Stretch Marks Treatment Market Size, Share, Growth, and Industry Analysis, By Type (Topical Products, Lasers & Microdermabrasion), By Application (Hospitals, Clinics & Others) and Regional Insights and Forecast to 2034

STRETCH MARKS TREATMENTR MARKET REPORT OVERVIEW

The global Stretch Marks Treatment Market size was USD 1.68 Billion in 2022, and the market is projected to touch USD 2.61 Billion in 2029, exhibiting a CAGR of 6.4% during the forecast period.

Stretch marks, or striae, are the most prevalent skin problem that may appear on any type of person independent of age and sex and are frequently caused by speedy alterations in body size, like those in pregnancy, puberty or enormous weight loss/gain. Stretch mark treatments are a wide range of products that fight the presence of these marks. These therapies usually exist in many forms, e.g., creams, lotions, oils, and serums, and their working mechanisms can include increased skin elasticity, enhanced production of collagen, and skin hydration.

COVID-19 IMPACT

Market Growth Accelerated by Pandemic due to High Level of Weight Gain Witnessed by Most Individuals

The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing higher-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to market's growth and demand returning to pre-pandemic levels.

The COVID-19 pandemic introduced several undesigned but favorable effects to this market, mainly driven by the changed consumer behavior and lifestyle choices. One of the reasons was a high level of weight gain witnessed by most individuals during lockdowns and sedentary situations. This temporary variation in body size, one of the key factors that causes stretch marks, was directly associated with increased cases of stretch marks, and therefore, the provision of such products in the market with an increased population of the target audience.

LATEST TRENDS

Health-Conscious Consumer Base to Propel Market Growth

Some of the main trends that are sifting through the market of stretch mark treatments right now are the result of a more informed and health-conscious consumer base. One of the key changes is the increased demand for the ingredients of the so-called clean and natural products, with consumers actively trying to find the products that would not contain parabens, phthalates, and synthetic fragrances. This is propelling a shift in formulas that are high in botanical extracts and botanical oils (rosehip, almond and argan oil) and vitamins such as E and C are considered safe and less abrasive, particularly in pregnant and breastfeeding women.

STRETCH MARKS TREATMENTR MARKET SEGMENTATION

By Type

Based on type the market can be categorized into Topical Products, Lasers & Microdermabrasion

• Topical Products: These comprise over the counter and prescription products that are topically applied to the skin. It is the biggest market segment because of its cheap price, usability, and adoption at home. Topics can also be broken down into creams: the most popular sub-segment, most valued due to ease of application, deeper moisturization, and the capacity to hold most active ingredients, such as retinoids, hyaluronic acid and botanical extracts.

• Lasers & Microdermabrasion: This is the category of professional in-clinic procedures. The processes are higher in price but are commonly regarded to be more beneficial to the older, established stretch marks that lie unresponsive to topical treatment. Under this segment are lasers: the most sophisticated treatment, which can further sub-segment itself into fractional lasers (both ablative and non-ablative) and pulsed-dye lasers.

By Application

Based on application the market can be categorized into Hospitals, Clinics & Others

• Hospitals: Hospitals represent an important application category, in the case of a more invasive or intricate stretch mark treatment. These offer a sterile and, more often, highly medicalized space, and procedures may include laser treatment and more medicalized microdermabrasion.

• Clinics: It is a commanding stretch mark treatment category by professionals. Clinics, especially specialty dermatology centers, are specializing in an expansive list of aesthetic and cosmetic services, and as such, they have become the destination of choice for many consumers. They provide different types of treatment, such as laser cats, microneedling and chemical peels.

MARKET DYNAMICS

Driving Factors

Increasing Incidences of Obesity and Weight Fluctuations to Drive the Market Advancement

One of the major driving factors of the Stretch Marks Treatment Market growth is the Increasing incidences of obesity and weight fluctuations. The global trend of obesity and weight fluctuations is also a major stimulating factor in the market. One of the most common effects of such lifestyle changes includes rapid weight gain or loss, which exerts extreme pressure on the skin and makes the fibers of collagen and elastin burst. This causes the development of stretch marks on several body regions. With the ongoing obesity pandemic sweeping the globe, the number of people in need of stretch mark treatments is on the rise, fueling its need in the form of preventive and corrective measures.

Developing More Pregnancies and Cosmetic Issue to a Global Talent Pool to Expand the Market

Pregnancy has been one of the major causes of stretch marks, with most of the pregnant women getting them. A positive and steady need for stretch mark treatment products has been developed because of the rising awareness and concern towards those stretch marks caused by pregnancy. The pregnant woman is one of the broad focuses as a consumer in need of stretch mark prevention and treatment products on her abdomen, breasts, and thighs.

Restraining Factor

Low and Varying Effectiveness to the Market Growth

Among the key inhibiting forces available to this market, there is the low and varying effectiveness of most of the products and procedures available. Regardless of the wide range of products available in the market, from cheap creams and oils to costly laser treatment, the feeling and realities among clinicians are that stretch marks cannot be fully removed permanently by any one treatment. Topical products are an attractive and readily available product that tends to produce short-term cosmetic correction, mainly involving hydrating of the skin, but suffer in their ability to combat the underlying dermal tears.

