String Lights Market Size, Share, Growth, and Industry Analysis, By Type (LED, Incandescent and Others), By Application (Indoor and Outdoor), Regional Forecast From 2026 To 2035

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STRING LIGHTS MARKET OVERVIEW

The string lights market, valued at USD 0.64 Billion in 2026 and ultimately hitting USD 1.02 Billion by 2035 at a steady CAGR of 6% from 2026 to 2035.

The COVID-19 pandemic has been unprecedented and staggering, with experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden rise in CAGR is attributable to the market’s growth and demand returning to pre-pandemic levels.

String lights are a form of lighting fixture that consists of a string or wire with little bulbs attached at regular intervals. They are often referred to as fairy lights or ornamental lights. These lights can be hung indoors or outdoors to create a cozy and welcoming ambiance. They are mainly used for decorative purposes. During festive occasions like weddings, parties, or holiday celebrations, string light are frequently employed. They can be arranged in a variety of inventive ways due to their wide variation in terms of size, color, and shape. The light bulbs can be either conventional incandescent bulbs or long-lasting, more energy-efficient LED bulbs. To create an eye-catching display, string light are frequently stretched along walls, ceilings, trees, or other structures.

As a decorative lighting choice for many locations and occasions, string light are becoming more and more popular. In their homes, gardens, eateries, cafes, and event spaces, people are using them more frequently to create a cozy and cheerful mood. The desire to create eye-catching lighting displays and improve aesthetics has contributed to the increase in demand for string light. The need for outdoor lighting alternatives has grown as a result of the tendency towards outdoor living areas and the increase in outdoor entertaining, backyard gatherings, and barbecues. An inexpensive and adaptable way to add atmosphere and lighting to outdoor spaces like patios, decks, and gardens is using string light.

KEY FINDINGS

COVID-19 IMPACT

Increase Demand for home Designs to Boost Market Growth 

The need for home design has increased as a result of lockdowns, social isolation policies, and people spending more time at home. Customers trying to create a warm and welcoming ambience in their home areas during these difficult times have found string light to be appealing. People began to rely more on outdoor places for socializing and recreational activities as indoor meetings became less common. As a result, there was a rise in the demand for outdoor lighting, especially string light, as people tried to make their outside spaces more useful and visually beautiful as places to unwind and have fun. Lockdowns, travel restrictions, and manufacturing delays all caused supply chains in the string light business, as well as many other industries. This led to difficulties with the creation, distribution, and accessibility of string light, which eventually to potential shortages and increased prices.

LATEST TRENDS

Outdoor Enchantment to Enhance Market Growth

Using string lights to turn outdoor areas into fascinating and cosy getaways is becoming more and more popular. To create a cosy and appealing atmosphere for outdoor partying and relaxation, people are adding string light into their gardens, patios, decks, and balconies. Using string light to accentuate architectural details, encircle trees or bushes, or dangle overhead to conjure up a mystical ambiance are all examples of this trend. While extravagant and colourful string light are still in style, minimalist designs are becoming more and more fashionable. People that desire a more modern and modest style like simple, sleek string light with clean lines and subtle lighting. These understated string light produce a chic lighting effect and go well with contemporary outdoor or indoor design.

• According to the U.S. Department of Energy, decorative LED lighting penetration increased from 7.9% to 16% between 2016 and 2018, reflecting expanded adoption of energy‑efficient bulbs in string and decorative lights.
• The Hong Kong International Lighting Fair, one of the largest global lighting exhibitions, hosted over 1,700 exhibitors featuring LED, decorative, outdoor, and holiday lighting products — an indicator of the scale and innovation trends shaping string lights and related decorative lighting technologies.

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STRING LIGHTS MARKET SEGMENTATION

By Type

Based on type market is classified as LED, incandescent and others.

• LED: LED lights are energy-efficient and long-lasting, converting electricity directly into light with minimal heat. Their versatility allows for smart controls and vibrant color options, ideal for modern lighting needs.
• Incandescent: Incandescent bulbs produce a warm, natural glow by heating a filament, creating cozy and inviting illumination. Despite their charm, they consume more energy and have a shorter lifespan compared to newer technologies.
• Others: Other lighting options, such as CFLs and halogens, offer a balance between energy efficiency and brightness. Each type has unique characteristics, catering to specific needs like ambient, task, or industrial lighting.

By Application

Based on application market is classified as indoor and outdoor.

• Indoor: Indoor spaces offer a cozy retreat where creativity and comfort merge, turning everyday moments into intimate experiences. The controlled environment allows for warmth, calm, and personalized expression, making it a sanctuary from the outside world.
• Outdoor: Outdoors invites a sense of freedom, where sunlight, fresh air, and open skies awaken the senses. Nature’s unpredictability inspires adventure, exploration, and a refreshing escape from the confines of walls.

DRIVING FACTORS

Growing Focus on Home Decor to Augment Market Growth

Home aesthetics and establishing hospitable living places are becoming more and more important. Both indoor and outdoor spaces can benefit from the flexible and aesthetically pleasing use of string light to improve the ambiance and add a touch of charm. The popularity of string light is increasing as more individuals try to add their own touches to their homes and create cosy environments. The use of patios, decks, and gardens as outdoor living spaces has become increasingly popular. People are spending money to make their outside spaces appealing and useful for entertaining, relaxing, and socialising. The demand for string light is fuelled by the fact that they offer a quick and beautiful solution to illuminate and adorn these outdoor areas. Christmas and other seasonal and festive celebrations are directly related to string light.

