offer customers with multiple conveniences in one store, and also for each product there are various brands and varieties available. The sheer quantity of product offerings that can be accommodated in supermarkets encourages companies to display their products here in order to increase sales.

• Grocery Stores - Local and other speciality grocery stores usually stock high quality products and local, home grown or artisanal brands that sell strawberry preserves. Customers who are looking for such products and other similar unique offerings frequent grocery stores to fulfil their needs.

• Online - The online shopping frequency of customers on e-commerce websites is growing dramatically, and therefore this segment is growing rapidly as well, since consumers have the ease of browsing and purchasing strawberry preserves from various online platforms while sitting in the comfort of their homes.

• Others - Other distribution channels for strawberry preserves include shopping spots such as farmers' markets, specialty food markets and also direct sales. These channels have the advantage of catering to specific preferences by featuring niche products such as locally produced, artisanal and unique varieties of strawberry preserves.

By Application

• Dairy Industry - The dairy industry uses strawberry preserves as a natural flavouring and sweetener, in order to enhance the taste of their daily products which include various milk and yoghurt products, and also include certain desserts which are made using dairy.

• Baked Product Industry - Strawberry preserves are used in cakes, tarts, and pastry fillings by the baked goods industry. When bakers feel the need of adding a fruity element to their baked products, they prefer using strawberry preserves as an option, because of their ability to maintain texture as well as original flavours during the baking process.

• Ice-Cream Industry - In terms of ice cream, strawberry preserves are a common ingredient that is used to add strawberry flavour as they offer a fruity element that is both natural and refreshing, which helps in balancing the richness of the ice cream.

• Others - Other applications of strawberry preserves are in a variety of culinary applications such as toppings for breakfast foods or desserts, use in strawberry flavoured sauces, salad dressings and so on. The versatility of these preserves makes them ideal to use in any type of food or beverages, where the flavour is a complementary or contrasting element.

DRIVING FACTORS

Increasing Preference for Natural and Organic Food Products

The growing demands of health conscious consumers is the most important factor supplementing the strawberry preserves market growth. Demand for strawberry preserves has increased over the years as consumers' are looking for natural flavours and avoiding processed foods or artificial flavouring in such products. Since fruit preserves are high in vitamins and antioxidants, strawberry preserves are a much more healthier option than any artificially produced cheaper alternatives.

Expansion of Global Distribution Channels

The market has grown significantly as a result of the development of e-commerce platforms and other distribution channels and the availability of organic food products on these applications and platforms. Premium and organic varieties of strawberry preserves are sold by manufacturers on e-commerce sites as they reach a much wider audience and result in a higher number of sales.

RESTRAINING FACTORS

Limited Supply of Fresh Strawberries for Production

Major factors which act as deterrents to the growth of strawberry preserves market share are the seasonal strawberry availability and high costs of production, which include expenses such as procuring organic strawberries as raw materials, its processing without using any chemicals and then eco-friendly packaging. The consistency of pricing is many times impacted by variations in the seasonal supply of strawberries.

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STRAWBERRY PRESERVES MARKET REGIONAL INSIGHTS

North America Dominates the Market due to High Consumption

The market is primarily segregated into Europe, Latin America, Asia Pacific, North America, and Middle East & Africa.

Over the course of the forecast period, North America is expected to dominate the strawberry preserves market share. The growing trend of natural and organic food products was taken up by many key industry players in this region, and a large number of health conscious customers are also looking for organic products such as strawberry preserves near them.

KEY INDUSTRY PLAYERS

Key Industry Players Shaping the Market through Introduction of New Products

In order to maintain their market position, key industry players are concentrating on innovative products and eco-friendly, aesthetically pleasing packaging to attract customers. They are also making continued efforts to expand their distribution networks, physical store setup in emerging markets and making investments in the creation of new lines of strawberry preserves with specific characteristics that consumers are looking forward to.

List of Top Strawberry Preserves Companies

• Agrana (Austria)
• Frulact (Portugal)
• Zuegg (Italy)
• Zentis (Germany)
• Hero (Switzerland)
• Valio (Finland)
• BINA (France)
• Fourayes (UK)
• Fresh Food Industries (Australia)
• JM Smucker (US)
• Ingredion Incorporated (US)
• Puratos (Belgium)
• Döhler (Germany)
• SVZ International (Netherlands)
• Tree Top (US)
• Andros France (France)

INDUSTRIAL DEVELOPMENT

June, 2024: A new range of high-quality strawberry preserves which only used organic strawberries with no artificial flavouring or preserves to cater to highly health conscious consumers was introduced in 2024. This was done in order to keep up with the high demand of natural and organic food products, and encouraged other market players to develop such product lines as well.

REPORT COVERAGE

This report aims to provide a detailed analysis of the global strawberry preserves market, including parameters such as market size estimates and forecasts, the market’s competitive landscape and so on. The analysis includes extensive quantitative and qualitative assessments on the segmented market based on types and applications to provide an overview of growth potential in each of the segments.

Additionally, the study looks into the impact of global economic crises like the COVID-19 pandemic on demand and consumption patterns, along with a discussion of global market dynamics, identifying regions with high growth potential.