Opportunity Factor

Technological Progress to Pose Potential Opportunities to the Market Growth

The significant opportunity of this market presented in the cosmetic dermatology and skincare industry is further technological progress and innovation. The long-term problem of unreliable and limited efficacy, especially when using topical products, has also led to a high demand in consumers as they look forward to using more effective and dependable methods. This has provided a large opportunity for firms to undertake research and development to develop the next-generation products and procedures.

Challenging Factor

Strong Consumer Mistrust to Challenge the Market Growth

Another significant threat that is very thick in the air in this market is strong consumer mistrust and skepticism. This is the direct result of the historical absence of consistent products that did the intended job and overhyped claims during marketing methods that had flooded the market over the years. These promises promise consumers to have been making about stretch mark cures only to be left with so little or no result with the usage of creams, oils and other topical remedies. This has sparked a general sense that most products in this group are ineffective, and in many instances, scientific studies indicate some scientific merit behind the notion that most common ingredients, such as cocoa butter, olive oil, and vitamin E, are not effective in their effects in preventing or treating stretch marks.

STRETCH MARKS TREATMENTR MARKET REGIONAL INSIGHTS

The market is primarily segregated into Europe, Latin America, Asia Pacific, North America, and Middle East & Africa.

• North America

North America has emerged as the most dominant region in the Stretch Marks Treatment Market share as it is a saturated and powerful market for stretch mark treatments. Its impact is marked by excessive consumer attitudes towards aesthetic improvement on the one hand and strict endorsement of cosmetic treatments on the other hand. This area triggers the need for high-tech, technologically advanced therapies, fractional lasers, radiofrequency microneedling, and other in-clinic options. In this case also, the market is quite competitive, and there are existing multinational companies and a supporting environment of cosmetic dermatology and medical spas. IMCs in the U.S., along with its media, celebrities, and beauty trends, are also instrumental in creating global demands as formers of trends, creating awareness and consciousness of certain facials and products.

• Europe

The European approach to the stretch mark treatment market is defined by both sides of the equation: an interest in natural, or clean, products and a focus on clinical efficacy. It is observed that European consumers are more likely to pursue the products with known efficacy and scientific evidence, which is what is kickstarting the demand of topical solutions with the botanical bloodshot extracts, peptides and traditional skin-repairing compounds. The market is very controlled, and frequently the brands may need to attain rigid requirements on safety and ingredient source.

• Asia

Asia is an increasingly important and fast-growing stretch mark treatment market, with both their disposable income levels and urbanization increasing, along with a culturally strong desire for flawless skin. The demands of the area are defined by consumers seeking innovative but gentle treatments that could apply to various skin types and often work as much in the prevention as in the correction. Multifunctional-effect products are gaining popularity in the market because they have the capacity to fix several skincare issues at the same time; examples include brightening, tightening, and stretch mark remedies.

KEY INDUSTRY PLAYERS

Key Players Transforming the Stretch Marks Treatment Landscape through Innovation and Global Strategy

Major players involved in various areas of industry, including big-scale pharmaceutical corporations and cosmetic brands that focus on treating flesh losses, as well as medical equipment manufacturers, have substantial control over the stretch mark treatment market. The takeover of these players propels the market upbeat via several strategies. To begin with, they substantially invest in research and development aimed at the world of creating new and better products and technologies. As an example, dermo-cosmetic laboratories such as Laboratoires Expanscience (which has Mustela) and pharmaceutical firms such as HRA Pharma (owner of Mederma) have focused on clinically tested topical formulations containing active ingredients such as peptides, hyaluronic acid and retinoids. This is an innovation that helps solve a critical pain point of the consumers: poor performance of numerous traditional products. At the same time, device manufacturing companies like Cynosure, Inc. and Candela Corporation continue to innovate the market with their introduction of further laser- and energy-based therapies. The professional treatments are becoming more attractive and available to patients because of innovations made by these companies in the field of non-invasive and minimally invasive procedures, which has a direct effect on urging clinics and hospitals into purchasing new equipment. Second, these players influence the consumer demand with wide marketing and branding. An example of such brands is the world-renowned Bio-Oil and Palmer, with its products being promoted regularly using the similar adverts and developments targeted at specific segments of the consumer population, like pregnant women.

List Of Market Players Profiled

• Laboratoires Expanscience (France)
• Clarins Group (France)
• Merz North America (U.S.)
• Cynosure (U.S.)
• Syneron Medical (U.S.)

INDUSTRIAL DEVELOPMENT

In May 2024: L'Oréalintroduced a new product, Revitalift Laser Cream, the first over-the-counter cream blending retinoid and hyaluronic acid. The product is specifically advertised as clinically proven to assist in curbing the presence of protruding stretch marks early in their development.

REPORT COVERAGE

The study encompasses a comprehensive SWOT analysis and provides insights into future developments within the market. It examines various factors that contribute to the growth of the market, exploring a wide range of market categories and potential applications that may impact its trajectory in the coming years. The analysis considers both current trends and historical turning points, providing a holistic understanding of the market's components and identifying potential areas for growth.

The research report delves into market segmentation, utilizing both qualitative and quantitative research methods to provide a thorough analysis. It also evaluates the impact of financial and strategic perspectives on the market. Furthermore, the report presents national and regional assessments, considering the dominant forces of supply and demand that influence market growth. The competitive landscape is meticulously detailed, including market shares of significant competitors. The report incorporates novel research methodologies and player strategies tailored for the anticipated timeframe. Overall, it offers valuable and comprehensive insights into the market dynamics in a formal and easily understandable manner.