• Government and industry data show the global LED lighting market size reached ~USD 88.17 billion in 2024, underpinning rising demand for LED‑based decorative and string lights as energy‑efficient solutions.
• The Lighting Industry Association (LIA), the UK’s largest trade association for the lighting sector, supports compliance, sustainability, and advocacy for quality lighting products — a structural driver for market credibility and standard adoption in decorative lighting markets including string lights.

Advancements in LED Technology to Propel Market Growth

String lights are used extensively in the event planning and hospitality industries to set the mood for a variety of events, including weddings, parties, and festivals. The demand for string light as part of event decor is still quite high as these sectors expand. The market for string light has been considerably impacted by the increasing use of LED technology. In comparison to conventional incandescent lights, LED string light provide a number of advantages, including greater energy efficiency, a longer lifespan, and a wider variety of colours and effects. LED string light are becoming more and more commonplace, and their price is also coming down. The popularity of e-commerce sites has increased string light' visibility and appeal to customers all around the world. Since there is a larger range, comparative shopping is simple, and purchasing is convenient online, the market is growing.

RESTRAINING FACTOR

Saturation in Mature Markets to Impede Market Expansion

The demand for string light is frequently correlated with certain seasons and holiday times. When these peak seasons are over, demand may decline, which could cause changes in sales. The market may be very seasonal, which may have an effect on the general expansion and financial success of producers and merchants. The string light market may be constrained by customer price sensitivity. Although there are many solutions offered at different price points, some buyers could view decorative lighting as a luxury or non-essential expense. Price-sensitive markets may provide difficulties for more expensive string light in terms of affordability and market penetration.

• Many governments have enacted policies phasing out traditional incandescent bulbs in favor of energy‑efficient alternatives. For example, the European Union phased out incandescent bulbs by 2012, and several countries have extended similar bans, which can restrict certain traditional string light types still valued for aesthetics.
• While part of broader decorative lighting, the global decorative lighting market was valued at USD 44.0 billion in 2025, growing modestly relative to other lighting segments. Competitive pressure and slower growth in certain decorative subsegments can restrain niche product focus like string lights.
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STRING LIGHTS MARKET REGIONAL INSIGHTS

North America to Dominate the Market Due to Rising Popularity of Outdoor Living Spaces

North America is projected to maintain a meaningful portion of the global string lights market through 2026–2035, with estimates from related market analyses indicating it accounted for roughly 20%–35% of total regional revenue share in comparable forecasts — supported by strong consumer adoption of decorative and smart lighting trends.

The Asia Pacific region is forecast to lead growth and hold the largest market share in the string lights segment over 2026–2035, with adjacent market data suggesting a 26%–38% share thanks to rapid urbanization, rising disposable incomes, and heightened demand in residential and commercial settings.

Europe is expected to secure a solid mid‑tier share of the global string lights market during the 2026–2035 period, with related industry sources estimating its contribution at approximately 17%–25%, driven by widespread adoption of energy‑efficient lighting and strong seasonal decorative lighting demand.

Due to reasons like the rising popularity of outdoor living spaces, holiday celebrations, and home decor, North America is a sizable market for string lights. Major string lights market share participants are the US and Canada, where consumers are embracing string light for both indoor and outdoor uses. The market is distinguished by a wide selection of styles, including both conventional and cutting-edge possibilities. Customers choose energy-efficient LED string lights, and they frequently use them to decorate for holidays, weddings, and garden parties.

KEY INDUSTRY PLAYERS

Key Players Focus on Partnerships to Gain a Competitive Advantage

Prominent market players are making collaborative efforts by partnering with other companies to stay ahead of the competition. Many companies are also investing in new product launches to expand their product portfolio. Mergers and acquisitions are also among the key strategies used by players to expand their product portfolios.

• MK Illumination: In global market share analyses, MK Illumination contributes a quantified portion of the decorative lights universe, with reported data attributing approximately 2.279% market share in string lighting product counts — underscoring its competitive positioning among manufacturers.
• Lights4fun Inc.: Lights4fun Inc. holds an estimated 1.507% share of global string light product presence in industry reports, highlighting its role as a recognizable player in the string lights segment and retail market.

List of Top String Lights Companies

• MK Illumination (Austria)
• Lights4fun Inc. (U.K.)
• TASCO Industries Inc. (U.S.)
• Blachere Illumination (France)
• Jiangmen Great Optoelectronics Technology Corp. (U.S.)
• Enbrighten (South Korea)
• QIANKEYING (U.K.)

REPORT COVERAGE

The report anticipates a detailed analysis of the global market size at the regional and national level, the ssegmentation market growth and market share. The prime objective of the report is to help user understand the market in terms of definition, market potential, influencing trends, and the challenges faced by the market. Aanalysis of sales, the impact of the market players, recent developments, opportunity analysis, strategic market growth analysis, territorial market expansion, and technological innovations are the subject matter explained in the report.